News

Leading multi-channel sports betting and casino platform provider Digitain has integrated with Nigerian operator Westernbet.

Digitain’s latest agreement sees the company continue with its rapid expansion on the African continent with its award-winning full turnkey solution. Encompassing sportsbook, casino, payment gateways, sports data and statistics, Westernbet is also set to benefit from Digitain’s full-service enterprise tools for mobile, desktop and retail channels.

The integration brings with it a fantastic opportunity for the company to enter into an African market world-renowned for its dedicated football fans and legions of punters, while introducing Westernbet’s fans to one of the world’s leading sportsbook offerings.

Covering 65 sports and 7,500 leagues, it offers more than 3,000 betting markets, covered by over 400 in-house risk managers and sports traders. Westernbet will be able to offer odds on 35,000 live events each month, with a casino solution that boasts more 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Commenting on the deal, Ajay Tripathi, Managing Director of Westernbet said: “We are happy to announce our agreement with Digitain, and to have their Full Turnkey Solution.

“The technical solutions of the Sportsbook, as well as Scoreboards on our website display real-time match details using graphics and statistics are intuitive and easy to use, and are sure to be a real hit with our players from day one.”

Suren Khachatryan, Digitain CCO, said: “We are delighted that our industry-leading solution is going from strength-to-strength the world over. Africa is a key market for us and we’re looking forward to this being the first of a few announcements on the continent in the coming months. Stay tuned for more news soon enough!

The announcement follows a particularly busy few months for Digitain, which has seen it expand its global footprint from Europe, through Asia and on to LatAm as well as Africa, as well as the opening of its first UK office.

Leading multi-channel sports betting and casino platform provider Digitain has announced its appointment of Simon Westbury as Head of International Business Development.

Capping a particularly successful week, which saw Digitain nominated for a host of EGR B2B Awards as well as winning in the ‘Skill Games Supplier’ category, Westbury is set to spearhead the company’s ambitious plans for strategic expansion across multiple markets.

He brings with him a wealth of knowledge and expertise, having worked at numerous leading gaming companies. He most recent role was Chief Commercial Officer at VSoftCo where he successfully grew VSoftCo’s customer base, strengthening relationships with partners and elevating the brand to become a stand-alone leading supplier within the virtual sports space.

Suren Khachatryan, CCO at Digitain, said: “2019 has been a fantastic year for us so far, and we are delighted that in the same week we can announce our EGR B2B award win for Skill Games Supplier as well as Simon’s appointment. 

“His proven ability to work with a wide range of commercial stakeholders, as well as his deep understanding of global markets, makes him a perfect fit for us. I’m very confident that he will play a major role in helping us achieve our growth targets and contribute to our success for many years to come.” 

Simon Westbury, Head of International Business Development at Digitain, added: “I am delighted to be joining Digitain, a company which is a market leader in the gaming industry and am very excited by the ambitious expansion plans that I have seen on my recent trip to Armenia. 

“I am looking forward to being part of the continued Digitain success story going forward and am confident that my skills and experience will enable me to achieve great results.”

2019 has proven to be an outstanding year for Digitain, which has seen it expand its global footprint from Europe, through Asia and on to Africa and LatAm, with the industry’s most flexible, scalable and efficient sports betting platform.

Digitain’s sportsbook product covers 65 sports, taking in 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Platform provider expands global footprint with UK Office opening

Leading multi-channel sports betting and casino platform provider Digitain has announced that it has opened a new UK regional office in Sheffield to support Digitain’s international growth plan. The opening of the Digitain office complements the city of Sheffield’s continued development as a leading city for driving business and innovation.

The new office will be led by Simon Westbury as Head of the International Development Department. The new office will provide localised client-facing and account-management services in support of Digitain’s wider international growth plan, with new offices being planned in Asia, Africa and Latin America.

Simon’s key short-term role will be to drive business in the UK and ensure that Digitain remains at the forefront of the sports betting market.

Simon Westbury, Head of International Business Development at Digitain, added: “I am delighted to be leading Digitain’s drive into the UK and wider regulated markets. Digitain is a company which is a market leader in the gaming industry and, in keeping with our business principles of being as close to our partners as possible, the opening of a UK office is an exciting development in helping us achieve our aims.”

The office opening follows a particularly productive year for Digitain, which has seen it expand its global footprint from Europe, through Asia and on to Africa and LatAm, with the industry’s most flexible, scalable and efficient sports betting platform. 

Its sportsbook product covers 65 sports, taking in 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Background on Simon Westbury:

Simon has worked in the gaming industry for the last 12 years. He started in the business when he created and produced the Gaming Executive Summit (GES) which has now become the World Gaming Executive Summit and is in its 13 year. At its formation, GES was a senior level C-Suite executive conference that drew the industry’s leading CEOs to discuss challenges and opportunities for the industry.

Witnessing the vibrancy of the industry first-hand at GES, Simon decided to take the plunge into the supplier side of the gaming sector. After a short time in payments, he took a role at Chartwell Games, selling casino software. During his time with Chartwell, they were bought by Amaya Gaming. As part of his subsequent role at Amaya, Simon became the director of online sales and strategy. Advising the board and CEO David Bazoov that the company should refocus its efforts on platform provision. As part of this strategy, Simon was involved in corporate transactions relating to Cryptologic and Ongame as Amaya strived to become a turnkey platform supplier.

On leaving Amaya, Simon stayed within the gaming sector, working for Betsoft Gaming and most recently VSoftCo. At VSoftCo, Simon was the Chief Commercial Officer, leading all commercial, marketing and product development. Additionally, due to the owner of VSoftCo owning Sheffield United Football club, Simon was in charge of all off-field business decisions at the club for the 2015/ 16 season.

Leading platform provider Digitain is all packed and set to be on site at this month’s forthcoming iGB Live!, which runs from 16^th-19^th July in Amsterdam.

Fresh from recent wins for excellence at the RGW and EGR Awards 2019, the supplier will be showcasing its state-of the-art sportsbook and casino platform at Stand N30. Digitain’s sales staff will be on hand to advise delegates on its ground-breaking strategies, products and trading tools which head the field.

Digitain’s sportsbook product covers 65 sports, covers 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

iGB Live! offers unparalleled networking opportunities by bringing together the sharpest minds in the business. A wide range of events and keynote talks will be hosted by some of the industry’s most well-respected speakers, and Digitain will be on location to meet with partners both new and old, demonstrating its growing global reach and latest strategies.

Simon Westbury, Director of International Development at Digitain, said: “With 2019 already such a successful year for us, we are looking forward to unveiling our full range of products and services at iGB Live. This is a fantastic forum at which to network and foster future relationships.

“Unlike the cookie-cutter solutions that appear to progressively dominate the igaming landscape, Digitain works flexibly with operators across emerging territories and varied regulatory jurisdictions to provide unique front-ends which speak to representing their individual brands accurately, thanks to a customisable user interface. Our offerings are tailor-made for the demands of this ever-evolving industry and we’re excited to bring our latest innovations to such a well-respected market.”

Digitain’s traditional focus remains on the regulated European market, with ambitious plans to expand its geographical footprint into the Americas, Africa and Asia.

Leading multi-channel sports betting and casino platform provider Digitain has announced a new deal to integrate the gaming content of European RNG developers WeAreCasino.

The partnership sees Digitain recruit one of the lightest and fastest suites of RNG games on the market, including specialised slots and video bingo, primed for deployment into breakout territories.

The integration brings more power and flexibility to the sportsbook supplier’s casino platform, as it maintains its global expansion into emerging markets – from Asia to Africa and on to Latin America.

Suren Khachatryan, Digitain CCO, said: “WeAreCasino are reimagining the slots space with deeper and varied gaming experiences. Combining compelling video offerings with more conventional games is a key component in unlocking player engagement across all mobile platforms, so we’re thrilled to have upgraded our platform again as we broaden its worldwide scope.”

“We’ve integrated some superb casino content of late, premised on dazzling graphics and maths-enhanced gameplay. We’re now confident WeAreCasino’s games will quickly become firm favourites with new operators and players alike.”

Marko Jelen, Head of Sales at WAC, added: “We’re truly delighted to have formalised this business relationship with Digitain. Their platform is one of most innovative around, and it’s a real honour to partner with such a progressive company, as they expand into exciting, emerging markets.

“Following this deal, all their customers will enjoy access to our full portfolio of products. And thanks to our recent Slot Builder partnership program, that means popular titles such as Lucky Memes and Fruity Outlaws will also be made available to Digitain’s operator partners.”

Platform provider on site at Lima’s Peru Gaming Show to broaden its geographic footprint

Leading platform provider Digitain is set to unpack its latest global solutions and strategies to delegates at this month’s Peru Gaming Show / Feria Internacional del Juego (aka PGS) in Lima from 19^th-20^th June.

Situated at Stand 54+53, Digitain’s global gaming suite showcases a definitive sportsbook solution and trading tools which are tailor-made for the demands of live betting in a fragmented legislative landscape. It facilitates light physical deployments across the world, all backed by centralised control systems.

PGS stands at the intersection for every salient industry channel in LatAm, and represents an ideal environment for tackling the key industry trends across the continent, not to mention how best to accommodate and respond to them.

The progressive supplier has increased its reach across emerging markets this past year from Asia, through Africa, and onto LatAm over the past 12 months with its sportsbook platform offering odds on 65 different sports, 7,500 leagues, and more than 3,000 betting markets. It also delivers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Suren Khachatryan, Digitain CCO, said: “It’s a thrilling time for us to be debuting in Lima. With so much core development and innovation already behind us, coupled to many exciting new deals with both established and rising stars, Digitain now looks forward to growing in accordance with those advances, harnessing the unbridled potential of LatAm.

“All sectors and channels of gaming are catered for under one roof at the Jockey Exhibition Center in a conference which caters for the rapidly growing needs the Latin America. To which end, we’ve been working hard to forge fresh casino alliances recently and are aiming to furnish our platform with progressive products from the best suppliers in the business.

“We can’t wait to catch up with existing partners and meet new clients with whom we can broaden our mutual horizons. Furthermore, with so many thought leaders and government officials on site to discuss upcoming regulatory changes in key jurisdictions, it’s truly a must-make event. I look forward to welcoming you alongside our friendly team at Stand 54+53.”

Digitain arrives in Lima fresh from winning Best Betting Product of the Year at last week’s Russian Gaming Week Awards in Moscow.

Leading provider scoops prestigious prize at Russian Gaming Week with pioneering platform

Leading platform provider Digitain has been crowned the Best Betting Product of the Year at Moscow’s Russian Gaming Week Awards 2019. The judging panel, featuring key industry stakeholders, was uniquely impressed by Digitain Sportsbook platform and trading tools which are customised for the demands of live sports betting and have been readily pressed into service with operators worldwide.

The award follows a particularly productive year for Digitain, which has seen it expand its global footprint from Europe, through Asia and on to Africa and LatAm, with the industry’s most flexible, scalable and efficient sports betting platform. Its sportsbook product covers 65 sports, taking in 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

The RGW Awards recognises the achievements of operators, affiliates and suppliers from across the igaming industry. The winners were announced on 6th of June, 2019 at a gala ceremony held in Moscow. Suren Khachatryan, CCO at Digitain, said: “We’re thrilled to have claimed this title of the Best Betting Product of the year at the RGW Awards. The wins reflect the hard work the entire team at Digitain has put in over the past 12 months.

“Not only does it highlight our efforts in taking sports betting and casino to the next level through innovation, but also our commitment to helping our partners achieve their ambitions through reliable and proven technology. It’s a wonderful endorsement. “Digitain are looking forward to the second half of 2019. Africa has represented a very large growth area in recent history, and Asia is now following suit, while the U.S. is clearly becoming very interesting as it opens up state-by-state. It’s a very exciting time.”

Suren Khachatryan takes a glance back at last week’s G2E Asia summit and looks forward to what it will take to succeed in emerging Asian territories

The Global Gaming Expo (G2E) Asia once again showcased the biggest marketplace for the largest continent, with the definitive must-attend event on Asia’s igaming circuit last week. Now well-established in its 13^th renewal, welcoming around 18,000 visitors and 200 exhibitors from all corners of the globe, its prominent place on the tradeshow circuit seems assured.

Digitain was on-site at The Venetian’s D719 stand, where once again we were able to meet existing partners, drive new business and showcase our latest products, uniquely localised for every region. It was a hugely rewarding experience, thanks to the newly configured twin-level expo hall, alongside a series of fresh set of informative conference tracks.

Moreover, Macau offered a timely conference at which to meet coherently, debate the merits and let good ideas win at a pivotal time for the industry as a whole. Whatever the conundrum: emerging territories and cultural taste, partitioned regulation, player engagement, acquisition and bonusing alternatives, social media marketing, post-event retention strategy… all these questions needed answers. And sometimes tough ones. So it was great to trade thoughts on broad plans and specific innovations with other industry leaders, in order that we might converge on the wisest road forward, with G2E Asia providing the perfect lens through which to distil details of every colour.

The overall growth of the igaming industry remains incredibly encouraging, particularly in these growth markets, and the international advance of sportsbook continues unchecked in most developing countries. That said, innovation remains the watchword, both in the markets you offer and the tools with which you allow your clients to engage. Staying positively demarcated from the competition is naturally crucial, and that’s what Digitain does best with our ever-evolving product portfolio.

For me, though, the overarching question was: will Asia fashion its own watershed PASPA moment for sportsbook? Comparisons to the U.S. may at first seem facile. However, the truth is that this patchwork Asian quilt of taste and regulation (not to mention competing tax bands which could inherently price any greedy regions out of the market, or send their players to off-shore illegals) is very reminiscent of what’s slowly unfolding stateside in sports betting.

In general, Digitain has experienced substantial growth in several international markets over the past 12 months. Strategically, in order to accommodate this expansion, we will be opening sales and business development offices in four core areas, including the Philippines. These offices shall locally service existing clients and partner needs as well as increasing our inquiry pipeline.

Make no mistake, this industry will always change and naturally evolve as we respond to opportunities and challenges – often two sides of the same coin. Yet the significance for suppliers and partners coming together to exchange their expert knowledge (be it niche or overarching) remains undimmed as we search for the most effective path through the regulatory woods. A flexible platform, which offers tools and technologies forged from hard-won worldwide experience, constitutes the key in a market where the mass market is belatedly taking off, as VIPs somewhat subside. You need to be nimble, responsible and compliant to take full advantage.

So, while there will always be more lessons to learn in this fluctuating industry, you’ll seldom go far wrong if you observe those three core tenets.

Developer of products for online bookmakers and gambling facilities Digitain will once again become an exhibitor at RGW Moscow 2019. Learn more about what the company will present at the booth this year.

Digitain offers customers a complex solution for the gambling industry – a multi-channel platform in the form of the turnkey or white-label solution. The platform offers operators sportsbook software, casino modules, payment gateway, and 24/7 customer support. The sportsbook product covers over 30,000 live events per month in more than 65 sports, and the casino module provides access to over 3,000 games from NetEnt, Microgaming, and Playson.

In the interview, the chief commercial officer of Digitain Suren Khachatryan spoke about characteristics of the platform and the potential of live games.

Interviewer: RGW Moscow 2019 (RGW)
Respondent: Suren Khachatryan (S.K.)

Tell us about your sportsbook software. What are the key features and how many platforms have already integrated the technologies?

Digitain’s powerful sportsbook software caters to a burgeoning portfolio of operators across the globe. It provides an intuitive multi-lingual, multi-currency, customizable interface that can be easily integrated, using unique APIs, with new or existing platforms, whether you are an online or land-based operator. Our current figure for platform partnerships numbers in excess of 100 operators.

In-play functionality, with one of the most responsive Cashout features on the market, constitutes a particular focus. Running off rapid-fire pricing models, Digitain partners now enjoy the most sophisticated and reactive in-play odds, with competitive pricing on all sports arriving in time for the climax of a spectacular summer of sport – from the Africa Cup of Nations next month to the grand slam tennis at Roland Garros and Wimbledon, we’ve got it covered.

In which markets does the company operate and how does it adapt to the industry regulation in different regions?

The key – wherever you stick your pin on the map – is a flexible platform which can adapt to meet the specific demands and regulations of any territory. From our established base, CIS-facing base in Eastern Europe (and with licences being processed in the UK, Malta, Romania, Colombia, South Africa and America) we are breaking out into fresh and newly-regulated markets from Asia to Africa and Latin America. Then, of course, there is the U.S., now a year on from PASPA’s milestone repeal, which naturally represents a huge opportunity.

Digitain’s regulatory and compliance team is continually monitoring markets and emerging jurisdictions for the latest trends and changes which can impact our partners’ business operations. As a result, we can provide clients with initial or on-going support, as they require. Furthermore, Digitain is committed to a multi-jurisdictional licensing and certification strategy within international regulated markets to ensure exacting technical and legislative compliance is delivered to all our clients.

You help platforms implement live and skill games. Tell us how you develop such games and how they can develop in the future.

Depending on the territory, live and skill games rise and fall in popularity. Consequently, you need a comprehensive gaming suite in order to speak to players’ gaming proclivities, which can vary greatly according to cultural taste. I am delighted to say we have both recruited and developed a wide range of such games, which allow our partners access to the latest live and skill-based games that will enable any brand to reach new player demographics that can help drive bottom line revenue and profits.

Of course, the rise of live games comes as little surprise, since they offer the player a more tactile and engaging experience which can only enhance dwell time – the Holy Grail for any online service. Each of these games is easily integrated by Digitain, providing hassle-free frictionless accessibility to more engaging content. Ultimately, that is the key to acquiring, retaining and cross-selling players.

Share with us the most successful and interesting projects of implementation of your technologies. What results have the gaming platforms reached with your software?

Our integration with NOVOMATIC’s Interactive division is obviously a recent highlight, harnessingan outstanding selection of Greentube’s market-leading slots to the Digitain platform for distribution into new markets. However, rolling the clock back to last year’s football World Cup in Russia might be more instructive as a paradigm of what we can do for successfully migrating online casino players to sportsbook – and vice versa.

Our deal with Pokerdom, the largest online poker operation in the CIS, certainly proved a happy convergence of timing and geography. Pokerdom had been looking to secure a top-notch sportsbook supplier for some time, with an eye to exporting their clients over to a new sports-betting vertical before the curtain was drawn back on the World Cup Russia in their own backyard. The deal allowed us to stake another flag in the CIS sands, where shared venue and time zone meant their players are primed to follow all the action at peak times throughout the tournament, benefiting from Digitain’s myriad of pre-play, in-play and Cashout options on every World Cup game, available through both our online and offline channels.

Tellingly, our platform showcased 99.99% uptime availability, and accommodated peak demands which generally come prior to match kick-off and of course in-play.

What solutions are you going to showcase to attendees in the exhibition area of the Russian Gaming Week?

Currently, Digitain is all set for the exhibition, where my sales staff and I will be on hand to demonstrate Digitain’s leading tools and technologies. We will also provide delegates with an invaluable insight into our hotly anticipated new games, alongside the entire product portfolio. We will present solutions and services for online and land-based operations to spread our mantra across Asia: If it is iGaming, we do it!

Leading multi-channel sports betting and casino platform provider Digitain is set to integrate content from online slots and table game supplier Fazi.

The new deal sees Digitain arm itself with an innovative virtual games suite which majors in the HD-quality graphics, engaging gameplay and immersive soundscapes that have become Fazi’s table games trademark.

The integration accordingly adds more muscle to the sportsbook supplier’s casino platform, as it continues to broaden its global footprint into emerging markets, and brings a new premium range to its existing portfolio.

Suren Khachatryan, Digitain CCO, said: “We have been working hard to forge fresh casino alliances recently and are aiming to equip ourselves with progressive products from the best suppliers in the business.

“Like us, Fazi have been very successful in their expansion over the past 12 months and together we present a compelling platform and content solution for operators. It’s fantastic to have them on board.”

Bojan Mitic, CEO at Fazi, added: “We’re very pleased to have teamed up with Digitain, who share our core values and passion, to strengthen our position in a highly competitive space. We are thrilled to see our games delivered via one of the most sophisticated gaming platforms around, and we can’t wait to see how our games perform across territories which, in many cases, represent new markets for us.”

“We have launched some fantastic content over the last year, with a wide variety of themes, features, and virtual models, and we hope they’ll quickly become firm favourites with operators and players alike.