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iGaming Is Making Inroads in Asia

The gaming industry in Asia has been expanding at a blistering pace. As a result of governments’ tight regulations, however, Asians still face obstacles in their pursuit of financial gain via online gambling and sports betting. Given that more than half of humanity resides on the Asian continent, it is not surprising that the iGaming industry’s potential in Asia is massive. Consistent with the hypothesis that wealthy countries with widespread Internet access will be major players in the iGaming industry, China, Japan, South Korea, the Philippines and India are among the most avid betting nations. In contrast to that, gambling is still illegal in some countries, including Pakistan, Nepal and Indonesia.

Ups and Downs

With the exception of Macau and Hong Kong, mainland China has an anti-betting policy, which has left a large pool of would-be players with disposable income, making them an attractive target for offshore online casinos and sports-betting ventures. There is no discussion of legalizing online casinos by the government at this time. On the other hand, online casinos may one day be legal in Singapore because it is a progressive country that embraces new ideas.

India is one of the two countries with a population of over a billion people, where gambling and sports betting are illegal in some parts of the country but legal in others. There are countries that ban iGaming and others that manage to get their regulatory feet wet with things like online sportsbooks and casinos. A simple online search will reveal the growing interest in the Indian iGaming market on the part of many operators. Because of its large population and long history of gambling, India has the potential to become a major player in the booming Asian iGaming market.

In the Philippines, gambling and sports betting have been popular for a long time. There has been a recent uptick in the popularity of iGaming as a whole, and entrepreneurs in the industry are constantly looking for new opportunities to expand their operations. The Philippines’ iGaming industry is booming, and experts predict that revenue will increase at an even more rapid pace in 2023 than it has in previous years. The Philippines has the largest iGaming industry in the world and is widely considered to be Asia’s iGaming capital. The Philippines is now the most important iGaming jurisdiction in the world due to its proximity to the huge Asian market and its unique regulatory environment.

Japan’s market is one of Asia’s bright spots, too. Even though the Japanese government takes a dim view of gambling and sports betting in general, a number of online casinos and sportsbooks are already catering to Japanese customers, despite the fact that doing so is technically against the law. Operators must tailor the available games and ensure a deep level of localization for the Japanese market in order to comply with Japan’s stringent regulations. Furthermore, localization for Japanese is a delicate balancing act, as Japanese is one of the most difficult major languages.

New opportunities

The growing popularity of online gaming and the increased use of mobile devices to access the internet is fuelling the market. In addition, endorsements, sponsorships, as well as the general public’s growing tolerance for and familiarity with the concept of online gambling and sports betting, are all contributing to the sector’s rapid growth. The cheap, widely available mobile applications are thought to be a major contributor to the industry’s projected growth. As such, it appears that there is potential for a sizable iGaming business to be established. With new promising markets emerging across Asia, more and more international iGaming companies are setting up their Sportsbook-based businesses there.

Digitain’s Sportsbook

Initially aimed at Europe and currently targeting the iGaming sector in Asia, Digitain, a leading sportsbook and casino platform provider, is many iGaming businesses’ top choice and go-to option. As one of the world’s leading companies in innovative sports betting and gaming platform technologies, Digitain, with its 20+ years of industry experience, is acclaimed for delivering the finest Sportsbook software solutions that allow iGaming operators to tailor operations to any region in Asia.

Our very own, award-winning, GLI-certified Sportsbook, offered via Turnkey and API is an exceptional sports-betting product that can handle the most complex needs of established platforms, start-ups, online casino operators, and land-based sportsbook vendors. Put Digitain’s state-of-the art, flexible and innovative Sportsbook to use to expand your company’s reach in Asia and cash in on the region’s abundant opportunities. Check out our Sportsbook’s page or contact us for more info on this amazing product.

Turkey’s stance on iGaming

It has been notoriously complicated to find your way around Turkey’s ambivalent stance on gambling. Sports betting is now authorized and governed by law. If you want to open a casino or other gambling establishment in Turkey, you’ll need a license and approval from the Ministry of Youth and Sports. Except for Horse Racing, the Lottery, and Sports Betting, all other forms of gambling have been illegal since 1997. Games like Bingo, Casino, Live Casino, Poker, and more are outlawed by these regulations.

Many Turkish sports bettors prefer to use foreign bookies because they have access to a wider variety of betting markets and better odds. These offshore bookmakers have their licenses issued by foreign jurisdictions, but they have millions of satisfied customers all over the world. The best part is that they provide a first-rate service to Turkish bettors by catering to their needs in terms of language and currency.

The do’s and don’ts

The iGaming industry in Turkey is strictly regulated. Foreign operators are not permitted to offer online gaming or sports betting in Turkey; only the lotteries (sports and traditional) are permitted to do so. Land-based casinos and online iGaming businesses and participation are both illegal in Turkey, making gambling a highly regulated activity. The state-run lottery and the IDDAA, a sports betting company owned by the state, are the only organizations exempt from this rule. Given this context, what opportunities exist for Turkish investors and entrepreneurs interested in targeting international players in the iGaming industry? What are the odds of that happening?

Outside the box

A legitimate iGaming or online casino catering to Turkish players is obviously impossible to set up in Turkey at this time. A Turkish entrepreneur or investor who is able to think “outside the box” will realize, however, that it is still achievable to set up an international business abroad with a gaming license issued by a jurisdiction other than Turkey. At this point, it is more important to focus on attracting players from countries where online gambling is legal, rather than worrying about whether or not Turkish citizens can participate. You shouldn’t target Turkish players in particular, as doing so could get you and your users in trouble with the Turkish government.

There are certain basic steps a Turkish investor can take to launch a successful online casino:

• Get a gambling license,
• Incorporate their business in the appropriate jurisdiction,
• Conduct an in-depth examination of consumer needs in their niche market,
• Formulate a marketing plan and brand identity,
• Acquire the necessary tools to build a web-based platform,
• Connect gaming with monetary and online assistance teams.

Despite the government’s apparent success in curbing gambling in Turkey, fines against individuals and casinos remain extremely rare and difficult to enforce. While sanctions against Turkish banks have had an effect, online payment portals continue to operate freely throughout the country, allowing serious gamblers and sports bettors to move money quickly and easily between accounts.

Digitain comes to the rescue!

As an internationally acclaimed, secure, and reliable sports-betting software provider, Digitain has been a popular choice for multiple iGaming businesses worldwide. In Turkey’s scenario, too, our company can offer practical and customized solutions to Turkey-based businesses looking to launch safe and successful sports betting operations. In comes Digitain’s award-winning, flexible, and innovative Sportsbook – the ultimate sports-betting software solution for any prospective iGaming venture! Contact Digitain for more info!

Virtual Sports betting is one of the few niche markets that have successfully expanded and rapidly grown to become a highly lucrative industry in its own right. The number of Virtual Sports bets, events and viewers has been crucially increasing.

Despite the fact that there are no actual players involved in Virtual Sports betting, viewers and iGaming businesses can still make the best of it. Virtual Sports games are action-packed, computer-generated brief simulations, typically lasting only a few minutes. There is a wide variety of betting opportunities available for virtual sports, with live betting being particularly well-liked. Complex algorithms and RNG (random-number-generator) systems determine the outcome, and players can check in at any time to see the latest stats and updates. Popular examples of simulated sports include tennis, football, greyhound racing, horse racing, and a host of others.

Several Arguments in Favor of Virtual Sports Investments

Any expanding, successful iGaming business should consider investing in Virtual Sports bundles. The Virtual Sports betting industry is estimably worth around 12 to 15 billion dollars, and there are a number of advantages to adding Virtual Sports games to sports-betting operations and iGaming ventures.

• Easy Accessibility

Events in traditional sports typically take place once a year, once a month, or once a week. There is usually quite a bit of downtime involved. However, you can break your reliance on physical participation with virtual sports. Bettors can now participate in an endless stream of virtual events 24 hours a day, seven days a week, and wager an unlimited amount of money.

• Less Time Needed

In the real world, there are many time-consuming games. These may occasionally be welcomed by some devout fans. Virtual sports, however, are perfect for bettors who value speed and instant gratification. Unlike real sports, virtual competitions can be wagered on, played and finished in a matter of minutes. As a result, daily betting volume will increase.

• Unlimited Game Options

Various types of virtual sports are available to keep your gamblers interested:  football, greyhound racing, horse racing and many more. Bettors have no constraints on when they can try out a new sport, as each game only lasts a few minutes. These do more than just excite users; they also help you increase their level of investment in your service.

• The Closest Thing to the Real Thing

Betting on Virtual Sports is a step up in terms of quality and realism. Motion graphics, 3D and CGI have helped advance the games to the point of ultra-realistic features, blurring the lines between real and simulated sports. These days, players don’t even need to leave their homes to play top-notch games.

• Reliability

There is always an element of unpredictability in traditional sports. Some weather conditions may delay events, and some circumstances may result in players’ injuries and illnesses. The list of variables affecting real-life sports goes on and on. Yet, it’s all different with Virtual Sports. Bets can be placed without worry because the outcomes are completely arbitrary and independent of these factors.

• Better Financial Returns

Operators can reap greater financial profits from virtual sports thanks to the frequent event start times. Bettors have the freedom to bet as much as they like, receive instantaneous updates on the status of their wagers and pick from a variety of wager options. This keeps players interested and gives businesses a steady stream of revenue.

• Credibility

The outcomes of virtual sports bets are calculated using a combination of complex algorithms and certified random number generators. This guarantees that the games are played fairly and that the results are always accurate. In contrast to popular belief, virtual sports are not fixed.

Investing in Virtual Sports

There’s no denying the lucrative potential of online sports betting. Profitability is guaranteed, bettors get what they want, the games with their authentic feel are completely honest, and game hosts get the maximum possible profit.

Potential investors in the virtual sports betting industry have their pick of several different software platforms from which to launch their venture. Digitain has been known as one of the industry’s in-demand, first-choice platform suppliers.

Digitain’s Virtual Sports

With a reputation of being an industry-leading iGaming platform and sports-betting software provider, Digitain is well known for delivering one of the best in-house developed Virtual Sports products anywhere. Available across online, mobile and retail channels, Digitain’s Virtual Sports games grab your players’ attention with their ultra-realistic 3D environments and stunning audio-visuals.

This extremely engaging product features unique betting markets and comprises everything a player needs for a breathtaking virtual experience and guaranteed enjoyment. As the number of our easy-to-integrate virtual sports games steadily grows, our portfolio presents your business with additional options to turbo-boost your revenues by attracting and retaining virtual sports fans.

Digitain’s in-house Virtual Sports offer you 20,000+ events per day, 150 betting markets, 10+ virtual games, a new event within every two minutes, 16 event and tournament related unique betting markets and 24/7 availability. Our Virtual Sports games feature leading-edge tech, 3D visualization, fantastic graphics, ultra-realistic environment, flexible betting with single and multiple bets, configurable margins, a feature-rich back-office, a web cashier program for retail and more.

Digitain’s Virtual Sports product is easy to integrate and customize. It’s intuitive, UX-friendly, omnichannel, multi-device and available for as web, desktop, mobile and retail versions. Our Virtual Sports games include Virtual Horse Racing, Virtual Greyhound Racing, Virtual Football, Virtual English League and Virtual Keno, while the bundle’s tournaments embrace Virtual World Cup, Virtual African Cup, Virtual European Cup, Champions League Cup and Copa Libertadores Cup.

Visit Digitain’s Virtual Sports page or contact the support team anytime for more detailed info on how your iGaming business can further expand and benefit from our product. Do not linger. Do it now.

Digitain once again shone at the most tremendous iGaming event of the year – ICE London 2023!

The fabulous trade show took place at London’s ExCel Arena on 7-9 February. We proudly showcased our newest – most revolutionary products and solutions.

This year, besides Digitain, we’ve had three more stands representing our following companies:

Imagine Live – an amazing world of live dealer games entertainment with cutting-edge technology which is just perfect for online casinos, aggregators and other gaming operators;

Relum – one of the largest game aggregators on the market, its mission is to boost iGaming businesses through technology, data and simplicity;

Galaxsys – a wide range of fast and skill games focused on continually improving both the range and variety of the in-house developed games, in order to deliver a stream of fresh, entertaining and engaging content.

Being the regular participant of this memorable occasion, we habitually prepared a row of surprises, such as Digitain’s Brand Ambassador, a living legend – Luís Figo’s stunning appearance at our stand, a super amazing chance to win an exclusive Cartier watch by only downloading the Digitain App, raffling Luís Figo’s signed t-shirts and even more!

We’ve announced the debut of our new super user-friendly mobile application – the above mentioned Digitain App, which will provide better and even more comfortable communication between Digitain and its partners, letting you stay up-to-date on our freshest news, products, licenses, events, company information and more. It’s available for downloading from the AppStore and GooglePlay.

Summing up the highlights of the first-rate international iGaming event – we can proudly claim that Digitain’s presence at ICE London 2023 was an absolute success! Our work-loving team spent unforgettable, productive and rewarding days in London! Being part of ICE London 2023 once again has been an extremely exciting and effective experience for Digitain.

The winter is about to get ICE-y, as the Digitain team are packing for the biggest international iGaming expo. We are set to showcase the best line-up of our latest innovative products and solutions under the bold new slogan “Empowering Your Success”, including our award-winning Sportsbook, our all-in-one iGaming platform Centrivo, our stunning Virtual Sports bundle and our newly launched payment gateway Paydrom. As regular participants, we’ve got some impressive surprises up our sleeve for this year’s event in London.

The App

First off, we are overjoyed to finally announce the long-awaited debut of the Digitain App, our brand-new and ground-breaking mobile application that has been developed to make it easier for Digitain and its partners to connect and communicate with one another. This launch has been eagerly anticipated. The application is quick, readily accessible, and user-friendly, and it provides complete, up-to-date information about our company as well as our products, news, specials, events and licences, among other things. The Digitain App can be downloaded from the App Store and Google Play. Its purpose is to provide you with a one-of-a-kind access point to first-hand, exclusive information.

Meet a legend!

In addition to this, we are providing ICE attendees with a one-off opportunity to personally meet the illustrious Luís Figo, who currently acts as Digitain’s Brand Ambassador! Only at Digitain’s stand on the second day of ICE London 2023, 8^th February, at 2:30 p.m., will the attendees of this year’s expo be given the exclusive chance to directly meet and communicate with the worldwide football star and take part in a surprise raffle. We wouldn’t recommend missing out on this incredible experience!

A one-off chance to meet legendary Luís Figo, Digitain’s Brand Ambassador! The participants of this year’s ICE London will be presented with a special opportunity to personally meet the international football icon and take part in a surprise raffle for Figo-signed t-shirts and more – only at Digitain’s stand on the second day of the expo! 

Win a luxury watch!

That’s not where the story ends! It is imperative that we add that Digitain will be hosting an exclusive raffle during this year’s ICE expo in London, for a special opportunity to win a luxury watch! The only prerequisites for the participants of the event to be eligible to win the prize are that they must download our Digitain App, create an account, complete the raffle participation form through it, and be present at our Stand S4-150 at 4:30 PM when the drawing takes place.

Are you going to ICE London 2023? If you are, seize the chance when it’s presented to you! Mark your diary and come see the Digitain team start empowering your success inside London’s ExCel Exhibition Centre!

So, Stand S4-150, February 8! See you there!

The excitement is definitely building in the run-up to ICE and we are really looking forward to the event, which runs from 7-9 February at London’s ExCeL Arena.

There is always a huge sense of anticipation ahead of the show – and even more so now it’s back in its regular February slot. Here at Digitain, we are proud to be exhibiting our products and solutions once again at stand S4-150 and we really hope to see many of you over the course of the three days.

One of the most important aspects of ICE is to showcase our very best products to hundreds of thousands of delegates.

So, what can you expect from us at ICE 2023? Read on to find out more…

Sportsbook

Our award-winning sportsbook seems a good place to start! We provide platforms for land-based and online betting operations around the world and our localisation tool ensures full flexibility, scalability and reliability for our partners. That includes companies who have been in the industry for a long time and have sophisticated requirements, or those who are just starting out and require a simpler solution. Old or new, we have it for you!

Centrivo

This is Digitain’s GLI-certified gaming platform. It is extremely customer-centric with a unique and highly flexible approach, exhibiting six features that help connect all aspects of a gaming business into one hub.

They include:

• Brand Management
• Bonus Management
• Dashboard Management
• Player Management
• Tools and Automation
• Risk Management

Each feature is designed to make the process of using Centrivo easier and smoother for operators and this will be a main focus for us at Digitain.

Paydrom

This product is a highly sophisticated, secure payment method and it has fast and reliable payment transactions with a wide range of payment options, integrated with more than 150 international payment providers, offering more than 400 payment methods globally.

It covers a wide variety of payment processing solutions, including card payments, e-wallets, bank transfers, and crypto, giving partners and players freedom of choice to perform online transactions safely.

Virtual Sports

Digitain’s Virtual Sports offering enables the customers of our partners to bet on a variety of simulated sports and events, anywhere and at any time.  All our games have ultra-realistic 3D environments and stunning audio-visuals.

This engaging product features unique betting markets and comprises a truly breath-taking virtual experience. As the number of our easy-to-integrate virtual sports games steadily grows, our portfolio presents additional options for businesses to boost revenues by attracting and retaining virtual sports fans.

ICE London is a game-changing annual event within our industry and it a fantastic opportunity to learn more about how our sector continues to evolve.

For more information about Digitain’s participation at ICE, find our dedicated page here.

The worldwide popularity of iGaming shows no signs of stopping and 2023 looks like it will be another stellar year for growth.

Some of the key trends that have shaped the industry in the past few years include far better user experiences, crypto gambling and more sophisticated player acquisition. But will the next 12 months be similar, or will something new appear to become a benefit or a hindrance to the industry?

Here, we give our take on the year ahead and how the sector as a whole will be impacted. Read on to find out more…

Increased regulation

You would have to have been on Mars in recent times to have not spotted this! Across Europe in particular, regulation has been subject to more scrutiny than ever before. An increasing number of markets, such as Italy, have matured to the point where players expect a high level of service from providers and operators. As a result, regulators often evolve their policies to ensure operators and customers alike stay within their limits. But what is important in one country can be quite different across the border, so ensuring you know the regulations of a certain region is of paramount importance.

Cross-platform integration

This has gradually come to the boil in the past few years and it continues to become more and more relevant in iGaming. Over the past 12 months, more and more iGaming products have been aligned together to ensure it is easier for clients to work on one platform rather than two. This saves time and allows industry professionals and players to keep everything in one place. It is likely that in 2023, this could prove to be a ground-breaking year for many industry giants to begin cross-platform integrations on many of their products.

Virtual Reality and Augmented Reality

There is little doubt that the popularity of both Virtual Reality (VR) and Augmented Reality (AR) will continue to grow. Virtual Sports are an excellent case in point. The beauty of virtuals is they hold equal appeal to sports fans and casino players, as they need no prior knowledge of the sports. There continues to be a gap in the market for VR to really push and it will be fascinating to see how things develop this year. For AR, this is particularly prevalent in the Live Casino sector. Including more AR games in that area could see that trend really rise over the next 12 months.

Mobile Gaming

The days of people gaming on their home computers are fading. Mobile technology has improved significantly, with optimised platforms and games easy to access anywhere in the world. Where once computers provided better graphics and a more immersive experience, the devices in the palm of our hand are just as sophisticated. They will bet better still as software improves.

Social Gaming

iGaming has the potential to become more community-based and interactive, and this links nicely with a cross-platform system. Many casinos run tournaments between players that allow for interaction.

As human beings, we often sit down and play board games or watch live football games together. There is definitely an opportunity to learn from those shared experiences in iGaming as 2023 progresses.

The future of iGaming as a whole is in safe hands. New and exciting tech is being created every week and the trends highlighted above will shape the industry in a very positive way over the coming years.

It is that time of year when we prepare for the most important trade show of 2023: ICE London. The expo has a glittering history as a leading gaming industry event and, once again, Digitain will be in attendance to give you an exhibition of our latest products and solutions.

The conference is scheduled to take place between 7-9 February at ExCeL London and for those who haven’t been before, it is a truly memorable occasion for the iGaming sector and those who attend.

So, what to expect from ICE? What is the main point of the event and who does it target? Read on to find out more…

Themes and Topics

Over the three days, there is plenty to keep delegates informed and entertained. There will be many opportunities to attend networking events, talks on the latest innovations and technologies within the industry, as well as the chance to meet gaming professionals.

This event services the entire industry and it is split into 11 different sectors so industry leaders can keep abreast of all the latest news and views from a specific sector.

These are:

• Betting
• Bingo
• Casino
• Lottery
• Mobile
• Online
• Payments
• Social
• Esports
• Sports Betting
• Street

With over 35,000 visitors expected to attend, there is no shortage of things to do. More than 650 brands will be exhibiting from over 150 different countries, bringing a truly international flavour to proceedings.

For delegates to learn more about the industry, numerous keynote speakers will be giving talks over all three days.

ICE London caters to all levels of seniority, meaning that everyone can keep on finding out more about our amazing industry!

Networking Opportunities

The expo is back in its traditional February slot after being held in April last year. It will be busier too, so visitors can expect a much livelier and more convivial three days than in 2022.

What this means is that there is a much greater opportunity to sit down with gaming professionals from all levels and sectors. This is why ICE is so valuable – there is nothing better than a face-to-face meeting and being able to communicate what you desire.

With north of 650 brands on show, networking at ICE is the ideal scenario for delegates.

Special Events and Exhibitions

There are a host of important events and seminars taking place. Here are just two that could be of particular interest:

• Tribal Gaming Seminar – This is held on Tuesday 7^th in Capital Suite Room ExCeL and the talk is geared around the most recent successful, or attempted, rollouts of sports betting and iGaming to educate on regulatory models and evolving tribal attitudes
• Beyond Dei – Held on Wednesday 8^th, this focuses on Diversity, Equity and Inclusion within the industry and speaking about broader challenges and themes around this topic

We certainly encourage everybody to try and make the most of ICE’s networking and learning opportunities. Do not miss it!

For more information about Digitain’s participation at ICE, find our dedicated page here.

Following on from part one, we take a further look at how Digital Marketing plays a huge part in user acquisition strategies for sports betting as well as other ways to enhance the user experience.

3. Email or Direct Marketing

There are plenty of pros with this strategy, as it is easy to share and measure, simple to set-up, quick to drive revenue – as well as delivering targeted messages, reaching an already engaged audience in a low-cost, effective way.

In addition, avoid bombarding your customers with emails all at once, since this may be annoying and damage trust in your business. However, there are email tools to manage such issues, such as Mail Chimp and these are readily available.

4. Customer Offers

Bonuses and Free Bets

In iGaming, one of the best methods to attract and retain customers is to provide attractive bonuses and other rewards. Sport betting fans are more likely to give your app a try if they are aware of sign-up bonuses and other rewards you might be providing. Having attractive and unique promo offers available can also set a website or an app apart from the competition..

Referral Strategy

Referral marketing has become an effective means of spreading the word about services while drawing in new customers. This can be done by creating an incentive for existing users to recommend new sports betting fans, or their friends, to join your operation by offering them a referral bonus when they do so..

5. Affiliate Marketing

To increase the number of your users, try affiliate marketing. With affiliate marketing, another online business promotes your products and solutions to their own audience, in exchange for a cut of the sales you generate via their traffic. As a business, you can do this yourself or through a specialist agency. One thing to look at for is lifetime deals, as these can tie businesses down should you want to keep refreshing the way you go about affiliate marketing.

The advantages of this strategy include:

• low ongoing costs.

• low, or non-existent risk.

• a new way of making a profit and potential passive income.

• easy setup and implementation.

• increased competitive advantage.

• networking possibilities with influencers.

• high conversion rate.

6. Content Marketing

Providing your customers with informative and entertaining information, as well as a winning range of appropriate sports events and competitive odds can create many benefits. By increasing their

knowledge, this will encourage them to participate, and ultimately increase the number of bets they place.

Podcasts

Podcasts are a fantastic medium through which you can create brand awareness and expose your product to a new group of users. These can be tailored to individual regions and provide in-depth coverage of sporting events and betting opportunities that are of particular interest to that region.

One of the most well-known names for this type of online sports betting software is Digitain. With our 20+ years of experience, we provide first-rate solutions to help online sports companies succeed. Our experts have been applying the most effective user acquisition strategies for years and we’d be delighted to help you with every stage of that process. You can contact us anytime via our website.

The meteoric rise of the iGaming market has prompted many businesses to launch their own sports betting platforms online. As the market for sports betting grows, so does the amount of competition within it. As a result, before entering this industry, you should ask yourself how your company will be different from the competition. What is going to set your company apart from rivals?

To attract new customers, you will need an effective, multi-layered marketing strategy that covers many channels. In the first part of our two-part blog outlining the best acquisition strategies, you will find the areas that you should focus on to boost your marketing approach.

1. Brand Marketing

Joint Ventures between the Media and iGaming Firms

Reputation and trust are important factors for iGaming operators, especially when new to the industry. As the sports betting industry grows, more and more media partnerships and corporate sponsorships are being signed. Partnership deals are an effective way to spread the word about new betting platforms in a market where competition is heating up, especially as the industry grows and new sources of income emerge. These deals often prove successful because they can leverage the reach of the media, harnessing the power of user databases.

Sponsorships and Brand Ambassadors

When entering a new market where your brand currently has low recognition, sponsorship of local, high-profile sports teams, and also recruitment of ex-sportsmen and women to be advocates for your brand, can be a successful way of raising awareness and generating publicity.

This marketing tactic is both good for brand recognition and trust, which also applies with the use of famous sports people as brand ambassadors. For example, Portuguese footballing legend Luis Figo joined Digitain as a brand ambassador in July 2022, boosting the company’s outreach to sports betting fans.

2. Digital Marketing

PPC Advertising (Pay per click)

Given the online nature of the industry, it’s imperative that paid search and other digital advertising methods be used to acquire customers. Pay-per-click (PPC) advertising allows you to reach your desired demographic with little outlay of resources.

Here are just seven powerful benefits of using PPC:

• PPC Contributes to Business Goals. This is often the most compelling reason to use PPC advertising
• PPC Is Measurable & Trackable
• Quick Entry
• You’re in Control
• PPC Works Well with Other Marketing Channels
• Incredible Targeting Options
• A Wealth of Marketing Data.

Programmatic Advertising

Advertising today is becoming more and more automated via programmatic advertising. With pre-programmed advertising, you may provide a set of parameters and a spending cap, and then hand over full editorial control to an AI system. It’s a very effective method of marketing that helps save time and money while yielding better results and allowing for more specific ad campaigns.

Behavior-based Marketing

This strategy is probably more effective for those focused on retention, rather than acquisition. There are plenty of benefits to this strategy to make customer relationships better.

These include:

• Better knowledge of customers
• Better segmentation
• Better customer retention
• Better anticipation of needs
• Better and speedier communication
• Better protection of data privacy.

Marketing with Influencers

Using influencers is a great way to expand your iGaming business. This can cover such aspects as brand visibility, access to new and actively engaged audiences, as well as increased income. Individuals look up to and follow influential people on social media, making influencer marketing a powerful tool for growing a business’s client base. A successful influencer marketing campaign relies on the endorsement of a well-known figure who can reach and sway the desired demographic.

Using Social Media for Promotion

Large and small companies alike now include social media, such as Twitter and Instagram, in nearly all of their overall marketing strategies. You can find and connect with your target demographic by establishing a social media presence for your sports betting app and routinely uploading content (including videos, photos, live videos, and tales) that promotes your app. Features such as call-to-action buttons, private chat, etc may help you increase your number of leads and sales.

For more information on other excellent acquisition strategies, read more in our part two blog.