News

Digitain is pleased to announce that Aida Vardanyan, CEO of Digitain Malta, has won the coveted 2025 Women in Gaming Diversity Awards’ “Inspiration of the Year” (Supplier Category) award. 
 
This outstanding honor is a tribute to Aida’s outstanding leadership, consistent commitment, and significant contribution to promoting inclusivity and innovation in the iGaming supplier ecosystem.  
 
Aida has had a significant influence on the strategic direction and global expansion of Digitain Malta since taking on her leadership position. Under her direction, Digitain Malta has improved its regulatory positioning, broadened its operational reach, and been instrumental in developing new alliances both inside and outside of Europe. 
 
The Women in Gaming Diversity Awards, now in their 15th year, celebrate outstanding individuals and organizations who champion diversity and equality across the industry. The “Inspiration of the Year” (Supplier) award recognizes leaders who go above and beyond to lead with integrity, purpose, and inspiration. 
 
We are stunningly proud of Aida, as she rightly earned this honour and extremely grateful to have her vision and her strength in the leadership of Digitain. Her story is one which inspires us all- and this is just the start of her milestone.

Digitain, a leading sportsbook and casino platform provider, is pleased to announce the appointment of Mary Ann Calleja as its new Chief Product Officer.

With over twenty years of experience in IT, including a decade in the iGaming industry and more than six years in senior product leadership, Mary Ann brings industry expertise and strategic vision to Digitain. In her new position, Mary Ann will be responsible for shaping Digitain’s product vision and leading the strategic development of its expanding portfolio. She will oversee a multidisciplinary team of product managers, designers, business analysts, and data specialists, ensuring innovation remains at the core of the company’s offerings.

Her appointment is a significant step in Digitain’s ongoing mission to deliver advanced, scalable, and partner-centric solutions for a rapidly evolving iGaming industry.

Commenting on her appointment, Mary Ann Calleja said: Digitain is a leading B2B iGaming platform and sportsbook provider, powering some of the most innovative operators across global markets. I’m excited to lead the Product function during a pivotal stage of growth, scale, and transformation.

With an incredible team of talented professionals and a strong tech foundation, we’ll be focusing on elevating our platform capabilities, enhancing player experience through innovation and personalization, and aligning product delivery to our strategic vision and partner needs. Looking forward to building the next chapter of product excellence together.”

Digitain will be attending the SBC Summit Rio 2025. How are you preparing for this event?

At Digitain, our preparation for SBC Summit Rio 2025 is both methodical and strategic, ensuring that we maximise our presence at the event and provide genuine value to attendees. As a leading B2B provider of sportsbook solutions for web, mobile, and retail betting shops, we aim to demonstrate how Digitain’s ‘BUILT TO LEAD.’ technology, localised expertise, and partner-first approach can empower operators in Brazil and the broader Latin American market.

SBC Summit Rio 2025 presents a significant opportunity for us to reinforce our commitment to the Latin American market. We are preparing with precision and a focus on delivering impactful solutions. We look forward to engaging with industry leaders, forging new partnerships, and showcasing why Digitain is the trusted provider of sportsbook solutions for operators in Brazil and beyond.

What can we expect from Digitain in terms of future developments or strategic partnerships?

At Digitain, we are dedicated to leading industry trends and delivering exceptional sportsbook solutions for operators across Latin America. With a focus on Innovation and Localisation, we are driving growth in this dynamic market through strategic partnerships and future developments.

Our advanced AI-powered trading and risk management tools empower operators to optimise odds, player segmentation, and risk exposure with remarkable efficiency. We also enhance the omnichannel experience by ensuring seamless integration across web, mobile, and retail betting shops, providing a consistent, high-performance experience.
For Brazil and Latin America, we tailor our solutions with:
Localised pricing and odds reflecting regional sports preferences.
Market-specific promotional tools to boost player acquisition and retention.
Easy payment integrations for preferred local methods.

At SBC Summit Rio 2025, attendees will see how Digitain is shaping the future of sportsbook innovation in Brazil and Latin America. As a trusted technology partner, we are here to help operators thrive in a competitive and regulated landscape.

All eyes are on the newly regulated Brazilian market, what can you tell us about Digitain’s business plan for Brazil?

Our business plan for Brazil is built on trust, compliance, and market expertise. As a committed sportsbook and casino provider, with both products being supplier-approved by the Brazilian regulator. We are a long-term partner for operators, we empower operators to thrive in this dynamic regulatory landscape.

We engage closely with local regulatory bodies to ensure our sportsbook and casino platform meets all legal requirements, positioning us as a market leader. Our responsible gaming tools align with Brazil’s regulations, creating a safe betting environment.

Brazil is also known for its passionate football fans, how is your Sportsbook product adapting to the Brazilian sports betting market?

Our trading team has developed odds models tailored for the Brazilian audience, covering local football leagues, MMA, volleyball, and other high-engagement sports, so full localisation of the sports betting markets.

Given Brazil’s preference for local payment methods, our platform is integrated with Pix, Boleto, and other widely used transactional systems to ensure smooth deposits and withdrawals.
It is not only our sportsbook that can be adapted to the Brazilian market, our casino solution, which is also approved by the regulators, offers appealing, localised games content, that provides robust player engagement that unlocks revenue opportunities for operators.

“Our business plan for Brazil is built on trust, compliance, and market expertise.”
Juan Bravo, business development manager LatAm at Digitain.

You work with operators across different regions, each with its own regulations. Can you talk to us about the process of customising your solutions to meet the needs of niche markets?

We recognise that each market has its own unique regulatory landscape, player preferences, and operational challenges. That’s why customisation is central to our sportsbook solutions; we don’t believe in a one-size-fits-all approach. Our ability to adapt and tailor our technology to the needs of niche and regulated markets is one of the key reasons operators choose to partner with us.
Customisation extends beyond just technology—it’s about understanding each operator’s vision and providing solutions that enable them to thrive in their respective markets. We take a consultative approach, working closely with operators to ensure their sportsbook is fully optimised for their target audience.

What do you think will be the keys to making a difference in the industry in the current landscape?

At Digitain, we understand that profound market knowledge, a flexible approach, and strong collaboration are the metrics of success in niche and regulated markets. Whether our partners are navigating the vibrant landscape of Brazil, the diverse cultures of Latin America, or other regions around the world, we are a team committed to delivering personalised, compliant, sportsbook solutions designed to foster significant growth.

“Customisation is central to our sportsbook solutions.”

Juan Bravo, business development manager LatAm at Digitain.

In the highly competitive environment of today, it’s crucial for providers to go beyond just basic offerings. They must deliver advanced technology that enhances performance, localised solutions that resonate with unique regional audiences, and seamless player experiences that keep bettors engaged. Compliance-driven operations and strategic long-term partnerships are also essential elements that create a solid foundation for success. We are wholly committed to providing these critical components, ensuring that our partners in Brazil, Latin America, and beyond are equipped with the necessary tools, resources, and support to not only survive but thrive in this dynamic industry.

We look forward to engaging in insightful conversations about these crucial industry shifts and emerging opportunities at SBC Summit Rio 2025. We are excited to share how Digitain’s ‘BUILT TO LEAD.’ Sportsbook and Casino solutions are empowering operators to stay at the forefront of the industry and excel amid challenges.

Digitain has won in the “Best Interactive Sportsbook Experience 2025” category at the SiGMA Americas Awards. This prestigious recognition highlights Digitain’s relentless drive for innovation, excellence, and its ability to deliver state-of-the-art Sportsbook solutions to its partners.

The SiGMA Americas Awards took place on April 7 during the BiS SiGMA Americas event in São Paulo, Brazil. The awards celebrate the best and brightest companies, recognizing exceptional achievements, groundbreaking innovations, and significant contributions to the industry.

Iain Hutchison, Digitain’s Chief Revenue Officer, stated: “We are honored to receive this award, which marks our fifth major recognition this year. It’s a powerful validation of our commitment to innovation and the strength of the partnerships we’ve built.

At Digitain, we continuously strive to develop forward-thinking Sportsbook solutions that meet the evolving needs of our partners in a highly competitive global market. We remain focused on continuous improvement, ensuring that our partners have access to the best tools and solutions to drive their business forward.”

As Digitain continues its expansion across regulated markets, this award further strengthens its position as a trusted partner for operators seeking a competitive edge in the dynamic field of sports betting.

Digitain is delighted to welcome Betters.pl, a brand of Gamingtec‘s platform and a
fast-growing sports betting operator in Poland, to its expanding network of partners.
By combining Gamingtec’s local expertise and with Digitain’s advanced technology
and extensive industry experience, this partnership aims to provide players in the
region with a secure, engaging, and user-friendly betting experience. Digitain is
confident that Gamingtec’s robust PAM will ensure seamless player account
management, security, and compliance, enhancing the overall betting experience for the clients.

Through this partnership agreement, Digitain’s award-winning Sportsbook bespoke
API solution will now be available for Betters.pl.

Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”

Andrei Beu, Commercial Director, added: “Partnering with Digitain marks another
exciting strategic step forward for Gamingtec as we continue to strengthen and
solidify our presence in the Polish market and drive our expansion across regulated
markets within the EU. Digitain’s advanced Sportsbook technology and dedication to
excellence aligns perfectly with our vision and ambitions to provide an unrivaled
premium gaming experience to our players. This collaboration is yet another
testament to Gamingtec’s position as a leading force in the iGaming industry”

Digitain has been named “Best European Sports Betting Supplier” at the prestigious EGR Europe Awards 2025. This recognition underscores Digitain’s commitment to innovation, excellence, and delivering market-leading sportsbook solutions to partners across Europe and beyond.

The EGR Europe Awards celebrate the most innovative and successful companies in the online gaming industry, highlighting those that have demonstrated outstanding performance, technological advancements, and strong business growth. Digitain’s success in securing this award reflects its ongoing dedication to providing advanced sportsbook technology, superior risk management, and tailored solutions that empower operators worldwide.

Iain Hutchison, Digitain’s Chief Revenue Officer, stated: “We are grateful and humbled by this recognition and industry award. At Digitain, we focus on developing innovative and reliable products that enable our partners to succeed in a competitive market. This achievement is a reflection of our team’s dedication and expertise. We remain focused on continuous improvement, ensuring that our partners have access to the best tools and solutions to drive their business forward.”

As Digitain continues its expansion across regulated markets, this award further strengthens its position as a trusted partner for operators seeking a competitive edge in the dynamic field of sports betting.

“The attendance and profile of visitors at the SBC Summit Rio exceeded our expectations, reinforcing Brazil’s status as a key emerging market in the iGaming industry. Our stand welcomed a diverse range of attendees, including operators, and industry stakeholders, all eager to explore innovative and certified sportsbook and casino solutions tailored for the Latin American market,” said Gevorg Rushanyan.

“The level of engagement and the insightful discussions we had highlighted the strong growth potential and the regulatory developments shaping the region. Many visitors expressed particular interest in Digitain’s localized sportsbook solutions, AI-driven trading tools, and omnichannel capabilities, which cater to the needs of both online and mobile operators in Brazil and beyond.”

“Overall, the event provided an excellent platform for connecting with decision-makers and key influencers, further strengthening Digitain’s presence in Latin America and laying the groundwork for future partnerships and expansion in this dynamic market,” he added.

Digitain performance and business opportunities

Rushanyan said that SBC Summit Rio exceeded expectations in generating business opportunities and that the event facilitated valuable connections with key industry leaders, operators, and tech providers focused on the future of sports betting and gaming in Brazil and Latin America.

“Digitain’s award-winning sportsbook and casino solutions, especially our localized offerings and AI-driven tools, garnered significant interest. Discussions centred on regulatory changes, market-entry strategies, and how our solutions can help operators thrive in Brazil’s new landscape. We gained valuable insights and established promising prospects for future partnerships, leaving SBC Summit Rio excited about the opportunities ahead,” he added.

Digitain innovations and feedback

“We showcased Digitain’s sports betting and casino technology, designed for the Latin American market, with seamless omnichannel integration for web, mobile, and app,” said LatAm Regional Manager.

“Additionally, we introduced our advanced casino aggregation solution, Centrivo Affiliate system, and Centrivo CRM system for operators providing a full digital marketing solution. Our centrally managed payment solutions and player engagement tools generated significant interest from attendees seeking to enhance player retention and operational efficiency.

When asked about public feedback, he said that reaction was overwhelmingly positive, with visitors impressed by the flexibility and scalability of the firm’s offerings tailored to the unique needs of Brazilian and Latin American markets. “We engaged in productive discussions with operators eager to incorporate Digitain’s advanced technology into their growing businesses.”

Digitain and the Brazilian market

“The Brazilian market is a key strategic priority for Digitain due to its significant growth potential, robust sports culture, and newly regulated betting environment. As one of the largest emerging iGaming markets globally, Brazil offers exciting opportunities for both local and international operators,” he said.

Regarding future expectations in the country, Rushanyan commented that Digitain is actively expanding its presence in Brazil and will soon establish a sales hub to engage with key stakeholders to deliver customized sportsbook and casino solutions that align with local regulatory requirements and cater to player preferences.

“We anticipate ongoing regulatory developments and increased competition, which will make it more essential than ever to provide localized, innovative, and scalable solutions. Digitain is fully committed to supporting Brazilian operators with technology, seamless integration, and industry expertise to ensure long-term success in this rapidly evolving market,” he concluded.

Iain Hutchison, Chief Revenue Officer at Digitain, discusses the evolution of various sportsbook features, the borrowing of ideas among sportsbooks, adapting to Brazil and more.

In early 2024, Digitain introduced its AutoBet feature. A year on, how has that feature evolved?

The launch of our AutoBet feature in early 2024 was focused on enhancing player convenience and engagement. Over the past year, we have diligently refined and expanded its capabilities, leveraging user feedback and the latest trends in sports betting to create a robust experience.

Originally designed to automate repetitive betting actions, AutoBet has transformed into an advanced tool offering highly tailored experiences. Players can now set intricate betting parameters, including specific markets, odds ranges and event preferences, ensuring the feature complements their individual betting strategies. AutoBet integrates with our sportsbook and Centrivo iGaming platforms, maximising functionality across both mobile and desktop environments. Enhanced features, such as real-time push notifications and dynamic adjustments based on live events, keep players engaged while maintaining their control over betting activities.

The feedback from operators and players has been positive, resulting in high adoption rates and higher player retention. AutoBet is not just a feature; it is a tool that empowers us to fulfill our promise of delivering innovative, player-focused solutions that drive success for operators and enrich the betting experience for users.

What would you say was the biggest lesson you learned in 2024?

In 2024, we learned a crucial lesson about the importance of adaptability and flexibility in a rapidly evolving industry. Change is a constant in the sports betting sector, driven by technological advancements, regulatory shifts and changing player behaviours. Instead of viewing challenges as obstacles, we have embraced them as opportunities to learn, grow and innovate.

One of the most valuable insights we gained was the importance of staying closely connected with our partners and listening to their unique challenges. By doing so, we were able to co-create tailored solutions that not only addressed their immediate needs but also positioned them for long-term success. This approach allowed us to refine our sportsbook, introduce enhancements like AutoBet and develop scalable tools that meet the demands of diverse markets.

In 2024, we reinforced the idea that real opportunities lie in our agility – the ability to pivot, adapt and collaborate to turn problems into pathways for innovation and growth. We intend to carry this philosophy into 2025 and beyond, which embodies our new brand slogan of ‘Built to lead.’

Digitain introduced ‘Edit my Bet’ in 2019 – a feature many other sportsbooks now also use. When a feature you pioneered becomes common among sportsbooks, how do you feel?

When a feature like Edit My Bet, launched in 2019, gains widespread acceptance in the sports betting industry, it brings immense satisfaction. After all, as the saying goes, imitation is the highest form of flattery. Observing others adopt our innovations underlines the impact we have as leaders in the market. The broad embrace of this feature showcases its significant value for players, illustrating our responsiveness to their evolving needs. It highlights Digitain’s pioneering spirit in developing meaningful, user-focused innovations that enhance the sports betting experience.

Yet we refuse to be complacent. While others integrate the features we’ve championed, our focus remains on pioneering the future through ongoing innovation and refinement. Since launching Edit My Bet, we have also rolled out exciting enhancements such as AutoBet and In-House Betbuilder. This ensures we consistently offer fresh and engaging options for players, while empowering our partners. Ultimately, when the industry adopts concepts we have initiated, it reinforces our commitment to transforming the landscape of sports betting, creating lasting value for both players and operators alike.

Instead of viewing challenges as obstacles, we have embraced them as opportunities to learn, grow and innovate

With sportsbooks seemingly borrowing ideas from one another, how are you able to stand out?

Digitain excels in the sports betting industry due to our strong commitment to collaboration, trust and transparency with our partners. In a highly competitive landscape where sportsbooks often share similar ideas, these core values are the foundation of our relationships. They enable us to remain ahead of the curve and consistently provide innovative solutions tailored to our partners’ needs.

We prioritise working closely with our partners to understand their unique challenges and opportunities. This collaborative approach fosters trust, allowing us to anticipate market trends and develop features like AutoBet and Edit My Bet, which distinguish their offerings.

Transparency is another crucial element. By maintaining open and honest communication, we empower our partners with actionable insights, robust tools and the confidence needed to navigate an ever-evolving market. This trust enables us to experiment, innovate and take calculated risks that keep both us and our partners at the forefront of the industry. Ultimately, while ideas may circulate throughout the market, our deep partnerships, earned trust and ability to deliver customised, impactful solutions ensure that Digitain continues to lead and set new benchmarks in the sports betting space.

One market on everyone’s mind is Brazil. How does Digitain plan to tackle this opportunity?

Brazil offers an extraordinary and thriving opportunity for the iGaming industry, and Digitain is ready to meet the demands of this dynamic market. Our strategy blends a deep understanding of local nuances with the robust capabilities of our Digitain Group products, all certified to adhere to Brazil’s regulatory standards. This ensures our solutions are not only compliant but also resonate deeply with the distinct preferences of Brazilian players.

Leading the way is our sportsbook, which provides extensive customisation options and innovative features. We place a strong emphasis on localisation in content and user experience. Our sportsbook highlights popular Brazilian sports such as football and volleyball, offering diverse betting markets that meet local player interests. Additionally, our platform assists operators to craft personalised experiences that embrace the rich cultural tapestry of this incredible country.

Our new SSBT terminal solutions for our sportsbook, which have been compared and contrasted with other more mature B2B providers’ offerings, provide a much more instinctive user interface coupled with our best in class sportsbook for Brazilian operators offering retail and online. By leveraging our cutting-edge technology, local expertise and commitment to compliance, Digitain is positioned to help operators harness Brazil’s vast potential while delivering a world-class betting experience to players.

More broadly, what are Digitain’s aims for 2025?

Digitain’s vision for 2025 is captured in our mantra: Built to lead. This reflects our commitment to remaining at the forefront of the sports betting and iGaming industry by delivering innovative solutions, achieving exceptional results and shaping the future of the sector. Our goal for 2025 is to continue developing technologies that power our sportsbook and Centrivo platforms, which empowers our partners to thrive in an increasingly competitive market. Building and nurturing collaborative relationships with our partners is central to this ambition. We strive to ensure that our solutions not only meet but exceed their expectations by fostering trust, transparency and mutual growth.

Additionally, we plan to expand our global presence, focusing on high-value markets such as Latin America, Africa and Asia, while maintaining our leadership in established regions like Europe. Digitain will also intensify our efforts in socially responsible gaming initiatives and leverage AI-driven automation to enhance operational efficiency and player protection. Ultimately, 2025 is about pushing boundaries, delivering value to our partners and ensuring Digitain remains a go-to provider.

Digitain announced a company milestone with the confirmation by the European Lotteries (EL) of its Provisional Associate Membership. Final approval is by the EL General Assembly in September.

This is part of Digitain Group expansion strategy and follows last years’ associate membership in CIBELAE, the Ibero-American Corporation of State Lotteries and Betting.

Iain Hutchison, Chief Revenue Officer of Digitain, said: ” We are thrilled to announce that Digitain Group via our operatiing company Digitain RO Srl has achieved the prestigious status of Provisional Associate Member of the European Lotteries (EL). This notable accomplishment not only affirms our relentless dedication to upholding the highest standards of integrity and responsible gaming but also highlights our innovative approach within the lottery and gaming sector.

Being recognised by such a respected organisation, as European Lotteries (EL) reinforces our commitment to delivering advanced, compliant, and scalable solutions tailored specifically for state-licensed operators across Europe and beyond. As a valued technology partner, we are eager to engage in collaborative efforts with EL members, focusing on driving sustainable growth. We aim to provide exceptional sportsbook and gaming solutions that are intricately designed to adapt to the dynamic and evolving needs of the industry, ensuring that we remain at the forefront of gaming innovation and excellence.”