SoloAzar: Digitain’s Succesful Performance at iGB L!VE, Amsterdam

24 July 2023 / Interviews

iain-hutchison-soloazar

What were the expectations and objectives of the firm for this event in Amsterdam, the Netherlands?

Digitain’s key objectives were to meet existing partner operators from Continental Europe and new partners looking for alternative platform solutions.

The show is a key attend for Digitain, given the number of European operators that visit it, and it provides our brand an opportunity to present our solutions as we expand in the European region.

Which were the main products that the company exhibited at this fair?

Our GLI-certified, award-winning sportsbook is our marquee product, available across desktop, mobile, and retail channels. Given the depth of our betting content, sports betting is the leading product in most continental European countries. The Digitain Sportsbook product covers 100 sports, taking in 15,000 leagues, and offers more than 3,000 betting markets. It also offers odds on 100,000 live events each month, 70,000 pre-match events, and 30,000+ monthly eSports events. Other core features include an AI-powered product recommendation engine, a 2-goal early payout promo, an Odds Feed, our Sportsbook Jackpot, our Live Score and Stats module, and a Live Match Tracker, all of which are encompassing solutions for any operator focused on the European market.

How was the public feedback on the products you presented?

As a company and business, we put our partners, suppliers, and team at the centre of everything we do. Therefore, we always listen closely to partners’ requirements and design the optimal solution for those goals.

We are pleased with the feedback on our sportsbook, and our sales teams had a busy meeting schedule, and the stand was full every day of the show. Our team is now following up with all our visitors and we look forward to welcoming them soon to the Digitain platform.

What is your opinion about the progress of iGaming across Europe compared to land-based gaming?

Land-based gaming is prevalent across Europe, and it’s almost part of a tradition that players can choose or select to play in the betting shop, online, or via mobile. Brands need to consider all the channels to connect with their prospective customers, and land-based provides another means to build trust and confidence with the operator. Of course, online can flourish independently, but it depends on each market and how you wish to operate to grow market share.

What is the company’s presence in this local market?

We recently opened our office in the beautiful city of Bucharest, Romania, and as we continue to expand across Europe, the business will look to more regional office support locations.

Post-event reflection: could you comment on the demands of the sector within the local market and its difference compared to markets in other latitudes/LATAM?

Market demands are primarily similar across the regions. The critical questions you ask as an operator are whether the technology meets regulatory and technical standards within that region or country.

Of course, content, UI /UX, and payments must be localised to provide the best possible experience to attract new players to the platform, all of which Digitain’s sportsbook can deliver.

Attention to detail and listening to partners are essential, and a thorough understanding of the nuances of each market segment. We have been providing technology solutions for more than 20 years, so we can use that knowledge to help partners enter and scale within an existing market.

What final results did the company achieve in terms of business opportunities during the 4 days of the fair?

Digitain’s pipeline is very encouraging, and we always enjoy attending industry shows. We have a few more to participate in before the end of this year and look forward to announcing some exciting new commercial partnerships in the not-too-distant future.

Source: SoloAzar

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