user-acquisition-next-part
The Best User Acquisition Strategies for Sports Betting – Part 2

09 January 2023 / Blog

Following on from part one, we take a further look at how Digital Marketing plays a huge part in user acquisition strategies for sports betting as well as other ways to enhance the user experience.

3. Email or Direct Marketing

There are plenty of pros with this strategy, as it is easy to share and measure, simple to set-up, quick to drive revenue – as well as delivering targeted messages, reaching an already engaged audience in a low-cost, effective way.

In addition, avoid bombarding your customers with emails all at once, since this may be annoying and damage trust in your business. However, there are email tools to manage such issues, such as Mail Chimp and these are readily available.

4. Customer Offers

Bonuses and Free Bets

In iGaming, one of the best methods to attract and retain customers is to provide attractive bonuses and other rewards. Sport betting fans are more likely to give your app a try if they are aware of sign-up bonuses and other rewards you might be providing. Having attractive and unique promo offers available can also set a website or an app apart from the competition..

Referral Strategy

Referral marketing has become an effective means of spreading the word about services while drawing in new customers. This can be done by creating an incentive for existing users to recommend new sports betting fans, or their friends, to join your operation by offering them a referral bonus when they do so..

5. Affiliate Marketing

To increase the number of your users, try affiliate marketing. With affiliate marketing, another online business promotes your products and solutions to their own audience, in exchange for a cut of the sales you generate via their traffic. As a business, you can do this yourself or through a specialist agency. One thing to look at for is lifetime deals, as these can tie businesses down should you want to keep refreshing the way you go about affiliate marketing.

The advantages of this strategy include:

• low ongoing costs.

• low, or non-existent risk.

• a new way of making a profit and potential passive income.

• easy setup and implementation.

• increased competitive advantage.

• networking possibilities with influencers.

• high conversion rate.

6. Content Marketing

Providing your customers with informative and entertaining information, as well as a winning range of appropriate sports events and competitive odds can create many benefits. By increasing their

knowledge, this will encourage them to participate, and ultimately increase the number of bets they place.

Podcasts

Podcasts are a fantastic medium through which you can create brand awareness and expose your product to a new group of users. These can be tailored to individual regions and provide in-depth coverage of sporting events and betting opportunities that are of particular interest to that region.

One of the most well-known names for this type of online sports betting software is Digitain. With our 20+ years of experience, we provide first-rate solutions to help online sports companies succeed. Our experts have been applying the most effective user acquisition strategies for years and we’d be delighted to help you with every stage of that process. You can contact us anytime via our website.

Read More
user-acquisition
The Best User Acquisition Strategies for Sports Betting

04 January 2023 / Blog

The meteoric rise of the iGaming market has prompted many businesses to launch their own sports betting platforms online. As the market for sports betting grows, so does the amount of competition within it. As a result, before entering this industry, you should ask yourself how your company will be different from the competition. What is going to set your company apart from rivals?

To attract new customers, you will need an effective, multi-layered marketing strategy that covers many channels. In the first part of our two-part blog outlining the best acquisition strategies, you will find the areas that you should focus on to boost your marketing approach.

1. Brand Marketing

 

Joint Ventures between the Media and iGaming Firms

Reputation and trust are important factors for iGaming operators, especially when new to the industry. As the sports betting industry grows, more and more media partnerships and corporate sponsorships are being signed. Partnership deals are an effective way to spread the word about new betting platforms in a market where competition is heating up, especially as the industry grows and new sources of income emerge. These deals often prove successful because they can leverage the reach of the media, harnessing the power of user databases.

Sponsorships and Brand Ambassadors

When entering a new market where your brand currently has low recognition, sponsorship of local, high-profile sports teams, and also recruitment of ex-sportsmen and women to be advocates for your brand, can be a successful way of raising awareness and generating publicity.

This marketing tactic is both good for brand recognition and trust, which also applies with the use of famous sports people as brand ambassadors. For example, Portuguese footballing legend Luis Figo joined Digitain as a brand ambassador in July 2022, boosting the company’s outreach to sports betting fans.

2. Digital Marketing

 

PPC Advertising (Pay per click)

Given the online nature of the industry, it’s imperative that paid search and other digital advertising methods be used to acquire customers. Pay-per-click (PPC) advertising allows you to reach your desired demographic with little outlay of resources.

Here are just seven powerful benefits of using PPC:

• PPC Contributes to Business Goals. This is often the most compelling reason to use PPC advertising
• PPC Is Measurable & Trackable
• Quick Entry
• You’re in Control
• PPC Works Well with Other Marketing Channels
• Incredible Targeting Options
• A Wealth of Marketing Data.

Programmatic Advertising

Advertising today is becoming more and more automated via programmatic advertising. With pre-programmed advertising, you may provide a set of parameters and a spending cap, and then hand over full editorial control to an AI system. It’s a very effective method of marketing that helps save time and money while yielding better results and allowing for more specific ad campaigns.

Behavior-based Marketing

This strategy is probably more effective for those focused on retention, rather than acquisition. There are plenty of benefits to this strategy to make customer relationships better.

These include:

• Better knowledge of customers
• Better segmentation
• Better customer retention
• Better anticipation of needs
• Better and speedier communication
• Better protection of data privacy.

Marketing with Influencers

Using influencers is a great way to expand your iGaming business. This can cover such aspects as brand visibility, access to new and actively engaged audiences, as well as increased income. Individuals look up to and follow influential people on social media, making influencer marketing a powerful tool for growing a business’s client base. A successful influencer marketing campaign relies on the endorsement of a well-known figure who can reach and sway the desired demographic.

Using Social Media for Promotion

Large and small companies alike now include social media, such as Twitter and Instagram, in nearly all of their overall marketing strategies. You can find and connect with your target demographic by establishing a social media presence for your sports betting app and routinely uploading content (including videos, photos, live videos, and tales) that promotes your app. Features such as call-to-action buttons, private chat, etc may help you increase your number of leads and sales.

For more information on other excellent acquisition strategies, read more in our part two blog.

Read More
digitain-wrappng-up-2022
WRAPPING UP 2022

30 December 2022 / Blog

While wrapping up our 2022, we at Digitain thought we’d share some of our company’s best highlights of the passing year with you. 

 AWARDS 

In Digitain’s award-winning history, 2022 turned out to be especially abundant. This is the year the Digitain team have received the biggest number of iGaming industry awards. From Best Sports Betting Provider to Best Platform and Best Employer, it has been a real thrill to be internationally recognised in various award categories, both for our top-quality products and as an industry-leading company. 

EVENTS 

2022 saw the Digitain team participate in over 20 industry events worldwide. Wherever we went, whichever expo we were involved in – our presence was a huge success in all occasions. Our stand areas would always be busy and crowded and would normally draw large audiences of experts and businesspeople interested in networking with us. From ICE London to iGB Live and SiGMA Europe, to name a few, we’ve had astonishing results and definitely hit the expo goals we set for this year.  

NEW PRODUCTS & UPGRADES  

Throughout the passing year, we managed to successfully launch new products, release important upgrades for the existing ones and add new features to our significantly enhanced portfolio. 

  • New Sportsbook features were developed and added specifically for the World Cup 2022 
  • We introduced our unique Sports Betting Jackpot, the only one in the industry – a feature that lets players bet on predefined events and win the jackpot if their bets win 
  • We launched our new standalone Payment Gateway – Paydrom – secure, with a full set of functionalities and over 400 payment methods 
  • We unveiled our new, GLI-certified, highly flexible and customer-focused iGaming platform – Centrivo 
  • We revealed our very own Odds Feed – OddsON 
  • Our in-house Virtual Sports portfolio expanded with the addition of eight games, all of them instantly becoming virtual football fans’ top favourites  
  • We received GLI-certification for a number of products and features, including Virtual Sports, Live Casino’s Blackjack and Roulette, as well as Sports Betting Jackpot 
  • We established new collaborations and implemented new integrations with industry leaders, such as Allbestbets, Spribe, Gaming Corps, etc. 
  • We successfully showcased our award-winning products and solutions at international iGaming expos worldwide. 

Our teams continually work on improving our existing products and features, while our partner-centric approach enables us to develop new ones and provide an even better experience. 

Read More
virtual-sports
Virtual World Cup: An excellent way to retain your players

20 December 2022 / Blog

The 2022 World Cup has been memorable in more ways than one. There have been some truly exciting games all the way from the group stages right through to the final. Sandwiched right in the middle of the football season, this truly unique edition of this incredible tournament has had supporters on the edge of their seats.  

Unfortunately, for many, it has now finished, and it is another four years before the World Cup returns. However, there is another option that fans and operators alike can definitely agree on – a Virtual World Cup! How would this work? Read on to find out more… 

What would operators expect from a Virtual World Cup? 

As an iGaming operator, you could offer the opportunity for players to keep the football excitement going for even longer.  

With four years between tournaments, a Virtual World Cup offers everything a fan needs, with huge similarities between a real-World Cup and a virtual one. We all know that football, or soccer, is the most popular sport in the world.  

With an estimated 3.5 billion fans across the globe, the betting potential is huge. A Virtual World Cup ensures that the action can happen whenever you choose to schedule it.  

Benefits of a Virtual World Cup 

As we have pointed out, the popularity of football is what will drive such a fantastic promotion. So, what other benefits can we offer? There are just a few listed below: 

  • Markets –All betting markets offered on the 2022 World Cup will be readily available at a Virtual World Cup, giving players and operators that lifelike buzz of real-time action! 
  • Devices – Betting will be available through mobile, web or desktop, which means it integrates perfectly with players’ usual betting habits.  
  • Multi-currency – Wherever you are in the world, you will be able to be paid out, or stake, using your region’s currency, making life familiar to players. 
  • Odds – Fractional, decimal and American odds will be available, just as they are in real-life sports. 
  • Graphics – With today’s technology, a Virtual World Cup can be almost lifelike. Whilst not the real thing, top-notch animations and gameplay can be nearly as thrilling as the real thing. 

What Digitain’s Virtual World Cup offers your players: 

At Digitain, we know how to excite, engage and entertain sports fans.  

Given the huge popularity we’ve seen in the last few months, now is the perfect time to keep that momentum going.  

Betting on it is easy to understand, and the games will be straightforward to access, meaning you can acquire and retain more customers than ever. 

 

Read More
sports-fifa-world-cup
Top Tips to be a World Cup Winner!

15 November 2022 / Blog

The FIFA 2022 World Cup in Qatar promises to be a festival of football as well as a global betting bonanza.

Sportsbook operators who plan ahead can make the most of this exciting opportunity, delight their existing players and also look to recruit a whole new group of customers, possibly inspired to open an account and have a bet on their national teams.

Failing to prepare, is preparing to fail – so here’s our 7 Top Tips for having a successful World Cup Tournament.

Lock it down

Ensure that everything on your site, mobile or otherwise, is working to maximum effectiveness. Expect to see record traffic, especially in the group stages when players can bet on four lives games per day, so your sportsbook needs to run like a well-oiled machine. Make sure all your teams are fully staffed and absolutely focused on the user experience being delivered. Have a development / release freeze at least a week before the tournament and ensure no planned changes are made to the operation and the technology.

Content IS king

Make sure you “signpost” daily the key matches taking place, as well as the key betting opportunities. Expect to see registrations from more recreational players, driven by the TV and media coverage of the event.

Bets on the Group Winners and to Win the Tournament are often driven by patriotism, and some good results, so make sure these can be found easily.

As well as providing lots of betting events, give players additional, added-value content to enhance their experience. Information such as squad and team selection, live updates and real-time animations: perfect for a mobile first audience.

Sell the sizzle…

The tournament is a great opportunity to recruit new players to your platform. Your marketing strategy needs to be planned well in advance, focusing on activities where you are strongest. Look to drive recruitment through attractive odds, free bet offers and compelling, professional daily (if not even more frequently) communication

2022 – the first proper “social media” World Cup?

The potential for positive social media impact on your revenues for World Cup 2022 is huge. It is worth having full-time representation on the key channels locally, monitoring activity, responding to player questions and promoting exciting betting opportunities. Develop and deliver a strategy, don’t wait until the day to decide. Twitter, Instagram, Facebook or Pinterest – whichever you choose, make sure you have a plan and deliver with enthusiasm and creativity.

Bonuses and promotions work

Don’t forget your loyal players. Make sure you plan for activity to retain and to reactivate these important segments of your database. It is always more effective to successfully get a player to re-engage with the brand, than to recruit a brand-new customer.

Betting tournaments are a great way to drive and reward loyalty, so make sure these are part of your plans.

Once again, frequent, useful communication with your customer base, highlighting reasons for them to re-visit, must be planned and executed with skill and flair. Use bonuses and free bets to encourage return visits.

It matters more when there’s money on it!

There will be so much competing activity in your market for the FIFA 2022 World Cup – operators will need to stand-out. Be different, resist competing solely on the odds you provide and consider the overall player experience you deliver.

At Digitain we have developed some unique betting markets to help our operators stand out in the local regions. Offer some of these great offers, such as Goals Ahead Early Payout, Odds Booster, and other special markets, to engage, delight and drive loyalty.

Engagement tools, such as a World Cup predictor, is another marvelous opportunity to promote your brand and both recruit and retain valuable players into your business.

Finally

Go big, or go home…

You’re in the betting business, so make sure you have an unbeatable range of pre-game and live betting events on this fantastic tournament. Where you can, promote your local international teams competing. Settle bets accurately and speedily – this aspect of the service is a real “moment of truth” for players, whether established or new.

Read More
world-cup-qatar-2022
The World Cup Qatar 2022: What to expect

21 October 2022 / Blog

The most anticipated sporting event of 2022, the FIFA World Cup in Qatar, is going to be the 22nd iteration of the tournament and the first to be held in the Arab world. Usually known as a summer event, this year’s World Cup has been shifted to the cooler months of November and December due to the excessive heat that occurs throughout the summer. The tournament will spread over 29 days, from 20th November to 18th December, with the final being set for Qatar’s National Day. The organisers assert that this will be a unique world-class football competition unlike any other. 

LOCATION 

Due to Qatar’s location, the tournament will be more accessible than ever: the majority of the world’s population can reach the World Cup site in Qatar within a single day. Fans may use it as a jumping-off point to explore the surrounding area before, during and after the event. Due to the small size of Qatar, spectators will have the opportunity to see more than one game every day.  They just need to arrive at one airport, without having to change hotels for the duration of the competition. It also gives players a welcome break from the grind of the road and lets them focus on their preparation and recovery rather than logistics. 

FANS 

They say the World Cup is not all about football. At its core, the World Cup is an emotion. The happiness and unity felt by those present reaches and cheers many more people watching the event at home. Stadiums get transformed into vibrant centres of activity. The event elevates what would otherwise be a simple football competition. It’s the people that make the World Cup what it is, the ones that show up to take part in the experience, soak up the atmosphere, and provide their own vibe and colouring. 

ACCOMMODATION 

It is expected that over 1.5 million fans will show up during the course of the tournament’s 28 days. However, there are only around 175,000 hotel rooms for tourists. The sum includes conventional two- to five-star hotels as well as serviced flats and villas, all of which will be overseen by a team of 10,000 people. As for the variety of lodging options, the organisers have tried to be quite inventive: two luxury cruise ships, known as floating hotels, will be stationed in Doha Port, offering a total of 4,000 guest rooms during the tournament. Fans may also take advantage of the fan villages with tent and cabin accommodations. Alternatively, they can stay in the nearby United Arab Emirates and take the quick journey to Doha from Dubai (just 70 minutes). 

ID CARD 

A Hayya Card will be required of all spectators, both local and foreign. It will act as a form of identification for fans, the match ticket to enter the stadium, as well as a pass for free bus, subway and tram rides on game days. 

VENUES 

The eight venues for the 2022 World Cup will be spread among five cities: Lusail, Al Khor, Al Rayyan, Al Wakrah, and Doha – all conveniently located near one another. The tournament’s eight stadiums have all been purpose-built and are ready to go, with the 80,000-person capacity Lusail Stadium serving as the tournament’s crown jewel and hosting the final. The furthest stadium is located 75 kilometers (46 miles) away, within a 1-hour journey, while the closest one is just 5 kilometers (3.1 miles) and 5 minutes away. 

All the 64 tournament matches will be held at the following 8 venues: 

  • Al Bayt Stadium,  
  • Khalifa International Stadium,  
  • Al Thumama Stadium,  
  • Ahmad Bin Ali Stadium,  
  • Lusail Stadium,  
  • Stadium 974,  
  • Education City Stadium  
  • Al Janoub Stadium. 

SCHEDULE 

The FIFA World Cup schedule will allow for enough time for the teams to recover between games. Each of the 12 days of the group stage will include four matches, ensuring that spectators will really feel as part of the competition. They’ll never have to go more than a few blocks to reach a stadium, fan zone, or other tourist destination. 

Here is the schedule: 

  • 20th November – 2nd December 2: the group phase matches 
  • 3rd –  6th December: the knockout phase with the Round of 16 
  • 9th – 10th December: the quarter-finals 
  • 13th – 14th December: the semi-finals 
  • 17th December: play-off for the third place 
  • 18th December: the World Cup 2002 final 

 See the full World Cup match schedule here. 

PLAYERS  

Of course, the World Cup is expected to be set ablaze by our favourite football superstars, such Harry Kane (England), Lionel Messi (Argentina), Kylian Mbappé and Karim Benzema (France), Robert Lewandowski (Poland) and Kevin De Bruyne (Belgium). Alongside these veterans, look for a slew of up-and-coming young talents, from Bukayo Saka and Phil Foden (England) to Jamal Musiala (Germany), Pedri (Spain), Ryan Gravenberch (Netherlands), Alphonso Davies (Canada) and many more. 

TEAMS 

All 32 teams, including the host country, have officially qualified for the World Cup 2022 in Qatar. The intercontinental playoff winners took the remaining two spots. In addition to Qatar, 13 European countries qualified for the tournament, as did four from South America, four from Asia, five from Africa, four from North America, and Australia, which is a part of the Asian confederation. 

World Cup Qatar 2022 groups: 

  • Group A: Qatar, Ecuador, Senegal and Netherlands  
  • Group B: England, IR Iran, USA and Wales  
  • Group C: Argentina, Saudi Arabia, Mexico, Poland  
  • Group D: France, Australia, Denmark and Tunisia  
  • Group E: Spain, Costa Rica, Germany and Japan  
  • Group F: Belgium, Canada, Morocco and Croatia  
  • Group G: Brazil, Serbia, Switzerland and Cameroon  
  • Group H: Portugal, Ghana, Uruguay and Korea Republic  

TICKETS 

FIFA will be in charge of all ticket sales for the event.

Last-minute purchases are also available on a first-come-first-served basis. 

Overall, the FIFA World Cup Qatar 2022TM is planned as an all-ages, family-friendly event that fuses traditional Qatari and Arab hospitality with cutting-edge spectator and player experiences to create a one-of-a-kind event. 

DIGITAIN’S SPORTSBOOK 

The World Cup 2022 period promises to be hyperactively projected on the world of online sports betting. Digitain’s award-winning Sportsbook, packed with impressive features and captivating add-ons, is the best platform and tool to make the most of this special period in sports history. If you’re involved in or operate an iGaming business, now is the time to benefit from our feature-rich, AI-powered, innovative Sportsbook, as well as boosting your player acquisition and retention throughout the World Cup 2022 phase. Contact us for more details. 

Read More
live-casino
Finding a Safe Live Casino Platform

17 October 2022 / Blog

A live casino is inarguably one of the top essential components of a successful iGaming business. Any serious iGaming operation is incomplete without one. Hence, the importance of choosing the right live casino platform is beyond any dispute.

Here’s a checklist of some of the criteria we thought we’d highlight to help you make a well calculated choice when it comes to live casinos – safe and reliable.

  • Reputation

Find out as much as you can about a live casino service provider by reading up on them. To choose a reliable live casino, you should give priority to those with a good reputation. Make sure you pay attention to any further qualifications, trust seals, and favourable comments from actual players and operators. Some sites dedicate themselves to investigating online casinos and providing detailed evaluations of their findings. These sites are a great resource for learning more about live casinos and the gaming options they provide.

  • License

Verifying that a live dealer casino has a valid gaming licence and certification is crucial while searching for the finest live casinos. When the local legislature has issued a licence to a live casino, it implies the establishment meets all requirements for lawful operation. For best-quality services, pick a live casino with GLI certification.

  • Security

When it comes to live casinos, safety is of the utmost importance. You should guarantee that your players are using a secure and reliable service. Therefore, safety and user protection should be prioritised. A number of safeguards are in place at reputable live casinos to ensure that players’ money and personal information are secure at all times. These include SSL encryption, ID verification, and a 2-step verification, to name a few. Plus, a secure website will have “HTTPS” in the URL and a padlock symbol will appear in the browser’s address bar. This ensures a safe and encrypted connection between you and the site.

  • Payment

Credit/debit cards, PayPal, bank transfers, and e-Wallets are just some of the safe and secure deposit and withdrawal methods that must be offered by any legitimate live casino. Banking must be as flexible and user-friendly as possible, with a wide range of acceptable currencies and pliable withdrawal limitations.

  • Technology

With a live casino, it’s important to feel confident in the reliability of the underlying technology and the quality of the broadcast. Explore the options and zero in on the best one. Pick a service that has been around for a while, has cutting-edge equipment, and can guarantee flawless streaming. Reputable online casinos will provide the latest site software, as well as a streamlined, user-friendly layout that works well on both desktop and mobile devices. Avoid outdated technology.

  • Bonuses

Live casinos usually give out a lot of freebies to new and returning customers. For such an occasion, it is recommended to choose a larger and more reputable live casino platform. Because of their greater financial resources, they are able to provide players with more attractive incentives than smaller establishments. A larger, more reputable casino is usually the best choice in these situations. You shouldn’t, however, write out small casinos. Some of them offer very competitive bonuses and rewards.

  • Customer Support

The best live dealer casinos will have responsive, human customer service representatives accessible through many communication methods. Customers need many avenues of interaction with the service’s support staff. The customer care department should be accessible through many channels. Best live casinos often provide round-the-clock assistance to its players.

Digitain is one of the most reputable, multi-channel, gaming platform providers that proudly feature a high-quality live casino in their product portfolio. Operated by a team of experts with decades of gaming experience, Digitain’s unique, GLI-certified, in-house Live Casino successfully recreates the luxurious experience of a premium-quality casino in the digital world.

In the midst of continually expanding portfolio of games, players can currently enjoy European Roulette, Auto Roulette, Blackjack and Baccarat, broadcast in Full HD straight from Digitain’s purpose-built facility. Focusing on innovation and ensuring the very best player experiences possible, Digitain’s Live Casino offers the security, novelty and reliability any iGaming business needs for its successful operation.

Look no further. Check out Digitain’s Live Casino.

Read More
women-in-igaming
The Female Side of iGaming

26 September 2022 / Blog

Often seen as a male-dominated sector, the iGaming industry has been accused of gender imbalance and lack of gender diversity. The iGaming space has not been very welcoming to women, indeed. But that’s changing. It looks like more and more influential women are shaking up the online gaming scene. The growing presence of women in iGaming is clearly manifest. Not only in the role of players. Today, inspirational and successful women can be found in all areas of iGaming, including product creation and development, marketing, design, legal or operational services, and customer support, to name a few. It is also thrilling to see an increasing number of prominent female figures filling managerial, directorial and CEO positions across the betting and gaming industry. Professionally, these women are breaking the mould and proving that iGaming is for everyone. 

Gender parity, though, is still a way off in the sector. Women are still under-represented in many areas of the iGaming sector, despite progress in this area over the last several years. At the entry level, iGaming is a roughly equal place for women and men. The divide, however, becomes more noticeable at supervisory and managerial levels. Overall, it’s clear that more work has to be done to eliminate gender imbalance in the iGaming sector. 

Every iGaming business can take action to improve gender equality in the industry by making their workplace more inclusive and supportive of female team members. Initiatives for creating a more welcoming work environment could include: 

  • Looking for opportunities to promote women to leadership positions, 
  • Offering pay equity, 
  • Providing career advancement opportunities on an equal basis, 
  • Highlighting successful women in the team, 
  • Encouraging women in the workplace to share their perspectives on how to improve the company’s culture.

There may be a number of additional ways in which a female working in the iGaming sector may try to help herself succeed: 

  • Be a role model and an advocate for other women by mentoring, sponsoring, or recognising them as peers. As a small step toward closing the gender gap, you may highlight the accomplishments of exceptional women in your workplace. It is possible that they may repay your kindness. 
  • Ask for a pay raise. There is still a gender pay gap, which results in many women getting paid less than men for doing the same work. Don’t be hesitant to negotiate a raise if you feel you deserve one. 
  • Take some risks. Pursue lofty goals. Try not to be too modest when chances present themselves. Recognise any self-criticism that may be there and challenge yourself. Force yourself out of your usual routine. 
  • Continue to build your network. If you’re a woman looking to further your career in an industry like iGaming where women are under-represented at the top, networking with influential people who can advocate for you is essential. You might also connect with other professional women by starting or joining an internal network. 

As a modern-day company, we, at Digitain, are always proud of our successful female employees and keen to celebrate their successful contributions and accomplishments in the iGaming industry. So, it was with genuine joy and pride that we recently welcomed the exciting news of Digitain’s Sales Manager Meri Nersisyan’s award. She was recognised as a Star of the Future, in the Suppliers category, at the prestigious Women in Gaming Diversity Awards ceremony that took place in London. 

At Digitain, we are eager to motivate all of our colleagues to be their best authentic selves, to raise their heads above the parapet, to support and advocate for others in the industry, to be brave when taking on ambitious opportunities for their career advancement.  

If you’re a woman already working in this industry, we salute you. Digitain will always continue to work towards more equality in this industry.  

Or are you a female professional looking to start or advance your career in iGaming? We at Digitain would love to hear from you. Get involved! Contact us for additional information. We’re available 24/7. 

Read More
tips-for-sports-betting-operators
TOP 20 TIPS ON HOW TO CHOOSE A SPORTSBOOK PROVIDER

01 August 2022 / Blog

One of the most critical things you’ll need when starting or expanding your own iGaming company is a reliable sportsbook software provider. When it comes to online betting, sportsbook software is the foundation of your operation.  

If you’re looking for a Sportsbook software provider, there are several factors to consider. Listed here are the essential twenty tips on how to go about choosing the right Sportsbook provider. 

1. Company Reputation 

To avoid working with an unreliable provider, company reputation is critical. How long has the company been in business? Have their clients been satisfied? A strong reputation will tell you all this and more! Google and other search engines may be used to get evaluations of sportsbook software providers. Examining user and professional reviews is also a good idea.  

2. Licensing 

You must verify that the software provider has a government licence to sell you their product legally. They can’t stay in business for long if they don’t have a licence to operate. 

3. Feature-Rich 

There’s no need in wasting your time and effort if the provider simply offers basic characteristics. Be sure to look into the features they have to offer before making any purchasing selections. 

4. Experience and History 

You want to make sure your software provider is up to date on the latest developments in the Sportsbook sector. On top of that, sports betting software providers should be able to easily prove their background and work history. 

5. Market Diversity 

High-quality sportsbooks will offer more diverse markets. Apart from apparent winning choices, there should be a slew of secondary markets available. Look for a sportsbook software provider that offers market diversity. 

6. Exceptional Proposition 

Most providers offer identical features and services. But do your best to find one that can give you a unique sportsbook software package with advanced functionalities, extra features and exceptional user experience. 

7. Security 

Make sure your provider’s software is safe and secure so that no one can hack into your system or get their hands on personal data. If you accept credit card payments, this is critical since stolen credit cards may be used to defraud your clients’ bank accounts. 

8. Sports Variety 

A competent sportsbook provider’s software will come with a variety of sports for betting. Football (soccer), American football, baseball, and basketball, as well as such popular sports as hockey, cricket, snooker, and golf. 

9. Scalability 

Scalability is key when it comes to software. For example, your site should be accessible to huge numbers of players without any issues. Can the sportsbook software handle a huge number of transactions per second (TPS)? In the event of any scalability concerns, you may be at risk of losing customers and revenue. 

10. Personalised Interface 

In order to draw in new customers, sportsbooks should avoid employing the same template design as other websites. A good sportsbook attracts new players and keeps current ones engaged if it has a custom-designed, personalised website to help you appear different and unique. So, look for a sportsbook provider that can offer interface customisation.  

11. Region Specifics 

Find a provider with a platform that meets your location preferences. 

  • Geo-Dependency 

If you’re going to have a successful sportsbook, you need to make sure the software you’re using is geo-dependent. If your website can only be seen by players in one specific country, you’ll be unable to expand your player base outside that country’s borders. As an alternative, if your platform is available internationally, you’ll have the ability to draw players from all over the globe, thus boosting your potential to generate more money with your Sportsbook over time. 

  • Localisation 

The term “localisation” refers to the process of making your website accessible in a variety of languages and currencies. Because it enables you to reach a wider audience and expand your company more quickly, localisation is essential. If you’re searching for a one-stop shop for sportsbook software, find a company that offers localisation as part of their offering. 

12. Marketing Tools 

With a solid sportsbook software, you should be able to send out email campaigns, manage your social media accounts as well as incorporate it into your website. Your website’s traffic and client base will grow as a result of the use of these tools. 

13. Integration 

Make sure your sportsbook software can integrate with other platforms such as WordPress or Shopify, so that you can make adjustments if required, without having technical expertise. 

14. Admin Panel / Backoffice 

Your sportsbook software’s administrative panel, or backoffice, serves as the heart of the system. All of your betting options, player accounts and a lot more may be set up here. So, make sure your admin or backoffice area is simple to navigate and utilise.  

15. Mobile Friendliness and Cross-Platform Compatibility 

Mobile-friendly sportsbooks are becoming more important as the digital age is ever-evolving. Aim at a sportsbook provider that will have a mobile-friendly solution. 

It is necessary, however, that the software can run on all platforms and devices. Playing on a tablet should be no different than playing on a computer at home. A sportsbook’s design must be responsive and device-adjustable, so that you neither disappoint players with desktop computers nor those with mobile devices. 

16. Risk Management 

A sportsbook’s risk management strategy is critical. This could lead to long-term problems if the sportsbook does not properly manage its risks. Look for a reputable sportsbook that can guarantee its players’ peace of mind with a high degree of risk management. Proper encryption, authorisation and password protection are just a few of the requirements. 

17. Odds Management 

Odds management should be your first consideration when selecting a sportsbook software provider. The activity takes place in the odds management system, and that’s where the money is to be made. Take a look at these features to make sure you’re getting a decent deal on odds and that your players get paid on time: 

  • Low winning bet margins, 
  • A high return on investment (ROI), 
  • Payouts processed automatically. 

18. Payment Methods 

Payouts should be fast and secure if you’re using a top-notch sportsbook software system. As long as the sportsbook accepts credit cards and e-wallets for payment, it should be a viable option for players. Keeping in mind that iGaming rules vary from country to country, the sportsbook software provider has to collaborate with organisations that can execute transactions in various locations. All transactions involving player funds should be simple and convenient for users. Because it boosts their faith in your site, it’s crucial that the sportsbook software enables players to withdraw their money as easily as possible after placing a wager. 

19. Promotions & Bonuses 

A solid sportsbook software should reward new players, frequent players, and long-term clients with bonuses. With a large variety of betting possibilities and promos, the sportsbook software must also provide a variety of live streaming alternatives so that you can watch your favourite sports while placing bets on them! 

20. Customer Support 

The Sportsbook software you go for needs to have a 24/7 customer service that can deal with your players’ queries and resolve issues as they arise, so that players don’t lose their enthusiasm or get dissatisfied. Alternatively, the Sportsbook provider should be able to give you all the tools you need to run a great Customer Support team of your own. Players will have greater confidence in your platform if they know they can contact you for assistance and that you will respond quickly if anything goes wrong. This will help you develop trust with your customers. 

In comes Digitain’s Sportsbook 

The 20-year-old Sportsbook software provider Digitain is known for its vast experience, excellent reputation, as well as best-of-breed turnkey and API solutions. Primarily focused on the regulated European market, the company aims to expand its geographical footprint into the Americas and Asia. It provides its customers with a one-stop shop through more than 700 of the finest trading minds in the gaming industry (part of a wider workforce of over 1,700 staff). 

Digitain’s award-winning, mobile-friendly, multi-channel Sportsbook comes with all the vital components to guarantee long-term success and profitability. This GLI-certified, multi-channel software covers 100 sports, taking in 15,000 leagues, and offers more than 3,000 betting markets. It also offers odds on 90,000 live events each month.  

Our Sportsbook contains an AI-powered product recommendation engine, a 2-goal early payment promotion, an Odds Feed, our Sportsbook Jackpot, our Live Score and Stats module, a Live Match Tracker, and an upgraded Betslip. Digitain’s Sportsbook is offered via Turnkey and API, is available on desktop, mobile, and the web, and it comes with a complete retail solution for land-based operators, POS terminals, USSD and SMS betting.     

To find out more about Digitain and its very own Sportsbook, visit us here or contact us here.

Read More
ASEAN-gaming-summit
ASEAN Gaming Summit: What to Expect

22 July 2022 / Blog

Spotlighting the most recent developments in the Asian sector of iGaming industry, the ASEAN Gaming Summit will return for 3 days in July. As official participants, the Digitain team are thrilled at the prospect of new opportunities to network, catch up and develop business partnerships through this event. Our delegates will include representatives from the Digitain Sales team: namely, Tigran Sharafyan, Jason Hsieh, Tina Chen, Dan Jira, June Yeh and Adrian Hsu.  

For the past five years, the ASEAN Gaming Summit has brought together Asia’s most significant gaming industry executives and thought leaders. This event is aimed at gaming operators, suppliers, regulators and advisors to Asia’s land-based or online gaming businesses.

The three-day conference facilitates reconnection with Asia’s gaming leaders, makes it possible for iGaming businesses to view all live keynotes and panels, utilize in-event networking tools, and participate in iGaming industry roundtables to offer their expertise. Basically, all that our team are set to do. 

The ASEAN Gaming Summit is known for putting the most influential people of the gaming industry from across the region together in one single context, including operators, regulators, and suppliers, with the key goal being to educate and motivate them for the future generation of gaming.

The event, organised by a major gaming event producer Asia Gaming Brief (AGB), will be hosted at the Shangri-La at the Fort in Manila, Philippines, from 25th to 27th July. 

Obviously, our team is not going empty-handed. Digitain’s products that have made the showcase list are eSports, Sportsbook API, Virtual Sports, Odds Feed, and in-house table games. 

  • Digitain’s fast, competitive and in-demand eSports solution enables you to bring in new consumers and expand your iGaming network. With a wide range of betting options and a fast results feed, this in-demand product is easy to integrate.  
  • Offered as an API solution, Digitain’s award-winning, GLI-certified, AI-powered Sportsbook is really what can drive the success of your operation as it contains all that your iGaming business needs for successful and sustainable operations.  
  • Next, Digitain is to showcase its in-house Virtual Sports games at the ASEAN Gaming Summit. Realistic 3D environments. Stunning graphics and SFX. Unique betting markets. Everything required for a breathtaking virtual experience. The package includes Virtual Football, Virtual Horse Racing, Virtual Greyhound Racing and Virtual English League.  
  • Digitain’s Odds Feed solution has the speed, stability and profitability your iGaming business needs to provide your players with secure betting experience. We offer our in-house, reliable and accurate betting data.  
  • Finally, this year’s ASEAN Gaming Summit will see Digitain demonstrate some of its in-house professional table games, which many would regard as tabletop gaming at its best. Table Football, Table Tennis, E-Football and E-Basketball Sport’s Tournaments are all part of the deal.  
Read More