News

• Global Gaming Company of the Year
• Great Place to Work Award (Supplier)
• iGaming Software Supplier
• Multi-Channel Provider/Supplier of the Year
• Sports Betting Platform of the Year
• Technology Provider/Supplier

What makes the Eastern European gaming market different to others?

Eastern Europe is unique because it’s a mosaic of markets that share borders but not necessarily the same logic in how they operate. Each country is very localized, with its own standards, regulations, and player preferences. Unlike some other regions where one approach can fit several countries, here you really need to adapt to every single market individually.

Another key point is that retail betting still plays a very big role in this part of the world. Self-service betting terminals and physical shops are still part of people’s daily lives. Players don’t just bet online — they like to visit betting shops, meet friends, and enjoy the social experience. Understanding this culture is essential if you want to create the right solutions and build long-term trust.

And of course, the business culture is also quite unique. In many cases, deals start with mutual trust and a handshake, long before anything is written in a contract. People are very direct — if they like something, they’ll tell you; if they don’t, they’ll tell you that too. This honesty and transparency are what make business in Eastern Europe so interesting and rewarding.

Which markets in Eastern Europe is Digitain in, and how do you adapt to each market?

We’re currently active across several Eastern European markets, including Poland, Greece, Cyprus, Romania, and Serbia. We also plan to expand into a few more territories by the end of this year or in the first quarter of next year.

Our approach is fully based on localization. Every market has its own regulations, cultural specifics, and player behavior. We adjust our sportsbook and iGaming platform for each market — integrating local payment methods, ensuring full compliance, and tailoring the user experience to local habits and expectations.

Localization is especially important here because retail betting still has a strong presence. People like to visit betting shops not only to place bets but also to socialize and spend time together. Without understanding this side of the culture, it’s impossible to offer the right solutions.

That’s why at Digitain we follow what we call a “glocal” approach — combining global experience with local adaptation. Each partnership is adjusted to reflect local culture, regulations, and player behavior. The goal is for every client to feel understood, supported, and confident in growing with us in their market.

Romania has been rapidly developing as of late. How has Digitain kept up with this?

Romania is one of the most dynamic and strategic markets for us in the region. We have built a strong local presence, including an office with more than 300 employees who are fully dedicated to supporting our partners and maintaining high operational standards.

As the market continues to grow, we have partnered with leading operators such as Winmasters and 888. Through these partnerships, we’ve integrated Digitain’s multi-award-winning Sportsbook and our next-generation Centrivo platform — both developed to meet the fast-changing needs of today’s operators.

We are very committed to Romania. Our plan is to keep investing, expanding our local team, and introducing new technologies and products to help our partners stay competitive in this highly active market.

The Romanian gaming regulator has been facing challenges recently. How does Digitain keep up with this changing regulatory backdrop to stay compliant?

Compliance is one of our top priorities. We have a compliance monitoring team that carefully follows all updates and changes from the local authorities for every regulated market where we operate.

We react quickly whenever something changes — updating our systems or platform if needed — so that our partners stay fully compliant and can operate without interruption. Whether the changes are technical, commercial, or product-related, Digitain stands behind its partners every step of the way.

Also, our Responsible Gaming tools are built to be highly flexible. They can be easily adjusted to fit any local requirement, and in most cases, we don’t even need new development. This makes compliance smoother and faster, while also keeping the highest standards of player protection and transparency.

Which Eastern European markets are you watching ahead of 2026?

First of all, our focus remains on strengthening our presence in the markets where we already operate — especially Serbia, Romania, Poland, and Greece. All of them continue to show great potential, and we plan to welcome several new partners in the near future.

At the same time, we are keeping an eye on new opportunities in markets like the Czech Republic, Croatia. Each of these has its own specific regulatory and commercial landscape, and we see strong opportunities for growth there.

Overall, our strategy is simple — build on our existing strengths and enter new, promising markets with the same localized approach and strong partnerships that define how we work today.

Digitain, a leading provider of sports betting and casino platform technology, is proud to announce that it has been granted Associate Membership by The European Lotteries (EL), marking a significant milestone in the company’s expansion strategy.

The European Lotteries is the European umbrella organization of national lotteries operating games of chance, including sports betting. EL promotes best practices, responsible gaming, and innovation in the lottery sector, providing a platform for collaboration, knowledge sharing, and advocacy among its members. The membership was initially achieved on a provisional basis in February 2025 and has now been officially confirmed by the EL General Assembly on September 17, 2025. Ani Mkrtchyan, Chief Sales Officer at Digitain, commented: “Being welcomed into The European Lotteries as an Associate Member is a significant recognition of our commitment to delivering reliable, innovative, and fully compliant gaming solutions. This membership opens new opportunities for collaboration with Europe’s leading lottery operators, allowing us to further contribute to the growth and modernization of the sector.

Beyond the technical aspects, this membership offers us a unique opportunity to collaborate closely with EL members, exchange insights, and contribute to industry-wide initiatives promoting responsible gaming and innovation. We are proud to be part of a network that shares our values and commitment to excellence.” The European Lotteries representatives commented: “The European Lotteries is pleased to welcome Digitain as an Associate Member. Their proven expertise in gaming technology and strong commitment to responsible practices make them an invaluable partner for our members. We look forward to collaborating closely to drive innovation, share best practices, and support sustainable growth across the European lottery sector.”

The approval underscores Digitain’s commitment to upholding the highest standards of integrity and responsible gaming while strengthening its presence within the European lottery and gaming sector. Additionally, it reflects the company’s ongoing dedication to providing advanced, compliant, and adaptable gaming solutions for regulated markets worldwide.

Digitain, a leading sportsbook and iGaming solutions provider, is proud to announce a new partnership with 888 Romania, a key brand within the globally recognized Evoke PLC.

This partnership will see Digitain power 888 Romania with its award-winning Sportsbook, further elevating the betting experience for its players. The flexible, customizable platform allows for a tailored experience across channels and languages, underscoring Digitain’s commitment to delivering innovative and engaging sportsbook solutions to the Romanian market.

Vardges Vardanyan, Founder of Digitain, commented: “We are proud to partner with 888 Romania and provide them with our industry-leading Sportsbook. This collaboration reflects Digitain’s ongoing commitment to delivering innovative, flexible, and fully customizable sportsbook technology for leading operators across regulated markets.
By combining our expertise with 888 Romania’s strong market presence, we are confident this partnership will elevate the betting experience, offer unparalleled value to players, and set a new standard for sportsbook solutions in the region.”

Dragos Buriu, Founder and Director of NGS, commented: “Partnering with Digitain is a strategic step in enhancing our sports offering for Romanian players on 888.ro. Digitain’s bespoke technology, flexibility, and deep market expertise will allow us to deliver an even stronger and more localized sports betting experience. This partnership ensures that our platform remains competitive, innovative, and aligned with player expectations. We look forward to a successful collaboration that benefits both our companies.”

This agreement marks another milestone in Digitain’s growth strategy, strengthening its footprint in regulated European markets and advancing its reputation as a trusted technology partner for leading global operators. By delivering scalable and adaptable sportsbook solutions, Digitain continues to empower operators like 888 Romania to offer enhanced betting experiences, respond quickly to market trends, and remain at the forefront of innovation in the iGaming industry.

Digitain Malta’s Gil Soffer discusses his first year as chief commercial officer and lays out the company’s plans for next week’s SBC Summit 2025.

In May, Digitain opened a new office in Malta as it sought to expand its European presence. In the months since, how has this hub helped Digitain better serve its partners?

Opening our office in Malta has been a strategic move for us. It has not only strengthened our European presence but also brought us closer to both existing and potential partners globally. In creating our base in Malta, we wanted to show our commitment not only to Europe, but regulated markets globally. Malta, as the first regulated online gaming jurisdiction sets high standards in terms of regulations, player protection and puts us in centre stage to expand our business, not only in Europe, but also in the growing markets of the EMEA, LatAm and Asia. This hub has already proven valuable in facilitating smoother collaboration, providing quicker support, and enabling us to better understand the evolving needs of different markets, specifically the European market.  

In addition to Malta, we have also expanded in Romania with the opening of a new office there. Romania is a dynamic and fast-growing market with a strong appetite for innovation, and having a local presence allows us to serve both regional and international partners more effectively. Together, our offices in Malta and Romania form a strong foundation for our growth strategy, ensuring we remain close to our partners and well-positioned to respond to opportunities not only in Europe but on a global scale.

Alongside Digitain’s wider focus on Europe, are there other markets which are key focuses at the moment?

Europe remains a priority, but we are also paying very close attention to Latin America, Asia, and Africa. The regions are showing strong growth potential, with increasing regulatory clarity and an expanding player base.

It’s important to highlight that each of the Digitain Group companies – Digitain, Galaxsys, Imagine Live, Relum, and SportGenerate – has its own market focus and expansion directions, covering different parts of the world. This diversified strategy ensures that, as a group, we are able to adapt to regional requirements, capture new opportunities, and provide our partners with the right solutions wherever they operate.

You have now been with the Digitain group of companies for three years. How have you seen the company evolve in this time?

Over the past three years years, I’ve been working closely with exceptional teams within Digitain Group. This experience has given me a comprehensive understanding of our products, our partners’ evolving needs, and the dynamics of diverse markets. I started working as senior vice president of sales and business development at Galaxsys, a game provider of unique fast, crash, slot, and plinko games. As chief commercial officer of Digitain Malta, I bring this experience forward with a clear focus: driving strategic growth, fostering strong partnerships, and ensuring our products and solutions continue to deliver real value to our partners.

The growth has been remarkable. Over the past years, we’ve scaled our product portfolio, enhanced our technology, and most importantly, expanded our reach. The company has also become much more outward facing, with stronger participation in international events and more strategic partnerships. I am confident that we will continue moving in the same direction and reach even greater milestones. 

What has been Digitain’s most significant achievement this year?

Digitain has achieved several important milestones this year. We’ve secured strategic partnerships with leading names such as Winmasters, Gamingtec, and Betters, actively participated in key industry events, and received recognition from prestigious awards.

On the product side, we’ve enhanced our flagship sportsbook with new features, expanded our Instant Play and Virtual Sports offerings with highlights like Instant Greyhound Racing and a localized Virtual Sports portfolio for Brazil, and continued to refine our Bet Builder, Centrivo CRM, and affiliate platform. At the same time, our group companies – Imagine Live, Relum, and Galaxsys – are delivering exciting new developments, keeping innovation as a driving force across the entire Digitain Group.

You have been in your current role for nine months now. How have you adapted to your new role?

It has been a remarkable journey. Stepping into this role, I immediately focused on expanding our footprint in regulated markets, enhancing our commercial strategy, and strengthening relationships with our operators. We are also working to refine our go-to-market approach, ensuring it aligns closely with local regulatory requirements.

Additionally, I’m committed to further empowering our Malta office to serve as a key commercial hub, bringing us closer to both current and potential partners and enabling us to respond more quickly and effectively to market opportunities. Looking ahead, we have many plans for the future, and I am confident that we will continue to grow, innovate, and deliver value to our partners around the world.

How is Digitain preparing for SBC Lisbon? Are there any new product launches to be unveiled by Digitain and its subsidiaries?

At the SBC Lisbon, Digitain will be demonstrating our flagship Sportsbook, the Centrivo iGaming platform, Virtual Sports, and our Paydrom system. Galaxsys will present its recently launched slot games, which have already gained significant popularity. Relum will present its strengthened portfolio, featuring an API-based platform that combines a customizable front-end with a robust back office, consolidating game aggregation, operational functions, and a variety of gamification and promotional features.

Imagine Live will showcase its newly launched game shows, along with high-end dedicated studios, branded tables, and AI-driven dealer behavior analysis and quality control. Each company will present its innovations, and we look forward to creating long-lasting partnerships.

You have had an extensive career in the industry. What would you say has been the biggest evolution the industry has gone through in that time?

The biggest evolution, in my view, has been the professionalization and regulation of the industry. When I started, many markets operated in a less structured way. Over the years, the industry has matured significantly, with technology, compliance, and responsible gaming becoming central pillars. This shift has elevated the reputation of the sector and attracted a broader range of partners and investors.

At the same time, the rise of mobile technology completely transformed the way people engage with betting and gaming – making accessibility and user experience more important than ever.

What do you think the biggest industry trend is at the moment, and what do you think the next big trend will be?

Right now, personalization is the dominant trend. Operators are increasingly seeking ways to tailor experiences, from content and promotions to user interfaces, in order to keep players engaged and loyal. Data-driven decision-making and AI-powered tools are playing a huge role in this. I believe the next big trend will be the blending of entertainment and betting.

We’re already seeing the lines blur between traditional gaming, streaming, esports, and betting. The operators who can create a seamless, entertaining, and responsible ecosystem will be the ones leading the industry forward.

Announcing a new partnership with KingCasino, Digitain is strengthening its footprint in Romania and across Eastern Europe. The agreement reflects Digitain’s commitment to supporting operators in regulated markets with advanced sportsbook and iGaming solutions.

Through this partnership, KingCasino will integrate Digitain’s award-winning sportsbook and the Centrivo platform, gaining access to thousands of monthly sports events, advanced gamification, a built-in bonus engine, multi-layer progressive jackpots, and seamless access to leading casino providers available in Romania.

Ani Mkrtchyan, Chief Sales Officer at Digitain commented on the partnership:

“Partnering with KingCasino is not only about expanding our footprint in Romania; it’s about building long-term, value-driven relationships. With a shared ambition for growth and innovation, we are confident this collaboration will deliver outstanding results while contributing to the development of not only local but also global iGaming ecosystem.”

Thanos Karakostas, Head of Product at KingCasino, added: “

As a company dedicated to delivering top-tier gaming experiences, we are always looking for ways to innovate and expand across the market. With Digitain’s expertise and advanced solutions, we will further enhance our offerings for players. Their reliable technology and committed team make them a trusted partner, and together we share a vision for excellence and continuous improvement.“

Hamest Safaryan, Digitain: “We see strong potential across Central and Eastern Europe”

Hamest Safaryan, head of sales, Central Europe, at Digitain shares insights about the company’s upcoming presentation at SBC Summit Lisbon.

Exclusive interview.- Ahead of SBC Summit Lisbon, Focus Gaming News spoke with Hamest Safaryan, head of sales, Central Europe, at Digitain, to discuss how the company is preparing for the event that will take place on September 16-18.

In an exclusive interview, she also shared details about the company’s expansion, responsible gaming and the goals for the last quarter of the year.

How are you preparing for SBC Summit 2025? What are your main goals at the event: networking, showcasing new tech, or forming strategic alliances?

We are preparing for SBC Summit 2025 with a clear focus on strengthening existing relationships and building new ones. For us, the event isn’t just about being present—it’s about being proactive and making the most of every face-to-face meeting.

Our goals include meeting with existing partners to discuss the growth strategies, demonstrating the latest updates across our sportsbook and igaming platform solutions, and forming new strategic alliances that will help us expand further across Europe.

What can attendees expect to discover at your stand in Lisbon this year?

SBC Summit Lisbon is not just an exhibition for us, it is one of the biggest shows in igaming. This year we’ll be exhibiting with a brand-new stand design, which was created to provide comfort and deliver the best possible experience for every visitor. At the stand, attendees will be able to explore the full scope of Digitain’s portfolio — from our award-winning sportsbook to our Virtual Sports offering, the recently launched SSBT and our flexible platform solutions that can be tailored to different operators’ needs. Our team will also be available for live demonstrations and one-to-one discussions, ensuring each conversation is insightful and relevant to our partners and visitors.

Digitain has had a strong year of expansion. You have recently opened new offices in Malta and Romania, what markets have shown the most potential for your business in Europe?

The opening of our new offices in Malta and Romania has undoubtedly strengthened our ability to work closely with European partners and respond more quickly to their needs. We see strong potential across Central and Eastern Europe, where operators are increasingly looking for flexible, scalable, and compliant solutions to support their growth. By establishing a stronger presence in these locations, we can provide faster support, tailor our approach to regional requirements, and build deeper, long-term partnerships in some of Europe’s most dynamic markets.

Digitain is fully licensed in several key European markets, including Greece, Malta, and Romania. We are currently undergoing licensing processes for many other European markets as we are preparing to enter a number of new markets, further expanding our reach and bringing our solutions to even more operators across the continent.

“We see strong potential across Central and Eastern Europe, where operators are increasingly looking for flexible, scalable, and compliant solutions to support their growth.”

Hamest Safaryan, head of sales, Central Europe, at Digitain.

How does your company approach responsible gaming and compliance across the jurisdictions you operate in?

Responsible gaming and compliance are at the core of how Digitain operates. We follow a clear framework that aligns with the highest regulatory standards across multiple jurisdictions. Our technology includes advanced tools for player protection, risk management, and responsible gaming features, giving operators everything they need to provide a safe and transparent environment for their users. This commitment has recently been recognized, as Digitain became a finalist in three categories at the Global Regulatory Awards 2025. We have a clear vision for the future, with compliance remaining a key part of how we grow and operate responsibly.

What are the company’s goals for the last quarter of the year?

As we move into the final quarter of 2025, our focus is on building on the successes of this year while laying the foundation for an even stronger 2026. Our priorities include strengthening relationships with existing partners, expanding our network across Europe, and enhancing our sportsbook and platform solutions with new features and innovations. A continued emphasis on localized offerings is also key, ensuring our operators can deliver market-specific, player-focused experiences.

“Responsible gaming and compliance are at the core of how Digitain operates.”

Hamest Safaryan, head of sales, Central Europe, at Digitain.

In Central Europe, my team is in the process of expansion and we are especially focused on deepening partnerships and identifying new opportunities in this dynamic region. We work closely with operators to understand their needs and provide the flexibility and support required for sustainable growth. SBC Summit Lisbon will give us the chance to reconnect with current and potential partners to discuss their plans and how Digitain can help achieve them.

Arin Andriazian, Digitain: “Achieving PCI DSS certification is a major milestone for Paydrom”

Digitain’s Chief of Paydrom Product spoke to Focus Gaming News about how the payment platform has successfully achieved PCI DSS (Payment Card Industry Data Security Standard) certification.

Exclusive interview.- Last month, Digitain announced that its payment platform, Paydrom, had successfully achieved PCI DSS (Payment Card Industry Data Security Standard) certification. This certification marks a key step in Paydrom’s mission to provide a trusted and secure payment environment for its partners.

To know more about the importance of the certification and the next challenges, Focus Gaming News caught up with Arin Andriazian, chief of Paydrom Product.

Can you tell us what this PCI DSS certification means for Paydrom and why it’s an important milestone?

Achieving PCI DSS certification is a major milestone for Paydrom. It confirms that our platform meets globally recognised standards for data security and protection, demonstrating our commitment to delivering payment solutions that are both efficient and secure.

Beyond compliance, this certification enables us to enhance the card payment experience in our Cashier and provides the flexibility to introduce more advanced risk and fraud management capabilities. It lays a solid foundation for innovation while reinforcing our reputation as a trusted, secure platform.

What were some of the main challenges in achieving this certification, and how did your team overcome them?

Due to the wide scope of PCI DSS, achieving compliance required a deep evaluation of both our technical infrastructure and our internal policies, procedures, and workflows. We implemented enhanced logging, monitoring, and alerting mechanisms, along with additional layers of data protection.

These challenges were met through strong cross-departmental collaboration. Teams from compliance, technology, product, information security, and operations worked in sync to align every aspect of the platform with PCI DSS requirements. This collective effort was essential to our success.

How does this certification enhance trust and security for your partners and end-users?

The PCI DSS certification provides independent validation that Paydrom protects sensitive payment data according to the highest industry standards. For our partners, it reduces operational and compliance risks, which is especially important in regulated markets.

For end-users, it ensures their financial and personal information is handled with the utmost care during every transaction. Ultimately, this certification strengthens trust in both Paydrom and Digitain’s broader ecosystem, proving we prioritise security just as much as performance.

“This certification strengthens trust in both Paydrom and Digitain’s broader ecosystem, proving we prioritise security just as much as performance.”

Arin Andriazian, chief of Paydrom Product.

What role does Paydrom play in Digitain’s broader ecosystem, and how is it evolving?

Paydrom is a core component of Digitain’s product ecosystem. As a robust and scalable payment gateway, it integrates seamlessly with our gaming platform and other verticals, allowing operators to manage payments efficiently across different markets and channels.

As we expand, Paydrom also continues to evolve and adapt to meet new challenges. We’re expanding support for localised payment methods, enhancing fraud prevention tools, and streamlining operational workflows. Our goal is to empower operators with a secure and adaptable solution so they can focus on scaling their business while we handle their payment infrastructure.

Looking ahead, what’s next for Paydrom in terms of innovation and expansion?

Looking forward, we aim to expand Paydrom’s global reach by extending our portfolio with localised payment options tailored to regional demands. We’re also focused on strengthening security features and enhancing the platform experience for operators.

“Our goal is to empower operators with a secure and adaptable solution so they can focus on scaling their business while we handle their payment infrastructure.”

Arin Andriazian, chief of Paydrom Product.

In addition, we are developing behaviour-driven add-on services designed to help our partners grow their businesses. These innovations reflect our broader commitment to making Paydrom not only a compliant and secure solution but also a dynamic, business-enabling platform.