How to launch a successful online sportsbook in Asia
27 March 2023 / Blog
iGaming Is Making Inroads in Asia
The gaming industry in Asia has been expanding at a blistering pace. As a result of governments’ tight regulations, however, Asians still face obstacles in their pursuit of financial gain via online gambling and sports betting. Given that more than half of humanity resides on the Asian continent, it is not surprising that the iGaming industry’s potential in Asia is massive. Consistent with the hypothesis that wealthy countries with widespread Internet access will be major players in the iGaming industry, China, Japan, South Korea, the Philippines and India are among the most avid betting nations. In contrast to that, gambling is still illegal in some countries, including Pakistan, Nepal and Indonesia.
Ups and Downs
With the exception of Macau and Hong Kong, mainland China has an anti-betting policy, which has left a large pool of would-be players with disposable income, making them an attractive target for offshore online casinos and sports-betting ventures. There is no discussion of legalizing online casinos by the government at this time. On the other hand, online casinos may one day be legal in Singapore because it is a progressive country that embraces new ideas.
India is one of the two countries with a population of over a billion people, where gambling and sports betting are illegal in some parts of the country but legal in others. There are countries that ban iGaming and others that manage to get their regulatory feet wet with things like online sportsbooks and casinos. A simple online search will reveal the growing interest in the Indian iGaming market on the part of many operators. Because of its large population and long history of gambling, India has the potential to become a major player in the booming Asian iGaming market.
In the Philippines, gambling and sports betting have been popular for a long time. There has been a recent uptick in the popularity of iGaming as a whole, and entrepreneurs in the industry are constantly looking for new opportunities to expand their operations. The Philippines’ iGaming industry is booming, and experts predict that revenue will increase at an even more rapid pace in 2023 than it has in previous years. The Philippines has the largest iGaming industry in the world and is widely considered to be Asia’s iGaming capital. The Philippines is now the most important iGaming jurisdiction in the world due to its proximity to the huge Asian market and its unique regulatory environment.
Japan’s market is one of Asia’s bright spots, too. Even though the Japanese government takes a dim view of gambling and sports betting in general, a number of online casinos and sportsbooks are already catering to Japanese customers, despite the fact that doing so is technically against the law. Operators must tailor the available games and ensure a deep level of localization for the Japanese market in order to comply with Japan’s stringent regulations. Furthermore, localization for Japanese is a delicate balancing act, as Japanese is one of the most difficult major languages.
The growing popularity of online gaming and the increased use of mobile devices to access the internet is fuelling the market. In addition, endorsements, sponsorships, as well as the general public’s growing tolerance for and familiarity with the concept of online gambling and sports betting, are all contributing to the sector’s rapid growth. The cheap, widely available mobile applications are thought to be a major contributor to the industry’s projected growth. As such, it appears that there is potential for a sizable iGaming business to be established. With new promising markets emerging across Asia, more and more international iGaming companies are setting up their Sportsbook-based businesses there.
Initially aimed at Europe and currently targeting the iGaming sector in Asia, Digitain, a leading sportsbook and casino platform provider, is many iGaming businesses’ top choice and go-to option. As one of the world’s leading companies in innovative sports betting and gaming platform technologies, Digitain, with its 20+ years of industry experience, is acclaimed for delivering the finest Sportsbook software solutions that allow iGaming operators to tailor operations to any region in Asia.
Our very own, award-winning, GLI-certified Sportsbook, offered via Turnkey and API is an exceptional sports-betting product that can handle the most complex needs of established platforms, start-ups, online casino operators, and land-based sportsbook vendors. Put Digitain’s state-of-the art, flexible and innovative Sportsbook to use to expand your company’s reach in Asia and cash in on the region’s abundant opportunities. Check out our Sportsbook’s page or contact us for more info on this amazing product.Read More