One of the most critical things you’ll need when starting or expanding your own iGaming company is a reliable sportsbook software provider. When it comes to online betting, sportsbook software is the foundation of your operation.
If you’re looking for a Sportsbook software provider, there are several factors to consider. Listed here are the essential twenty tips on how to go about choosing the right Sportsbook provider.
1. Company Reputation
To avoid working with an unreliable provider, company reputation is critical. How long has the company been in business? Have their clients been satisfied? A strong reputation will tell you all this and more! Google and other search engines may be used to get evaluations of sportsbook software providers. Examining user and professional reviews is also a good idea.
You must verify that the software provider has a government licence to sell you their product legally. They can’t stay in business for long if they don’t have a licence to operate.
There’s no need in wasting your time and effort if the provider simply offers basic characteristics. Be sure to look into the features they have to offer before making any purchasing selections.
4. Experience and History
You want to make sure your software provider is up to date on the latest developments in the Sportsbook sector. On top of that, sports betting software providers should be able to easily prove their background and work history.
5. Market Diversity
High-quality sportsbooks will offer more diverse markets. Apart from apparent winning choices, there should be a slew of secondary markets available. Look for a sportsbook software provider that offers market diversity.
6. Exceptional Proposition
Most providers offer identical features and services. But do your best to find one that can give you a unique sportsbook software package with advanced functionalities, extra features and exceptional user experience.
Make sure your provider’s software is safe and secure so that no one can hack into your system or get their hands on personal data. If you accept credit card payments, this is critical since stolen credit cards may be used to defraud your clients’ bank accounts.
8. Sports Variety
A competent sportsbook provider’s software will come with a variety of sports for betting. Football (soccer), American football, baseball, and basketball, as well as such popular sports as hockey, cricket, snooker, and golf.
Scalability is key when it comes to software. For example, your site should be accessible to huge numbers of players without any issues. Can the sportsbook software handle a huge number of transactions per second (TPS)? In the event of any scalability concerns, you may be at risk of losing customers and revenue.
10. Personalised Interface
In order to draw in new customers, sportsbooks should avoid employing the same template design as other websites. A good sportsbook attracts new players and keeps current ones engaged if it has a custom-designed, personalised website to help you appear different and unique. So, look for a sportsbook provider that can offer interface customisation.
11. Region Specifics
Find a provider with a platform that meets your location preferences.
If you’re going to have a successful sportsbook, you need to make sure the software you’re using is geo-dependent. If your website can only be seen by players in one specific country, you’ll be unable to expand your player base outside that country’s borders. As an alternative, if your platform is available internationally, you’ll have the ability to draw players from all over the globe, thus boosting your potential to generate more money with your Sportsbook over time.
The term “localisation” refers to the process of making your website accessible in a variety of languages and currencies. Because it enables you to reach a wider audience and expand your company more quickly, localisation is essential. If you’re searching for a one-stop shop for sportsbook software, find a company that offers localisation as part of their offering.
12. Marketing Tools
With a solid sportsbook software, you should be able to send out email campaigns, manage your social media accounts as well as incorporate it into your website. Your website’s traffic and client base will grow as a result of the use of these tools.
Make sure your sportsbook software can integrate with other platforms such as WordPress or Shopify, so that you can make adjustments if required, without having technical expertise.
14. Admin Panel / Backoffice
Your sportsbook software’s administrative panel, or backoffice, serves as the heart of the system. All of your betting options, player accounts and a lot more may be set up here. So, make sure your admin or backoffice area is simple to navigate and utilise.
15. Mobile Friendliness and Cross-Platform Compatibility
Mobile-friendly sportsbooks are becoming more important as the digital age is ever-evolving. Aim at a sportsbook provider that will have a mobile-friendly solution.
It is necessary, however, that the software can run on all platforms and devices. Playing on a tablet should be no different than playing on a computer at home. A sportsbook’s design must be responsive and device-adjustable, so that you neither disappoint players with desktop computers nor those with mobile devices.
16. Risk Management
A sportsbook’s risk management strategy is critical. This could lead to long-term problems if the sportsbook does not properly manage its risks. Look for a reputable sportsbook that can guarantee its players’ peace of mind with a high degree of risk management. Proper encryption, authorisation and password protection are just a few of the requirements.
17. Odds Management
Odds management should be your first consideration when selecting a sportsbook software provider. The activity takes place in the odds management system, and that’s where the money is to be made. Take a look at these features to make sure you’re getting a decent deal on odds and that your players get paid on time:
- Low winning bet margins,
- A high return on investment (ROI),
- Payouts processed automatically.
18. Payment Methods
Payouts should be fast and secure if you’re using a top-notch sportsbook software system. As long as the sportsbook accepts credit cards and e-wallets for payment, it should be a viable option for players. Keeping in mind that iGaming rules vary from country to country, the sportsbook software provider has to collaborate with organisations that can execute transactions in various locations. All transactions involving player funds should be simple and convenient for users. Because it boosts their faith in your site, it’s crucial that the sportsbook software enables players to withdraw their money as easily as possible after placing a wager.
19. Promotions & Bonuses
A solid sportsbook software should reward new players, frequent players, and long-term clients with bonuses. With a large variety of betting possibilities and promos, the sportsbook software must also provide a variety of live streaming alternatives so that you can watch your favourite sports while placing bets on them!
20. Customer Support
The Sportsbook software you go for needs to have a 24/7 customer service that can deal with your players’ queries and resolve issues as they arise, so that players don’t lose their enthusiasm or get dissatisfied. Alternatively, the Sportsbook provider should be able to give you all the tools you need to run a great Customer Support team of your own. Players will have greater confidence in your platform if they know they can contact you for assistance and that you will respond quickly if anything goes wrong. This will help you develop trust with your customers.
In comes Digitain’s Sportsbook
The 20-year-old Sportsbook software provider Digitain is known for its vast experience, excellent reputation, as well as best-of-breed turnkey and API solutions. Primarily focused on the regulated European market, the company aims to expand its geographical footprint into the Americas and Asia. It provides its customers with a one-stop shop through more than 700 of the finest trading minds in the gaming industry (part of a wider workforce of over 1,700 staff).
Digitain’s award-winning, mobile-friendly, multi-channel Sportsbook comes with all the vital components to guarantee long-term success and profitability. This GLI-certified, multi-channel software covers 100 sports, taking in 15,000 leagues, and offers more than 3,000 betting markets. It also offers odds on 90,000 live events each month.
Our Sportsbook contains an AI-powered product recommendation engine, a 2-goal early payment promotion, an Odds Feed, our Sportsbook Jackpot, our Live Score and Stats module, a Live Match Tracker, and an upgraded Betslip. Digitain’s Sportsbook is offered via Turnkey and API, is available on desktop, mobile, and the web, and it comes with a complete retail solution for land-based operators, POS terminals, USSD and SMS betting.