How to Start a Sports Betting Business in Brazil?

19 March 2024 / Blog

Brazil, a country known for its passion for sports, is on the cusp of a significant transformation in its gambling landscape. The winds of change are blowing through Brazil’s iGaming world.

With the recent legalization of sports betting, this massive South American nation is poised to become a major player in the global iGaming industry. If you’re an entrepreneur looking to capitalize on this exciting opportunity, this guide will equip you with the knowledge to start a successful sports betting business in Brazil.

Building a Solid Business Plan

A well-defined business plan lays the groundwork for success. Identify your target market, competition analysis, revenue projections, and marketing strategies tailored to the Brazilian audience. A comprehensive plan will guide your business decisions and mitigate risks.

Understanding the Legal Landscape

It’s vital to stay updated on the latest regulatory developments and compliance requirements to ensure your business operates within the bounds of the law.

As of now, iGaming remains in a grey area. However, a significant step forward was made in 2023 with the legalization of online and land-based sports betting. This opens up a vast market for operators looking to establish a foothold in Brazil.

The Lucrative Potential of the Brazilian Sports Betting Market

Large Population: With over 214 million people, Brazil boasts a massive potential customer base.

Passion for Sports: Football reigns supreme, but basketball, poker, and horse racing also hold significant popularity.

Growing Esports Market: The esports user base is projected to exceed 24 million by 2027, presenting a lucrative niche for innovative operators.

Mobile-First Market: Brazilians heavily utilize mobile devices, making a well-designed mobile app will be crucial for your success.

Key Requirements for Launching a Sports Betting Business in Brazil

Licensing: with a history of stringent regulations on gambling, Brazil’s regulatory landscape demands meticulous attention to detail.

Familiarize yourself with the regulatory nuances specific to sports betting, including licensing procedures, taxation, and responsible gaming measures.

Make sure to obtain the necessary licenses from the Brazilian government once regulations are finalized.

Payment Processing: payment processing poses significant challenges for iGaming operators in Brazil. Understand the local payment preferences and regulatory requirements to offer seamless and secure payment options tailored to the Brazilian market. Integrate popular Brazilian payment methods while considering options for cryptocurrencies.

Embracing Cryptocurrency: cryptocurrency presents an opportunity to overcome payment processing challenges and cater to tech-savvy users. Explore integrating cryptocurrency payments into your sports betting platform to offer greater convenience and accessibility to players.

Choosing the Right Technology Partner

Selecting the right technology partner is crucial for the success of your iGaming business. Look for a reputable provider with a proven track record in delivering innovative and scalable solutions tailored to the Brazilian market’s unique requirements, offering features like:

Multi-language support (including Portuguese).

Speak the language of your audience by localizing your sports betting platform in Portuguese. Providing a user-friendly interface and customer support in the local language enhances the overall user experience and fosters trust among Brazilian players.

  • Integration with a casino platform (highly recommended)
  • Support for popular Brazilian sports and esports
  • Mobile friendliness

Innovative features and bonuses

Marketing and Customer Acquisition

Craft a comprehensive marketing strategy to attract and retain customers in the competitive Brazilian market. Leverage digital marketing channels, affiliate partnerships, and targeted campaigns to raise brand awareness and drive customer acquisition.

While traditional methods like Google Ads are currently limited, effective strategies include:

  • Affiliate marketing
  • SEO optimization
  • PPC campaigns on targeted platforms
  • Presence on reputable online resources

Adapting to Market Dynamics

Stay agile and adapt to evolving market dynamics and player preferences. Continuously innovate your sports betting platform based on customer feedback, industry trends, and regulatory changes to maintain a competitive edge.

Why Choose Digitain as Your Partner for Entering the Brazilian Market?

Digitain is a leading provider of iGaming solutions, perfectly positioned to help you navigate the Brazilian market.

Here’s what sets us apart:

Award-winning Sportsbook: Our Sportsbook platform caters to diverse needs and offers a seamless user experience. It’s renowned as a pioneering solution that keeps revolutionizing iGaming landscape. It’s really flexible in terms of localizing it for different markets, thanks to its dedicated layouts, as well as rich pool of features and functionalities. Although designed for specific markets, some of its features are also successfully used in other markets. As for layouts for different markets, we have designated special layout for Asian and African markets, as well as a paper layout, specially designed Esports view and a standard layout, which is tailored for operators across Europe and Latin America.

Super Secure Payment Gateway: Transact with confidence using Paydrom, the ultimate payment gateway offering over 600+ payment methods, compatible with local Brazilian providers. Discover the robust fraud prevention mechanisms integrated within Paydrom, ensuring seamless and secure transactions for operators and players alike.

Mobile-first approach: Our solutions are optimized for mobile devices, crucial for the Brazilian market.

Localization expertise: We offer a multi-lingual interface, including Portuguese, for a familiar experience for Brazilian users.

Experienced team: Our team possesses in-depth knowledge of the Brazilian market and emerging trends. But what truly sets us apart is our commitment to your success.

Brazil’s burgeoning sports betting market presents a golden opportunity for savvy entrepreneurs. By partnering with the right technology provider and carefully crafting your strategy, you can position your iGaming business for success in this exciting new frontier.

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ICE London 2024: What to Expect from Digitain’s Products

05 February 2024 / Blog

The ice is about to melt in London as Digitain team is bringing the heat to ICE London 2024, the premier iGaming event of the year. Held at the ExCel Exhibition Centre, this prestigious expo promises to be a mind-blowing showcase of innovations, cutting-edge technology, and unparalleled networking opportunities. Under the theme “ YOUR SUCCESS“, Digitain will unveil cutting-edge products designed to elevate Your operations and propel Your business forward.  

Here’s what awaits you at Stand S4-150:  

Digitain’s Game Changer – “𝐘𝐨𝐮𝐫 𝐒𝐩𝐨𝐫𝐭𝐬𝐛𝐨𝐨𝐤 

Get ready for a whole new level of excitement! Experience the award-winning Digitain Sportsbook, renowned for its extensive market coverage, tailored solutions, and groundbreaking features. Adaptable and industry-leading, it sets a new standard for both operators and players, unlocking massive growth potential.  

The flexibility at its finest, Centrivo – “𝐘𝐨𝐮𝐫 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦   

Take control with Centrivo, our comprehensive all-in-one iGaming platform that streamlines operations and maximizes efficiency. GLI-certified security meets robust features and functionality. Empower your business with risk management, secure transactions, and seamless data management. 

 Paydrom: “Your Payment Gateway 

Streamline your payment ecosystem with Paydrom, a comprehensive gateway solution offering smooth integration with over 60 international payment providers and more than 600 distinct methods. Ensure seamless transactions, enhanced player convenience, and robust security for both your business and your players. 

Virtual Sports: Choose “Your Adventure 

Beyond Reality, Beyond Imagination! Discover an array of experiences with over 10 captivating games, 20,000+ daily events, and 150+ markets featuring Football Matches, Horse Racing, Keno, and more. Our Virtual Sports showcase cutting-edge motion capture animations, live streaming, and breathtaking graphics, offering an ultra-realistic iGaming atmosphere.  

Unveiling the Unexpected: Stay Tuned for Exciting Surprises! 

Digitain is known for pushing boundaries, and this year at ICE London is no exception. Be prepared for exciting product announcements, special demonstrations, and exclusive offers throughout the event. 

Don’t miss your chance to: 

  • Experience firsthand the power of Digitain’s innovative solutions. 
  • Network with industry experts and discuss the future of iGaming. 
  • Discover how Digitain can help you achieve your business goals. 
  • And of course, some fantastic surprises! 

Digitain App: Experience seamless communication and connectivity with our super convenient mobile app. Available for download on both the App Store and Google Play, the Digitain App is set to redefine the way industry professionals engage with iGaming technology. 

Meet the Legends: Prepare for a legendary experience as Galácticos Legends Luís Figo and Míchel Salgado unite at Stand S4-150!  Don’t miss out on this epic moment – swing by the Digitain Stand and be a part of history in the making! Attendees will have the opportunity to engage with Figo and Salgado, participate in a surprise raffle, and potentially walk away with an exclusive signed football jersey.  

Win a Luxury Watch: It’s time to add a touch of luxury to your life with Digitain’s exclusive Rolex Submariner Date Watch giveaway! Participate in our exclusive raffle and walk away with this iconic timepiece, renowned for its sleek design, unparalleled performance, and timeless elegance. Be there at Stand S4-150 on February 7th, 4:00 PM, and witness the thrilling draw live!  

Beyond Business, Beyond Expectations! 

Bar Show & Cocktails: Network and unwind in style at our stand, featuring professional bartenders crafting delicious cocktails in a relaxed atmosphere.  

Live DJ & Music: We will have a professional DJ and great music every day, ensuring that your visit to the Digitain stand is not just informative but also entertaining. Come feel the vibrant atmosphere as you explore our cutting-edge products and mingle with industry experts. 

Mark Your Calendar and Make It Happen 

Don’t just witness the iGaming revolution, be a part of it! Join Digitain at ICE London 2024, Stand S4-150, and discover how we can take your iGaming business to a whole new level. Let’s craft a successful future together. 


Dates: February 6-8, 2024 

Stand: S4-150 


Highlights: Digitain App, meet Galácticos Legends – Luis Figo and Michel Salgado, win a luxury watch, experience our cutting-edge products, and just chill by our stand with special cocktails and amazing music. 

Don’t miss out on this transformative event that promises to shape the future of iGaming.  

See you there!  

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Seize Opportunities in Real-Time: Explore the Advantages of Digitain’s Live Betting Feature

02 August 2023 / Blog

Players are looking for more than simply standard pre-match bets as the sports betting market keeps changing. They are enamored with the thrill of putting bets as the game is happening, dynamic odds, and real-time activity. The iGaming sector has experienced substantial development due to the fascinating trend of live betting. As the pioneer in the field, Digitain has created a state-of-the-art Live Betting Feature that is intended to revolutionize operators’ operations. Digitain understands the enormous potential of live betting.

Understanding Digitain’s Live Betting Feature

Digitain’s Live Betting Feature is more than just a standard offering; it’s a game-changer that sets our partners apart in today’s competitive market. Let’s delve deeper into the key advantages that make our Live Betting Feature stand out:

  • Enhancing User Engagement

In the world of sports betting, player engagement is the holy grail. Live betting is the ultimate engagement booster as it immerses players in the heart of the action. Our Live Betting Feature provides real-time updates, ensuring players are up to date with all the critical developments during the game. The ability to place bets as the game unfolds keeps users engaged throughout the entire event, leading to increased betting activity and prolonged sessions. Operators can leverage this high level of engagement to foster customer loyalty and drive revenue growth.

  • Broadening Market Appeal

Diversity is key to success in the iGaming industry. Our Live Betting Feature covers a wide array of sports, ensuring that our partners can cater to various preferences and target a broader audience. Whether it’s the adrenaline-pumping excitement of football, the intensity of basketball, the grace of tennis, or the passion of cricket, our platform provides an extensive selection of live betting options that appeal to fans worldwide. By offering a comprehensive range of sports, operators can expand their market reach and attract players from various regions and demographics.

  • Competitive Edge with Dynamic Odds

Providing competitive odds is crucial to maintaining player satisfaction. With over 100,000 live bets a month, Digitain ensures that our odds remain dynamic and responsive to real-time developments. Our team of expert traders and risk managers work tirelessly to offer odds that accurately reflect the game’s progress. This ensures that players receive fair and updated odds, enhancing their overall betting experience. The ability to provide competitive odds gives our partners a competitive edge in the market and positions them as a preferred choice for sports betting enthusiasts.

  • Simplified User Experience

We recognize the importance of providing a seamless and user-friendly interface that enhances the player’s journey. Our platform is designed with simplicity and efficiency in mind, making it easy for players to access live events, browse through available markets, and place bets effortlessly. Our user-friendly interface extends to both desktop and mobile devices, ensuring a consistent and enjoyable experience for players across all platforms. Simplified navigation and clear presentation of live events enable players to focus on the excitement of live betting, eliminating any unnecessary complexities that could hinder their enjoyment.

  • Dedicated Team of Traders

Behind the scenes of our Live Betting Feature lies a dedicated team of traders who are experts in their field. From risk managers to live match analysts, our trading operations are staffed with professionals who possess deep knowledge and experience in sports betting. The team continuously monitors and analyzes matches, making manual interventions when necessary to ensure the accuracy of odds and maintain a competitive edge. Additionally, our traders manage margins and pricing with precision, striking the right balance to optimize player experience while safeguarding the operator’s interests.

This dedicated team is a driving force behind the success of our Live Betting Feature, as it ensures that our platform remains at the forefront of the industry.

Digitain’s Sportsbook, with its Live Betting Feature at its core, is a testament to our commitment to innovation and player-centric solutions. By embracing the opportunities presented by live betting, our partners can elevate their iGaming businesses and cater to the growing demand for real-time action and dynamic odds. Our Live Betting Feature empowers operators to seize limitless opportunities, captivate players, and remain competitive in an ever-changing market.

Now is the time to unlock the full potential of your sports betting platform with Digitain’s Live Betting Feature!

Download our Sportsbook leaflet now and explore the dynamic world of live betting with Digitain!

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Your iGaming Success through Digitain’s Sportsbook

26 June 2023 / Blog

In many circles of the iGaming industry across the world, the name of Sportsbook is closely associated with Digitain. With over 20 years of experience, Digitain is widely recognized as a global leader in providing cutting-edge, multi-platform, innovative Sportsbook software solutions, along with accurate data, risk management, and secure payment options.

On Digitain’s Sportsbook

Our very own, award-winning, GLI-certified Sportsbook, offered via Turnkey and API, is an exceptional sports-betting product that can meet the demanding requirements of established iGaming platforms, new ventures, online casino, and land-based sportsbook operators.

The stellar reputation of Digitain’s Sportsbook often precedes it thanks to its lush characteristics. It has been acclaimed as fully flexible, highly customizable, and feature-rich. Available through its desktop, mobile, and tablet versions, our Sportsbook comes as an omnichannel, multilingual, and multi-currency product.

Offering the Best

Digitain’s Sportsbook offers an extensive range of options. With coverage of over 100,000 live events, 70,000 monthly pre-match events, and more than 15,000 international competitions, our Sportsbook caters to a wide array of sports enthusiasts. It embraces over 100 sports, supporting 50+ languages and reaching players from 150+ countries. With instant data updates and rapid odds creation, Digitain’s Sportsbook ensures a seamless and dynamic betting experience.

Plus, with our easy-to-integrate Sportsbook platform, you’re in control of managing margins, features, risks, content, revenue performance, as well as sports stats and the taxation system. Delivering a wide selection of unique sports-betting components, Digitain’s Sportsbook is far more than just another sportsbook.

Taking Full Advantage of the Features

Our Sportsbook is packed with exciting and useful features you just can’t ignore.

Our AI-powered Personalized Recommendation Engine enhances user experience by offering events based on user behavior and speeding up the overall betting process: it is ideal for player acquisition and retention.

The one-of-a-kind, GLI-certified, One Level and Multi level Sport-Betting Jackpot utilizes an RNG-based algorithm. Providing full info on the largest and newest wins with guaranteed fairness, this fully customizable product is highly efficient for rewarding existing players and attracting new ones.

Taking Full Advantage of the Digitain’s Sportsbook Features

To boost the success of their sports-betting operations with our unrivaled Sportsbook, iGaming businesses are presented with Digitain’s lucrative offers they can benefit from anytime.

Our Sportsbook is packed with exciting offers designed to enhance the player experience. One such feature is the Sports Betting Jackpot. Sport Jackpot is a feature that gives the players an opportunity to win a Jackpot bonus for making sport bet a fully customizable and user-friendly tool that allows operators to create captivating jackpot opportunities to reward player loyalty and attract new platers. This feature not only adds an element of excitement but also keeps up with the latest developments in the iGaming industry, ensuring operators can offer engaging and trendsetting jackpot experiences. 

Then, there is the Sports Tournaments offer, designed to help sports-betting operators increase their players’ betting activity. Your iGaming venture can also benefit from our Goals Ahead Early Payout (a feature that provides the players an opportunity to get a win amount for the pre-match bets on Win 1/ Win 2 outcomes in advance if the team for which the bet is made has goals/sets or points advantage over the opponent team.), Multi-Bet Bonus (players can activate 2 types of multi-bonuses at the same time), Odds Booster (players can bet with pre-composed multi-bets and earn additional payout), Bet Race Tournament (helps sport betting operators to set player competition that will stimulate their betting activity and keep players excited) and Tournament/Event Predictor, to name a few.

Focusing on Partners

As a reputable Sportsbook provider, Digitain boasts of a partner-centric approach and commitment to personalized services. Our extensive industry experience and dedicated focus on our partners enable us to provide expert guidance and support every step of the way. We are passionate about our vision and values, ensuring our partners receive the highest level of assistance and collaboration.

We offer a range of valuable resources to support our partners’ success, including access to our comprehensive knowledge base, strategic insights, and data-driven recommendations. Our dedicated team is always available to provide personalized assistance and address any questions or concerns. Together, we can optimize your iGaming business and achieve remarkable results.

Our partners value us for our full dedication and ongoing support. We’re here to facilitate the progress and success of your iGaming business with an assigned personal account manager and full customer support available 24/7/365.

Check out Digitain’s Sportsbook page or contact us directly anytime for more detailed info on how your iGaming business can benefit from our exceptional Sportsbook.

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How to Improve the User Experience of the Sportsbook Betslip

20 June 2023 / Blog

In the world of online sports betting, a betslip functions much like a virtual shopping cart. If you’ve ever made a purchase on an e-commerce site, you’re already familiar with the concept: browse the store, add items to your cart, and proceed to checkout. Similarly, when placing bets on sporting events, bettors can explore various odds and wagers, review their betslip, and then make a decision to place the final bet. 

Understanding the Betslip 

The betslip is where bets are accumulated and can be combined to form singles, doubles, combination or multiple, and other bet types. Your players have the freedom to choose the games they want to bet on and decide whether to place individual bets or combine them for better odds and potentially higher payouts. When opting for a parlay, the betslip calculates the combined odds of all selected games, providing a clear view of potential winnings. Additionally, players can easily refer to their betslip to track all their wagered games. 

Wide Range of Betting Options 

Regardless of the games, betting types, specials, or bet builders your players select, they can add all the odds from your sportsbook to their betslip. The only task remaining is for them to choose their desired odds. They can construct, singles, doubles, trebles, combination bets and other combinations based on the available odds. For those uncertain about the outcome or margin of victory, a totals bet allows them to predict whether the combined score of both teams will be above or below the bookmakers odds. 

Taking Advantage of Specific Conditions 

Online sportsbooks enable players to bet with specific conditions. For instance, they can place a bet on the outcome of one event, with subsequent bets depending on the success of the initial one. If the first bet loses, they cannot place a second bet; if they place a third bet and it loses, the first two wagers must have won for the third one to be valid, and so on. 

Constructing and Placing Bets 

Players can conveniently build their bets on the betslip before submitting them. As soon as at least one selection is added to the betslip, all available betting options, current odds, and lines for that selection are displayed. When players are ready to place their bets and enter the stake amount for their chosen bet type, the betslip provides information on potential returns and the total cost of the bet. 

Digitain’s Betslip Solution 

Digitain’s latest version of the Betslip is a valuable addition to our comprehensive Sportsbook. It has been meticulously designed to enhance user experience and expedite the betting process. Our Betslip offers a streamlined interface, allowing users to select and edit bets in a dedicated space. It consolidates and presents all the chosen bets in one window, making them easily accessible and manageable. 

Key Features of Digitain’s Betslip include: 

  1. Improved Interface: Our Betslip features an intuitive and user-friendly interface, ensuring a seamless betting experience. 
  2. Customizable Settings: Users can easily manage their preferred settings and perform various actions, all in one place. 
  3. Enhanced User Experience: With options for both dark and light modes, our Betslip provides a visually pleasing and personalized betting environment. 
  4. Unique Features: Error notifications, motivational messages, and a system calculator add to the functionality and convenience of our Betslip. 

Furthermore, players can set their favorite bet amounts, place multiple single bets simultaneously, and utilize the cashout feature, along with the ability to edit or repeat bets within the dedicated cashout tab. 

Experience Digitain’s Award-Winning Sportsbook  

To explore the full potential of our Betslip solution, we invite you to visit Digitain’s award-winning Sportsbook webpage. There, you’ll find comprehensive information about our innovative features, cutting-edge technology, and how our solution can benefit your business. 

If you have any questions or would like more details about the latest version of our Betslip, our dedicated team is ready to assist you. Feel free to reach out to us directly, and we’ll be delighted to provide you with all the information you need to maximize your revenue through our Betslip solution. 

By utilizing a well-designed Betslip, you can significantly enhance your players’ sports betting experience and boost your revenue. The Betslip serves as a virtual record of their betting selections, allowing them to track their bets, explore various betting options, and easily manage their selections. Digitain’s Betslip offers an improved user interface, customizable settings, and unique features, ensuring a streamlined and user-friendly betting process. 

Don’t miss out on the opportunity to leverage Digitain’s Betslip and provide your players with a top-notch sports betting experience.  

Visit our Sportsbook page or get in touch with us today to discover how our Betslip solution can help you grow your revenue and exceed your players’ expectations. 

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How to Benefit From Digitain’s Sportsbook?

02 May 2023 / Blog

Any sportsbook’s success takes in-depth knowledge of how sports betting sites work and thorough understanding of what business operations within the iGaming industry are like. You need to think about a lot of different factors, including working with the best sports betting software provider, picking the finest solution for your company and making smart choices about odds compilation and marketing. While the process as a whole may appear daunting at first, with the right support and an idea of what your final product will look like, you can establish and expand your Sportsbook venture as a leader in its field.

Picking the Right Sports Betting Platform

The first step in starting a sportsbook is selecting the sports betting software you will use. Sportsbooks are typically built from the ground up by operators with extensive experience in the iGaming industry. Everything from working with a team of developers to create and manage the site to putting in place the odds, stats and payment methods is included in this. However, building a solution from scratch takes a lot of time and money. It can take a year or more to launch in-house sportsbook software.

On the other hand, most operators prefer turnkey and API solutions. These are ready-made platforms that can be easily customized and implemented into existing business models and operations. They come with built-in features that consist of a unified content management system (CMS), in-depth reporting capabilities, payment processing services, multiple language and currency support, 24/7 customer service and more.

Collaboration with the Data Supplier

Since sportsbooks cannot offer odds on games without data, data providers are crucial to the industry. To reduce the likelihood of losing a lot of money due to bad calculations or delays, you should only work with reliable data providers and sign a contract with them. However, if you’re starting from scratch with a sportsbook, there are some things to keep in mind. The first factor to consider is how trustworthy the data provider is, which includes the data’s format and delivery mechanism. You also need to check that the data is appropriate for your company and that the paperwork is clear and in order.

There are many risks to consider when running a business, but data providers also provide risk management tools to help you do so. Pricing, risk parameters, spotting fraud and abuse, as well as profiling players are just some of the many responsibilities of the risk management team.

Sports Betting Site Layout

Given its importance in making an initial impression on visitors, the front-end design is given considerable attention during the launch process. The general rule is that it needs to be quick and easy to use. Players want to be able to access all the game’s features with the click or tap of a button, so it’s important to design the interface with that in mind. If they find it too difficult to navigate, they are likely to leave.

The sportsbook’s aesthetic is also important, including its choice of colors, slogans, banners and overarching theme. Anything that stands out without being over the top will do. The mobile-friendliness of the sportsbook is also required. The vast majority of players (over 70%) now use their smartphones or tablets to place bets on the go, so a sportsbook that is slow, confusing, or not optimized for Android and iOS devices will likely see a drop in customer numbers.

Payment System Integration

The ability to process payments is a fundamental component of any online sportsbook. Payment service providers (PSPs) like e-wallets, debit/credit cards, e-checks, prepaid methods, and cryptocurrencies are essential for online gambling sites. Having a wide variety of choices available is always preferable. These PSPs need to accept a wide variety of fiat currencies and cryptocurrency options in order to help sportsbooks reach more customers in more places.

Regulations and Licenses

New sportsbooks need to be licensed and regulated from day one if they are to succeed in a competitive industry such as online gaming. Players want assurances that they are wagering in a secure setting. In light of this, iGaming businesses are pushed to secure licenses from trustworthy licensing authorities like the Malta Gaming Authority, Curaçao e-Gaming, the United Kingdom Gambling Commission and many others. Additionally, safety measures should be of the highest quality. Secure Sockets Layer (SSL) encryption with a minimum of 128 bits and bulletproof firewalls are required. Players will feel more at ease with sportsbooks that have had their software tested and verified by reputable third-party organizations.

More Sports

You need customers placing bets on your sportsbook platform in order to make money. One strategy is to allow bets on every sport imaginable. More sports are always a plus. The difference between success and failure may also be whether or not you target specific niche markets, such as darts, politics, or entertainment.

Rewards and Promotional Methods

Sportsbooks looking to expand need well-defined marketing plans for bigger success. If you want to stand out from the crowd, you need to study the competition. In addition, advertising should be geared toward creating a recognizable brand with values that are appealing to bettors all over the world. These values should include things like fairness, safety, stability and entertainment.

The end game is to get people to visit your site. You can do this by offering a wide variety of bonuses and promotions, such as competitions, sign-up bonuses, reload bonuses, cash-back offers, free bets and more. Last but not least, it is beneficial to work with affiliate marketers to spread the word about your product and attract the attention of gamblers. These firms will use strategies like search engine optimization (SEO), pay-per-click (PPC) and content promotion to get the word out about your sportsbook.

Maintain a System of Referrals

Even today, word-of-mouth promotion is a powerful advertising strategy. It’s likely that the people who are interested in online sports betting will have acquaintances who share their passion. Put them to use for your own benefit. You can incentivize customer referrals in two ways: either by offering a reward to the referring customer or by providing a free bet to both the referring customer and the new customer. Depending on what you believe will inspire your clientele, you can offer them either a flat referral fee or a percentage of the money that someone deposits.

Get people to visit your site through content marketing

To expand your online sportsbook and attract more customers who are interested in placing bets, content marketing is essential. It’s a method of advertising goods and services that makes use of informative and interesting content. Use this in the promotion of your sportsbook to let people know what you’re offering and how they can benefit from it. Make sure the content you’re producing is both engaging and useful to your intended readers. The search engine optimization (SEO) of your content is also crucial to its discoverability and ranking in relevant search results.


These days, it’s less expensive and more straightforward to manage and expand a sportsbook operation. You can get started immediately after finding the appropriate sportsbook software. It gives you the tools to build and administer your site, as well as the data analysis you require. However, there is one thing that requires your focus to guarantee its success, and that is advertising.

Leverage the influence of social media

One of the greatest marketing innovations in recent memory is undoubtedly social media. Its efficiency is hard to match, whether you’re competing with a multibillion-dollar corporation or a one-person operation. Furthermore, financially, it makes a lot of sense. You can potentially reach a huge audience and fine-tune your approach. You should promote your sportsbook on social media sites like Facebook, Instagram and Twitter.

Digitain’s Sportsbook

In many circles of the iGaming industry across the world, the name of Sportsbook is closely associated with Digitain. With over 20 years of experience, Digitain is widely recognized as a global leader in providing cutting-edge, multi-platform, innovative Sportsbook software solutions, along with accurate data, risk management and secure payment options.

Our very own, award-winning, GLI-certified Sportsbook, offered via Turnkey and API, is an exceptional sports-betting product that can meet the demanding requirements of established iGaming platforms, new ventures, online casino operators and land-based sportsbook suppliers.

Check out Digitain’s Sportsbook page or contact us directly for more detailed info on how your iGaming business can benefit from our exceptional Sportsbook.

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The Best User Acquisition Strategies for Sports Betting – Part 2

09 January 2023 / Blog

Following on from part one, we take a further look at how Digital Marketing plays a huge part in user acquisition strategies for sports betting as well as other ways to enhance the user experience.

3. Email or Direct Marketing

There are plenty of pros with this strategy, as it is easy to share and measure, simple to set-up, quick to drive revenue – as well as delivering targeted messages, reaching an already engaged audience in a low-cost, effective way.

In addition, avoid bombarding your customers with emails all at once, since this may be annoying and damage trust in your business. However, there are email tools to manage such issues, such as Mail Chimp and these are readily available.

4. Customer Offers

Bonuses and Free Bets

In iGaming, one of the best methods to attract and retain customers is to provide attractive bonuses and other rewards. Sport betting fans are more likely to give your app a try if they are aware of sign-up bonuses and other rewards you might be providing. Having attractive and unique promo offers available can also set a website or an app apart from the competition..

Referral Strategy

Referral marketing has become an effective means of spreading the word about services while drawing in new customers. This can be done by creating an incentive for existing users to recommend new sports betting fans, or their friends, to join your operation by offering them a referral bonus when they do so..

5. Affiliate Marketing

To increase the number of your users, try affiliate marketing. With affiliate marketing, another online business promotes your products and solutions to their own audience, in exchange for a cut of the sales you generate via their traffic. As a business, you can do this yourself or through a specialist agency. One thing to look at for is lifetime deals, as these can tie businesses down should you want to keep refreshing the way you go about affiliate marketing.

The advantages of this strategy include:

• low ongoing costs.

• low, or non-existent risk.

• a new way of making a profit and potential passive income.

• easy setup and implementation.

• increased competitive advantage.

• networking possibilities with influencers.

• high conversion rate.

6. Content Marketing

Providing your customers with informative and entertaining information, as well as a winning range of appropriate sports events and competitive odds can create many benefits. By increasing their

knowledge, this will encourage them to participate, and ultimately increase the number of bets they place.


Podcasts are a fantastic medium through which you can create brand awareness and expose your product to a new group of users. These can be tailored to individual regions and provide in-depth coverage of sporting events and betting opportunities that are of particular interest to that region.

One of the most well-known names for this type of online sports betting software is Digitain. With our 20+ years of experience, we provide first-rate solutions to help online sports companies succeed. Our experts have been applying the most effective user acquisition strategies for years and we’d be delighted to help you with every stage of that process. You can contact us anytime via our website.

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The Best User Acquisition Strategies for Sports Betting

04 January 2023 / Blog

The meteoric rise of the iGaming market has prompted many businesses to launch their own sports betting platforms online. As the market for sports betting grows, so does the amount of competition within it. As a result, before entering this industry, you should ask yourself how your company will be different from the competition. What is going to set your company apart from rivals?

To attract new customers, you will need an effective, multi-layered marketing strategy that covers many channels. In the first part of our two-part blog outlining the best acquisition strategies, you will find the areas that you should focus on to boost your marketing approach.

1. Brand Marketing


Joint Ventures between the Media and iGaming Firms

Reputation and trust are important factors for iGaming operators, especially when new to the industry. As the sports betting industry grows, more and more media partnerships and corporate sponsorships are being signed. Partnership deals are an effective way to spread the word about new betting platforms in a market where competition is heating up, especially as the industry grows and new sources of income emerge. These deals often prove successful because they can leverage the reach of the media, harnessing the power of user databases.

Sponsorships and Brand Ambassadors

When entering a new market where your brand currently has low recognition, sponsorship of local, high-profile sports teams, and also recruitment of ex-sportsmen and women to be advocates for your brand, can be a successful way of raising awareness and generating publicity.

This marketing tactic is both good for brand recognition and trust, which also applies with the use of famous sports people as brand ambassadors. For example, Portuguese footballing legend Luis Figo joined Digitain as a brand ambassador in July 2022, boosting the company’s outreach to sports betting fans.

2. Digital Marketing


PPC Advertising (Pay per click)

Given the online nature of the industry, it’s imperative that paid search and other digital advertising methods be used to acquire customers. Pay-per-click (PPC) advertising allows you to reach your desired demographic with little outlay of resources.

Here are just seven powerful benefits of using PPC:

• PPC Contributes to Business Goals. This is often the most compelling reason to use PPC advertising
• PPC Is Measurable & Trackable
• Quick Entry
• You’re in Control
• PPC Works Well with Other Marketing Channels
• Incredible Targeting Options
• A Wealth of Marketing Data.

Programmatic Advertising

Advertising today is becoming more and more automated via programmatic advertising. With pre-programmed advertising, you may provide a set of parameters and a spending cap, and then hand over full editorial control to an AI system. It’s a very effective method of marketing that helps save time and money while yielding better results and allowing for more specific ad campaigns.

Behavior-based Marketing

This strategy is probably more effective for those focused on retention, rather than acquisition. There are plenty of benefits to this strategy to make customer relationships better.

These include:

• Better knowledge of customers
• Better segmentation
• Better customer retention
• Better anticipation of needs
• Better and speedier communication
• Better protection of data privacy.

Marketing with Influencers

Using influencers is a great way to expand your iGaming business. This can cover such aspects as brand visibility, access to new and actively engaged audiences, as well as increased income. Individuals look up to and follow influential people on social media, making influencer marketing a powerful tool for growing a business’s client base. A successful influencer marketing campaign relies on the endorsement of a well-known figure who can reach and sway the desired demographic.

Using Social Media for Promotion

Large and small companies alike now include social media, such as Twitter and Instagram, in nearly all of their overall marketing strategies. You can find and connect with your target demographic by establishing a social media presence for your sports betting app and routinely uploading content (including videos, photos, live videos, and tales) that promotes your app. Features such as call-to-action buttons, private chat, etc may help you increase your number of leads and sales.

For more information on other excellent acquisition strategies, read more in our part two blog.

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Top Tips to Be a World Cup Winner!

15 November 2022 / Blog

The FIFA 2022 World Cup in Qatar promises to be a festival of football as well as a global betting bonanza.

Sportsbook operators who plan ahead can make the most of this exciting opportunity, delight their existing players and also look to recruit a whole new group of customers, possibly inspired to open an account and have a bet on their national teams.

Failing to prepare, is preparing to fail – so here’s our 7 Top Tips for having a successful World Cup Tournament.

Lock it down

Ensure that everything on your site, mobile or otherwise, is working to maximum effectiveness. Expect to see record traffic, especially in the group stages when players can bet on four lives games per day, so your sportsbook needs to run like a well-oiled machine. Make sure all your teams are fully staffed and absolutely focused on the user experience being delivered. Have a development / release freeze at least a week before the tournament and ensure no planned changes are made to the operation and the technology.

Content IS king

Make sure you “signpost” daily the key matches taking place, as well as the key betting opportunities. Expect to see registrations from more recreational players, driven by the TV and media coverage of the event.

Bets on the Group Winners and to Win the Tournament are often driven by patriotism, and some good results, so make sure these can be found easily.

As well as providing lots of betting events, give players additional, added-value content to enhance their experience. Information such as squad and team selection, live updates and real-time animations: perfect for a mobile first audience.

Sell the sizzle…

The tournament is a great opportunity to recruit new players to your platform. Your marketing strategy needs to be planned well in advance, focusing on activities where you are strongest. Look to drive recruitment through attractive odds, free bet offers and compelling, professional daily (if not even more frequently) communication

2022 – the first proper “social media” World Cup?

The potential for positive social media impact on your revenues for World Cup 2022 is huge. It is worth having full-time representation on the key channels locally, monitoring activity, responding to player questions and promoting exciting betting opportunities. Develop and deliver a strategy, don’t wait until the day to decide. Twitter, Instagram, Facebook or Pinterest – whichever you choose, make sure you have a plan and deliver with enthusiasm and creativity.

Bonuses and promotions work

Don’t forget your loyal players. Make sure you plan for activity to retain and to reactivate these important segments of your database. It is always more effective to successfully get a player to re-engage with the brand, than to recruit a brand-new customer.

Betting tournaments are a great way to drive and reward loyalty, so make sure these are part of your plans.

Once again, frequent, useful communication with your customer base, highlighting reasons for them to re-visit, must be planned and executed with skill and flair. Use bonuses and free bets to encourage return visits.

It matters more when there’s money on it!

There will be so much competing activity in your market for the FIFA 2022 World Cup – operators will need to stand-out. Be different, resist competing solely on the odds you provide and consider the overall player experience you deliver.

At Digitain we have developed some unique betting markets to help our operators stand out in the local regions. Offer some of these great offers, such as Goals Ahead Early Payout, Odds Booster, and other special markets, to engage, delight and drive loyalty.

Engagement tools, such as a World Cup predictor, is another marvelous opportunity to promote your brand and both recruit and retain valuable players into your business.


Go big, or go home…

You’re in the betting business, so make sure you have an unbeatable range of pre-game and live betting events on this fantastic tournament. Where you can, promote your local international teams competing. Settle bets accurately and speedily – this aspect of the service is a real “moment of truth” for players, whether established or new.

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The World Cup Qatar 2022: What to Expect

21 October 2022 / Blog

The most anticipated sporting event of 2022, the FIFA World Cup in Qatar, is going to be the 22nd iteration of the tournament and the first to be held in the Arab world. Usually known as a summer event, this year’s World Cup has been shifted to the cooler months of November and December due to the excessive heat that occurs throughout the summer. The tournament will spread over 29 days, from 20th November to 18th December, with the final being set for Qatar’s National Day. The organisers assert that this will be a unique world-class football competition unlike any other. 


Due to Qatar’s location, the tournament will be more accessible than ever: the majority of the world’s population can reach the World Cup site in Qatar within a single day. Fans may use it as a jumping-off point to explore the surrounding area before, during and after the event. Due to the small size of Qatar, spectators will have the opportunity to see more than one game every day.  They just need to arrive at one airport, without having to change hotels for the duration of the competition. It also gives players a welcome break from the grind of the road and lets them focus on their preparation and recovery rather than logistics. 


They say the World Cup is not all about football. At its core, the World Cup is an emotion. The happiness and unity felt by those present reaches and cheers many more people watching the event at home. Stadiums get transformed into vibrant centres of activity. The event elevates what would otherwise be a simple football competition. It’s the people that make the World Cup what it is, the ones that show up to take part in the experience, soak up the atmosphere, and provide their own vibe and colouring. 


It is expected that over 1.5 million fans will show up during the course of the tournament’s 28 days. However, there are only around 175,000 hotel rooms for tourists. The sum includes conventional two- to five-star hotels as well as serviced flats and villas, all of which will be overseen by a team of 10,000 people. As for the variety of lodging options, the organisers have tried to be quite inventive: two luxury cruise ships, known as floating hotels, will be stationed in Doha Port, offering a total of 4,000 guest rooms during the tournament. Fans may also take advantage of the fan villages with tent and cabin accommodations. Alternatively, they can stay in the nearby United Arab Emirates and take the quick journey to Doha from Dubai (just 70 minutes). 


A Hayya Card will be required of all spectators, both local and foreign. It will act as a form of identification for fans, the match ticket to enter the stadium, as well as a pass for free bus, subway and tram rides on game days. 


The eight venues for the 2022 World Cup will be spread among five cities: Lusail, Al Khor, Al Rayyan, Al Wakrah, and Doha – all conveniently located near one another. The tournament’s eight stadiums have all been purpose-built and are ready to go, with the 80,000-person capacity Lusail Stadium serving as the tournament’s crown jewel and hosting the final. The furthest stadium is located 75 kilometers (46 miles) away, within a 1-hour journey, while the closest one is just 5 kilometers (3.1 miles) and 5 minutes away. 

All the 64 tournament matches will be held at the following 8 venues: 

  • Al Bayt Stadium,  
  • Khalifa International Stadium,  
  • Al Thumama Stadium,  
  • Ahmad Bin Ali Stadium,  
  • Lusail Stadium,  
  • Stadium 974,  
  • Education City Stadium  
  • Al Janoub Stadium. 


The FIFA World Cup schedule will allow for enough time for the teams to recover between games. Each of the 12 days of the group stage will include four matches, ensuring that spectators will really feel as part of the competition. They’ll never have to go more than a few blocks to reach a stadium, fan zone, or other tourist destination. 

Here is the schedule: 

  • 20th November – 2nd December 2: the group phase matches 
  • 3rd –  6th December: the knockout phase with the Round of 16 
  • 9th – 10th December: the quarter-finals 
  • 13th – 14th December: the semi-finals 
  • 17th December: play-off for the third place 
  • 18th December: the World Cup 2002 final 

 See the full World Cup match schedule here. 


Of course, the World Cup is expected to be set ablaze by our favourite football superstars, such Harry Kane (England), Lionel Messi (Argentina), Kylian Mbappé and Karim Benzema (France), Robert Lewandowski (Poland) and Kevin De Bruyne (Belgium). Alongside these veterans, look for a slew of up-and-coming young talents, from Bukayo Saka and Phil Foden (England) to Jamal Musiala (Germany), Pedri (Spain), Ryan Gravenberch (Netherlands), Alphonso Davies (Canada) and many more. 


All 32 teams, including the host country, have officially qualified for the World Cup 2022 in Qatar. The intercontinental playoff winners took the remaining two spots. In addition to Qatar, 13 European countries qualified for the tournament, as did four from South America, four from Asia, five from Africa, four from North America, and Australia, which is a part of the Asian confederation. 

World Cup Qatar 2022 groups: 

  • Group A: Qatar, Ecuador, Senegal and Netherlands  
  • Group B: England, IR Iran, USA and Wales  
  • Group C: Argentina, Saudi Arabia, Mexico, Poland  
  • Group D: France, Australia, Denmark and Tunisia  
  • Group E: Spain, Costa Rica, Germany and Japan  
  • Group F: Belgium, Canada, Morocco and Croatia  
  • Group G: Brazil, Serbia, Switzerland and Cameroon  
  • Group H: Portugal, Ghana, Uruguay and Korea Republic  


FIFA will be in charge of all ticket sales for the event.

Last-minute purchases are also available on a first-come-first-served basis. 

Overall, the FIFA World Cup Qatar 2022TM is planned as an all-ages, family-friendly event that fuses traditional Qatari and Arab hospitality with cutting-edge spectator and player experiences to create a one-of-a-kind event. 


The World Cup 2022 period promises to be hyperactively projected on the world of online sports betting. Digitain’s award-winning Sportsbook, packed with impressive features and captivating add-ons, is the best platform and tool to make the most of this special period in sports history. If you’re involved in or operate an iGaming business, now is the time to benefit from our feature-rich, AI-powered, innovative Sportsbook, as well as boosting your player acquisition and retention throughout the World Cup 2022 phase. Contact us for more details. 

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