Mobile Emergence as the Main Platform for Online Casino Content
16 April 2019 / Otra
The past several years have shown us that mobile devices are becoming the dominant choice for all online interactions. From communication to online shopping, to browsing options for your next holiday, to ordering food online. Lately, this mobile craze has taken over the iGaming and online casino industries by storm too.
Since smartphones have become an inseparable part of our daily life, mobile gambling takes casino games to players who prefer to enjoy them on the go. Thanks to mobile gambling sites and apps players can try their luck as they commute, take a break at work or play to relax at home.
Mobile Casinos are the New Big Trend
It is estimated that nearly everyone spends an average of 3 hours per day using a smartphone or tablet. The convenient use and ease of transportation make the mobile phone highly popular and attractive among young and old audience because they can be used for countless tasks. In fact, the average mobile user checks their smartphone around 200 times per day – to check the time/date, to post on social media, perform a calculation, check the news, listen to music, browse the Internet…
With such convenience and speed at their disposal, players are also making a shift to mobile devices as their main platform to enjoy their favorite casino games. But casinos need to be aware that mobile players are the most progressive, active and solvent Internet users. They are representatives of the most advanced audience aged between 18 and 45. These players have much higher gaming needs than players who sit at home and play on a desktop computer or those who visit land-based casinos. Since smartphones make placing bets a lot easier, mobile gamers play online casino games more often and bet more frequently.
Online Casinos Go Mobile
Going mobile has enabled numerous new and existing players to access the Internet via smartphones and tablets and stake real money at any time. As a result, we can see an increasing number of gambling operators that offer mobile apps to their players.
Having a responsive website is still important, but in an attempt to capitalize on the mobile craze, gaming operators are putting a high emphasis on adding mobile-friendly and responsive features and interfaces to their sports betting and online casinos apps. Their focus in on providing personalization-rich mobile casinos that enable players to access their favorite gaming platforms immediately on smartphones and tablets.
Now, we can find numerous different mobile casino apps as operators work hard to provide players a glitzy experience that resembles the one they’d get in a live casino. In fact, many big gaming companies even offer free slot turns in an attempt to lure players to download and use their mobile casino apps. While others make specific games or slots exclusively from the mobile casino apps.
What operators must keep in mind is that players prefer properly designed apps that offer exciting features and uninterrupted gaming that can keep them entertained throughout the whole day. In order to attract players and keep them close, they can’t use the same gaming content they offer on desktop. Even though the experience may seem similar, there are slight differences. To really increase players’ loyalty, operators need to customize the whole gaming package and offer intuitive betting experiences, real-time excitement and tailor-made solutions.
Are Mobile Casinos the Future?
We can safely say that mobile technologies have reached a mature stage in the iGaming industry. And leading operators and developers are actively creating and implementing solutions for mobile iGaming platforms.
The industry keeps actively growing thanks to technological progress and the ever-increasing speed of the mobile Internet. And of course, the eagerness of player to embrace new technology. But only time can tell whether we are witnessing a digital revolution in iGaming, or simply the next evolutionary step to the ultimate gaming experience.
The mobile emergence is greatly influencing, and most definitely changing the online gaming landscape, that’s for sure. Every company in the industry is affected, and if they wish to survive on the market, they have to take this mobile preference into account and offer players what they crave – mobile casino apps.