ICE-products
ICE London 2023: What to expect from Digitain’s products

27 January 2023 / Blog

The excitement is definitely building in the run-up to ICE and we are really looking forward to the event, which runs from 7-9 February at London’s ExCeL Arena.

There is always a huge sense of anticipation ahead of the show – and even more so now it’s back in its regular February slot. Here at Digitain, we are proud to be exhibiting our products and solutions once again at stand S4-150 and we really hope to see many of you over the course of the three days.

One of the most important aspects of ICE is to showcase our very best products to hundreds of thousands of delegates.

So, what can you expect from us at ICE 2023? Read on to find out more…

Sportsbook

Our award-winning sportsbook seems a good place to start! We provide platforms for land-based and online betting operations around the world and our localisation tool ensures full flexibility, scalability and reliability for our partners. That includes companies who have been in the industry for a long time and have sophisticated requirements, or those who are just starting out and require a simpler solution. Old or new, we have it for you!

Centrivo

This is Digitain’s GLI-certified gaming platform. It is extremely customer-centric with a unique and highly flexible approach, exhibiting six features that help connect all aspects of a gaming business into one hub.

They include:

  • Brand Management
  • Bonus Management
  • Dashboard Management
  • Player Management
  • Tools and Automation
  • Risk Management

Each feature is designed to make the process of using Centrivo easier and smoother for operators and this will be a main focus for us at Digitain.

Paydrom

This product is a highly sophisticated, secure payment method and it has fast and reliable payment transactions with a wide range of payment options, integrated with more than 150 international payment providers, offering more than 400 payment methods globally.

It covers a wide variety of payment processing solutions, including card payments, e-wallets, bank transfers, and crypto, giving partners and players freedom of choice to perform online transactions safely.

Virtual Sports

Digitain’s Virtual Sports offering enables the customers of our partners to bet on a variety of simulated sports and events, anywhere and at any time.  All our games have ultra-realistic 3D environments and stunning audio-visuals.

 

This engaging product features unique betting markets and comprises a truly breath-taking virtual experience. As the number of our easy-to-integrate virtual sports games steadily grows, our portfolio presents additional options for businesses to boost revenues by attracting and retaining virtual sports fans.

ICE London is a game-changing annual event within our industry and it a fantastic opportunity to learn more about how our sector continues to evolve.

For more information about Digitain’s participation at ICE, find our dedicated page here.

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iGaming-trends-2023
Gaming trend prognosis for 2023

24 January 2023 / Blog

The worldwide popularity of iGaming shows no signs of stopping and 2023 looks like it will be another stellar year for growth.

Some of the key trends that have shaped the industry in the past few years include far better user experiences, crypto gambling and more sophisticated player acquisition. But will the next 12 months be similar, or will something new appear to become a benefit or a hindrance to the industry?

Here, we give our take on the year ahead and how the sector as a whole will be impacted. Read on to find out more…

Increased regulation

You would have to have been on Mars in recent times to have not spotted this! Across Europe in particular, regulation has been subject to more scrutiny than ever before. An increasing number of markets, such as Italy, have matured to the point where players expect a high level of service from providers and operators. As a result, regulators often evolve their policies to ensure operators and customers alike stay within their limits. But what is important in one country can be quite different across the border, so ensuring you know the regulations of a certain region is of paramount importance.

Cross-platform integration

This has gradually come to the boil in the past few years and it continues to become more and more relevant in iGaming. Over the past 12 months, more and more iGaming products have been aligned together to ensure it is easier for clients to work on one platform rather than two. This saves time and allows industry professionals and players to keep everything in one place. It is likely that in 2023, this could prove to be a ground-breaking year for many industry giants to begin cross-platform integrations on many of their products.

Virtual Reality and Augmented Reality

There is little doubt that the popularity of both Virtual Reality (VR) and Augmented Reality (AR) will continue to grow. Virtual Sports are an excellent case in point. The beauty of virtuals is they hold equal appeal to sports fans and casino players, as they need no prior knowledge of the sports. There continues to be a gap in the market for VR to really push and it will be fascinating to see how things develop this year. For AR, this is particularly prevalent in the Live Casino sector. Including more AR games in that area could see that trend really rise over the next 12 months.

Mobile Gaming

The days of people gaming on their home computers are fading. Mobile technology has improved significantly, with optimised platforms and games easy to access anywhere in the world. Where once computers provided better graphics and a more immersive experience, the devices in the palm of our hand are just as sophisticated. They will bet better still as software improves.

Social Gaming

iGaming has the potential to become more community-based and interactive, and this links nicely with a cross-platform system. Many casinos run tournaments between players that allow for interaction.

As human beings, we often sit down and play board games or watch live football games together. There is definitely an opportunity to learn from those shared experiences in iGaming as 2023 progresses.

The future of iGaming as a whole is in safe hands. New and exciting tech is being created every week and the trends highlighted above will shape the industry in a very positive way over the coming years.

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ice-what-to-expect-digitain
ICE London 2023: What to expect

17 January 2023 / Blog

It is that time of year when we prepare for the most important trade show of 2023: ICE London. The expo has a glittering history as a leading gaming industry event and, once again, Digitain will be in attendance to give you an exhibition of our latest products and solutions.

The conference is scheduled to take place between 7-9 February at ExCeL London and for those who haven’t been before, it is a truly memorable occasion for the iGaming sector and those who attend.

So, what to expect from ICE? What is the main point of the event and who does it target? Read on to find out more…

Themes and Topics

Over the three days, there is plenty to keep delegates informed and entertained. There will be many opportunities to attend networking events, talks on the latest innovations and technologies within the industry, as well as the chance to meet gaming professionals.

This event services the entire industry and it is split into 11 different sectors so industry leaders can keep abreast of all the latest news and views from a specific sector.

These are:

  • Betting
  • Bingo
  • Casino
  • Lottery
  • Mobile
  • Online
  • Payments
  • Social
  • Esports
  • Sports Betting
  • Street

With over 35,000 visitors expected to attend, there is no shortage of things to do. More than 650 brands will be exhibiting from over 150 different countries, bringing a truly international flavour to proceedings.

For delegates to learn more about the industry, numerous keynote speakers will be giving talks over all three days.

ICE London caters to all levels of seniority, meaning that everyone can keep on finding out more about our amazing industry!

Networking Opportunities

The expo is back in its traditional February slot after being held in April last year. It will be busier too, so visitors can expect a much livelier and more convivial three days than in 2022.

What this means is that there is a much greater opportunity to sit down with gaming professionals from all levels and sectors. This is why ICE is so valuable – there is nothing better than a face-to-face meeting and being able to communicate what you desire.

With north of 650 brands on show, networking at ICE is the ideal scenario for delegates.

Special Events and Exhibitions

There are a host of important events and seminars taking place. Here are just two that could be of particular interest:

  • Tribal Gaming Seminar – This is held on Tuesday 7th in Capital Suite Room ExCeL and the talk is geared around the most recent successful, or attempted, rollouts of sports betting and iGaming to educate on regulatory models and evolving tribal attitudes
  • Beyond Dei – Held on Wednesday 8th, this focuses on Diversity, Equity and Inclusion within the industry and speaking about broader challenges and themes around this topic

We certainly encourage everybody to try and make the most of ICE’s networking and learning opportunities. Do not miss it!

For more information about Digitain’s participation at ICE, find our dedicated page here.

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women-in-igaming
The Female Side of iGaming

26 September 2022 / Blog

Often seen as a male-dominated sector, the iGaming industry has been accused of gender imbalance and lack of gender diversity. The iGaming space has not been very welcoming to women, indeed. But that’s changing. It looks like more and more influential women are shaking up the online gaming scene. The growing presence of women in iGaming is clearly manifest. Not only in the role of players. Today, inspirational and successful women can be found in all areas of iGaming, including product creation and development, marketing, design, legal or operational services, and customer support, to name a few. It is also thrilling to see an increasing number of prominent female figures filling managerial, directorial and CEO positions across the betting and gaming industry. Professionally, these women are breaking the mould and proving that iGaming is for everyone. 

Gender parity, though, is still a way off in the sector. Women are still under-represented in many areas of the iGaming sector, despite progress in this area over the last several years. At the entry level, iGaming is a roughly equal place for women and men. The divide, however, becomes more noticeable at supervisory and managerial levels. Overall, it’s clear that more work has to be done to eliminate gender imbalance in the iGaming sector. 

Every iGaming business can take action to improve gender equality in the industry by making their workplace more inclusive and supportive of female team members. Initiatives for creating a more welcoming work environment could include: 

  • Looking for opportunities to promote women to leadership positions, 
  • Offering pay equity, 
  • Providing career advancement opportunities on an equal basis, 
  • Highlighting successful women in the team, 
  • Encouraging women in the workplace to share their perspectives on how to improve the company’s culture.

There may be a number of additional ways in which a female working in the iGaming sector may try to help herself succeed: 

  • Be a role model and an advocate for other women by mentoring, sponsoring, or recognising them as peers. As a small step toward closing the gender gap, you may highlight the accomplishments of exceptional women in your workplace. It is possible that they may repay your kindness. 
  • Ask for a pay raise. There is still a gender pay gap, which results in many women getting paid less than men for doing the same work. Don’t be hesitant to negotiate a raise if you feel you deserve one. 
  • Take some risks. Pursue lofty goals. Try not to be too modest when chances present themselves. Recognise any self-criticism that may be there and challenge yourself. Force yourself out of your usual routine. 
  • Continue to build your network. If you’re a woman looking to further your career in an industry like iGaming where women are under-represented at the top, networking with influential people who can advocate for you is essential. You might also connect with other professional women by starting or joining an internal network. 

As a modern-day company, we, at Digitain, are always proud of our successful female employees and keen to celebrate their successful contributions and accomplishments in the iGaming industry. So, it was with genuine joy and pride that we recently welcomed the exciting news of Digitain’s Sales Manager Meri Nersisyan’s award. She was recognised as a Star of the Future, in the Suppliers category, at the prestigious Women in Gaming Diversity Awards ceremony that took place in London. 

At Digitain, we are eager to motivate all of our colleagues to be their best authentic selves, to raise their heads above the parapet, to support and advocate for others in the industry, to be brave when taking on ambitious opportunities for their career advancement.  

If you’re a woman already working in this industry, we salute you. Digitain will always continue to work towards more equality in this industry.  

Or are you a female professional looking to start or advance your career in iGaming? We at Digitain would love to hear from you. Get involved! Contact us for additional information. We’re available 24/7. 

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ASEAN-gaming-summit
ASEAN Gaming Summit: What to Expect

22 July 2022 / Blog

Spotlighting the most recent developments in the Asian sector of iGaming industry, the ASEAN Gaming Summit will return for 3 days in July. As official participants, the Digitain team are thrilled at the prospect of new opportunities to network, catch up and develop business partnerships through this event. Our delegates will include representatives from the Digitain Sales team: namely, Tigran Sharafyan, Jason Hsieh, Tina Chen, Dan Jira, June Yeh and Adrian Hsu.  

For the past five years, the ASEAN Gaming Summit has brought together Asia’s most significant gaming industry executives and thought leaders. This event is aimed at gaming operators, suppliers, regulators and advisors to Asia’s land-based or online gaming businesses.

The three-day conference facilitates reconnection with Asia’s gaming leaders, makes it possible for iGaming businesses to view all live keynotes and panels, utilize in-event networking tools, and participate in iGaming industry roundtables to offer their expertise. Basically, all that our team are set to do. 

The ASEAN Gaming Summit is known for putting the most influential people of the gaming industry from across the region together in one single context, including operators, regulators, and suppliers, with the key goal being to educate and motivate them for the future generation of gaming.

The event, organised by a major gaming event producer Asia Gaming Brief (AGB), will be hosted at the Shangri-La at the Fort in Manila, Philippines, from 25th to 27th July. 

Obviously, our team is not going empty-handed. Digitain’s products that have made the showcase list are eSports, Sportsbook API, Virtual Sports, Odds Feed, and in-house table games. 

  • Digitain’s fast, competitive and in-demand eSports solution enables you to bring in new consumers and expand your iGaming network. With a wide range of betting options and a fast results feed, this in-demand product is easy to integrate.  
  • Offered as an API solution, Digitain’s award-winning, GLI-certified, AI-powered Sportsbook is really what can drive the success of your operation as it contains all that your iGaming business needs for successful and sustainable operations.  
  • Next, Digitain is to showcase its in-house Virtual Sports games at the ASEAN Gaming Summit. Realistic 3D environments. Stunning graphics and SFX. Unique betting markets. Everything required for a breathtaking virtual experience. The package includes Virtual Football, Virtual Horse Racing, Virtual Greyhound Racing and Virtual English League.  
  • Digitain’s Odds Feed solution has the speed, stability and profitability your iGaming business needs to provide your players with secure betting experience. We offer our in-house, reliable and accurate betting data.  
  • Finally, this year’s ASEAN Gaming Summit will see Digitain demonstrate some of its in-house professional table games, which many would regard as tabletop gaming at its best. Table Football, Table Tennis, E-Football and E-Basketball Sport’s Tournaments are all part of the deal.  
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igaming-potential-of-philippines
On the iGaming Potential of the Philippines in Brief

26 July 2022 / Blog

Gambling has been prevalent in the Philippines for many years. Today, the country’s populace is increasingly turning to online gaming, while iGaming businesses explore new ways to grow and develop. iGaming is a thriving sector in the Philippines, with revenues expected to grow at a much faster rate in 2023, compared to prior years. Local people, particularly the younger generation, are becoming more interested in gaming, whether on mobile devices or personal computers. 

Known as Asia’s iGaming capital, the Philippines is also home to the world’s largest iGaming industry. Because of its proximity to the rich Asian market and its distinct regulatory environment, the Philippines has emerged as the world’s most significant iGaming jurisdiction. Operators with extensive knowledge of the Asian industry are aware that Manila and the Philippines as a whole are ideal locations for iGaming operations. Aside from that, Manila is the only jurisdiction in Asia to offer iGaming operators the PAGCOR licence, which allows them to run their businesses in the Philippines and the rest of Asia. 

The Philippine Amusement and Gaming Corporation (PAGCOR) is the Philippine government agency in charge of overseeing the casino and gaming sector. It is regulated by the Office of the President of the Philippines and is 100% owned by the Philippine government. The money that PAGCOR generates helps the government pay for infrastructure and socio-civic initiatives. There are 13 casinos operated by PAGCOR in famous tourist destinations around the country. 

If you are based in the Philippines and aim to get involved in the iGaming business or you just wish to target the Philippines and enhance your existing operation with some of the finest iGaming products available, you might want to consider Digitain, a reputable iGaming software and platform provider that has been many international businesses’ top-choice and go-to supplier for years, offering both Turnkey and API solutions. 

Initially aimed at the regulated European market, our company is currently moving into Asia with the goal of providing customers with a one-stop shop. The multi-channel Digitain Gaming Platform allows operators to plug in Sportsbook, Casino, Live Dealer and Virtual Sports modules, as well as featuring an integrated Payment Gateway, Bonus Engine, CRM system and dedicated customer support. 

Digitain is well known for developing and providing competitive iGaming products, tools and services. Having been in the business since 1999, we know all the ins and outs and have a good handle on everything industry-related. To learn more about us and our products, have a look at digitain.com or contact us directly through the website. 

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Importance of multiple payment methods in iGaming
IMPORTANCE OF MULTIPLE PAYMENT METHODS IN IGAMING

03 June 2021 / Blog

For iGaming operator, online sportsbook or online casino, it is very important to be able to provide a wide variety of traditional and alternative payment methods for their players in order to give them the best, seamless customer experience possible – as well as for very good business reasons.

Introduction

Recent research by WorldPay revealed that, globally, ecommerce is expected to be over US$4.6 trillion globally by 2022, with 140 different online payment methods already in use today.

Also Juniper Research has found that global international digital money transfer transaction volumes will reach 2 billion by 2024, up from 1.1 billion in 2019. Both, online and mobile channels are achieving strong growth. Mobile channel will account for 68 percent of transaction volume in 2024; up from 63 percent in 2019.

iGaming operators need to be able to recognise this growth, especially for the mobile type of payments and make sure they support both the traditional and alternative, new methods that are becoming more popular in this digital age

What is meant by Traditional versus Alternative payment methods?

Traditional payment methods (for deposit and withdrawals) in online casinos and sportsbook include;

  • Bank Transfers (via bank account)
  • Debit Card and Credit card payments – for example
  • Visa and Mastercard (and other credit card options)
  • e Wallet – for example
  • Skrill
  • Neteller
  • Ecopayz
  • Qiwi
  • Yandex money

The e wallet option, has been around for a while, and though not strictly traditional, can be counted as such given the new range of alternative payment systems now available, via mobile and other means

Alternative payment methods

Alternative payment methods have increased in popularity as financial technology companies and tech giants have entered the payments industry providing consumers with faster and more convenient ways to make purchases In 2021 alternative payment methods are expected to account for nearly 55% of global e-commerce transactions.

Alternative online payments that will be familiar to online gaming bettors include these examples, not all of which are “gambling friendly” for online casinos or sports betting providers;

  • PayPal
  • Stripe
  • Apple Pay
  • Alipay
  • Klarna
  • PaySafeCard

Cryptocurrencies

Another alternative payment method is via Cryptocurrencies, such as BitCoin.

Cryptocurrencies are gaining popularity day by day as a payment method with more and more online casinos and sportsbooks adding them to their list of options. This kind of currency has great potential advantages for both the operator and players.

The good news is that more and more gambling markets globally, for example the United Kingdom Gambling Commission and Malta Gaming Authority, have already recognised BTC as a legitimate payment method, allowing its online casinos and sportsbooks to offer this means of payment method to their players.

 

Advice to new iGaming operators

Knowing the mix of your customers’ ways of accessing your online gambling site (mobile, desktop or tablet), as well as local payment preferences, is vital if you want to provide the most appropriate payment methods . Customer awareness of your payment methods is also important – players will prefer to use payment methods they recognise, already use and have confidence in.

Localising payments

An online gambling business, when looking at new geographical markets, needs to look closely at the country and the habits of the betting population For example if you want to offer your service in Brazil you need to include a particular, very traditional method called Boleto.

Help with localisation of your payment offering should be at hand though. A iGaming operator’s payment provider should be able to give advice for what is popular with their existing clients in a specific country or region. In many markets, offering the right APMs (Alternative payment Methods) will also provide a sense of legitimacy, important when building trust with bettors.

Customer trust and conversion

It is advisable for iGaming companies to provide, as a minimum of the top three payment methods in a given market or country in order to meet customer needs. Most bettors will know and use use at least one of them, and it has been shown that providing the top three methods can increase customer recruitment or conversion by up to 30%.

Advantages of new alternative payment methods

Recruitment

A player’s first experience an online casino or sportsbook is often when they try and open an account and deposit into it, using their traditional credit or debit card details.

Research has shown 25 per cent of players abandoning the account opening process because it was too long or complicated.

With some methods of alternative payments, especially via mobile banking apps, use of biometric information, to authenticate their details, such as fingerprints, can help quickly link the customer’s account to their bank. This can get the customer ready to deposit and bet in a short time

Increased Conversion

Once players have successfully executed a deposit, payment failures are up to four times lower with some alternative payment methods than with debit or credit cards – on average cards fail up to 15 per cent compared to 3.5 per cent for instant bank payments. This can mean better customer experience and less customer churn

Potential reduced fraud

Alternative payment methods can be safer than traditional methods, especially with built in authentication, using biometric data, such as fingerprint or face ID to identify themselves in their banking platform.

Casino or sportsbook operators can be more positive that the person opening a gambling account is who they say they are. This can lead to less chargeback worries for the operator and a better customer experience.

Choosing an iGaming Platform provider

So, if you are considering entering the world of online betting and gaming, choosing a software provider, or igaming platform company, is a key decision to make.

As well as the general questions regarding the platform and the betting and casino services on offer, the range of both traditional and new and alternative payment providers they have on their platform is of vital importance.

Localisation, as already mentioned, is important for content and also for payments and choosing an igaming platform provider that can support your market entry, wherever in the world will be one of the most important decisions for you.

Summary

Digitain is an excellent option. They already work with the leading payment solution providers and continually look to expand their global reach, offering more than 130 payment methods and empowering their iGaming partners to accept deposits, transfers and withdrawals for digital betting and gaming via a single wallet solution. 

Digitain’s partners are equipped with the latest easy-to-use technologies designed to implement secure online transactions.

Offering a wide variety of solutions, Digitain cover Card Paymentse-walletsbank transfers and Crypto payments, giving their partners’ players freedom of choice to perform online transactions, to deposit and to withdraw, safely worldwide, wherever they may be.

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BETTING PRODUCTS AND SOLUTIONS
DIGITAIN BETTING PRODUCTS AND SOLUTIONS

18 March 2021 / Blog

iGaming Platform

A fully flexible, scalable and secure platform, providing operators everything they need to launch a successful iGaming business.

 

Sportsbook Software

Award winning sportsbook solution for online, mobile and retail operators. Flexible and speedy integration via turnkey, API or bespoke solutions. Fully localisable to differentiate your brand.

 

Sports Data and Stats

Comprehensive multi-lingual sports data content to give your customers a competitive edge. Leading edge Live Match Tracker tool, customizable for your brand, with live visualisations and up-to-the-second data.

iGaming Products

Casino Games Aggregator

Over 7000 games from over 100 of the gaming industry’s premier providers, our casino product will satisfy the needs of customers and operators across the globe.

 

DGBuilder

Take control of your betting and gaming brand with our fantastic website builder tool. Differentiate your customer journey to suit your needs, from navigation, to colours, logos, payments and beyond. Manage your digital marketing requirements with our in-built tools.

 

Live Casino

Energise your revenues with our superb live casino offering from 11 of the best providers in the industry. Grow your customer lifetime value through the range and quality of Digitain’s own premium Live Casino, coming soon.

 

Sportsbook Mobile App

Mobile First solution, available as a native app on iOS and Android as well as via responsive browser. Fully functional, optimised customer experience and amazing range of content. Face / Touch ID log in and quick bet functionality make our mobile sportsbook a dream to use.

 

Payment Gateway

Over 130 leading payment providers integrated into a single wallet solution allowing operators and their customers the confidence and freedom to choose the best, safest methods to securely transact online.

 

eSports Platform

A fantastic selection of eSports, available as a stand-alone plug-in or as part of an integrated sportsbook. Attract a new profitable demographic with eSports from a great range of industry-leading suppliers, including Digitain’s own CyberMasters portfolio.

 

Virtual Sports

Realistic graphics, high game frequency and a leading range of suppliers make our Virtual Games offering a clear winner with our customers. Engage and retain more players with this high growth product, no matter where you are.

 

betting solutions

Turnkey

An easily integrated, fully functioned platform, customizable and including an award-winning, high performing sportsbook, supported by an extensive team of traders and risk managers. Full menu of additional features including an extensive payment gateway, a leading sports data and stats package and a range of enterprise tools. Everything needed to operate a successful sportsbook operation.

 

Modular API

A highly flexible and seamless way to integrate our platform and products into existing systems whatever the business needs. A quick way to take our award-winning Sportsbook, casino or even our leading Sports data and stats package.

 

Mobile

Full featured mobile first version of our main site, with dedicated registration, login and payments. A full range of betting opportunities, including in-play supported by bespoke marketing and communication tools for enhanced customer engagement.

 

Retail

Multi-channel, multi-language integrated solution allowing operators to process bets and payouts in retail locations as well as online. Fully supported by comprehensive menu of screen and EPOS technologies. Rapid transactions, customisable interfaces, easy integration into partner systems and platforms. 

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Top 5 factors to choose the best iGaming software providers
Top 5 factors to think about when choosing the best iGaming platform provider

26 February 2021 / Blog

The iGaming industry has delivered significant growth over the last few years and there’s still plenty of opportunities to enter the market and be successful. The global online gambling market size was valued at USD 53.7 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 11.5% from 2020 to 2027. 

You’re thinking of launching an iGaming business? Sports betting and online casinos can be highly profitable and, as a result, it the iGaming industry is highly competitive. To survive and flourish a number of things have to be present including the right operational, marketing and product development capabilities. However, the main requirement is a robust, scalable and stable iGaming platform – with a great online casino and sports betting product as a minimum.

Here are five factors you need to think about when choosing your iGaming platform provider (also known as an iGaming software provider).

 

1.Your business strategy and requirements

2.Choosing the right software provider

3.Your content is king

4.Need for speed – and flexibility, and competitiveness

5.Support services

 

Your business strategy and requirements

Firstly, from as strategic perspective you need to have a clear view where and how you’re going to compete, what your market positioning will be and what are your competitive advantages. Your business requirements will include questions such as what sort of iGaming software you will need , how quickly you want to get to market, how much of your operations do you want to outsource and do you want your own licence?

Get Started

 

Choosing the right software provider

You should seek out a trusted and reliable iGaming solutions provider – find out how established they are, look at the quality and experience of the management team and make sure they have the industry knowledge to help you build your business. You want to know how they’ve been in business. A good reputation and a stable of existing clients are also useful guides when choosing an iGaming platform provider. Working with leading partners and suppliers, including leading payment providers key for your target market, are important factors.

How customizable is the iGaming platform? You will need to differentiate your brand and customer journey in order to compete so the level to which you can do this needs to be checked out.

Look also for as many unique features that the iGaming software supplier offers -these will be another way of differentiating your new business.

 

Your Content is King

‘Content is king’ according to the saying. This is very true of online gaming and sports betting operators and the range and quality of your online casino and sport betting products can be key to your success. Look for highly flexible betting solutions that enable you to choose from a wide selection of options, sports betting , casino games, and features and let you customise the way you present your product to players.What other iGaming and casino products are included? What is the minimum you need to be competitive? How many casino suppliers of note are included on the platform and how many slots games are available?

 

Need for speed, flexibility and competitiveness

You need to ensure you choose a iGaming software provider that will be future-proof as you business will grow and your sports betting and iGaming requirements will change as you learn about your market. The overall expertise of the chosen iGaming partner going forward needs to be added to your checklist. The ability to integrate speedily needs to be considered – time is money after all. Flexibility, stability and scalability are other important considerations – you’ll want the iGaming partnership to last a long time and having to switch platforms because they cannot adequately support your organisations growth is costly and disruptive. A platform that becomes uncompetitive will mean a loss of profitability for you – so think long term. Do you need a modular solution? API-based platforms can deliver more flexibility going forward.

 

Contact Us

 

Support Services

Other important considerations when choosing an iGaming software provider are the supporting tools and services that they also offer. Do they have an integrated CRM system and will they provide training? Is there marketing support? This can be a great benefit when starting up in terms of a bonus engine and promotional materials. Licensing and legal support is another important consideration. Will your software provider help with licensing or, in fact, do you wish to leverage their license? Risk management tools are important? How effective are the software platform tools? Do you want the iGaming business to do this task for you. Responsible betting solutions are a vital compliance requirement and so check on how effective these are and what other information, insights and reports are provided by your prospective iGaming partner. The subject of responsible gambling is growing more and more important across many markets – and you need to ensure you have the very best solution to ensure player protection. Other services you should look at include data management and reporting products. Insight as to how a player is using your website, what gambling content they are viewing, which is the preferred payment method, what is their preferred game, or their favourites sports can be very useful when considering the future development of your website or mobile offering. So ensure that your iGaming software provider can deliver this level of data.

Summary

So, choose a good iGaming software provider to partner up with, with an excellent reputation, a management team with significant experience and industry know-how. Make sure their iGaming software is fast, stable and future proof – and gives you all the best content you need to be competitive. Ensure that they can support your growth – in terms of development, scalability and flexibility. Ensure their product development abilities are first class and they have a vision of where their sports betting and gaming product portfolio is going.

As an operator, choosing your iGaming software platform will be the most important element of your sports and gaming business preparation so take your time and get the best sports and gaming software solution available for your business requirements.

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How to Start an Online Sports Betting Business
TOP 7 FACTORS TO CONSIDER WHEN STARTING AN ONLINE SPORTS BETTING BUSINESS

01 December 2020 / Blog

Thinking of starting an online sport betting business?

Here are the Top 7 factors you need to get right.

  1. Generate an overall Business Strategy
  2. Research and choose the Sportsbook Software platform you actually need
  3. Agree your Product Portfolio
  4. Assess your Marketing capabilities
  5. Optimising your data – make business led decisions
  6. The customer experience you deliver
  7. Your people, your most important asset

1. Generate an overall Business Strategy

  • The importance of a realistic strategy cannot be underestimated?
  • How are you going to compete?
  • How are you going to leverage your existing capabilities?
  • Is speed to market important to you
  • What will be your positioning?
  • What is your total budget?
  • What margin do you expect to deliver?

The answers to the questions above (and more) should then inform your marketing, product, technology, supplier, financial and trading strategy and more.

A realistic business plan is also a must-have requirement – with budgets, costs, customer acquisition targets, margins and unit economics all essential.

2. Research and choose the Sportsbook Software platform you actually need

Sports betting platforms can be about more than the sportsbook. You will need to consider such requirements as regulations, customer registration, payments, KYC, responsible gaming, bonus and trading tools.

Maybe you have a platform already and you want to swap out the sportsbook. At Digitain we offer a number of options, including a sportsbook API – a data feed that can be quickly integrated into an existing platform.

Also consider the type of platform supplier you want to partner with. Do you want to be a small fish in a big pond or would you prefer to work with a supplier where you can influence development priorities.

Cost of future development is something to consider – you will want or need to add further developments to your sportsbook platform, as you compete in new markets or new opportunities arise – how much do you need to budget for this?

Build your own iGaming platform and sportsbook?

Pros: Owning your own technology can be a competitive advantage in terms of ability to innovate, differentiate, flexibility of product development.

Against: Time consuming, expensive and carries a great deal of risk.

Getting to market quickly may be your priority and marketing your business may be your strength – so a build strategy may not suit your priorities.

Buy / License a sports betting platform or sportsbook from a trusted sportsbook software supplier?

Pros: Speed to market, proven technology and less risk. Flexibility, scalability and cost are benefits. Experience and technical capability underwritten

Against: Not all platform suppliers are equal. Costs of platform, minimum monthly guarantees and localisation potential, are just some of issues to be considered.

Choose a sportsbook software provider that is flexible, fast and economic in terms of delivering your future product development roadmap. Look at range of products and associated content and customer tools available. Is the combination fit for purpose for the markets you are targeting? Are all the sports and markets covered off? Is the live betting coverage comprehensive?

 

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3. Agree your Product Portfolio

When European company Ikea expanded into the US in 1985 they were very keen not to adapt their product / service mix. Why change a winning combination developed over many years, right?

However their strict strategy of not localising any of their products wasn’t universally successful. A significant issue for the Philly customers (used to a big gulp) was the relative “tiny” sizes of the drinking glasses available in the shop – so they started buying the Ikea glass vases as drinking vessels…

Inevitably Ikea had to adapt to the market – change their “standardised” approach and localise.

You will need to have a sportsbook product that can be localised and is responsive across all channels.

Be “Mobile First” – consider native app development  if not for launch, then later. This approach will give you opportunities to engage directly with your customers. At a minimum ensure that the mobile web version contains all the main functionality available to players on the web version.

Consider the other key products you want to add to your platform – online casino including specific slots, live dealer / live casino, virtual sports and eSports have all become staples of an online betting and gaming business, so make sure your platform supplier can meet your requirements.

4.Assess your Marketing capabilities

The most successful online betting and gaming businesses are masters of digital marketing.

Unfamiliar with digital marketing?  Then you’ll need to build this capability – perhaps supplementing them with experienced digital agency.

Depending on your location, will you develop an affiliate network? Consider building your own network, or out-source to an existing experienced provider.

SEO, PPC, programmatic advertising, Google regulations, Facebook advertising – knowing how these work and how the regulations apply or don’t apply to your operation – is key. Work with your platform supplier – at Digitain we are experienced in giving new operators a helping hand, guiding them from initial concept to market entry.

 

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5. Optimising your data – make business-led decisions

A benefit of an online sports betting platform is the amount of business data available.

Invest in a Business Intelligence capability in order to optimise this opportunity –  and make data-influenced decisions. 

Your product development roadmap should be informed by the data you have gathered. You may be tempted to just copy what your customers do – but be careful of a “me too” strategy, copying from your competitors without knowing their “secret sauce”.

6. The customer experience you deliver

Your customers have a choice – your competitors are one click away.

So, build a long term relationship with your customers.

Develop a customer experience strategy to drive continual improvements. Surveys, focus groups or customer feedback – listen and act on the information.. Customer Services are your ears – every member of the overall team need to spend time each quarter in Customer Services, listening to the feedback about your products and services.

7. Your people, your most important asset

The most important element – take time and recruit the best people and build a team.

Train and develop.

Share data on performance, on customer views, new product priorities with them – and be prepared to act on their feedback.

If you’re not talking regularly to customers – you should listen to those in your team who are.

By the way – talk to customers!  Regularly talk to a few customers about their views to sense check what people around you are telling you!

Conclusion

I hope you find the above advice helpful, it’s based on over twenty years of online sportsbook experience but also with plenty of trials and errors along the way

At Digitain we have the technology, the people and the experience to help potential new operators make the leap to online sports betting, with our flexible, scalable and affordable sportsbook solutions.  Please email me at [email protected] for more information, or simply to chat sportsbook.

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