Following on from part one, we take a further look at how Digital Marketing plays a huge part in user acquisition strategies for sports betting as well as other ways to enhance the user experience.
3. Email or Direct Marketing
There are plenty of pros with this strategy, as it is easy to share and measure, simple to set-up, quick to drive revenue – as well as delivering targeted messages, reaching an already engaged audience in a low-cost, effective way.
In addition, avoid bombarding your customers with emails all at once, since this may be annoying and damage trust in your business. However, there are email tools to manage such issues, such as Mail Chimp and these are readily available.
4. Customer Offers
Bonuses and Free Bets
In iGaming, one of the best methods to attract and retain customers is to provide attractive bonuses and other rewards. Sport betting fans are more likely to give your app a try if they are aware of sign-up bonuses and other rewards you might be providing. Having attractive and unique promo offers available can also set a website or an app apart from the competition..
Referral marketing has become an effective means of spreading the word about services while drawing in new customers. This can be done by creating an incentive for existing users to recommend new sports betting fans, or their friends, to join your operation by offering them a referral bonus when they do so..
5. Affiliate Marketing
To increase the number of your users, try affiliate marketing. With affiliate marketing, another online business promotes your products and solutions to their own audience, in exchange for a cut of the sales you generate via their traffic. As a business, you can do this yourself or through a specialist agency. One thing to look at for is lifetime deals, as these can tie businesses down should you want to keep refreshing the way you go about affiliate marketing.
The advantages of this strategy include:
• low ongoing costs.
• low, or non-existent risk.
• a new way of making a profit and potential passive income.
• easy setup and implementation.
• increased competitive advantage.
• networking possibilities with influencers.
• high conversion rate.
6. Content Marketing
Providing your customers with informative and entertaining information, as well as a winning range of appropriate sports events and competitive odds can create many benefits. By increasing their
knowledge, this will encourage them to participate, and ultimately increase the number of bets they place.
Podcasts are a fantastic medium through which you can create brand awareness and expose your product to a new group of users. These can be tailored to individual regions and provide in-depth coverage of sporting events and betting opportunities that are of particular interest to that region.
One of the most well-known names for this type of online sports betting software is Digitain. With our 20+ years of experience, we provide first-rate solutions to help online sports companies succeed. Our experts have been applying the most effective user acquisition strategies for years and we’d be delighted to help you with every stage of that process. You can contact us anytime via our website.