Any sportsbook’s success takes in-depth knowledge of how sports betting sites work and thorough understanding of what business operations within the iGaming industry are like. You need to think about a lot of different factors, including working with the best sports betting software provider, picking the finest solution for your company and making smart choices about odds compilation and marketing. While the process as a whole may appear daunting at first, with the right support and an idea of what your final product will look like, you can establish and expand your Sportsbook venture as a leader in its field.

Picking the Right Sports Betting Platform

The first step in starting a sportsbook is selecting the sports betting software you will use. Sportsbooks are typically built from the ground up by operators with extensive experience in the iGaming industry. Everything from working with a team of developers to create and manage the site to putting in place the odds, stats and payment methods is included in this. However, building a solution from scratch takes a lot of time and money. It can take a year or more to launch in-house sportsbook software.

On the other hand, most operators prefer turnkey and API solutions. These are ready-made platforms that can be easily customized and implemented into existing business models and operations. They come with built-in features that consist of a unified content management system (CMS), in-depth reporting capabilities, payment processing services, multiple language and currency support, 24/7 customer service and more.

Collaboration with the Data Supplier

Since sportsbooks cannot offer odds on games without data, data providers are crucial to the industry. To reduce the likelihood of losing a lot of money due to bad calculations or delays, you should only work with reliable data providers and sign a contract with them. However, if you’re starting from scratch with a sportsbook, there are some things to keep in mind. The first factor to consider is how trustworthy the data provider is, which includes the data’s format and delivery mechanism. You also need to check that the data is appropriate for your company and that the paperwork is clear and in order.

There are many risks to consider when running a business, but data providers also provide risk management tools to help you do so. Pricing, risk parameters, spotting fraud and abuse, as well as profiling players are just some of the many responsibilities of the risk management team.

Sports Betting Site Layout

Given its importance in making an initial impression on visitors, the front-end design is given considerable attention during the launch process. The general rule is that it needs to be quick and easy to use. Players want to be able to access all the game’s features with the click or tap of a button, so it’s important to design the interface with that in mind. If they find it too difficult to navigate, they are likely to leave.

The sportsbook’s aesthetic is also important, including its choice of colors, slogans, banners and overarching theme. Anything that stands out without being over the top will do. The mobile-friendliness of the sportsbook is also required. The vast majority of players (over 70%) now use their smartphones or tablets to place bets on the go, so a sportsbook that is slow, confusing, or not optimized for Android and iOS devices will likely see a drop in customer numbers.

Payment System Integration

The ability to process payments is a fundamental component of any online sportsbook. Payment service providers (PSPs) like e-wallets, debit/credit cards, e-checks, prepaid methods, and cryptocurrencies are essential for online gambling sites. Having a wide variety of choices available is always preferable. These PSPs need to accept a wide variety of fiat currencies and cryptocurrency options in order to help sportsbooks reach more customers in more places.

Regulations and Licenses

New sportsbooks need to be licensed and regulated from day one if they are to succeed in a competitive industry such as online gaming. Players want assurances that they are wagering in a secure setting. In light of this, iGaming businesses are pushed to secure licenses from trustworthy licensing authorities like the Malta Gaming Authority, Curaçao e-Gaming, the United Kingdom Gambling Commission and many others. Additionally, safety measures should be of the highest quality. Secure Sockets Layer (SSL) encryption with a minimum of 128 bits and bulletproof firewalls are required. Players will feel more at ease with sportsbooks that have had their software tested and verified by reputable third-party organizations.

More Sports

You need customers placing bets on your sportsbook platform in order to make money. One strategy is to allow bets on every sport imaginable. More sports are always a plus. The difference between success and failure may also be whether or not you target specific niche markets, such as darts, politics, or entertainment.

Rewards and Promotional Methods

Sportsbooks looking to expand need well-defined marketing plans for bigger success. If you want to stand out from the crowd, you need to study the competition. In addition, advertising should be geared toward creating a recognizable brand with values that are appealing to bettors all over the world. These values should include things like fairness, safety, stability and entertainment.

The end game is to get people to visit your site. You can do this by offering a wide variety of bonuses and promotions, such as competitions, sign-up bonuses, reload bonuses, cash-back offers, free bets and more. Last but not least, it is beneficial to work with affiliate marketers to spread the word about your product and attract the attention of gamblers. These firms will use strategies like search engine optimization (SEO), pay-per-click (PPC) and content promotion to get the word out about your sportsbook.

Maintain a System of Referrals

Even today, word-of-mouth promotion is a powerful advertising strategy. It’s likely that the people who are interested in online sports betting will have acquaintances who share their passion. Put them to use for your own benefit. You can incentivize customer referrals in two ways: either by offering a reward to the referring customer or by providing a free bet to both the referring customer and the new customer. Depending on what you believe will inspire your clientele, you can offer them either a flat referral fee or a percentage of the money that someone deposits.

Get people to visit your site through content marketing

To expand your online sportsbook and attract more customers who are interested in placing bets, content marketing is essential. It’s a method of advertising goods and services that makes use of informative and interesting content. Use this in the promotion of your sportsbook to let people know what you’re offering and how they can benefit from it. Make sure the content you’re producing is both engaging and useful to your intended readers. The search engine optimization (SEO) of your content is also crucial to its discoverability and ranking in relevant search results.

Advertising

These days, it’s less expensive and more straightforward to manage and expand a sportsbook operation. You can get started immediately after finding the appropriate sportsbook software. It gives you the tools to build and administer your site, as well as the data analysis you require. However, there is one thing that requires your focus to guarantee its success, and that is advertising.

Leverage the influence of social media

One of the greatest marketing innovations in recent memory is undoubtedly social media. Its efficiency is hard to match, whether you’re competing with a multibillion-dollar corporation or a one-person operation. Furthermore, financially, it makes a lot of sense. You can potentially reach a huge audience and fine-tune your approach. You should promote your sportsbook on social media sites like Facebook, Instagram and Twitter.

Digitain’s Sportsbook

In many circles of the iGaming industry across the world, the name of Sportsbook is closely associated with Digitain. With over 20 years of experience, Digitain is widely recognized as a global leader in providing cutting-edge, multi-platform, innovative Sportsbook software solutions, along with accurate data, risk management and secure payment options.

Our very own, award-winning, GLI-certified Sportsbook, offered via Turnkey and API, is an exceptional sports-betting product that can meet the demanding requirements of established iGaming platforms, new ventures, online casino operators and land-based sportsbook suppliers.

Check out Digitain’s Sportsbook page or contact us directly for more detailed info on how your iGaming business can benefit from our exceptional Sportsbook.

Following on from part one, we take a further look at how Digital Marketing plays a huge part in user acquisition strategies for sports betting as well as other ways to enhance the user experience.

3. Email or Direct Marketing

There are plenty of pros with this strategy, as it is easy to share and measure, simple to set-up, quick to drive revenue – as well as delivering targeted messages, reaching an already engaged audience in a low-cost, effective way.

In addition, avoid bombarding your customers with emails all at once, since this may be annoying and damage trust in your business. However, there are email tools to manage such issues, such as Mail Chimp and these are readily available.

4. Customer Offers

Bonuses and Free Bets

In iGaming, one of the best methods to attract and retain customers is to provide attractive bonuses and other rewards. Sport betting fans are more likely to give your app a try if they are aware of sign-up bonuses and other rewards you might be providing. Having attractive and unique promo offers available can also set a website or an app apart from the competition..

Referral Strategy

Referral marketing has become an effective means of spreading the word about services while drawing in new customers. This can be done by creating an incentive for existing users to recommend new sports betting fans, or their friends, to join your operation by offering them a referral bonus when they do so..

5. Affiliate Marketing

To increase the number of your users, try affiliate marketing. With affiliate marketing, another online business promotes your products and solutions to their own audience, in exchange for a cut of the sales you generate via their traffic. As a business, you can do this yourself or through a specialist agency. One thing to look at for is lifetime deals, as these can tie businesses down should you want to keep refreshing the way you go about affiliate marketing.

The advantages of this strategy include:

• low ongoing costs.

• low, or non-existent risk.

• a new way of making a profit and potential passive income.

• easy setup and implementation.

• increased competitive advantage.

• networking possibilities with influencers.

• high conversion rate.

6. Content Marketing

Providing your customers with informative and entertaining information, as well as a winning range of appropriate sports events and competitive odds can create many benefits. By increasing their

knowledge, this will encourage them to participate, and ultimately increase the number of bets they place.

Podcasts

Podcasts are a fantastic medium through which you can create brand awareness and expose your product to a new group of users. These can be tailored to individual regions and provide in-depth coverage of sporting events and betting opportunities that are of particular interest to that region.

One of the most well-known names for this type of online sports betting software is Digitain. With our 20+ years of experience, we provide first-rate solutions to help online sports companies succeed. Our experts have been applying the most effective user acquisition strategies for years and we’d be delighted to help you with every stage of that process. You can contact us anytime via our website.

The meteoric rise of the iGaming market has prompted many businesses to launch their own sports betting platforms online. As the market for sports betting grows, so does the amount of competition within it. As a result, before entering this industry, you should ask yourself how your company will be different from the competition. What is going to set your company apart from rivals?

To attract new customers, you will need an effective, multi-layered marketing strategy that covers many channels. In the first part of our two-part blog outlining the best acquisition strategies, you will find the areas that you should focus on to boost your marketing approach.

1. Brand Marketing

Joint Ventures between the Media and iGaming Firms

Reputation and trust are important factors for iGaming operators, especially when new to the industry. As the sports betting industry grows, more and more media partnerships and corporate sponsorships are being signed. Partnership deals are an effective way to spread the word about new betting platforms in a market where competition is heating up, especially as the industry grows and new sources of income emerge. These deals often prove successful because they can leverage the reach of the media, harnessing the power of user databases.

Sponsorships and Brand Ambassadors

When entering a new market where your brand currently has low recognition, sponsorship of local, high-profile sports teams, and also recruitment of ex-sportsmen and women to be advocates for your brand, can be a successful way of raising awareness and generating publicity.

This marketing tactic is both good for brand recognition and trust, which also applies with the use of famous sports people as brand ambassadors. For example, Portuguese footballing legend Luis Figo joined Digitain as a brand ambassador in July 2022, boosting the company’s outreach to sports betting fans.

2. Digital Marketing

PPC Advertising (Pay per click)

Given the online nature of the industry, it’s imperative that paid search and other digital advertising methods be used to acquire customers. Pay-per-click (PPC) advertising allows you to reach your desired demographic with little outlay of resources.

Here are just seven powerful benefits of using PPC:

• PPC Contributes to Business Goals. This is often the most compelling reason to use PPC advertising
• PPC Is Measurable & Trackable
• Quick Entry
• You’re in Control
• PPC Works Well with Other Marketing Channels
• Incredible Targeting Options
• A Wealth of Marketing Data.

Programmatic Advertising

Advertising today is becoming more and more automated via programmatic advertising. With pre-programmed advertising, you may provide a set of parameters and a spending cap, and then hand over full editorial control to an AI system. It’s a very effective method of marketing that helps save time and money while yielding better results and allowing for more specific ad campaigns.

Behavior-based Marketing

This strategy is probably more effective for those focused on retention, rather than acquisition. There are plenty of benefits to this strategy to make customer relationships better.

These include:

• Better knowledge of customers
• Better segmentation
• Better customer retention
• Better anticipation of needs
• Better and speedier communication
• Better protection of data privacy.

Marketing with Influencers

Using influencers is a great way to expand your iGaming business. This can cover such aspects as brand visibility, access to new and actively engaged audiences, as well as increased income. Individuals look up to and follow influential people on social media, making influencer marketing a powerful tool for growing a business’s client base. A successful influencer marketing campaign relies on the endorsement of a well-known figure who can reach and sway the desired demographic.

Using Social Media for Promotion

Large and small companies alike now include social media, such as Twitter and Instagram, in nearly all of their overall marketing strategies. You can find and connect with your target demographic by establishing a social media presence for your sports betting app and routinely uploading content (including videos, photos, live videos, and tales) that promotes your app. Features such as call-to-action buttons, private chat, etc may help you increase your number of leads and sales.

For more information on other excellent acquisition strategies, read more in our part two blog.

The FIFA 2022 World Cup in Qatar promises to be a festival of football as well as a global betting bonanza.

Sportsbook operators who plan ahead can make the most of this exciting opportunity, delight their existing players and also look to recruit a whole new group of customers, possibly inspired to open an account and have a bet on their national teams.

Failing to prepare, is preparing to fail – so here’s our 7 Top Tips for having a successful World Cup Tournament.

Lock it down

Ensure that everything on your site, mobile or otherwise, is working to maximum effectiveness. Expect to see record traffic, especially in the group stages when players can bet on four lives games per day, so your sportsbook needs to run like a well-oiled machine. Make sure all your teams are fully staffed and absolutely focused on the user experience being delivered. Have a development / release freeze at least a week before the tournament and ensure no planned changes are made to the operation and the technology.

Content IS king

Make sure you “signpost” daily the key matches taking place, as well as the key betting opportunities. Expect to see registrations from more recreational players, driven by the TV and media coverage of the event.

Bets on the Group Winners and to Win the Tournament are often driven by patriotism, and some good results, so make sure these can be found easily.

As well as providing lots of betting events, give players additional, added-value content to enhance their experience. Information such as squad and team selection, live updates and real-time animations: perfect for a mobile first audience.

Sell the sizzle…

The tournament is a great opportunity to recruit new players to your platform. Your marketing strategy needs to be planned well in advance, focusing on activities where you are strongest. Look to drive recruitment through attractive odds, free bet offers and compelling, professional daily (if not even more frequently) communication

2022 – the first proper “social media” World Cup?

The potential for positive social media impact on your revenues for World Cup 2022 is huge. It is worth having full-time representation on the key channels locally, monitoring activity, responding to player questions and promoting exciting betting opportunities. Develop and deliver a strategy, don’t wait until the day to decide. Twitter, Instagram, Facebook or Pinterest – whichever you choose, make sure you have a plan and deliver with enthusiasm and creativity.

Bonuses and promotions work

Don’t forget your loyal players. Make sure you plan for activity to retain and to reactivate these important segments of your database. It is always more effective to successfully get a player to re-engage with the brand, than to recruit a brand-new customer.

Betting tournaments are a great way to drive and reward loyalty, so make sure these are part of your plans.

Once again, frequent, useful communication with your customer base, highlighting reasons for them to re-visit, must be planned and executed with skill and flair. Use bonuses and free bets to encourage return visits.

It matters more when there’s money on it!

There will be so much competing activity in your market for the FIFA 2022 World Cup – operators will need to stand-out. Be different, resist competing solely on the odds you provide and consider the overall player experience you deliver.

At Digitain we have developed some unique betting markets to help our operators stand out in the local regions. Offer some of these great offers, such as Goals Ahead Early Payout, Odds Booster, and other special markets, to engage, delight and drive loyalty.

Engagement tools, such as a World Cup predictor, is another marvelous opportunity to promote your brand and both recruit and retain valuable players into your business.

Finally

Go big, or go home…

You’re in the betting business, so make sure you have an unbeatable range of pre-game and live betting events on this fantastic tournament. Where you can, promote your local international teams competing. Settle bets accurately and speedily – this aspect of the service is a real “moment of truth” for players, whether established or new.

The most anticipated sporting event of 2022, the FIFA World Cup in Qatar, is going to be the 22nd iteration of the tournament and the first to be held in the Arab world. Usually known as a summer event, this year’s World Cup has been shifted to the cooler months of November and December due to the excessive heat that occurs throughout the summer. The tournament will spread over 29 days, from 20th November to 18th December, with the final being set for Qatar’s National Day. The organisers assert that this will be a unique world-class football competition unlike any other. 

LOCATION 

Due to Qatar’s location, the tournament will be more accessible than ever: the majority of the world’s population can reach the World Cup site in Qatar within a single day. Fans may use it as a jumping-off point to explore the surrounding area before, during and after the event. Due to the small size of Qatar, spectators will have the opportunity to see more than one game every day.  They just need to arrive at one airport, without having to change hotels for the duration of the competition. It also gives players a welcome break from the grind of the road and lets them focus on their preparation and recovery rather than logistics. 

FANS 

They say the World Cup is not all about football. At its core, the World Cup is an emotion. The happiness and unity felt by those present reaches and cheers many more people watching the event at home. Stadiums get transformed into vibrant centres of activity. The event elevates what would otherwise be a simple football competition. It’s the people that make the World Cup what it is, the ones that show up to take part in the experience, soak up the atmosphere, and provide their own vibe and colouring. 

ACCOMMODATION 

It is expected that over 1.5 million fans will show up during the course of the tournament’s 28 days. However, there are only around 175,000 hotel rooms for tourists. The sum includes conventional two- to five-star hotels as well as serviced flats and villas, all of which will be overseen by a team of 10,000 people. As for the variety of lodging options, the organisers have tried to be quite inventive: two luxury cruise ships, known as floating hotels, will be stationed in Doha Port, offering a total of 4,000 guest rooms during the tournament. Fans may also take advantage of the fan villages with tent and cabin accommodations. Alternatively, they can stay in the nearby United Arab Emirates and take the quick journey to Doha from Dubai (just 70 minutes). 

ID CARD 

A Hayya Card will be required of all spectators, both local and foreign. It will act as a form of identification for fans, the match ticket to enter the stadium, as well as a pass for free bus, subway and tram rides on game days. 

VENUES 

The eight venues for the 2022 World Cup will be spread among five cities: Lusail, Al Khor, Al Rayyan, Al Wakrah, and Doha – all conveniently located near one another. The tournament’s eight stadiums have all been purpose-built and are ready to go, with the 80,000-person capacity Lusail Stadium serving as the tournament’s crown jewel and hosting the final. The furthest stadium is located 75 kilometers (46 miles) away, within a 1-hour journey, while the closest one is just 5 kilometers (3.1 miles) and 5 minutes away. 

All the 64 tournament matches will be held at the following 8 venues: 

• Al Bayt Stadium,  
• Khalifa International Stadium,  
• Al Thumama Stadium,  
• Ahmad Bin Ali Stadium,  
• Lusail Stadium,  
• Stadium 974,  
• Education City Stadium  
• Al Janoub Stadium. 

SCHEDULE 

The FIFA World Cup schedule will allow for enough time for the teams to recover between games. Each of the 12 days of the group stage will include four matches, ensuring that spectators will really feel as part of the competition. They’ll never have to go more than a few blocks to reach a stadium, fan zone, or other tourist destination. 

Here is the schedule: 

• 20th November – 2nd December 2: the group phase matches 
• 3rd –  6th December: the knockout phase with the Round of 16 
• 9th – 10th December: the quarter-finals 
• 13th – 14th December: the semi-finals 
• 17th December: play-off for the third place 
• 18th December: the World Cup 2002 final 

 See the full World Cup match schedule here. 

PLAYERS  

Of course, the World Cup is expected to be set ablaze by our favourite football superstars, such Harry Kane (England), Lionel Messi (Argentina), Kylian Mbappé and Karim Benzema (France), Robert Lewandowski (Poland) and Kevin De Bruyne (Belgium). Alongside these veterans, look for a slew of up-and-coming young talents, from Bukayo Saka and Phil Foden (England) to Jamal Musiala (Germany), Pedri (Spain), Ryan Gravenberch (Netherlands), Alphonso Davies (Canada) and many more. 

TEAMS 

All 32 teams, including the host country, have officially qualified for the World Cup 2022 in Qatar. The intercontinental playoff winners took the remaining two spots. In addition to Qatar, 13 European countries qualified for the tournament, as did four from South America, four from Asia, five from Africa, four from North America, and Australia, which is a part of the Asian confederation. 

World Cup Qatar 2022 groups: 

• Group A: Qatar, Ecuador, Senegal and Netherlands  
• Group B: England, IR Iran, USA and Wales  
• Group C: Argentina, Saudi Arabia, Mexico, Poland  
• Group D: France, Australia, Denmark and Tunisia  
• Group E: Spain, Costa Rica, Germany and Japan  
• Group F: Belgium, Canada, Morocco and Croatia  
• Group G: Brazil, Serbia, Switzerland and Cameroon  
• Group H: Portugal, Ghana, Uruguay and Korea Republic  

TICKETS 

FIFA will be in charge of all ticket sales for the event.

Last-minute purchases are also available on a first-come-first-served basis. 

Overall, the FIFA World Cup Qatar 2022TM is planned as an all-ages, family-friendly event that fuses traditional Qatari and Arab hospitality with cutting-edge spectator and player experiences to create a one-of-a-kind event. 

DIGITAIN’S SPORTSBOOK 

The World Cup 2022 period promises to be hyperactively projected on the world of online sports betting. Digitain’s award-winning Sportsbook, packed with impressive features and captivating add-ons, is the best platform and tool to make the most of this special period in sports history. If you’re involved in or operate an iGaming business, now is the time to benefit from our feature-rich, AI-powered, innovative Sportsbook, as well as boosting your player acquisition and retention throughout the World Cup 2022 phase. Contact us for more details. 

One of the most critical things you’ll need when starting or expanding your own iGaming company is a reliable sportsbook software provider. When it comes to online betting, sportsbook software is the foundation of your operation.  

If you’re looking for a Sportsbook software provider, there are several factors to consider. Listed here are the essential twenty tips on how to go about choosing the right Sportsbook provider. 

1. Company Reputation 

To avoid working with an unreliable provider, company reputation is critical. How long has the company been in business? Have their clients been satisfied? A strong reputation will tell you all this and more! Google and other search engines may be used to get evaluations of sportsbook software providers. Examining user and professional reviews is also a good idea.  

2. Licensing 

You must verify that the software provider has a government licence to sell you their product legally. They can’t stay in business for long if they don’t have a licence to operate. 

3. Feature-Rich 

There’s no need in wasting your time and effort if the provider simply offers basic characteristics. Be sure to look into the features they have to offer before making any purchasing selections. 

4. Experience and History 

You want to make sure your software provider is up to date on the latest developments in the Sportsbook sector. On top of that, sports betting software providers should be able to easily prove their background and work history. 

5. Market Diversity 

High-quality sportsbooks will offer more diverse markets. Apart from apparent winning choices, there should be a slew of secondary markets available. Look for a sportsbook software provider that offers market diversity. 

6. Exceptional Proposition 

Most providers offer identical features and services. But do your best to find one that can give you a unique sportsbook software package with advanced functionalities, extra features and exceptional user experience. 

7. Security 

Make sure your provider’s software is safe and secure so that no one can hack into your system or get their hands on personal data. If you accept credit card payments, this is critical since stolen credit cards may be used to defraud your clients’ bank accounts. 

8. Sports Variety 

A competent sportsbook provider’s software will come with a variety of sports for betting. Football (soccer), American football, baseball, and basketball, as well as such popular sports as hockey, cricket, snooker, and golf. 

9. Scalability 

Scalability is key when it comes to software. For example, your site should be accessible to huge numbers of players without any issues. Can the sportsbook software handle a huge number of transactions per second (TPS)? In the event of any scalability concerns, you may be at risk of losing customers and revenue. 

10. Personalised Interface 

In order to draw in new customers, sportsbooks should avoid employing the same template design as other websites. A good sportsbook attracts new players and keeps current ones engaged if it has a custom-designed, personalised website to help you appear different and unique. So, look for a sportsbook provider that can offer interface customisation.  

11. Region Specifics 

Find a provider with a platform that meets your location preferences. 

• Geo-Dependency 

If you’re going to have a successful sportsbook, you need to make sure the software you’re using is geo-dependent. If your website can only be seen by players in one specific country, you’ll be unable to expand your player base outside that country’s borders. As an alternative, if your platform is available internationally, you’ll have the ability to draw players from all over the globe, thus boosting your potential to generate more money with your Sportsbook over time. 

• Localisation 

The term “localisation” refers to the process of making your website accessible in a variety of languages and currencies. Because it enables you to reach a wider audience and expand your company more quickly, localisation is essential. If you’re searching for a one-stop shop for sportsbook software, find a company that offers localisation as part of their offering. 

12. Marketing Tools 

With a solid sportsbook software, you should be able to send out email campaigns, manage your social media accounts as well as incorporate it into your website. Your website’s traffic and client base will grow as a result of the use of these tools. 

13. Integration 

Make sure your sportsbook software can integrate with other platforms such as WordPress or Shopify, so that you can make adjustments if required, without having technical expertise. 

14. Admin Panel / Backoffice 

Your sportsbook software’s administrative panel, or backoffice, serves as the heart of the system. All of your betting options, player accounts and a lot more may be set up here. So, make sure your admin or backoffice area is simple to navigate and utilise.  

15. Mobile Friendliness and Cross-Platform Compatibility 

Mobile-friendly sportsbooks are becoming more important as the digital age is ever-evolving. Aim at a sportsbook provider that will have a mobile-friendly solution. 

It is necessary, however, that the software can run on all platforms and devices. Playing on a tablet should be no different than playing on a computer at home. A sportsbook’s design must be responsive and device-adjustable, so that you neither disappoint players with desktop computers nor those with mobile devices. 

16. Risk Management 

A sportsbook’s risk management strategy is critical. This could lead to long-term problems if the sportsbook does not properly manage its risks. Look for a reputable sportsbook that can guarantee its players’ peace of mind with a high degree of risk management. Proper encryption, authorisation and password protection are just a few of the requirements. 

17. Odds Management 

Odds management should be your first consideration when selecting a sportsbook software provider. The activity takes place in the odds management system, and that’s where the money is to be made. Take a look at these features to make sure you’re getting a decent deal on odds and that your players get paid on time: 

• Low winning bet margins, 
• A high return on investment (ROI), 
• Payouts processed automatically. 

18. Payment Methods 

Payouts should be fast and secure if you’re using a top-notch sportsbook software system. As long as the sportsbook accepts credit cards and e-wallets for payment, it should be a viable option for players. Keeping in mind that iGaming rules vary from country to country, the sportsbook software provider has to collaborate with organisations that can execute transactions in various locations. All transactions involving player funds should be simple and convenient for users. Because it boosts their faith in your site, it’s crucial that the sportsbook software enables players to withdraw their money as easily as possible after placing a wager. 

19. Promotions & Bonuses 

A solid sportsbook software should reward new players, frequent players, and long-term clients with bonuses. With a large variety of betting possibilities and promos, the sportsbook software must also provide a variety of live streaming alternatives so that you can watch your favourite sports while placing bets on them! 

20. Customer Support 

The Sportsbook software you go for needs to have a 24/7 customer service that can deal with your players’ queries and resolve issues as they arise, so that players don’t lose their enthusiasm or get dissatisfied. Alternatively, the Sportsbook provider should be able to give you all the tools you need to run a great Customer Support team of your own. Players will have greater confidence in your platform if they know they can contact you for assistance and that you will respond quickly if anything goes wrong. This will help you develop trust with your customers. 

In comes Digitain’s Sportsbook 

The 20-year-old Sportsbook software provider Digitain is known for its vast experience, excellent reputation, as well as best-of-breed turnkey and API solutions. Primarily focused on the regulated European market, the company aims to expand its geographical footprint into the Americas and Asia. It provides its customers with a one-stop shop through more than 700 of the finest trading minds in the gaming industry (part of a wider workforce of over 1,700 staff). 

Digitain’s award-winning, mobile-friendly, multi-channel Sportsbook comes with all the vital components to guarantee long-term success and profitability. This GLI-certified, multi-channel software covers 100 sports, taking in 15,000 leagues, and offers more than 3,000 betting markets. It also offers odds on 90,000 live events each month.  

Our Sportsbook contains an AI-powered product recommendation engine, a 2-goal early payment promotion, an Odds Feed, our Sportsbook Jackpot, our Live Score and Stats module, a Live Match Tracker, and an upgraded Betslip. Digitain’s Sportsbook is offered via Turnkey and API, is available on desktop, mobile, and the web, and it comes with a complete retail solution for land-based operators, POS terminals, USSD and SMS betting.     

To find out more about Digitain and its very own Sportsbook, visit us here or contact us here. 

Are you planning to start your betting business from the bottom up and not 100 % clear how to get started? Choosing an effective sports betting software solution is an important part of the puzzle.    

Fortunately, the sports gaming industry is evolving quickly, giving a wide scope of opportunities to succeed in this sector. However, in the extremely competitive market, it is becoming harder and harder to choose the best software provider that can meet all your expectations. In any case, there are some key factors to be considered while opting for sportsbook software.      

Develop your own identity: Customized features and Individual interface     

Betting operators’ business success can often depend on the well-chosen and accurately integrated sportsbook. Having an individually designed platform that attracts sports bettors of different ages and with diverse interests, is of special importance. So, it is smarter to choose established providers that offer sports betting software with a functional and easy-to-use interface, multiplatform options, and mobile capability.      

Today, many betting operators seek to develop their own identity. The best software suppliers consider this primary requirement, and along with template-based solutions, also offer customized betting products that will meet current and potential partners’ motivations and purposes. It is important for the suppliers to hand over flexible and user-friendly sports betting software products with a responsive, outstanding design that is compatible with all advanced platforms and devices.      

Ideally, sports betting software providers should meet the most sophisticated requirements of already existing platforms, start-ups, online casino operators, and land-based sportsbook vendors.     

One of the reasons why Digitain’s  Sportsbook is so popular is that it is customizable and responsive across all channels. Our Sportsbook can be integrated into all platforms and can be available for desktop, mobile as well as for native applications of Android and iOS. We can also provide sports betting software to the land-based operations in different modifications depending on the market specifications and localization requirements.      

Mobile capability – speed and functionality       

The mobile revolution in recent years has changed consumers behaviour and expectations in different spheres and online betting industry is no exception. The current saturation of broadband, different tablets, and smartphones impact on the iGaming market has changed not only the final users’ requirements but also make providers and operators evolve to meet the players’ expectations all over the globe.   

So, it is essential for the sports betting software suppliers to cover not only the traditional platforms but cater to the players who use mobile devices.  Most users prefer functional mobile applications instead of the web interface, considering them more friendly in terms of speed, functionality, and design. Even if you have a flexible web platform that supports different screen sizes, you cannot manage without engaging and functional mobile applications.      

At Digitain we accept the challenges of the modern world and turn them into opportunities. Our sports betting software offers both web mobile version and native mobile applications for iOS and Android. Being individually developed for each operating system, the applications manage to deliver a high level of operational efficiency on devices. The specifics of each platform have been explored in detail during the development process. Supporting the full range of Digitain’s sportsbook functionalities, its mobile applications are also equipped with specific features that ensure a higher user-engagement level.    

Geo – dependency and localizations      

Currently, the betting software products are extremely popular worldwide, and it is essential for the software providing companies to localize them for different markets. One of the most important requirements is to have an interface in simple language and a platform that allows users to bet on local teams and leagues. To localize the product, the software must support systems that determine the user’s location and favoured interface language. Localizing software, nevertheless, is a far more systematic process than just adapting some words or changing some visuals. Each culture has its own specifics and in order to reach the target audience, the sportsbook must speak its users’ language.     

Digitain’s Sportsbook is highly flexible in terms of localization. It is not only about the language varieties but also about the localized content, layouts, features, and functionalities that are developed for specific markets. So, we can offer a specific view or layout for an Asian or African market or a standard solution for the operators across Europe or Latin America.      

Risk & Fraud Management    

Another significant element of a successful sports betting business is a well-thought risk management strategy. Along with the best player experience, the betting operator should be able to manage the risks.   

The betting industry is mostly driven by new technologies, products, and players’ behaviour. Risk management needs to be in constant development to help businesses to stay competitive in the market. Particularly, effective risk and fraud management provides the ability to analyse players and their behaviour and to act accordingly to avoid losses and to boost profits. The best sports betting software providers are the ones that have good player risk management tools.    

 We have over 700 traders and risk managers at Digitain. All our odds and match markets are calculated, compiled and monitored in-house by our trading team ensuring robust risk management and a healthy margin for our partners’ sportsbooks.   

Variety of payment options      

Nowadays, when practically everything around is digitalized, every betting operator should keep in mind that the best sportsbook software solution allows different payment options for the players wherever they might be.  Some might prefer to pay through bank cards, e-wallets, or bank transfers, while others might want to pay with cryptocurrencies like Bitcoin.      

Working with outstanding payment solution providers, Digitain offers its partners over 130 payment options to accept deposits, transfers, and withdrawals for digital gaming via a single wallet solution. Moreover, our partners are equipped with the latest easy-to-use technologies designed to implement secure online transactions.    

B2B support and dedicated customer service       

It is safe to say that sportsbooks are currently expected to be the force that moves the whole betting service on different platforms and channels. In addition to getting a solid sportsbook software that makes betting possible and enjoyable, it is also important for the betting business to get a solid B2B support from the software provider. Sports betting operators can get different questions from their users and if they can provide an accurate and immediate answer to each question, they will be viewed as more reliable. 

A trustworthy sports betting software provider is the one that is available 24/7, speaks its partner’s language, and is willing to provide them with complete, high-quality, and multichannel support instantly.      

At Digitain we understand that all the partners have unique business models and requirements. We value their time and loyalty. Therefore, each of our partners is equipped with top-quality, real-time, and multi-language support.       

Continuous improvement is the key to success       

Even the ideally developed software solutions need continuous improvements. This is what we call a key to success. Striving for perfection is a moving force, however achieving perfection is not an end -result, but a process.      

 At Digitain we periodically look at the performance of the Sportsbook features, receive insights from the data, analyse them, and accordingly change, upgrade or even completely modify the features. We follow our roadmap to enhance the Sportsbook, paying extra attention to all the measures that need to be taken for the security and stability of the product.    

We constantly follow up on the trends and updates in the industry. The insights that we get from our partners and competitors, our own experience and research, as well as the expansion in various markets inspire us to do more. We are convinced that there is still a lot to do for the World’s Sportsbook and it is an ongoing, never-ending process.      

In case you want to explore more about  Digitain’s  Sportsbook software solution, please  Contact Us     

If you are into the online gambling industry, you probably have already noticed one interesting fact — many casinos and sportsbooks are licensed in Malta. Why’s that?

Malta has been offering offshore licenses for gambling platforms for some time now. The Malta Gaming Authority is one of the most popular governing bodies that regulate online gambling sites, as it is a trustworthy and independent body that makes sure you’re not playing games or betting on a scam platform.

However, what many don’t know is that Malta is also home to several beautiful casinos and sports betting venues that attract thousands of tourists.

So, what’s the current state of affairs with sports betting, and how does it affect the country of Malta, its economy, its citizens, and more?

Is Sports Betting Legal in Malta?

Here’s the shortest possible answer for you — yes. Malta was a pioneer country to recognize online gambling as a legit form of gambling, and one of the first jurisdictions of the iGaming framework. This also included sportsbooks.

Needless to say, the citizens of Malta were immediately able to enjoy a great offer of both sports betting services and online casinos. However, making everything legal on the web paved the way for the regulators in Malta to come up with their “offshore” regulator concept that was one of the first of its kind. In other words, no other country in Europe was able to sort out the whole “online gambling thing” approximately two decades ago, but Malta wasn’t waiting around and offered a great solution.

The licensing procedure began with a piece of legislation called Public Lotto Ordinance. However, not long after that, the Lotteries and Other Games Act prevailed and made all possible types of gambling legal. Mind you, this was the year of 2001, so Malta was very quick to act.

A couple of years after that, in 2004, the country updated the regulations with a legislative piece simply called Remote Gaming Regulations. It recognizes four types of licenses that operators can apply, and what we are most interested in is the Class 2 license which is connected to sports betting.

From Malta with Love

The Republic of Malta is an island country located in the Mediterranean Sea. It’s a rather small country, so it alone cannot really make a market big enough to support the gambling industry.

However, Malta is now a part of the European Union, meaning its market is substantially larger. In other words, Malta positioned itself as the gambling capital of the EU, not only because it is a sort of tax haven and offers offshore licenses, but also because it has managed to build a rich tradition in gambling.

Would it be an overstatement to say that Malta can be considered Las Vegas of Europe? Probably yes, as the number of entertainment options is far more extensive in Sin City. The common denominator between these two gambling centers is that they are both exceptional at what they do — provide a safe and legitimate place for people to have fun and gamble.

Make no mistake — the country’s rich history and unique culture have been one of the main reasons why people love visiting it. However, its officials decided that they can raise tax revenue by even more if they offer visitors various types of entertainment, including land-based casinos and sportsbooks.

What Does the Future Look Like for Sports Betting in Malta?

Sports betting, just like casino gaming, has become an integral part of Malta’s identity, and its popularity will rise exponentially in the following years. The residents and visitors of Malta can enjoy betting on various sports (and non-sports) activities around the globe in online or land-based sportsbooks. The industry has been thriving, thanks to those officials who were quick to regulate the online market and position country as a pivotal player in the online gambling industry.

Therefore, Malta is a great place for both operators seeking to regulate their sportsbooks and punters who are looking for sports betting options. It’s one of those places that is open to gambling of all kinds. Perhaps that’s why it is doing so well.

Sportsbooks are definitely more popular than ever, especially ever since online variants of their services successfully transitioned to the web. Why’s that?

Sports betting has always been there side by side with sports. Ancient Romans allowed betting on gladiator fights, and even civilizations before Rome left some traces of their knowledge and luck by placing bets on various activities.

However, it’s online sportsbooks that revolutionised this activity, and Digitain’s sportsbook software is at the forefront of this revolution.

The Online Revolution

Nowadays, the sports betting industry is thriving worldwide, and people are more eager than ever to place bets on their favourite sports. There are two reasons for that.

First of all, there is a huge number of sports and an increase in the data available to sportsbooks. Take basketball, for example — you can make over/under bets on individual players, make handicap bets (spread bets), guess the final score, and much more. All of that is possible because of the data that can be “harvested.”

The other reason is simply that sportsbooks are one click away. Therefore, we only need to connect to the internet and we will be able to enter the exciting world of sports, games, odds, and much more.

But there’s one thing that you need to keep in mind — the internet is vast and full of platforms that are not worth your time or money. If a sportsbook is not properly catering to users’ needs, you need to avoid it.

One of the reasons why Digitain is so popular is that its major product is flawless sportsbook software.

Digitain Sportsbook Software Is the Answer

As you may know, in order to run properly, every online sportsbook or platform that offers sports betting services needs proper underlying software that will make betting possible.

However, simply making sports betting available is not enough. The underlying code is a complex product that needs to make every visitor happy by feeding them with proper information regarding sports, odds, and more.

At the moment, Digitain offers one such product that uses API technology and offers cutting-edge performances. It’s perfect for the people who want a full sports betting experience, providing various sports data, stats, odds, live betting, and more.

The Digitain Software Does All the Math

Sportsbook software nowadays is expected to be the force that drives the entire betting service on various platforms, and that’s exactly what Digitain’s product does.

First of all, by using this product, operators who want to incorporate a sportsbook will gain instant access to more than 35,000 real-life monthly events, as well as more than 40,000 pre-match monthly events.

There are dozens of different sports out there, and Digitain is committed to covering them all, offering more than 65 sports already, as well as 3,000+ betting markets.

Apart from the standard offer of sports betting options, Digitain’s product is available in several languages and supports several currencies as well. On top of that, it offers great risk-management tools and native mobile apps.

How to Connect to Digitain Sportsbook Software?

Digitain’s sportsbook software is based on two APIs — iFrame API and Bespoke API. The former allows you to quickly create a navigation interface and rebrand it to suit your platform, without actually including additional front-end developers. In other words, this API saves you both time and money if you are a business looking to incorporate sportsbook software into your offer.

On the other hand, the latter API, called Bespoke, is crucial for sportsbook integration to your system. However, what makes it special is that it is built in such a way to leave room for additional modules to be attached.

This means that if your platform needs to increase product revenue, you can attach modules for online casinos, live dealer casinos, and virtual sports.

Simply put, sportsbook software made by Digitain offers one comprehensive and high-quality product that is highly customizable, yet user and beginner-friendly. By connecting it to your business, you will be able to enter this multi-billion dollar industry and offer state-of-the-art betting services to online users.

As more and more countries change their legislation in favour of online sports betting, sportsbooks are beginning to lose their traditional advantage of tapping unexploited markets.

Unsurprisingly, the need to seek a technological edge over the competition to gain advantage is now more important than ever. As technological advancements and their industry-wide adoption grows faster, companies that leverage those innovations have it all to gain.

Technology Drives Sports Betting Further

The introduction of disruptors such as blockchain-based sports betting, as well as VR technology are just a small part of the extensive innovations we are expecting to see in the industry over the coming years. Of course, when it comes to collaborating on these technologies, there’s no better place than Betting on Sports to talk about the latest industry news and tech disruption.

Taking place on 17-20th September in London, it’s a headline event in the sports betting world, with more than 3500 delegates from around the world coming to participate, do business and network with senior executives from the industry’s largest betting and gaming companies.

Digitain on Betting on Sports

This year, Digitain is set to participate, displaying its latest in tech and innovation, as well as discussing business opportunities with its friends and future partners.

Some of the more outstanding products in Digitain’s offer include the Digital iGaming Platform, Sportsbook software, payment gateway, casino aggregator, skill-based games, and much more.

The Digital iGaming Platform is developed using cutting-edge technologies to provide a novel approach and boosted services. It also enables monitoring and management of players’ accounts, a thorough behavior analysis, and tracking online revenue for lifetime player value optimization, by supporting online and offline channels.

Digitain’s sportsbook software is developed to cater for the needs of international, European, American, African and Asian agent-based operators. It also provides comprehensive support, and a customizable interface that can be easily integrated with an existing platform through the API.

Alongside, skill-based games and bet on games are always a staple fixture in the gaming community. Digitain offers their partners access to the latest skill-based games which enable brands to reach a wide variety of player demographics. All of Digitain’s P2P games are not only easily integrated, but they also provide a hassle-free frictionless accessibility to more content. P2P games two-player games that start with one player creating the game and the second one joins.

As part of its extensive portfolio, Digitain offers the following skill based games: Belote, Backgammon, Dominoes, Game 21, Pasur. And for bet on games, Digitain has: Keno, Crash, and Hi Lo.

Create the Future

The upcoming decade will see sports betting businesses face a raft of changes and challenges, and those that fail to adapt to the latest in innovation that their customers expect will fall behind. Staying ahead of the game is crucial, and there’s no better place to do it than Betting on Sports. Providing operators, sportsbook developers and iGaming software with the latest insight into industry trends and innovation is one not to be missed. So, mark the date, join Digitain there and we’ll help you stay ahead of the competition!