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Peter-Nolan
对美国的不同做法:彼得-诺兰(Peter Nolan)最后一次接受Gambling Insider的采访

25 November 2022 / 对美国的不同做法:彼得-诺兰(Peter Nolan)最后一次接受Gambling Insider的采访

Digitain集团研发总监彼得-诺兰(Peter Nolan)向Gambling Insider介绍了公司在美国的未来、拉丁美洲市场以及易斯·菲戈(Luís Figo)在在亚美尼亚办公室的屋顶上踢足球的情况。

Digitain现在在市场上的位置是什么?公司想如何发展?

公司处于有利地位。我们刚刚参加了一个很好的大会。我们正在寻求扩大我们在监管市场的全球足迹;这是我们的目标。我们正在拉丁美洲和亚洲建立销售团队,以帮助支持这一目标,在过去18个月中,该地区的一般销售团队已经翻了一番。本公司有一些好的产品;特别是,我们在夏天推出了产生了很大的影响的Centrivo平台,所以我们在平台方面处于良好状态。新平台有一些非常好的垂直领域,为运营商提供支持和很多工具:如CRM和集成支付网关,内容管理系统等。本公司提高了工具和整个稳定性和灵活性 。 人们可以迅速改变网站和移动网站,以适应他们的支付方式。到目前为止,这已经很成功了。

主要产品是什么?

我们升级了自己的体育博彩,这是本公司的独家产品。Digitain在这个行业起步时,在亚美尼亚有商店,有体育博彩的B2C。体育博彩是我们最初的业务,所以我们有一个由交易员和风险管理人组成的大型团队,有算法。我们最近升级了产品,以便为世界杯做好准备。此外,本公司在过去几个月里推出了自己的真人娱乐场工作室,并吸引了50多个合作伙伴的真人娱乐场。这是一个全新的工作室,建在有2000工作人员的Digitain总部。本公司还在建立另一个工作室,以便我们能够为客户提供更多的定制服务。

在体育博彩方面,你们现在对美国市场的兴趣如何?

这位是我们未来某个时刻的目标之一。随着各种新的监管市场的开放,那里肯定有很多机会。现在,我们有很多事情要做,我们专注于中欧、拉美和亚洲市场。在这方面,美国正在进行一场斗争,人们在运营方面花了很多钱,而大多数人都在削减开支以节省开支。然而,我们相信,随着时间的推移,我们将在那里实现增长。

所以在不久的将来,拉丁美洲对你来说是一个更大的焦点吗?

是的,但我们也想进入监管市场。我在巴西工作了几年,所以我了解这个市场。我们有几个好员工在那里为我们工作,他们经常与巴西和阿根廷的监管机构交谈。我们想让我们的产品获得这些领域的认证;这是我们的目标。然而,现在我们专注于获得更知名度的信息。

知名度而言,有路易斯-菲戈(Luís Figo)作为大使,对该品牌来说一定是很好的,Gambling Inside在7月份就独家披露了这一点。

是的,这对我们和我们的B2B供应商来说,也是一个很大的声明。很明显,公司吸引了很多B2C的拥护者和足球运动员。因此,对于我们的B2B供应商来说,与他合作是一个很大的声明。这有点像在伦敦ICE展会上代表我们自己的方式:每年都会更大,更好,我们代表我们对业务的信心。

这也是2023年的目标,在ICE等展会上提高知名度?

我们将与菲戈(Figo)一起参加ICE;我认为这是计划的一部分。我们想找一个有国际声誉和知名度的人,所以他符合我们的设想。他真的来了,在40度的高温下,在我们亚美尼亚的办公室的屋顶上玩足球!

到最后,他喘着粗气要喝水,而每个人都要求与他拍照。但为团队做这样的事情是很好的。该公司为自己是亚美尼亚人而感到非常自豪,所以他来看望大家是非常好的。

“这位是我们未来某个时刻的目标之一。随着各种新的监管市场的开放,那里肯定有很多机会。”

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Betting-on-Sports-The-Future-of-Online-Sports-Betting
[:en]Betting on Sports: The Future of Online Sports Betting[:]

22 August 2019 / 对美国的不同做法:彼得-诺兰(Peter Nolan)最后一次接受Gambling Insider的采访

[:en]

As more and more countries change their legislation in favour of online sports betting, sportsbooks are beginning to lose their traditional advantage of tapping unexploited markets.

Unsurprisingly, the need to seek a technological edge over the competition to gain advantage is now more important than ever. As technological advancements and their industry-wide adoption grows faster, companies that leverage those innovations have it all to gain.

Technology Drives Sports Betting Further

The introduction of disruptors such as blockchain-based sports betting, as well as VR technology are just a small part of the extensive innovations we are expecting to see in the industry over the coming years. Of course, when it comes to collaborating on these technologies, there’s no better place than Betting on Sports to talk about the latest industry news and tech disruption.

Taking place on 17-20th September in London, it’s a headline event in the sports betting world, with more than 3500 delegates from around the world coming to participate, do business and network with senior executives from the industry’s largest betting and gaming companies.

Digitain on Betting on Sports

This year, Digitain is set to participate, displaying its latest in tech and innovation, as well as discussing business opportunities with its friends and future partners.

Some of the more outstanding products in Digitain’s offer include the Digital iGaming Platform, Sportsbook software, payment gateway, casino aggregator, skill-based games, and much more.

The Digital iGaming Platform is developed using cutting-edge technologies to provide a novel approach and boosted services. It also enables monitoring and management of players’ accounts, a thorough behavior analysis, and tracking online revenue for lifetime player value optimization, by supporting online and offline channels.

Digitain’s sportsbook software is developed to cater for the needs of international, European, American, African and Asian agent-based operators. It also provides comprehensive support, and a customizable interface that can be easily integrated with an existing platform through the API.

Alongside, skill-based games and bet on games are always a staple fixture in the gaming community. Digitain offers their partners access to the latest skill-based games which enable brands to reach a wide variety of player demographics. All of Digitain’s P2P games are not only easily integrated, but they also provide a hassle-free frictionless accessibility to more content. P2P games two-player games that start with one player creating the game and the second one joins.

As part of its extensive portfolio, Digitain offers the following skill based games: Belote, Backgammon, Dominoes, Game 21, Pasur. And for bet on games, Digitain has: Keno, Crash, and Hi Lo.

Create the Future

The upcoming decade will see sports betting businesses face a raft of changes and challenges, and those that fail to adapt to the latest in innovation that their customers expect will fall behind. Staying ahead of the game is crucial, and there’s no better place to do it than Betting on Sports. Providing operators, sportsbook developers and iGaming software with the latest insight into industry trends and innovation is one not to be missed. So, mark the date, join Digitain there and we’ll help you stay ahead of the competition!

[:]

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How to Start an Online Gambling Business
How to Start an Online Gambling Business

04 February 2019 / 对美国的不同做法:彼得-诺兰(Peter Nolan)最后一次接受Gambling Insider的采访

The global iGaming industry is forecast to be valued at more than 92.9 billion U.S. dollars in 2023. The current size of the market is almost 59 billion U.S. dollars, meaning the size is forecast to double in the upcoming years. 

Introduction

So how to choose the best online bookie software provider?

Thinking about getting into the potentially big-money online bookie and gaming business – whether sportsbooks, casino – here are the key things to know when choosing the best sports betting software and launching an online sports betting and gaming start-up.

Always Be Mobile First!

The majority of betting and gaming activity takes place via smartphones these days – especially so on sportsbooks where over 70% of revenues are processed through the mobile channel.  Focus on providing the best experience and software for your players, who are looking to enjoy themselves and use their devices to view and bet on online sports.

By all means you’ll want a funky website too – easy to bet on and to use, with a great look and feel, but front of mind should be the great players’ experience you will provide through your mobile software site.

Consider launching with a native sports betting software app – downloadable via the Apple and Google Play store. Better for forming a longer-lasting relationship with your customers, easy-to-use and often a right choice for the market. However if speed to market is important to you, and let’s be honest why wouldn’t be, then a mobile-friendly sportsbook and games website, fully adjustable, maybe the solution for you. Often Best is the enemy of Good – in this case to get to market the quickest way – then Good will do for now.

 

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Don’t forget a strategy!

Don’t forget a strategy!

We know that a battle plan only lasts until the first bullet is fired on day one- but nevertheless you want to have developed a business strategy before going down the expensive road of launching an online sports and igaming brand. Becoming a bookie – as it is known is the UK and USA – can be a profitable occupation, as long as you think long and hard before you leap into action.

At a market level – do you know who and where you are targeting? What are other bookmakers up to? Which competitor is your number one target? What regulations do you need to comply with? Do you know how you are going to win? What is your marketing strategy? Where will you position yourself in the market? What are the minimum range of products and features you’ll want to offer to compete? What will be the overall look and feel on your website?

Have an answer to the above questions and you’re on your way. You can design a product and brand to suit your needs. You will be able to obtain the best software platform and products to suit your business, as well as the players you’ll require to be successful.

 

Click here to set up a demo

 

Buy, build or license – what type of sports betting software platform best suits your needs?

Buying or building your own bookie software platform can be a risky endeavour, especially if you’re new to the betting and gaming space. Are you prepared to make that bet?

A quick-to-market software solution is to find a reputable and flexible iGaming software solutions provider with an existing trusted and stable platform to build your operation.

Take your time and find the best option – better to be a partner with an experienced sportsbook software provider where you have a win-win relationships than to be a small fish in a big pond with some of the larger corporations.

So, you choose to go with the best sports betting software provider for your needs- what type of platform do you need? Options are often a turnkey approach or a white label.

A turnkey site allows you control of functionality and branding – with responsibility for some, if not all the operations. You’ll have to sort out your own license and be responsible for all compliance matters

A white label is less flexible – although customisation is available in terms of branding and colours but bespoke software development is less easy to get done. However it is the fastest and cheapest way to market.

 

 

It’s all about the product baby!

What betting options are you going to offer your customers on your new web and mobile sites?

Sports betting, especially live betting software, is an important element. Live betting has grown significantly in the last 20 years and produces the most bookmaker bets. Online casino games are an excellent way of recruiting customers, especially slots and roulette. Live online casino software is a great addition to any site and players love to bet with real dealers . Esports and virtual sportsbook bets continue to make sense to add to your offering and are fantastic of attracting a younger demographic to your operation..

Additional sportsbook and casino software features and content will be required for the best sports betting customer experience – and your sports betting software supplier can provide guidance in this area. Consider social activity, chat rooms for customer service, real time sports content to help guide your customers’ choices. There’s also a wide range of free content that your players will like, especially around social networking.

This is why opting for the best platform software provider to meet your needs is a key decision – it’s about the free help and advice they can offer, given their experience as bookies.

 

Details, details….

A key element of any interactive betting and gaming service is the provision of effective, real time multiple payment options for your players. If they can’t deposit their money simply or, even more importantly, take back their money quickly, then the service will be unacceptable and you will struggle to succeed long term.

Here again your platform partner can help you through this – and help integrate you with existing and trusted payment processing providers, who can also deal with some of the other issues that you have comply with, including fraud detection and AML (anti-money laundering) matters.

The easier you make your sportsbook journey for your customers, delivering a great user experience no matter where they are interacting with you, the more successful your sportsbook or betting business will be.

 

People, who need people…

 

Take time to invest in the right choice of people for your brand and take time to choose where they work. Outsourcing solutions are commonplace in online sportsbook and gaming, ranging from technology team, operations/ customer care teams or even finance / AML resources.

Outsourcing can be a fine approach and free up time – but don’t allow your sportsbook and gaming business and your people to become too remote from your customers and the market, including the competition sites.

Key areas in your structure shouldn’t be outsourced – your top teams should be your main asset, your secret sauce – so take your time and recruit well – build a united, online betting team focused on success. Secret of that is easy – communication, communication, communication!

 

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Data is key

An investment in a good analytics application is vital so find an effective CRM solution, to manage and present data especially so to help your marketing strategy be successful.

This takes us nicely to your marketing strategy – absolutely vital that you are clear about your strategy for launch and thereafter. Expect to spend 30-40% of your overall budget on marketing in your first year.

Branding, recruitment, retention, bonuses, paid search, programmatic search, sponsorship, affiliate networks – there are plenty of options where to invest your marketing dollars – so you need to have an initial plan. Then make data-led decisions to adapt your marketing approach.

 

Summary

So, in summary, the betting and gaming industry can be an exciting and profitable space to be involved in. Key areas centre around the choice of the right igaming platform and top betting and gaming products and features. 

The best sports betting (bookie) software provider for your business needs is always a key decision to make, as is the actual type of bookmaker and gaming platform you provide. Speed-to-market is often one key element in launching, but don’t let that pressure affect your decision on a sports betting software partner. Cost effectiveness in getting to live is one element but ongoing monthly costs also need to be considered and weighed up in the big picture. A long-term relationship with your gaming software supplier is what you should plan for – so choose one who will support you from training, marketing and further software development perspectives. Also, make sure you choose an igaming or bookie software provider that has a comprehensive portfolio of products, with the best range of suppliers for your specific market needs.

The right, real time quality of user experience you deliver, especially through the mobile software platform will be key.

Market knowledge, digital marketing capabilities and having a well-trained and motivated team are other top elements to be included in your successful bookmaker operation.

 

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The first mobile continent for sports betting and gaming
The first mobile continent for sports betting and gaming – Africa

09 January 2019 / 对美国的不同做法:彼得-诺兰(Peter Nolan)最后一次接受Gambling Insider的采访

Gaming and gambling are not new to Africa. There is no denying that land-based casinos gambling comprises a large portion of the market, but over the last few years, sports betting is increasingly rising in popularity. At the end of 2018, the industry was worth around $37 billion and is expected to continue to increase over the upcoming years.

The growth in mobile money services and rapid Internet penetration has created additional opportunities for digital inclusion, financial inclusion, and innovation, making Africa the leader in mobile growth. The proliferation of mobile led to a considerable expansion in mobile sports betting and other forms of online gambling to spread like wildfire through the continent, with 75% of all online bets in Africa places using mobile devices.

The State of Online Gaming in Africa

Africa has very mixed social and economic developments, but for numerous different reasons, Africa is very attractive for many online operators. Many of the countries offer near-term revenue potential for online sports betting operators and depending on the type of regulation of gaming legislation, grey and black market share could be drastically reduced.

With South Africa generating the most significant turnover due to the legally regulated online sports betting as well as necessary Internet and mobile infrastructure, in other countries like Kenya and Nigeria mobile betting has had the biggest expansion, moving from retail market towards the online market. Additionally, Uganda, Tanzania, Ghana, Senegal, the Democratic Republic of Congo are markets following along the sports betting popularization.

The most popular sport that Africans bet on is football. International competitions such as FIFA World Cup, African Cup of Nations, Euro or Copa America along with Premiership, Primera, Serie A, and UEFA Champions League are favourites among punters. Horse race betting, the national lottery outcome and the African sport of Juksei are other popular betting choices.

Regulation and Legislative

Being the first mobile-dominant continent for online sports betting is impressive enough on its own, but if equally astonishing is the fact that even though less experienced than their European counterparts, African regulators have an immense desire, maturity, and level of understanding and knowledge related to gaming and gambling issues problem gambling, sports and betting integrity. Additionally, they accept that technological advancements mean that prohibition of online gaming does not work because customers will always find a way to play.

Moreover, concerned that banning gambling may lead to even higher rates of money laundering and creating stronger links between gambling and crime, African regulators are interested in finding regulatory solutions that will protect both, the payers and the operators. And rather than just taking another jurisdiction’s laws and regulations and applying them as they are, Africans are keen to take the international best practices and adjust, interpret and adapt them in ways that work most effectively in and for their respective jurisdictions.

Alternative Payment Systems

One of the biggest challenges for online operators in Africa is the significant number of unbanked consumers. Thus, deposits and withdrawals need to be executed using various alternative payment methods. One of the most popular solutions comes with mobile payments – the ability to charge a payment directly from the player’s mobile phone bill. This method requires the player to have an account with a mobile operator that cooperates with the online operators.

Additionally, many operators use their retail business as an alternative means of payment, enabling players to deposit and withdraw money directly to their online account, or use vouchers. Again, with the help of the mobile network operators, players can place a bet using the voucher by sending an SMS message or making a call.

Another popular alternative payment solution besides mobile-payments and mobile wallets are cryptocurrencies, in particular, Bitcoin but the market share is still small. The continent has also many local online payment companies as Kpesa, Kopokopo, Pesapal, Jambopay, Ipay and Instantpay, Paypal, and even internationally recognized MyGate, Skrill and Sagepay are also allowed.

The trend of creating alternative payment solutions is actively taking over the iGaming industry, not only in Africa but also throughout Europe, USA and the rest of the world.

Is Africa the next new market?

The increased number of operators moving to Africa to expand their network and offer their online betting and gaming services to this new emerging market, only indicates that Africa might be the new big market for iGaming.

Europe remains fragmented, and with numerous different laws and jurisdictions supporting or banning online gaming, USA is slowly moving to legalised sports betting, leaving Africa to be a brand new market that is still working on its online gaming regulations, giving operators a lot of challenges but also room to navigate through the complicated landscape.

So will the fast development of online gaming and the steady implementation of regulatory law in Africa help Europe see the problems in the patchwork quilt nature of its online gaming regulation law? Can Europe find a way to legalize and regulate online sports betting and gaming across the continent before it loses its market share to Africa?

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