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In this exclusive interview, Alonso Jibaja outlines how the company’s solutions are uniquely tailored for the Latin American market, reveals plans for a new regional hub in Brazil, and discusses how affiliate systems and omnichannel capabilities are shaping Digitain’s strategic expansion.

How was Digitain’s overall experience at iGB L!VE 2025, and what would you highlight from the company’s participation this year?

iGB L!VE 2025 was a major success for Digitain and a key opportunity to present the strength of our Bespoke Sportsbook API to a truly global audience. Held in London this year, the event provided excellent visibility and brought together decision-makers looking for reliable, scalable, and fully customisable sportsbook infrastructure.

Our stand attracted high-quality traffic throughout the event. What stood out was the strong interest in our modular Sportsbook API, which is designed to integrate seamlessly across diverse platforms, channels, and regulatory environments. The feedback confirmed a growing demand for flexible sportsbook solutions that empower operators to innovate, localise, and differentiate quickly, especially in high-potential markets like Latin America.

What type of presentation did Digitain deliver during the event, and what kind of response did you receive from the audience and potential partners?

Our team focused on personalised demos that showcased the capabilities of our Bespoke Sportsbook API and Centrivo Affiliate Software. We emphasised the API’s modular architecture, official data feed integrations, real-time risk management, and deep player profiling capabilities. These features give operators complete control over UX, trading, and performance, whether they operate online, retail, or hybrid models.

We also demonstrated how our Sportsbook API connects seamlessly with our affiliate management platform, enabling operators to run data-driven acquisition campaigns and track performance through a unified backend. The response was overwhelmingly positive; many partners highlighted the ease of integration, the speed to market, and the level of control the API offers as key differentiators.

From your role as Sales Director for LatAm, what opportunities did you identify for Digitain’s growth in Latin America following your interactions at iGB L!VE?

Latin America, particularly Brazil, is central to our growth strategy. iGB L!VE validated what we’ve been seeing on the ground: operators in the region are actively seeking localised, compliant, and scalable technology solutions. Our Bespoke Sportsbook API is uniquely positioned to meet this demand, as it allows for full localisation down to odds formats, language, UX flows, bet types, and compliance integrations.

We also see rising interest in performance-based acquisition tools like our affiliate platform, which is especially relevant as customer acquisition costs increase across LatAm markets. At events like PGS and G&M News, we laid the groundwork for key relationships, and iGB L!VE allowed us to build on those conversations with real impact.

Looking ahead, what are Digitain’s next steps following iGB L!VE, and how do you plan to capitalise on the visibility and connections generated during the event?

We are fully committed to Latin America, and we’re making a strategic investment in the region by establishing a LatAm hub, with a physical office set to open soon, starting with Brazil. This hub will house our commercial team, account management, legal, customer support, and regulatory affairs, giving our partners full regional support with local expertise.

Our next steps include targeted activation campaigns and technical workshops to accelerate the adoption of our Sportsbook API across key LatAm markets. We’re also refining our affiliate software to align more closely with local operator needs. iGB L!VE was an exceptional platform, but it’s just the beginning. Our focus now is execution: delivering tailored, high-performance sportsbook solutions that help our partners grow in a sustainable, profitable way.

How does Digitain’s Bespoke Sportsbook API empower operators particularly in Latin America with the tools they need to localise, manage risk, integrate quickly, and scale efficiently, while also supporting growth through affiliate systems and omnichannel capabilities?

Our Bespoke Sportsbook API was built with flexibility, localisation, and speed in mind, three essential pillars for any operator looking to succeed in dynamic and highly competitive markets like Latin America. What sets our API apart is its modular architecture. This means operators can fully customise their sportsbook setup, whether it’s front end layout, odds types, bet limits, or data sources, to match their specific market strategy and player base.

In Latin America, localisation is not a “nice to have”, it’s a must. Our API supports full localisation, including regional languages, currencies, payment methods, and regulatory configurations. For example, in Brazil, operators need not only a platform that speaks Portuguese but one that adapts to local betting habits, UX expectations, and evolving compliance frameworks. Our technology is designed to respond to all of that.

Risk management is another area where we bring a lot of value. Through AI-driven player profiling, real-time monitoring, and configurable limits, our partners can stay in control of exposure and identify risky patterns early. This not only protects the business but enhances responsible gaming efforts, something increasingly important across LatAm.

From a technical perspective, integration is smooth and fast. We offer RESTful APIs, Web support, and a highly responsive technical team that ensures our partners can go live quickly, whether they’re entering a regulated market or expanding to new verticals.

“iGB L!VE provided the ideal stage to introduce Digitain’s new direction”

As the iGaming industry continues to evolve at a rapid pace, events like iGB L!VE provide vital touchpoints for technology providers to showcase innovation, connect with partners, and shape the future of the sector. 

For Digitain, iGB L!VE 2025 marked not only a successful showcase of its robust product ecosystem—from its flagship sportsbook to its next-gen platform solutions—but also the confirmation of its new brand identity under the slogan “BUILT TO LEAD,” accompanied by the launch of its first AI-generated campaign.

In this interview with Yogonet, Hamest Safaryan, Head of Sales for Central Europe, reflects on Digitain’s presence at the event, the strong reception to its AI-driven campaign, and how the company is leveraging post-show momentum to fuel growth in key European markets.

How would you describe Digitain’s overall experience at this year’s iGB L!VE? What were the key goals you brought to the event, and to what extent were they achieved?

We had a successful presence at iGB L!VE 2025. The entire team approached iGB L!VE 2025 with a clear set of objectives: to reconnect with long-standing partners, present the latest innovations in our product suite, and build relationships with new potential partners.

I’m pleased to say all three goals were met with great success. The energy at the event was high, the conversations were meaningful, and the quality of interest in our solutions highlighted our position as a trusted technology and service provider in the iGaming industry.

How did the turnout and quality of engagement at your stand compare with your expectations? Did the change of venue to London impact the experience?

The move to London brought a renewed level of professionalism and freshness, and a broader international reach. Our stand saw continuous traffic, and we participated in productive, high-value discussions with decision-makers from across different companies.

The change helped enrich the overall experience; however, many clients unfortunately did not make it due to the busy period in London during Wimbledon. It seemed to be more difficult with bookings than it usually was.

The showcase highlighted the new slogan “BUILT TO LEAD” and the debut of the company’s first AI-generated campaign. What was the reception like, and why was iGB L!VE the right platform to unveil this new creative direction?

We first introduced our new slogan and vision at ICE, and since then, “BUILT TO LEAD” has become strongly associated with our brand as our new slogan. The perception of the new identity and our AI-generated campaign was overwhelmingly positive.

iGB L!VE provided the ideal stage to introduce this new direction, as it’s an event that celebrates innovation and sets the tone for the industry. The campaign itself sparked curiosity and engagement, and the feedback reaffirmed that this creative approach resonates with the market. 

Among the solutions you showcased—sportsbook, casino platform, virtual sports, and payment technologies—which generated the most engagement? Did you unveil or preview any new features or updates during the show?

Our sportsbook continues to be a standout offering, the star product, and it drew significant attention throughout the event. Operators are particularly drawn to the flexibility and localisation we offer—features that are increasingly critical in today’s regulated markets. There was also strong interest in our platform solutions, for both Centrivo Universal and Centrivo Dynamics.

In terms of innovation, we presented our advanced analytics tools and upgraded engagement features designed to boost player retention and operational insights—these were very well received. During the expo, we also showcased our Self-Service Betting Terminals (SSBT), a core component of the Centrivo Retail solution, which drew significant interest from attendees.

Did iGB L!VE lead to any new commercial partnerships or strategic alliances? How is Digitain positioning itself to capitalize on growth opportunities in regulated European markets post-event?

The majority of meetings handled in IGB Live were pre-scheduled meetings with potential prospects we are in the process of doing business. However, we’re already in advanced conversations with several new partners as a direct result of iGB L!VE. Some are operators expanding into new regulated markets, while others represent strategic collaborations that complement our core technology.

Post-event, we’re focused on translating that interest into long-term value. Our roadmap for European growth is centered around agility, compliance, and customisation. We are focused on receiving expected results and significant growth in Europe by the end of this year.

Mary Ann Calleja, Digitain: “My goal is to build a product culture where customer input is naturally embedded into every decision, from concept to delivery”

Mary Ann Calleja spoke to Focus Gaming News about her new role as Chief Product Officer at Digitain.

Exclusive interview.- In June, Digitain announced the appointment of Mary Ann Calleja as its new chief product officer.

Following the announcement, Focus Gaming News sat down with Calleja to gain further insights into her new role at Digitain, her main objectives in the short and long term, and her vision for the company’s expansion.

Congratulations on your new role! What are your immediate priorities as chief product officer at Digitain, and how do you envision shaping the company’s product strategy in the short and long term?

Thank you—it’s truly an exciting time to join Digitain. My immediate priorities are focused on operational scalability and strategic product advancement. In the short term, we’re aligning cross-functional teams to drive faster, more agile delivery cycles, while deepening our engagement with partner feedback to ensure we’re building precisely what the market needs. Long term, we’re shaping a product roadmap that emphasises modularity, localisation, and seamless integration across verticals, ensuring that our solutions are flexible and scalable.

Digitain has earned a reputation for innovation in igaming solutions. How do you plan to further enhance the product offering to meet the evolving needs of operators and players in various global markets?

Innovation is in Digitain’s DNA, and enhancing our offering means anticipating not just what partners need today—but what their users will expect tomorrow. We’re investing in adaptive UX, real-time data tools, and predictive analytics to empower our partners with actionable insights. We’re also strengthening our omnichannel capabilities so operators can deliver seamless player experiences across retail and digital. More importantly, we’re putting flexibility and customisation at the heart of our product suite to help our partners thrive in their unique market contexts.

Digitain already stands on a strong foundation with an impressive product suite, including our award-winning Sportsbook, Centrivo Platform, Paydrom, and Virtual Sports. The goal now is to evolve these strengths into a more insight-driven, customisable, and partner-empowered ecosystem.

With your extensive experience in the gaming industry, how do you plan to integrate customer insights into Digitain’s product development cycle?

Over the two decades of experience, I’ve learned that the most successful products are built through ongoing dialogue. At Digitain, I plan to further develop that philosophy by ensuring that partner and user insights are treated as a strategic asset—something that actively shapes our product direction, not just validates it after the fact.

This means listening more through conversations, feedback sessions, and by staying close to our partners’ evolving needs. But it also means interpreting feedback through the lens of experience: knowing when to act, when to ask more questions, and when to innovate beyond what’s expected. My goal is to build a product culture where customer input is naturally embedded into every decision, from concept to delivery.

“Over the two decades of experience, I’ve learned that the most successful products are built through ongoing dialogue.”

Mary Ann Calleja, chief product officer at Digitain.

Digitain is expanding globally. How does product localisation fit into your strategic vision, and what markets do you see as most dynamic or challenging?

Localisation is core to our strategy—it’s about more than language; it’s about ensuring every product aligns with local regulations, culture, and player expectations. At Digitain, we provide operators with configurable tools that adapt to any market, from payments and content to compliance and UX.

As Digitain expands its global footprint, our local presence becomes a key advantage. For example, our Malta office, which serves as a European hub, brings us closer to regulatory trends, market shifts, and partner needs across the continent. Our Romania office also supports regional operations with agility and deep market knowledge.

We’ll continue to strengthen our presence in both established and emerging markets—delivering solutions that are not only technically robust but truly relevant to local audiences.

As one of the most influential women in igaming, what message would you share with the next generation of product leaders looking to make their mark in this space?

Be bold, be curious, and never stop learning. Product leadership is about more than delivering features—it’s about solving real problems and creating meaningful experiences. Don’t be afraid to challenge assumptions, ask hard questions, and trust your instincts. Our industry moves fast, so keep learning, stay close to your users, and surround yourself with people who bring different perspectives.

“Product leadership is about more than delivering features—it’s about solving real problems and creating meaningful experiences.”

Mary Ann Calleja, chief product officer at Digitain.

Finally, what message would you like to share with Digitain’s partners and clients as you take on this new leadership role?

To our partners and clients: I’m excited to work alongside you as we enter the next chapter of growth and innovation at Digitain. My commitment is to listen closely, act decisively, and ensure our products continue to evolve in ways that support your ambitions and challenges.

You can expect an even deeper focus on collaboration, flexibility, and delivering real value through products that are not only powerful and scalable but truly aligned with your goals. 

Digitain is pleased to announce that Aida Vardanyan, CEO of Digitain Malta, has won the coveted 2025 Women in Gaming Diversity Awards’ “Inspiration of the Year” (Supplier Category) award. 
 
This outstanding honor is a tribute to Aida’s outstanding leadership, consistent commitment, and significant contribution to promoting inclusivity and innovation in the iGaming supplier ecosystem.  
 
Aida has had a significant influence on the strategic direction and global expansion of Digitain Malta since taking on her leadership position. Under her direction, Digitain Malta has improved its regulatory positioning, broadened its operational reach, and been instrumental in developing new alliances both inside and outside of Europe. 
 
The Women in Gaming Diversity Awards, now in their 15th year, celebrate outstanding individuals and organizations who champion diversity and equality across the industry. The “Inspiration of the Year” (Supplier) award recognizes leaders who go above and beyond to lead with integrity, purpose, and inspiration. 
 
We are stunningly proud of Aida, as she rightly earned this honour and extremely grateful to have her vision and her strength in the leadership of Digitain. Her story is one which inspires us all- and this is just the start of her milestone.

Digitain, a leading sportsbook and casino platform provider, is pleased to announce the appointment of Mary Ann Calleja as its new Chief Product Officer.

With over twenty years of experience in IT, including a decade in the iGaming industry and more than six years in senior product leadership, Mary Ann brings industry expertise and strategic vision to Digitain. In her new position, Mary Ann will be responsible for shaping Digitain’s product vision and leading the strategic development of its expanding portfolio. She will oversee a multidisciplinary team of product managers, designers, business analysts, and data specialists, ensuring innovation remains at the core of the company’s offerings.

Her appointment is a significant step in Digitain’s ongoing mission to deliver advanced, scalable, and partner-centric solutions for a rapidly evolving iGaming industry.

Commenting on her appointment, Mary Ann Calleja said: Digitain is a leading B2B iGaming platform and sportsbook provider, powering some of the most innovative operators across global markets. I’m excited to lead the Product function during a pivotal stage of growth, scale, and transformation.

With an incredible team of talented professionals and a strong tech foundation, we’ll be focusing on elevating our platform capabilities, enhancing player experience through innovation and personalization, and aligning product delivery to our strategic vision and partner needs. Looking forward to building the next chapter of product excellence together.”

Digitain will be attending the SBC Summit Rio 2025. How are you preparing for this event?

At Digitain, our preparation for SBC Summit Rio 2025 is both methodical and strategic, ensuring that we maximise our presence at the event and provide genuine value to attendees. As a leading B2B provider of sportsbook solutions for web, mobile, and retail betting shops, we aim to demonstrate how Digitain’s ‘BUILT TO LEAD.’ technology, localised expertise, and partner-first approach can empower operators in Brazil and the broader Latin American market.

SBC Summit Rio 2025 presents a significant opportunity for us to reinforce our commitment to the Latin American market. We are preparing with precision and a focus on delivering impactful solutions. We look forward to engaging with industry leaders, forging new partnerships, and showcasing why Digitain is the trusted provider of sportsbook solutions for operators in Brazil and beyond.

What can we expect from Digitain in terms of future developments or strategic partnerships?

At Digitain, we are dedicated to leading industry trends and delivering exceptional sportsbook solutions for operators across Latin America. With a focus on Innovation and Localisation, we are driving growth in this dynamic market through strategic partnerships and future developments.

Our advanced AI-powered trading and risk management tools empower operators to optimise odds, player segmentation, and risk exposure with remarkable efficiency. We also enhance the omnichannel experience by ensuring seamless integration across web, mobile, and retail betting shops, providing a consistent, high-performance experience.
For Brazil and Latin America, we tailor our solutions with:
Localised pricing and odds reflecting regional sports preferences.
Market-specific promotional tools to boost player acquisition and retention.
Easy payment integrations for preferred local methods.

At SBC Summit Rio 2025, attendees will see how Digitain is shaping the future of sportsbook innovation in Brazil and Latin America. As a trusted technology partner, we are here to help operators thrive in a competitive and regulated landscape.

All eyes are on the newly regulated Brazilian market, what can you tell us about Digitain’s business plan for Brazil?

Our business plan for Brazil is built on trust, compliance, and market expertise. As a committed sportsbook and casino provider, with both products being supplier-approved by the Brazilian regulator. We are a long-term partner for operators, we empower operators to thrive in this dynamic regulatory landscape.

We engage closely with local regulatory bodies to ensure our sportsbook and casino platform meets all legal requirements, positioning us as a market leader. Our responsible gaming tools align with Brazil’s regulations, creating a safe betting environment.

Brazil is also known for its passionate football fans, how is your Sportsbook product adapting to the Brazilian sports betting market?

Our trading team has developed odds models tailored for the Brazilian audience, covering local football leagues, MMA, volleyball, and other high-engagement sports, so full localisation of the sports betting markets.

Given Brazil’s preference for local payment methods, our platform is integrated with Pix, Boleto, and other widely used transactional systems to ensure smooth deposits and withdrawals.
It is not only our sportsbook that can be adapted to the Brazilian market, our casino solution, which is also approved by the regulators, offers appealing, localised games content, that provides robust player engagement that unlocks revenue opportunities for operators.

“Our business plan for Brazil is built on trust, compliance, and market expertise.”
Juan Bravo, business development manager LatAm at Digitain.

You work with operators across different regions, each with its own regulations. Can you talk to us about the process of customising your solutions to meet the needs of niche markets?

We recognise that each market has its own unique regulatory landscape, player preferences, and operational challenges. That’s why customisation is central to our sportsbook solutions; we don’t believe in a one-size-fits-all approach. Our ability to adapt and tailor our technology to the needs of niche and regulated markets is one of the key reasons operators choose to partner with us.
Customisation extends beyond just technology—it’s about understanding each operator’s vision and providing solutions that enable them to thrive in their respective markets. We take a consultative approach, working closely with operators to ensure their sportsbook is fully optimised for their target audience.

What do you think will be the keys to making a difference in the industry in the current landscape?

At Digitain, we understand that profound market knowledge, a flexible approach, and strong collaboration are the metrics of success in niche and regulated markets. Whether our partners are navigating the vibrant landscape of Brazil, the diverse cultures of Latin America, or other regions around the world, we are a team committed to delivering personalised, compliant, sportsbook solutions designed to foster significant growth.

“Customisation is central to our sportsbook solutions.”

Juan Bravo, business development manager LatAm at Digitain.

In the highly competitive environment of today, it’s crucial for providers to go beyond just basic offerings. They must deliver advanced technology that enhances performance, localised solutions that resonate with unique regional audiences, and seamless player experiences that keep bettors engaged. Compliance-driven operations and strategic long-term partnerships are also essential elements that create a solid foundation for success. We are wholly committed to providing these critical components, ensuring that our partners in Brazil, Latin America, and beyond are equipped with the necessary tools, resources, and support to not only survive but thrive in this dynamic industry.

We look forward to engaging in insightful conversations about these crucial industry shifts and emerging opportunities at SBC Summit Rio 2025. We are excited to share how Digitain’s ‘BUILT TO LEAD.’ Sportsbook and Casino solutions are empowering operators to stay at the forefront of the industry and excel amid challenges.

Digitain has won in the “Best Interactive Sportsbook Experience 2025” category at the SiGMA Americas Awards. This prestigious recognition highlights Digitain’s relentless drive for innovation, excellence, and its ability to deliver state-of-the-art Sportsbook solutions to its partners.

The SiGMA Americas Awards took place on April 7 during the BiS SiGMA Americas event in São Paulo, Brazil. The awards celebrate the best and brightest companies, recognizing exceptional achievements, groundbreaking innovations, and significant contributions to the industry.

Iain Hutchison, Digitain’s Chief Revenue Officer, stated: “We are honored to receive this award, which marks our fifth major recognition this year. It’s a powerful validation of our commitment to innovation and the strength of the partnerships we’ve built.

At Digitain, we continuously strive to develop forward-thinking Sportsbook solutions that meet the evolving needs of our partners in a highly competitive global market. We remain focused on continuous improvement, ensuring that our partners have access to the best tools and solutions to drive their business forward.”

As Digitain continues its expansion across regulated markets, this award further strengthens its position as a trusted partner for operators seeking a competitive edge in the dynamic field of sports betting.

Digitain is delighted to welcome Betters.pl, a brand of Gamingtec‘s platform and a
fast-growing sports betting operator in Poland, to its expanding network of partners.
By combining Gamingtec’s local expertise and with Digitain’s advanced technology
and extensive industry experience, this partnership aims to provide players in the
region with a secure, engaging, and user-friendly betting experience. Digitain is
confident that Gamingtec’s robust PAM will ensure seamless player account
management, security, and compliance, enhancing the overall betting experience for the clients.

Through this partnership agreement, Digitain’s award-winning Sportsbook bespoke
API solution will now be available for Betters.pl.

Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”

Andrei Beu, Commercial Director, added: “Partnering with Digitain marks another
exciting strategic step forward for Gamingtec as we continue to strengthen and
solidify our presence in the Polish market and drive our expansion across regulated
markets within the EU. Digitain’s advanced Sportsbook technology and dedication to
excellence aligns perfectly with our vision and ambitions to provide an unrivaled
premium gaming experience to our players. This collaboration is yet another
testament to Gamingtec’s position as a leading force in the iGaming industry”

Digitain has been named “Best European Sports Betting Supplier” at the prestigious EGR Europe Awards 2025. This recognition underscores Digitain’s commitment to innovation, excellence, and delivering market-leading sportsbook solutions to partners across Europe and beyond.

The EGR Europe Awards celebrate the most innovative and successful companies in the online gaming industry, highlighting those that have demonstrated outstanding performance, technological advancements, and strong business growth. Digitain’s success in securing this award reflects its ongoing dedication to providing advanced sportsbook technology, superior risk management, and tailored solutions that empower operators worldwide.

Iain Hutchison, Digitain’s Chief Revenue Officer, stated: “We are grateful and humbled by this recognition and industry award. At Digitain, we focus on developing innovative and reliable products that enable our partners to succeed in a competitive market. This achievement is a reflection of our team’s dedication and expertise. We remain focused on continuous improvement, ensuring that our partners have access to the best tools and solutions to drive their business forward.”

As Digitain continues its expansion across regulated markets, this award further strengthens its position as a trusted partner for operators seeking a competitive edge in the dynamic field of sports betting.