A different approach to the Americas: Peter Nolan’s last interview with Gambling Insider

25 November 2022 / Other

Digitain Group R&D Director Peter Nolan speaks to Gambling Insider about the company’s future in the US, the LatAm market and Luís Figo playing football on an Armenian roof

 

Where is Digitain right now in the market and where does it want to be?

It’s in a good state. We’ve just come out of a good conference. We’re looking to expand our global footprint in regulated markets; that’s our target. We’re building sales teams in Latin America and Asia to help support that, and the general sales team has doubled in the region in the last 18 months. We’ve got some good products; in particular, we launched the new platform called Centrivo in the summer and it has had a big impact – so we’re in good shape platform wise. It’s got some really good verticals, support and a lot of tools for the operators: like CRM and an integrated payment gateway, content management system, etc. We bumped up the tools and the whole stability and flexibility of it, where people can quickly change the website and mobile sites to suit their brand. That has been successful so far.

What about the core products?

We upgraded our sportsbook, which is our hero product. Digitain started out in this industry with shops in Armenia and a sports betting B2C. Sports betting was our original business, so we have a large team of traders and risk management people, with algorithms – we’ve upgraded that recently so it’s ready for the World Cup. Also, we launched our online casino studio in the last few months and have signed up over 50 partners on the live casino. That’s a completely new studio built in our Digitain headquarters, which is a state-of-the-art building housing over 2,000 people now. We’re also building another studio so we can offer some more bespoke services to clients.

In terms of sports betting, how interested are you in the US market right now?

It’s on our radar at some point in the future. There are certainly plenty of opportunities there as the various new regulated markets open up. Right now, we have plenty to do, plenty on and are focused on Central European, LatAm and Asian markets. Looking at it, there’s a fight going on in the US, people spending a lot of money in terms of operations, while most people are cutting down on that to save money. However, we’re confident we will achieve growth there over time.

So LatAm is a bigger focus for you in the near future, then?

Yeah, but we want to go into the regulated markets, too. I worked in Brazil for a couple of years, so I know it quite well. We have a couple of good people that work there for us, who are talking to the regulators a lot in Brazil and Argentina. We want to get our products certified for these areas; that’s our aim. However, right now, we’re focused on getting more visibility.

In terms of visibility, it must be great for the brand to have Luís Figo as an ambassador, which Gambling Insider exclusively revealed back in July.

Yes, that’s a big statement for us and our B2B suppliers, as well. Obviously, you get a lot of B2C people with advocates and footballers. So, for our B2B supplier to get him was a big statement. It’s a bit like our show at ICE London: every year it’s a bit bigger, a bit better and represents the confidence we have in the business.

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Interview with Digitain’s new Group COO, Armine Sirunyan

23 November 2022 / Other

Digitain’s new Group COO, Armine Sirunyan, speaks to Gambling Insider about her new role within the business and the company’s plans for 2023 and beyond.

Congratulations on your appointment! What was your first thought when you found out you were going to become Group COO?

Excitement! There is a great deal still to achieve and I’m so looking forward to working with colleagues from across the organisation to ensure our continued success. I’m also very thankful to be given this opportunity to continue my journey with this progressive organisation in such an important role.

What is your biggest target as Digitain COO?

There are many and all of them are big and undertaken with strong determination. I would outline, that I am strongly committed to driving continual improvement in how we serve our partners and how we support our teams in ensuring that we deliver the very best standards of customer experience. I would also highlight balancing efficiency with effectiveness – ensuring that all systems and processes across the business are optimised – especially those “moments of truth” that make the real difference to our partners.

How has working at Digitain changed since you joined the company?

We see the advancement of technology in an enormous speed every single day and across all the aspects of our life, which is as well reflected in our work. Saying this, we are now integrating and using machine learning and AI across all our products and services.  Our global footprint has grown significantly as we expand our geography and move into more regulated markets. This in its turn drives us to furnishing our products and services with more market specific functionals and solutions.  Another significant change to me, as to a person who has spent with the company around a decade, is the size and the scale of the team. It used to be a team of few hundreds, and now we have a workforce of over 2000. And it is not only the numbers that matter. I am very proud to see that we have built a diverse and multifunctional team covering various professions, talents and new directions. Another change I would highlight, is the complexity of products. Digitain used to be a sportsbook-oriented provider-sportsbook being the first product it introduced to the market. Now we are a multi-vector business, offering wider range of products and solutions and continuously heading towards new business directions.   

Finally, what are the company’s biggest goals for 2023?

We follow through our goal to enter more regulated markets globally and expand our geographical presence. This, in its turn, drives us to constantly developing our product base – including live casino, sportsbook, payment gateway and RGS.

We are very much focused on creation and development of our in-house products, and ensuring that those are equipped with constantly evolving, top-notch and competitive features.  Some of our in-house products have succeeded to an extent that they have grown into stand-alone companies and are creating their own success path.

As a client- centric company, we are committed to putting our best effort, our in-house expertise and knowledge to facilitate the sustainable growth and development of the business of our partners. We keep on being innovative and taking every opportunity to delight our new and existing partners with new offerings that will reinforce their competitive position in the market. And last, but not the least, we have an ultimate vision to grow the technical skill base in Armenia (as a centre of excellence) via company initiatives such as M1TQ.

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G3 Magazine
Interview with Digitain’s Chief of Sportsbook Product, Zohrab Karapetyan

23 November 2022 / Other

Digitain’s Zohrab Karapetyan talks exclusively to G3 magazine about the company’s expectations of the 2022 FIFA World Cup and his plans to deliver a special sportsbook experience.

What opportunities does the upcoming World Cup present the sports betting industry?

We expect betting levels to significantly exceed those seen in the 2018 tournament. If you look at the betting history of the World Cup, the betting turnover has grown over every tournament since Italia ’90 and we do not feel this pattern will change.

It has been estimated that the total amount of bets placed globally on the 2018 World Cup Finals exceeded €130 billion, an average per match of €2.1 billion, with over €7 billion being gambled on the France v Croatia final. That is spectacular and just underlines the popularity of football across the world.

Since then, a number of significant new markets have been regulated and interest in football continues to grow, so we are confident that, despite this tournament being the first one to be held in winter, the 2022 World Cup will beat all records for betting handle.

Excitement for the Qatar World Cup has been comparatively muted, namely due to the human rights abuses committed in the region, the excessive cost of travel and tickets, a disrupted domestic calendar, and the sweltering heat that is likely impact on the quality of matches being played. Nonetheless, does the tournament have the potential to still be an engaging and entertaining betting experience?

We’re confident that this year’s tournament will deliver some great viewing and betting experiences, with regular bettors on premium football switching to betting on the tournament.

There could be some impact on the dynamic nature of the games, given the heat of Qatar, even at his time, but I think the levels of excitement of watching the world’s best teams will overcome any potential obstacles. It’s going to be a wonderful spectacle, in my opinion.

Do you anticipate greater betting engagement rates than Russia four years ago? 

From a Digitain perspective, our partner network has grown significantly since the last World Cup, so we will obviously see much higher volumes being processed through our platform than previously. However, as stated above, we still feel that our World Cup 2022 organic growth with be significant over the previous competition.

How will overall betting spend on the tournament be impacted by the cost-of-living crisis? As mortgage payments continue to rise, energy bills soar and with Christmas around the corner, how will sports betting handle be impacted? 

Traditionally, sports betting tends to be recession-proof to a large extent, although the global economic picture this year may test that theory.  However, I think the World Cup is such an iconic tournament, with high-profile games coming thick and fast, that the overall spend will still increase over previous tournaments.

 It would not be surprising if this year’s World Cup generates over €250 billion in stakes, with football fans ignoring the controversies surrounding the event and focusing on the spectacle.

How have operator partners approached the winter tournament differently to a traditional summer event? What have been the biggest hurdles with the different timing?

The games are being played at 6pm and 11pm locally, which is reasonably attractive from a European, African, Asian and even North and South American betting fan’s perspective, fairly similar to current domestic league timing – so our partners are not expecting too much disruption to their normal operational processes.

From a partner perspective – there will be an obvious impact on the expected betting handle on the domestic football leagues, especially the key European ones; the Premier League, the Bundesliga, Primera Liga and Serie A, that all plan to take a six week break when the World Cup is on. However, this should balance out as the postponed games will be squeezed into an extended season ending later than usual at the end of May 2023.

What betting trends are you anticipating for this World Cup? Are we likely to see a greater focus on outright betting or bet builders? 

Outright betting is always popular on football tournaments, particularly the World Cup where you see lots of “patriotic” bets, especially if the team have a successful run in the competition and the nation and media get behind them.

From an operator perspective, the key period for revenue in the tournament is the Group stage where we they will see the most money bet per day, due, of course, to the number of games being played. As the tournament progresses the games become more spread out and there is less daily betting activity. 

What features, products and innovations have you lined up to coincide with the World Cup?

We understand the importance of the World Cup for our partners, so we have been busy preparing some new offers, promotions and additional content for them to ensure their players remain engaged and loyal for the duration of the tournament.

We have developed a World Cup Predictor game that operators can customise to suit their marketplace and can reward their players with prizes or free bets.

As well as this, we have launched a new World Cup Player Tournament application, allowing our partners’ players to participate and win prizes based on their skills in predicting and betting on the competition results.

We have a wealth of new bonuses, bet boosters and promos dedicated for the competition – one of my favourites is our “2 Goal Early Pay-out” offer, where we will settle bets as winners if a team goes ahead in a match. It applies to both singles and multi bets – so is bound to be a winner with players who like to re-invest.

Finally, your pick of this year’s winner…

I think England will have good tournament despite recent form, but France may find it is very difficult to defend the trophy –it hasn’t been done since Brazil in 1962.

Belgium at 16/1 and Croatia at 50/1 a are good each-way bets, but I might have a small bet on Argentina at around 7/1 to win – they always turn up at the big tournaments.

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Top Tips to be a World Cup Winner!

15 November 2022 / Other

The FIFA 2022 World Cup in Qatar promises to be a festival of football as well as a global betting bonanza.

Sportsbook operators who plan ahead can make the most of this exciting opportunity, delight their existing players and also look to recruit a whole new group of customers, possibly inspired to open an account and have a bet on their national teams.

Failing to prepare, is preparing to fail – so here’s our 7 Top Tips for having a successful World Cup Tournament.

Lock it down

Ensure that everything on your site, mobile or otherwise, is working to maximum effectiveness. Expect to see record traffic, especially in the group stages when players can bet on four lives games per day, so your sportsbook needs to run like a well-oiled machine. Make sure all your teams are fully staffed and absolutely focused on the user experience being delivered. Have a development / release freeze at least a week before the tournament and ensure no planned changes are made to the operation and the technology.

Content IS king

Make sure you “signpost” daily the key matches taking place, as well as the key betting opportunities. Expect to see registrations from more recreational players, driven by the TV and media coverage of the event.

Bets on the Group Winners and to Win the Tournament are often driven by patriotism, and some good results, so make sure these can be found easily.

As well as providing lots of betting events, give players additional, added-value content to enhance their experience. Information such as squad and team selection, live updates and real-time animations: perfect for a mobile first audience.

Sell the sizzle…

The tournament is a great opportunity to recruit new players to your platform. Your marketing strategy needs to be planned well in advance, focusing on activities where you are strongest. Look to drive recruitment through attractive odds, free bet offers and compelling, professional daily (if not even more frequently) communication

2022 – the first proper “social media” World Cup?

The potential for positive social media impact on your revenues for World Cup 2022 is huge. It is worth having full-time representation on the key channels locally, monitoring activity, responding to player questions and promoting exciting betting opportunities. Develop and deliver a strategy, don’t wait until the day to decide. Twitter, Instagram, Facebook or Pinterest – whichever you choose, make sure you have a plan and deliver with enthusiasm and creativity.

Bonuses and promotions work

Don’t forget your loyal players. Make sure you plan for activity to retain and to reactivate these important segments of your database. It is always more effective to successfully get a player to re-engage with the brand, than to recruit a brand-new customer.

Betting tournaments are a great way to drive and reward loyalty, so make sure these are part of your plans.

Once again, frequent, useful communication with your customer base, highlighting reasons for them to re-visit, must be planned and executed with skill and flair. Use bonuses and free bets to encourage return visits.

It matters more when there’s money on it!

There will be so much competing activity in your market for the FIFA 2022 World Cup – operators will need to stand-out. Be different, resist competing solely on the odds you provide and consider the overall player experience you deliver.

At Digitain we have developed some unique betting markets to help our operators stand out in the local regions. Offer some of these great offers, such as Goals Ahead Early Payout, Odds Booster, and other special markets, to engage, delight and drive loyalty.

Engagement tools, such as a World Cup predictor, is another marvelous opportunity to promote your brand and both recruit and retain valuable players into your business.

Finally

Go big, or go home…

You’re in the betting business, so make sure you have an unbeatable range of pre-game and live betting events on this fantastic tournament. Where you can, promote your local international teams competing. Settle bets accurately and speedily – this aspect of the service is a real “moment of truth” for players, whether established or new.

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The World Cup Qatar 2022: What to expect

21 October 2022 / Other

The most anticipated sporting event of 2022, the FIFA World Cup in Qatar, is going to be the 22nd iteration of the tournament and the first to be held in the Arab world. Usually known as a summer event, this year’s World Cup has been shifted to the cooler months of November and December due to the excessive heat that occurs throughout the summer. The tournament will spread over 29 days, from 20th November to 18th December, with the final being set for Qatar’s National Day. The organisers assert that this will be a unique world-class football competition unlike any other. 

LOCATION 

Due to Qatar’s location, the tournament will be more accessible than ever: the majority of the world’s population can reach the World Cup site in Qatar within a single day. Fans may use it as a jumping-off point to explore the surrounding area before, during and after the event. Due to the small size of Qatar, spectators will have the opportunity to see more than one game every day.  They just need to arrive at one airport, without having to change hotels for the duration of the competition. It also gives players a welcome break from the grind of the road and lets them focus on their preparation and recovery rather than logistics. 

FANS 

They say the World Cup is not all about football. At its core, the World Cup is an emotion. The happiness and unity felt by those present reaches and cheers many more people watching the event at home. Stadiums get transformed into vibrant centres of activity. The event elevates what would otherwise be a simple football competition. It’s the people that make the World Cup what it is, the ones that show up to take part in the experience, soak up the atmosphere, and provide their own vibe and colouring. 

ACCOMMODATION 

It is expected that over 1.5 million fans will show up during the course of the tournament’s 28 days. However, there are only around 175,000 hotel rooms for tourists. The sum includes conventional two- to five-star hotels as well as serviced flats and villas, all of which will be overseen by a team of 10,000 people. As for the variety of lodging options, the organisers have tried to be quite inventive: two luxury cruise ships, known as floating hotels, will be stationed in Doha Port, offering a total of 4,000 guest rooms during the tournament. Fans may also take advantage of the fan villages with tent and cabin accommodations. Alternatively, they can stay in the nearby United Arab Emirates and take the quick journey to Doha from Dubai (just 70 minutes). 

ID CARD 

A Hayya Card will be required of all spectators, both local and foreign. It will act as a form of identification for fans, the match ticket to enter the stadium, as well as a pass for free bus, subway and tram rides on game days. 

VENUES 

The eight venues for the 2022 World Cup will be spread among five cities: Lusail, Al Khor, Al Rayyan, Al Wakrah, and Doha – all conveniently located near one another. The tournament’s eight stadiums have all been purpose-built and are ready to go, with the 80,000-person capacity Lusail Stadium serving as the tournament’s crown jewel and hosting the final. The furthest stadium is located 75 kilometers (46 miles) away, within a 1-hour journey, while the closest one is just 5 kilometers (3.1 miles) and 5 minutes away. 

All the 64 tournament matches will be held at the following 8 venues: 

  • Al Bayt Stadium,  
  • Khalifa International Stadium,  
  • Al Thumama Stadium,  
  • Ahmad Bin Ali Stadium,  
  • Lusail Stadium,  
  • Stadium 974,  
  • Education City Stadium  
  • Al Janoub Stadium. 

SCHEDULE 

The FIFA World Cup schedule will allow for enough time for the teams to recover between games. Each of the 12 days of the group stage will include four matches, ensuring that spectators will really feel as part of the competition. They’ll never have to go more than a few blocks to reach a stadium, fan zone, or other tourist destination. 

Here is the schedule: 

  • 20th November – 2nd December 2: the group phase matches 
  • 3rd –  6th December: the knockout phase with the Round of 16 
  • 9th – 10th December: the quarter-finals 
  • 13th – 14th December: the semi-finals 
  • 17th December: play-off for the third place 
  • 18th December: the World Cup 2002 final 

 See the full World Cup match schedule here. 

PLAYERS  

Of course, the World Cup is expected to be set ablaze by our favourite football superstars, such Harry Kane (England), Lionel Messi (Argentina), Kylian Mbappé and Karim Benzema (France), Robert Lewandowski (Poland) and Kevin De Bruyne (Belgium). Alongside these veterans, look for a slew of up-and-coming young talents, from Bukayo Saka and Phil Foden (England) to Jamal Musiala (Germany), Pedri (Spain), Ryan Gravenberch (Netherlands), Alphonso Davies (Canada) and many more. 

TEAMS 

All 32 teams, including the host country, have officially qualified for the World Cup 2022 in Qatar. The intercontinental playoff winners took the remaining two spots. In addition to Qatar, 13 European countries qualified for the tournament, as did four from South America, four from Asia, five from Africa, four from North America, and Australia, which is a part of the Asian confederation. 

World Cup Qatar 2022 groups: 

  • Group A: Qatar, Ecuador, Senegal and Netherlands  
  • Group B: England, IR Iran, USA and Wales  
  • Group C: Argentina, Saudi Arabia, Mexico, Poland  
  • Group D: France, Australia, Denmark and Tunisia  
  • Group E: Spain, Costa Rica, Germany and Japan  
  • Group F: Belgium, Canada, Morocco and Croatia  
  • Group G: Brazil, Serbia, Switzerland and Cameroon  
  • Group H: Portugal, Ghana, Uruguay and Korea Republic  

TICKETS 

FIFA will be in charge of all ticket sales for the event.

Last-minute purchases are also available on a first-come-first-served basis. 

Overall, the FIFA World Cup Qatar 2022TM is planned as an all-ages, family-friendly event that fuses traditional Qatari and Arab hospitality with cutting-edge spectator and player experiences to create a one-of-a-kind event. 

DIGITAIN’S SPORTSBOOK 

The World Cup 2022 period promises to be hyperactively projected on the world of online sports betting. Digitain’s award-winning Sportsbook, packed with impressive features and captivating add-ons, is the best platform and tool to make the most of this special period in sports history. If you’re involved in or operate an iGaming business, now is the time to benefit from our feature-rich, AI-powered, innovative Sportsbook, as well as boosting your player acquisition and retention throughout the World Cup 2022 phase. Contact us for more details. 

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Finding a Safe Live Casino Platform

17 October 2022 / Other

A live casino is inarguably one of the top essential components of a successful iGaming business. Any serious iGaming operation is incomplete without one. Hence, the importance of choosing the right live casino platform is beyond any dispute.

Here’s a checklist of some of the criteria we thought we’d highlight to help you make a well calculated choice when it comes to live casinos – safe and reliable.

  • Reputation

Find out as much as you can about a live casino service provider by reading up on them. To choose a reliable live casino, you should give priority to those with a good reputation. Make sure you pay attention to any further qualifications, trust seals, and favourable comments from actual players and operators. Some sites dedicate themselves to investigating online casinos and providing detailed evaluations of their findings. These sites are a great resource for learning more about live casinos and the gaming options they provide.

  • Licence

Verifying that a live dealer casino has a valid gaming licence and certification is crucial while searching for the finest live casinos. When the local legislature has issued a licence to a live casino, it implies the establishment meets all requirements for lawful operation. For best-quality services, pick a live casino with GLI certification.

  • Security

When it comes to live casinos, safety is of the utmost importance. You should guarantee that your players are using a secure and reliable service. Therefore, safety and user protection should be prioritised. A number of safeguards are in place at reputable live casinos to ensure that players’ money and personal information are secure at all times. These include SSL encryption, ID verification, and a 2-step verification, to name a few. Plus, a secure website will have “HTTPS” in the URL and a padlock symbol will appear in the browser’s address bar. This ensures a safe and encrypted connection between you and the site.

  • Payment

Credit/debit cards, PayPal, bank transfers, and e-Wallets are just some of the safe and secure deposit and withdrawal methods that must be offered by any legitimate live casino. Banking must be as flexible and user-friendly as possible, with a wide range of acceptable currencies and pliable withdrawal limitations.

  • Technology

With a live casino, it’s important to feel confident in the reliability of the underlying technology and the quality of the broadcast. Explore the options and zero in on the best one. Pick a service that has been around for a while, has cutting-edge equipment, and can guarantee flawless streaming. Reputable online casinos will provide the latest site software, as well as a streamlined, user-friendly layout that works well on both desktop and mobile devices. Avoid outdated technology.

  • Bonuses

Live casinos usually give out a lot of freebies to new and returning customers. For such an occasion, it is recommended to choose a larger and more reputable live casino platform. Because of their greater financial resources, they are able to provide players with more attractive incentives than smaller establishments. A larger, more reputable casino is usually the best choice in these situations. You shouldn’t, however, write out small casinos. Some of them offer very competitive bonuses and rewards.

  • Customer Support

The best live dealer casinos will have responsive, human customer service representatives accessible through many communication methods. Customers need many avenues of interaction with the service’s support staff. The customer care department should be accessible through many channels. Best live casinos often provide round-the-clock assistance to its players.

Digitain is one of the most reputable, multi-channel, gaming platform providers that proudly feature a high-quality live casino in their product portfolio. Operated by a team of experts with decades of gaming experience, Digitain’s unique, GLI-certified, in-house Live Casino successfully recreates the luxurious experience of a premium-quality casino in the digital world.

In the midst of continually expanding portfolio of games, players can currently enjoy European Roulette, Auto Roulette, Blackjack and Baccarat, broadcast in Full HD straight from Digitain’s purpose-built facility. Focusing on innovation and ensuring the very best player experiences possible, Digitain’s Live Casino offers the security, novelty and reliability any iGaming business needs for its successful operation.

Look no further. Check out Digitain’s Live Casino.

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The Female Side of iGaming

26 September 2022 / Other

Often seen as a male-dominated sector, the iGaming industry has been accused of gender imbalance and lack of gender diversity. The iGaming space has not been very welcoming to women, indeed. But that’s changing. It looks like more and more influential women are shaking up the online gaming scene. The growing presence of women in iGaming is clearly manifest. Not only in the role of players. Today, inspirational and successful women can be found in all areas of iGaming, including product creation and development, marketing, design, legal or operational services, and customer support, to name a few. It is also thrilling to see an increasing number of prominent female figures filling managerial, directorial and CEO positions across the betting and gaming industry. Professionally, these women are breaking the mould and proving that iGaming is for everyone. 

Gender parity, though, is still a way off in the sector. Women are still under-represented in many areas of the iGaming sector, despite progress in this area over the last several years. At the entry level, iGaming is a roughly equal place for women and men. The divide, however, becomes more noticeable at supervisory and managerial levels. Overall, it’s clear that more work has to be done to eliminate gender imbalance in the iGaming sector. 

Every iGaming business can take action to improve gender equality in the industry by making their workplace more inclusive and supportive of female team members. Initiatives for creating a more welcoming work environment could include: 

  • Looking for opportunities to promote women to leadership positions, 
  • Offering pay equity, 
  • Providing career advancement opportunities on an equal basis, 
  • Highlighting successful women in the team, 
  • Encouraging women in the workplace to share their perspectives on how to improve the company’s culture.

There may be a number of additional ways in which a female working in the iGaming sector may try to help herself succeed: 

  • Be a role model and an advocate for other women by mentoring, sponsoring, or recognising them as peers. As a small step toward closing the gender gap, you may highlight the accomplishments of exceptional women in your workplace. It is possible that they may repay your kindness. 
  • Ask for a pay raise. There is still a gender pay gap, which results in many women getting paid less than men for doing the same work. Don’t be hesitant to negotiate a raise if you feel you deserve one. 
  • Take some risks. Pursue lofty goals. Try not to be too modest when chances present themselves. Recognise any self-criticism that may be there and challenge yourself. Force yourself out of your usual routine. 
  • Continue to build your network. If you’re a woman looking to further your career in an industry like iGaming where women are under-represented at the top, networking with influential people who can advocate for you is essential. You might also connect with other professional women by starting or joining an internal network. 

As a modern-day company, we, at Digitain, are always proud of our successful female employees and keen to celebrate their successful contributions and accomplishments in the iGaming industry. So, it was with genuine joy and pride that we recently welcomed the exciting news of Digitain’s Sales Manager Meri Nersisyan’s award. She was recognised as a Star of the Future, in the Suppliers category, at the prestigious Women in Gaming Diversity Awards ceremony that took place in London. 

At Digitain, we are eager to motivate all of our colleagues to be their best authentic selves, to raise their heads above the parapet, to support and advocate for others in the industry, to be brave when taking on ambitious opportunities for their career advancement.  

If you’re a woman already working in this industry, we salute you. Digitain will always continue to work towards more equality in this industry.  

Or are you a female professional looking to start or advance your career in iGaming? We at Digitain would love to hear from you. Get involved! Contact us for additional information. We’re available 24/7. 

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Peter Nolan’s interview with iNTERGAMINGi

12 September 2022 / Other

In the latest edition of Intergamingi’s Magazine, Digitain’s Research & Development Director, Peter Nolan, shares his thoughts on the key elements that need to be in place in order to build a successful sports betting business.

 

What are the major challenges when building a sports betting platform?

 I think it’s easier to discuss what I believe you have to get right in order to develop (and by the way, continue to develop) a successful sports betting platform.

 

I won’t go into the technology stack required, someone more informed is best covering that, although aspects such as speed, security and stability are obviously paramount. From a customer perspective there are a number of key things that have to be delivered if you want a sportsbook to be successful and these include the effectiveness of on-boarding, the range and quality of the sports betting content, the overall user experience and the comprehensiveness of the payment solutions provided.

 

A lot of marketing money gets spent in acquiring customers, so it’s important that the first experience a user has is an excellent one, so the registration journey has to be seamless, logical and quick. Verification, depending on the local regulations, has to be as painless a process as you can make it, and communication to new customers needs to be as clear and reassuring as possible.

 

It goes without saying that content is king for a sports betting platform, so a comprehensive range of global sports betting opportunities has to be delivered. A full range of betting markets and competitive odds to go with these opportunities are also required, plus the trading skills to deliver sustainable revenue stream for your partners is pretty important too.

 

Live betting is the hero product, and this has got to be delivered instantly and accurately, along with other supporting content via, in our case, our Live Match tracker, to ensure the best experience for the customers. In our case AI technology as well as a suite of algorithms, as well as our large team of traders, are used to ensure our in-play service is among the best available.

 

A recent YouGov research article regarding the Champions League final indicated that for bettors, user experience was the main driver in their selection of bookmaker. Odds, especially in-play, can be commoditised, so user experience delivered is paramount. This includes many factors including delivering intuitive navigation, ease of bet placement, market availability and speed of bet settlement. Also includes ensuring all the above is fit for purpose for a range of international markets.

 

Finally, payments. Customers have to be able to transact effectively with the operators so providing a wide range of methods is a key capability.  Processing deposits AND withdrawals quickly and securely is pretty obvious but are clear “moments of truth” for the customers.

 

Developing a platform which allows your partners the flexibility to provide a localised solution, no matter where they are in the world, so that they can successfully differentiate their offering is also a massive requirement. The challenge here from a provider perspective is to do this for all your partners on your network while maintaining and developing the overall technology to handle the change management and deliver the always-growing product roadmap.

 

 

How do you streamline your pre-match, live odds and live data services?

 

We have a large team of odds compilers, traders and risk managers involved in the process, who use a range of AI tools and feeds to manage this process. On average we supply around 90,000 live betting events each month to our partners, so speed and accuracy are obviously very important, and technology plays a large part in making this happen.

 

We have a very comprehensive Live Match tracker which combines a multitude of data feeds from 15,000 leagues and competitions globally, providing users with lots of useful stats and an interactive overview of live events.

 

What is the role played by digital marketing and gamification tools?

 

Not really my area of expertise, but I believe that having an effective digital marketing strategy and the capabilities and people to optimise it is a key strategic requirement for any sportsbook operator. Brand marketing is also important in order to gain trust and awareness for new ventures. However digital marketing (which is pretty multi-faceted) is most important for recruitment and retention of customers, via known approaches as SEO, paid search, social marketing. An effective CRM solution, where operators can develop a longer-term relationship with customers is another important requirement that needs to be part of the digital marketing toolbox.

 

Gamification is an interesting point. For a lot of customers, a sportsbook is a destination site – they arrive having a clear view what to bet they want to bet on, so the operator’s job is to make that an easy journey. Making the experience of placing a bet more gamified, or perhaps more entertaining – is an interesting discussion point. For me the entertainment delivered by having a bet is when watching the event, not in the transaction. However, I know that gamification is an area of interest for a lot of users and operators, and I hear lots of noise coming from the US about how this can be better introduced. Be interesting to see if there is any innovation emerging soon.

 

 

Where do affiliate systems and risk management fit into the picture?

 

Separately I’d say!

 

Affiliates are a vital part of the iGaming marketing ecosystem, generating new customer traffic streams for sportsbook operators, and even, in some cases, helping the long-term retention of customers. An effective affiliate system, where these partners are helped in the promotion of your business, and where communication and reporting of affiliate performance is available, can be an important part of the overall marketing strategy.

 

Rick management falls under the Trading umbrella. Provision of a wide range of sporting events, markets and competitive odds, as discussed above, is absolutely required if a sports betting business is to attract customers. An effective risk management team, and their supporting systems, is required if you want to have a successful, sustainable and profitable business.

 

In which markets does your company currently operate?

 

Digitain’s partner network of over 150 operators is mainly located in Europe, although we have partners also in Asia, Africa and Latam.

 

As the company continues to grow, which new markets are you looking to venture into and why?

 

We are building up our international sales team capabilities currently and are looking especially at new regulated markets, in Latam and elsewhere. We believe that we have the experience, technology and knowledge, as a business that started off as an operator, to be able to help new business be successful in these new emerging markets. Our flexible platform and our fantastic product and technology teams allow us to get our partners to market quickly, with a highly competitive offering, whatever the regulations require.

 

Why do you believe your company resonates with bettors?

 

As mentioned, we started off as operators ourselves, before becoming B2B suppliers. I think we understand well the operators needs and challenges, and we have built a business to ensure that our partners’ success is our success too. We have developed a highly effective and profitable sportsbook, delivered via Centrivo, our new fully featured iGaming platform which provides everything required to build a sustainable sports betting business. On top of that, we support our partners through the whole process, up to launch, with licensing, payment processing and marketing strategy guidance.

 

 

Where do you see the industry headed in the next year?

 

The economic challenges with cost-of -living increases globally are a concern, although, historically, sports betting business have been recession proof in the past. So, it will be interesting to see if there will be any reduction in consumer overall share of wallet for betting or recreational purposes.

 

On a positive note, innovation generally emerges from challenging periods, as business seek to be either more effective or more efficient – with the customers, hopefully, the main beneficiaries.

 

At Digitain, we have a team specialising in developing additional AI and machine-learning solutions to make our products even more advanced and more attractive to our partners.

 

Improving the speed and accuracy of sporting and odds and data, to improve the overall user experience seems to be a clear trajectory for the industry – as operators look to grow the live betting part of the business. Streaming will be focused upon, improved and made more immersive, with additional sports discovered.

Source: iNTERGAMINGi

 

 

 

 

 

 

 

 

 

 

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TOP 20 TIPS ON HOW TO CHOOSE A SPORTSBOOK PROVIDER

01 August 2022 / Other

One of the most critical things you’ll need when starting or expanding your own iGaming company is a reliable sportsbook software provider. When it comes to online betting, sportsbook software is the foundation of your operation.  

If you’re looking for a Sportsbook software provider, there are several factors to consider. Listed here are the essential twenty tips on how to go about choosing the right Sportsbook provider. 

 

1. Company Reputation 

To avoid working with an unreliable provider, company reputation is critical. How long has the company been in business? Have their clients been satisfied? A strong reputation will tell you all this and more! Google and other search engines may be used to get evaluations of sportsbook software providers. Examining user and professional reviews is also a good idea.  

 

2. Licensing 

You must verify that the software provider has a government licence to sell you their product legally. They can’t stay in business for long if they don’t have a licence to operate. 

 

3. Feature-Rich 

There’s no need in wasting your time and effort if the provider simply offers basic characteristics. Be sure to look into the features they have to offer before making any purchasing selections. 

 

4. Experience and History 

You want to make sure your software provider is up to date on the latest developments in the Sportsbook sector. On top of that, sports betting software providers should be able to easily prove their background and work history. 

 

5. Market Diversity 

High-quality sportsbooks will offer more diverse markets. Apart from apparent winning choices, there should be a slew of secondary markets available. Look for a sportsbook software provider that offers market diversity. 

 

6. Exceptional Proposition 

Most providers offer identical features and services. But do your best to find one that can give you a unique sportsbook software package with advanced functionalities, extra features and exceptional user experience. 

 

7. Security 

Make sure your provider’s software is safe and secure so that no one can hack into your system or get their hands on personal data. If you accept credit card payments, this is critical since stolen credit cards may be used to defraud your clients’ bank accounts. 

 

8. Sports Variety 

A competent sportsbook provider’s software will come with a variety of sports for betting. Football (soccer), American football, baseball, and basketball, as well as such popular sports as hockey, cricket, snooker, and golf. 

 

9. Scalability 

Scalability is key when it comes to software. For example, your site should be accessible to huge numbers of players without any issues. Can the sportsbook software handle a huge number of transactions per second (TPS)? In the event of any scalability concerns, you may be at risk of losing customers and revenue. 

 

10. Personalised Interface 

In order to draw in new customers, sportsbooks should avoid employing the same template design as other websites. A good sportsbook attracts new players and keeps current ones engaged if it has a custom-designed, personalised website to help you appear different and unique. So, look for a sportsbook provider that can offer interface customisation.  

 

11. Region Specifics 

Find a provider with a platform that meets your location preferences. 

 

  • Geo-Dependency 

If you’re going to have a successful sportsbook, you need to make sure the software you’re using is geo-dependent. If your website can only be seen by players in one specific country, you’ll be unable to expand your player base outside that country’s borders. As an alternative, if your platform is available internationally, you’ll have the ability to draw players from all over the globe, thus boosting your potential to generate more money with your Sportsbook over time. 

 

  • Localisation 

The term “localisation” refers to the process of making your website accessible in a variety of languages and currencies. Because it enables you to reach a wider audience and expand your company more quickly, localisation is essential. If you’re searching for a one-stop shop for sportsbook software, find a company that offers localisation as part of their offering. 

 

12. Marketing Tools 

With a solid sportsbook software, you should be able to send out email campaigns, manage your social media accounts as well as incorporate it into your website. Your website’s traffic and client base will grow as a result of the use of these tools. 

 

13. Integration 

Make sure your sportsbook software can integrate with other platforms such as WordPress or Shopify, so that you can make adjustments if required, without having technical expertise. 

 

14. Admin Panel / Backoffice 

Your sportsbook software’s administrative panel, or backoffice, serves as the heart of the system. All of your betting options, player accounts and a lot more may be set up here. So, make sure your admin or backoffice area is simple to navigate and utilise.  

 

15. Mobile Friendliness and Cross-Platform Compatibility 

Mobile-friendly sportsbooks are becoming more important as the digital age is ever-evolving. Aim at a sportsbook provider that will have a mobile-friendly solution. 

It is necessary, however, that the software can run on all platforms and devices. Playing on a tablet should be no different than playing on a computer at home. A sportsbook’s design must be responsive and device-adjustable, so that you neither disappoint players with desktop computers nor those with mobile devices. 

 

16. Risk Management 

A sportsbook’s risk management strategy is critical. This could lead to long-term problems if the sportsbook does not properly manage its risks. Look for a reputable sportsbook that can guarantee its players’ peace of mind with a high degree of risk management. Proper encryption, authorisation and password protection are just a few of the requirements. 

 

17. Odds Management 

Odds management should be your first consideration when selecting a sportsbook software provider. The activity takes place in the odds management system, and that’s where the money is to be made. Take a look at these features to make sure you’re getting a decent deal on odds and that your players get paid on time: 

  • Low winning bet margins, 
  • A high return on investment (ROI), 
  • Payouts processed automatically. 

 

18. Payment Methods 

Payouts should be fast and secure if you’re using a top-notch sportsbook software system. As long as the sportsbook accepts credit cards and e-wallets for payment, it should be a viable option for players. Keeping in mind that iGaming rules vary from country to country, the sportsbook software provider has to collaborate with organisations that can execute transactions in various locations. All transactions involving player funds should be simple and convenient for users. Because it boosts their faith in your site, it’s crucial that the sportsbook software enables players to withdraw their money as easily as possible after placing a wager. 

 

19. Promotions & Bonuses 

A solid sportsbook software should reward new players, frequent players, and long-term clients with bonuses. With a large variety of betting possibilities and promos, the sportsbook software must also provide a variety of live streaming alternatives so that you can watch your favourite sports while placing bets on them! 

 

20. Customer Support 

The Sportsbook software you go for needs to have a 24/7 customer service that can deal with your players’ queries and resolve issues as they arise, so that players don’t lose their enthusiasm or get dissatisfied. Alternatively, the Sportsbook provider should be able to give you all the tools you need to run a great Customer Support team of your own. Players will have greater confidence in your platform if they know they can contact you for assistance and that you will respond quickly if anything goes wrong. This will help you develop trust with your customers. 

 

In comes Digitain’s Sportsbook 

The 20-year-old Sportsbook software provider Digitain is known for its vast experience, excellent reputation, as well as best-of-breed turnkey and API solutions. Primarily focused on the regulated European market, the company aims to expand its geographical footprint into the Americas and Asia. It provides its customers with a one-stop shop through more than 700 of the finest trading minds in the gaming industry (part of a wider workforce of over 1,700 staff). 

Digitain’s award-winning, mobile-friendly, multi-channel Sportsbook comes with all the vital components to guarantee long-term success and profitability. This GLI-certified, multi-channel software covers 100 sports, taking in 15,000 leagues, and offers more than 3,000 betting markets. It also offers odds on 90,000 live events each month.  

Our Sportsbook contains an AI-powered product recommendation engine, a 2-goal early payment promotion, an Odds Feed, our Sportsbook Jackpot, our Live Score and Stats module, a Live Match Tracker, and an upgraded Betslip. Digitain’s Sportsbook is offered via Turnkey and API, is available on desktop, mobile, and the web, and it comes with a complete retail solution for land-based operators, POS terminals, USSD and SMS betting.     

 

To find out more about Digitain and its very own Sportsbook, visit us here or contact us here. 

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ASEAN Gaming Summit: What to Expect

22 July 2022 / Other

Spotlighting the most recent developments in the Asian sector of iGaming industry, the ASEAN Gaming Summit will return for 3 days in July. As official participants, the Digitain team are thrilled at the prospect of new opportunities to network, catch up and develop business partnerships through this event. Our delegates will include representatives from the Digitain Sales team: namely, Tigran Sharafyan, Jason Hsieh, Tina Chen, Dan Jira, June Yeh and Adrian Hsu.  

For the past five years, the ASEAN Gaming Summit has brought together Asia’s most significant gaming industry executives and thought leaders. This event is aimed at gaming operators, suppliers, regulators and advisors to Asia’s land-based or online gaming businesses.

The three-day conference facilitates reconnection with Asia’s gaming leaders, makes it possible for iGaming businesses to view all live keynotes and panels, utilize in-event networking tools, and participate in iGaming industry roundtables to offer their expertise. Basically, all that our team are set to do. 

The ASEAN Gaming Summit is known for putting the most influential people of the gaming industry from across the region together in one single context, including operators, regulators, and suppliers, with the key goal being to educate and motivate them for the future generation of gaming.

The event, organised by a major gaming event producer Asia Gaming Brief (AGB), will be hosted at the Shangri-La at the Fort in Manila, Philippines, from 25th to 27th July. 

Obviously, our team is not going empty-handed. Digitain’s products that have made the showcase list are eSports, Sportsbook API, Virtual Sports, Odds Feed, and in-house table games. 

  • Digitain’s fast, competitive and in-demand eSports solution enables you to bring in new consumers and expand your iGaming network. With a wide range of betting options and a fast results feed, this in-demand product is easy to integrate.  
  • Offered as an API solution, Digitain’s award-winning, GLI-certified, AI-powered Sportsbook is really what can drive the success of your operation as it contains all that your iGaming business needs for successful and sustainable operations.  
  • Next, Digitain is to showcase its in-house Virtual Sports games at the ASEAN Gaming Summit. Realistic 3D environments. Stunning graphics and SFX. Unique betting markets. Everything required for a breathtaking virtual experience. The package includes Virtual Football, Virtual Horse Racing, Virtual Greyhound Racing and Virtual English League.  
  • Digitain’s Odds Feed solution has the speed, stability and profitability your iGaming business needs to provide your players with secure betting experience. We offer our in-house, reliable and accurate betting data.  
  • Finally, this year’s ASEAN Gaming Summit will see Digitain demonstrate some of its in-house professional table games, which many would regard as tabletop gaming at its best. Table Football, Table Tennis, E-Football and E-Basketball Sport’s Tournaments are all part of the deal.  
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