News

Digitain has expanded its presence in European regulated market by obtaining a B2B license from the Hellenic Gaming Commission. 

Iain Hutchison, Chief Revenue Officer of Digitain, said: “We are delighted that we have attained our B2B license from the Hellenic Gaming Commission. Digitain continues to expand across multiple regulated jurisdictions, and the Greek license is a further example of our vision and that of our teams’ commitment to regulatory compliance and the exemplary standards of our platform technology and focus as a company. We look forward to having our award-winning sportsbook and Centrivo platform and much more available within the Greek market as one of continental Europe’s largest and growing regulated markets.”

Digitain expanded its award-winning technology with the release of its Centrivo CRM platform.

In today’s fiercely competitive market, Digitain’s introduction of the Centrivo CRM platform is part of the marketing tech needed by today’s iGaming operators. This innovative technology allows operators to seamlessly unify all player-related touchpoints in one hub, personalise player engagement, manage player preferences, gather transactional activity, behavioural data, and more for player lifecycle segmentation, communication, and marketing automation. This not only streamlines operations but also opens new avenues for revenue growth and player satisfaction, setting the stage for unprecedented success in the iGaming industry.

Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Centrivo Product, said: “CRM is essential in iGaming to ensure efficient and effective unified lifecycle marketing to drive brand loyalty, advocacy, and satisfaction that leads to revenue goals based on player lifecycle phases. We continue to innovate our platform for iGaming partner operators so that operators can seamlessly centralise all player data to create campaigns for onboarding, activation, actives, retention, churn management, and reactivation that deliver player engagement and revenue growth.

The Centrivo CRM platform facilitates a complete solution for multi-channel marketing communications via email, SMS, website push, and campaigns as all transactional data are pipelined from the brand’s existing set-up with Digitain as against pushing data to a 3rd party solution, allowing a seamless data transmission. The platform does support 3rd party integrations with incumbent channel providers.

The platform itself is user-friendly and can be configured to the operator’s needs. Audience segmentation management, marketing cohorts, promotional templates, dynamic bonus management, and gamification functionality are all accessible via a reporting dashboard for performance analysis. It can help partners prepare for upcoming events like the UEFA European Football Championship. With our platform, you can launch and optimise your entire lifecycle CRM marketing campaigns, ensuring maximum exposure and player engagement during these high-profile marketing acquisition events.”

Digitain is excited to announce further enhancements to our in-house Bet Builder feature. These improvements include flexible management tools for configuration by leagues and margin control, which will significantly boost user engagement and offer a tailored and localized betting experience.

Bet Builder includes 150+ pre-match and 250+ live tournaments and is available to all of Digitain’s partner operators. Bet Builder enables players to create personalised bets by amalgamating multiple options on the same event from within the event view and bet slip, which results in enhanced odds and a bespoke betting experience. Additionally, Bet Builder is available for Modern, European, African and Latin American views, as well as mobile views. It can be integrated via a bespoke API for partners who have their own frontend, and this further expands its accessibility and localisation for partner operators.

Zohrab Karapetyan, Chief of Sportsbook Product at Digitain, said the following: “Based on our research of the market, Builder, which was developed in-house through the use of our own trading algorithms, empowers users to tailor their betting experience according to their preferences, enhancing engagement and satisfaction both for pre-match and now live games betting. Our user research also served as the reason for increasing the maximum selections from 10 to 16, as 3.7% of users prefer more customisation in their Bet Builder experience.”

“Bet Builder provides users with the flexibility to combine various selections within a single bet, and thus, it offers unique opportunities for wagering that go beyond conventional markets. With the ability to create custom bets, players can explore new avenues of excitement and maximise their potential winnings for high-profile events, including sporting events, and this currently features Player to Score markets and Statistics markets (Corners, Yellow Cards, Offsides, and Fouls).”  

One of the key advantages of Bet Builder is its flexible configuration adaptability across different regions and platforms. Our Builder also works seamlessly with our other sportsbook features such as Acca Bonus, Cash Back Bonus, Bad Beat Bonus, Double Double, Sports Jackpot, and 2 Goals Ahead to deliver a seamless betting experience for users across diverse markets and devices.

Looking ahead, Digitain remains committed to advancing and refining the Bet Builder feature to meet the evolving needs of its partners and their customers. By continuously innovating and enhancing its offerings, Digitain reaffirms its position as a leading pioneer in the sports betting industry.

Digitain expanded its award-winning technology with the release of its Centrivo Affiliate platform. 

The introduction of the Centrivo Affiliate platform enables operators to expand their new player acquisition marketing with a complete, seamless solution for creating, tracking, and reporting on affiliate marketing campaigns.

Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Centrivo Product, said: “We continue to innovate our platform for iGaming partner operators, so that operators can create promotional campaigns for acquisition, retention, reactivation, that delivers player engagement and revenue growth. 

The Centrivo Affiliate platform, is intuitive and can be customised to meet the operator’s unique requirements, offering various commission models, redirection automation, tracking optimisation and comprehensive reporting capabilities.  Our platform allows you to set up and launch your affiliate marketing program with a single click, guaranteeing maximum exposure and player engagement during high-profile events. 

Digitain is all set to enhance the betting experience with an array of innovative, tailor-made features as excitement builds for EURO 2024. Zohrab Karapetyan, Chief Product Officer of Sportsbook at Digitain, shared his insights into these feature-rich offerings designed to cater to both seasoned bettors and newcomers alike.

“At Digitain, our mission is to provide an unmatched betting experience. With the needs of our users in mind, we craft our latest features for EURO 2024 and other major sports events, to make sure they have the best tools and opportunities to engage in their favorite sports,” said Zohrab Karapetyan.

Among the outstanding features is the EURO 2024 Predictor, which offers exciting incentives for bettors throughout the initial phases of tournaments. This is complemented by the Bet Race Tournament in which users can compete against each other, adding a competitive edge to the betting experience.

AutoBet Control is a significant advancement which allows bettors to automatically secure their winnings or minimize losses, based on pre-set conditions. This feature ensures flexibility and control, guaranteeing users that they can manage their bets efficiently, without constant monitoring.

Digitain has also expanded its popular Bet Builder, giving users the ability to create personalized bets from a broader range of markets. One of the features of this expansion is the Two Goals Advantage feature, which ensures a win if the selected team gains a two-goal lead. This helps build more excitement and ensures higher security.

To foster community and engagement, Digitain’s Sportsbook introduces Engaging Sport Chat, a social aspect that enables bettors to discuss strategies, share insights, and celebrate victories together. It also increases betting by about 20%.

For those who prefer long-term bets, the Outright Display keeps users informed about ongoing events and helps them stay ahead of the game. The 0% Margin & Enhanced Odds feature offers competitive odds with no margin, and this helps make sure bettors get the best possible value.

Highlighting select matches with significantly increased odds, the Daily Boosted Odds Offer guarantees excitement daily. In addition, the Sports Jackpot feature provides a thrilling opportunity to win big and adds more excitement to the betting landscape.

Another enticing feature is Double Dooble, which offers double returns on selected bets under specific conditions. For bettors who enjoy predicting player performances, the Player Props feature allows wagers on individual player statistics and outcomes, enhancing the depth of the betting options available.

Bore Draw Guarantee is another favorite for players. This promotion gives players an opportunity to make bets on the markets of certain events (set in advance), and if this event ends in a tie (0:0) and the bet is lost, the bet amount is returned to the players (according to the conditions set in advance).

Finally, Digitain offers Acca Bonuses & Cashbacks, rewarding users with bonuses and cashback opportunities on accumulator bets and encouraging users to explore more extensive and strategic betting options.

Zohrab Karapetyan concluded with the following: “We believe these features will make betting not only more exciting, but also more strategic and rewarding. As we gear up for EURO 2024, our users can look forward to a comprehensive and engaging betting experience like never before.”

Digitain has expanded its partnership agreement with SoftGamings in order to include integration of Digitain’s In-House virtual sports products.

Through product expansion, SoftGamings is granted access to Digitain’s In-House Virtual Sports of Virtual Football, European Cup, Horse Racing, Greyhound Racing and more, with a new match/event every 2 minutes, 20,000+ daily events, 150+ betting markets, and 10+ extra markets.

The product has been developed through the use of the latest cutting-edge technology to give players the feeling of authentic sports, with unique betting markets to drive player engagement, cross-sports betting within events, as well as revenue opportunities.

Ani Mkrtchyan, Digitain’s Chief Sales Officer, said: “SoftGamings is a highly respected platform provider in the iGaming industry. We are delighted to expand our partnership with SoftGamings in order to provide Digitain’s In-House Virtual Sports. Our virtual games portfolio continues to grow and will be available to more operators and their players via the SoftGamings platform.”

Anna Kiselova, Head of Partnerships at SoftGamings, commented: “As a platform provider in the iGaming industry, our company has entered into a strategically important partnership with Digitain. The games of the leading gambling platform provider for online casinos and Sportsbooks are now available for seamless integration through the unique API platform of SoftGamings.

In the future, we plan to expand our existing agreement with Digitain by adding their new products to our offerings as well. We strive to provide solutions of the highest quality and are excited to enrich the gaming portfolio for our clients.”

Digitain announced a significant addition to its sales executive team with the appointment of Alonso Jibaja as LatAm Regional Sales Director. This strategic move is set to further strengthen Digitain’s position in the Latin American market.

Alonso has over ten years of experience and a track record in sales and commercial roles across Latin America and North America and is now part of the Digitain’s sales leadership team. He brings extensive experience in the iGaming industry and expertise in LatAm operations and sales strategies. His comprehensive understanding of B2B and B2C iGaming in LatAm will undoubtedly be an invaluable addition to Digitain, already established in that region.

Digitain’s Chief Revenue Officer, Iain Hutchison, commented on the appointment: “I’m delighted to have Alonso join our team. With a depth of experience in sales and commercial development roles for some major platform providers, Alonso will support, provide, and facilitate comprehensive solutions as Digitain expands its services to B2C partner operators in regulated markets across the LatAm region.”

Alonso Jibaja, LatAm Regional Sales Director, expressed his enthusiasm for the new role: “I am truly excited to be a part of Digitain, a company that has consistently expanded its business solutions within the regulated iGaming supply chain globally. The company’s customer-centric approach and its commitment to its people when delivering complex solutions for today’s multi-jurisdictional regulated operators have always impressed me. I am eagerly looking forward to meeting with new and existing partners and collaborating with the Latam sales team and all departments in the coming months ahead.”

Digitain is honoured to share that the company was awarded the much-coveted B2B Excellence Award at June’s WiG Diversity Awards.

The WiG Awards, launched in 2010, are now in their 14th year and are held in the London Savoy. The awards also focus on rewarding and recognizing individuals and organizations for outstanding devotion to enhancing equality, diversity, and inclusion. They include categories like Diverse and Inclusive teams and Positive role models.

Aregnaz Hakobyan, Group Chief Marketing officer at Digitain, said: “Digitain is committed to Diversity, Inclusion, and Empowerment for all our 3,600+ employees. We grow, celebrate, and support all our colleagues and customers to become our best versions. Therefore, we are thrilled and humbled by this award for B2B Excellence.”

Digitain is proud to be named “Best Sports Betting Provider in The Baltics 2024” at the BSG Awards.

The Baltic & Scandinavian Gaming (BSG) Awards took place in beautiful Tallinn, Estonia, and are part of the industry show MARE BALTICUM Gaming & TECH Summit 2024, organized by iGaming & events company HIPTHER.

Iain Hutchison, Chief Revenue Officer of Digitain, expressed his gratitude: “The Baltics is a highly competitive and mature iGaming and Sports Betting market. To be recognized by industry judges, peers, and the public through their votes is a significant validation of the complete sports betting platform solutions that Digitain provides. We extend our heartfelt thanks to everyone who voted for us and continues supporting us on our journey to be the leading sports betting solutions provider.”

Digitain won the ‘Best Virtual Sports Provider’ award at SiGMA Asia for its unique and innovative in-house virtual sports product.

The SiGMA Asia Summit, held in Manilla, is a highly anticipated event in the iGaming industry. It serves as a platform for operators, B2B providers, regulators, and industry attendees from the Asia region to come together and discuss the latest trends and developments.

“We’re off to an incredible start this summer,” exclaimed Iain Hutchison, Chief Revenue Officer at Digitain. “Our in-house Virtual Sports, a pioneer in Motion Capture Technology for ultra-realism and player engagement, is a source of immense pride. And this is just the beginning! We have a host of exciting developments lined up for our Virtual Sports product portfolio this year, so stay tuned.”