Digitain Sponsors SiGMA Asia & SiGMA DeepTech Virtual Conferences

05 June 2020 / Other

Digitain is very pleased to sponsor this year’s Sigma Asia and Sigma DeepTech Virtual online conferences, taking place on 8-10 June.

Sigma Asia 2020 offers visitors to participate in a wide range of topics about the Asian region, including new market opportunities and product strategy during and post COVID-19.

Sigma DeepTech 2020 focuses on important technology questions facing the industry as it evolves including; Big Data, Artificial Intelligence, Game Design and User Experience.

Over the three days, conference visitors will also learn from the shared experiences of over 80 industry thought leaders, including Digitain’s Director of Product Management; Martin Clarke.

Martin will take part in the panel discussing the impact of eSports on the industry during this difficult period. He will also feature in a conference video presentation on the trends and challenges for User Experience in the future.

Martin Clarke for Digitain said; “We, at Digitain, as event Silver Sponsors, are very pleased to be able to support and take part in this innovative virtual conference, and to collaborate with such a great panel of industry leaders.

We will have an opportunity to showcase our products to a wide, international audience and to discuss how we have reacted positively and pro-actively to the crisis by introducing new profitable revenue streams for our partners to our product portfolio.”


Read the article on CalvinAyre as well. 

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Digitain Appoints Peter Nolan as Their New Strategic Consultant

29 May 2020 / Other

Leading sportsbook and casino platform provider Digitain has appointed Peter Nolan as its new Strategic Consultant.
Peter Nolan is an iGaming veteran, with over 20 years working in the industry. He has had senior roles at Ladbrokes and SkyBet, where he was Operations Director, and as a consultant has worked globally for such companies as, Betfair, Scottish Television, 188Bet, Plumbee and Codere. In Brazil, he led the development and launch of an international horseracing tote business – Suaposta, the first legal online service of its kind in that country.
Peter’s responsibilities at Digitain will include managing media relations, as well as consulting on B2B marketing, sales and business strategy.
Commenting on his new opportunity, Peter Nolan said: “Digitain is a renowned market-leader with a widely acclaimed offering, and I’m immensely proud to join such an enthusiastic and skilled team as their Strategic Consultant.
“I look forward to helping the Digitain team consolidate the remarkable achievements to date, and help them to drive innovation, improve quality and deliver best-in-class customer satisfaction.”
Suren Khachatryan, Chief Commercial Officer for Digitain added: “With a wealth of experience working internationally for some of the industry’s most established businesses, we are thrilled to welcome Peter into the Digitain family. The knowledge and experience he brings to Digitain, gained in a corporate environment and also as a consultant, will deliver fantastic added value to our teams and business. ”


Read the article on CalvinAyre as well. 

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Digitain Appoints Martin Clarke as Director of Product Management

07 April 2020 / Other

Leading sportsbook and casino platform provider Digitain has named Martin Clarke as its new director of product management.
Clarke brings a wealth of industry experience to his new position, including senior product roles at Betway, Betsson Group and Flutter Entertainment, where he led the redevelopment of Paddy Power’s sportsbook after the company’s merger with Betfair.
Following his previous role as Director of Product at B2B sports betting provider Metric Gaming, Clarke’s new responsibilities will include overseeing the development strategy for Digitain’s award-winning sportsbook and casino platform.
He will be servicing Digitain’s 70+ international operator network with the industry’s most modular, flexible and scalable platform, which utilises AI-driven capabilities to cover over 65 sports and offer a truly localised proposition to its partners.
Commenting on his new position, Martin Clarke, director of product management at Digitain said: “Digitain is a renowned market-leader with a widely acclaimed offering, and I’m immensely proud to become the company’s director of product management.
“The team and I look forward to building on Digitain’s remarkable achievements to date, as we continue to drive innovation, quality and technological advancement.”
Suren Khachatryan, chief commercial officer at Digitain added: “With a wealth of experience spanning some of the industry’s most established businesses, we are thrilled to welcome Martin into the Digitain family.
“His unique skills in problem solving, technical development and exemplary leadership are unrivalled, and we have no doubt his tenure as director of product management will bring tremendous success.” 

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Digitain Announces: the Show Must Go on!

27 March 2020 / Other

Provider unleashes blockbuster package of betting markets as alternatives to postponed fixtures

Digitain, the global sportsbook and platform provider, is set to take a stand against the COVID-19 downturn by boosting its catalogue of alternative markets to the front of its ranks.

The company further strengthened its industry-leading credentials with a rapid and well-adapted reaction to the pandemic, instituting a remote working policy and revamping its award-winning in-house casino offering within 24 hours of the outbreak.

Ready to supply its global operator network with one of the industry’s most comprehensive packages of content, Digitain has unveiled an action-packed line up to keep betting events going throughout the day.

Its diverse range of alternate revenue streams offered to its 100+ international partners includes its EGR award-winning suite of in-house skill games, alternative sporting markets, a wealth of esports options and its latest table football betting roster, launched to great acclaim this year.

The supplier has also further boosted its partners’ portfolios with a jam-packed catalogue of premium virtual games from leading providers, including Leap Gaming, Kiron, and Golden Race.

With its 1,700 strong team standing ready to help partners retain market share through this turbulent period, Suren Khachatryan, Chief Commercial Officer at Digitain, said:

“While many major sporting events may have been cancelled, Digitain stands ready to rise to the occasion by giving our partners every tool necessary to overcome the challenges presented by fixture disruption.

“Our comprehensive armoury of content is by far one of the best on the market, and we are committed to doing all it takes to help customers navigate the storm ahead. Whatever the obstacle our partners may face, we’re here to deliver”.

In addition, Digitain’s armoury of AI-based CRM tools offer its partners an unmatched opportunity to introduce existing customers to its wealth of alternative betting markets.

Harnessing the very latest in automation and machine learning, each partner can be safe in the knowledge that when each of their customers logs on, a personalised offering fully tailored to each customer’s existing betting preferences is waiting as an invitation to play.

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Simon Westbury: Post-ICE 2020

03 March 2020 / Other

A friend of mine told me a few years ago, “Simon, you do not have a reverse gear – it’s like you hurtle down the motorway through a 50mph traffic zone – leaving traffic cones flying in your rear view mirror”.

Never has that felt more true than after another ICE filled with back to back meetings from sunrise to sundown. With the show now in the rear-view mirror, and after accelerating through, we’re certainly ready for the hard work to begin.

As some of my readers may remember, I mentioned in my pre-ICE blog a number of key buzz words I expected to be on the cards this year, and I plan to revisit these soon enough. Before we get started however, I’d like to give kudos to the fantastic marketing team at Digitain, who created the perfect base of operations for our team at our stand over the three days.

Admittedly, my friends may suggest I’m somewhat biased, but if there was an award going for best stand showcase; I’d be throwing our hat into the ring. The stand encapsulated all that makes us one of the world’s favourite platforms: a true visual representation as to how we are powering innovation on a global scale.

This leads me nicely on to the subject of today’s blog: Innovation. In my pre-ICE piece, I promised my readers I’d take a venture into ICE’s North Hall to take casino’s pulse – but I’ll be honest, not only was the lure of Digitain’s stand holding me back, but my meeting schedule ensured I barely had time to conduct my research.

So, in the interest of providing a report based on my own findings, we’ll stick to innovation in sportsbook and virtuals as these were in immediate vicinity of Camp Digitain in the South Hall.

Starting with virtuals, we certainly had a strong line-up, with the usual suspects to consider, and plenty of ICE-timed product launches on show.

Kiron were on hand to showcase its new in-house built virtual football, with Inspired also rolling out its version, with women’s soccer also proving to be an industry first. Global Bet got in on the action too, unveiling its take on the beautiful game. Golden Race also had its virtual football product up and running, with the key differentiator being its full toolkit of products were ready to be delivered.

Of course, ICE wouldn’t be ICE without some “vapour wear” – or in other words, products that are meant to be ready “in the next few months”, but likely won’t be until ICE 2021, so I’ll remain cautiously optimistic as to when they’ll launch.

Rumours were also abound from the North Hall that Pragmatic Play had dipped a tentative toe into the virtuals market, with plenty of leading industry luminaries hovering anxiously around the Pragmatic Stand to check out the new kid on the block. With virtuals set to be a key vertical for 2020, I certainly don’t blame them.

More interesting for me however (when it comes to the innovation side), will be how the existing graphics vs. maths play out over the year for virtuals. I’d advise my fellow industry hawks to keep an eye on Highlight Games given their recent Italy success and their changes at Executive level (congratulations Nick and Steve!).

Moving on to my second topic – sportsbook, and we’ll take a slightly different direction. Forgive me for being blunt to my industry peers, but market-leading launches certainly dropped off the agenda this year. Marketing upgrades for existing tools seem to be 2020 focus, and I can’t say I was particularly blown away.

Of course, that wasn’t the case at Camp Digitain, where we kicked off the show by celebrating our Malta B2B Licence. Regulation, while frustrating at times, is also key to our growth – and the endorsement of Malta’s regulatory authority is one we fully embrace at Digitain. In terms of launches, our market-leading API solution proved particularly popular this year with our Asian visitors, as well as our friends and partners who came to congratulate us on our latest licence.

Following on from ICE Africa at the close of the year, we also saw plenty of visitors eager to learn more about our African View portfolio; including one of our competitors referring a customer to us as a better solution! That’s not to mean that we should be resting on our laurels of course. Expect to see plenty more focus on Africa in 2020.

Our CEE products also garnered plenty of interest, with our recent Romania licence establishing our credentials in the region. While I won’t bore you too much on regulation; I will say that if you want to scale on the global stage, you’d better be prepared to embrace it.

Taking off my sales hat, the majority of industry-focused discussions were around AI and sportsbook personalisation. Alongside, my Betting on Sports interview where I touched on ‘Digiflix’ certainly caused a stir. Those who read my ramblings regularly know how I’m a proponent of this kind of tech. So to see plenty of talk focused around AI – and the questions we need to ask around player protection and user experience, certainly impressed me.

For team Digitain, AI and personalised tech will be at the heart of what we do this year. Google has encapsulated it rather well in switching their mantra from ‘mobile-first’ to ‘AI-first’. While we may not be in their weight class (yet), I can certainly promise you our latest AI driven platform and suite of products will do better than my working title of ‘Digiflix!’.

Last but not least, I’d like to offer my congratulations to Clarion for another great event. Its dedication to ensuring that we (as an industry) represented ourselves in good form was fantastic, despite the appearance of numerous UK journalists who had clearly decided what to write about before they visited. Although having said that, kudos to Flavio Grasselli, who gave the most romanticised quote I have ever seen printed in gambling! Going forward; initiatives such as All in Diversity’s Open Doors will no doubt prove to be a gamechanger, and definitely have cause for celebration. I said before ICE if the industry represented ourselves well, we may get a B-, but after an ICE where I think existing themes and discussions were solidified, we can upgrade to a B.

To sign off, I’ll leave you with my favourite ICE quote: if you have a good ICE you have a good year. While the hard work may start now, 2020 looks very promising for Digitain and I hope the same goes for the industry as a whole. My best to you all.

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Digitain Continues Global Expansion With Portugal and Romania Debuts

27 February 2020 / Other

Leading platform provider Digitain has launched its award-winning product offering in Romania and Portugal.

After receiving dual certifications from one of the UK’s most reputable laboratories, Gaming Associates Europe Limited, Digitain can now provide Portuguese and Romanian partners with its market-leading sportsbook.

The move further boosts Digitain’s extensive international reach, with the double bill of Gaming Associates accreditations enabling the company to supply its sportsbook across markets where EU-based regulators do not mandate individual compliance checks.

Nora Galstyan, Compliance Manager at Digitain said: “Going live in Portugal and Romania is another win in our ambitious plans for continued international expansion, with plenty of other exciting market entries also in the pipeline for 2020.

“The debuts allow us to further enlarge our operator network, giving a range of Portuguese and Romanian operators the chance to service their sportsbook with one of the most respected global platforms on the market.”

Providing an intuitive multi-lingual, multi-currency, customisable interface that can be easily integrated, Digitain’s unique APIs allow for a bespoke service with both new and existing platforms for online and land-based operators, wherever they are on the continent.

In total, Digitain’s sportsbook powers over 100 global partners’ betting operations, covers 65 sports, 7,500 leagues, and offers more than 3,000 markets.

It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

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Digitain Granted B2B Licence From MGA

04 February 2020 / Other

Sports betting and casino platform provider Digitain has been granted a B2B Critical Gaming Supply Licence from the Malta Gaming Authority (MGA), expanding its presence across the European market.

Sportsbook solution provider

The new licence will allow Digitain to supply a wide array of Tier 1 B2C operators across Malta, as well as extending its global player reach. Digitain will also be authorised to form strategic commercial partnerships in addition to its 100+ partner portfolios covering 65 sports, 7,500 leagues, and over 3,000 markets.

Suren Khachatryan, Chief Commercial Officer at Digitain, said: “This new licence deepens our access to a key market, giving further recognition to a market-leading portfolio that received a host of prestigious industry awards last year.

“As well as being an important milestone for the company, the news affords more operators the chance to take advantage of our best-in-class sportsbook and casino technology. From highly advanced turn-key and white-label solutions to our premium quality in-house game collection, we’re on track to deliver another record-breaking year.”

In December 2019, Digitain was given the green light to expand into Romania after gaining a Class 2 licence certification from the Romanian National Gambling Office (ONJN).

The certification allows Digitain to roll out its full range of services across Romania’s regulated space, while licensed digital and retail operators in Romania will gain full access to Digitain’s entire product portfolio and software including the latest Random Number Generator (RNG) from ID Quantique.


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Looking to ICE: Predicting the Buzzwords of 2020 | Part 2

08 January 2020 / Other


It just wouldn’t be ICE without the industry patting themselves on the back, saying how innovative we are. I take a slightly different view, however. I believe, yes, we are innovative but we can do so much more. Over the last few years we have seen innovation be tied up in words such as gamification and the development of new verticals like eSports. Last year, though, we saw great innovation from companies such as Trustly who introduced their ground-breaking Pay N Play.

Casino Innovation – The Northside:

ICE was always viewed as the great unveiling of new innovations. However, with the growth of international conferences, some of these innovations are drip-fed to us in the build-up to ICE. At SIGMA, we saw Leander Games launch their Dynamic Ways product which offers up to 117,649 pay lines. Yggdrasil have launched their Splitz product, while I have read good things about Unibo’s products on LinkedIn. All these product launches are leading towards increased player engagement.
Needless to say, player engagement is not a new phenomenon. Way back in 2011 when I was at Amaya, a good friend of mine who created slots told me the key to a good slot is giving the player the belief that their skill was influencing the outcome of the game. One of the more interesting tools we had for player engagement at the time was our Bars N Bells slot – in this slot, if the player had not one anything in four spins, they were guaranteed a win on the fifth Spin. This was interesting because on the fourth spin, the player was engaged to lose because they knew a prize would be guaranteed on the next cycle. Even with the probability of a win on the fifth spin being less than the win occurring on the fourth spin.
Leading the way in player engagement and innovation, in my humble opinion, is a new and upcoming slots provider in Swintt. To me, through their understanding of gamification – shunning the easy route of creating a tournament or simply sticking a leaderboard on a slot – they have embraced gamification at its core. Their product combines contests, achievements, missions and CRM tools which notify operators of players unclaimed rewards or nearly-completed challenges to engage with the player.
This is heightened gamification, only enhanced when combined with Swintt’s Play-it-back elements which bring a charitable element to their content. As they progressive through games, players are able make continued rolling contributions to charity that are tangible and quantifiable. Visual representations of real-life impact represent the driver and differentiation for Swintt’s PositivePlay product. For example, rather than a contribution of revenues from the game going to charity, or being absorbed into a bank account, the contribution could be tracked on bottles of water donated to remote villages in Africa, or shoes bought for children in Bangladesh or, more in line with the zeitgeist, kilos of plastic collected from the ocean.
Swintt are my tip for a company to watch in terms of Innovation in casino gaming, but I also must mention Green Jade Games and their fun coin-tossing game, where the player bets simply on a coin toss of heads versus tails, genius in its simplicity.

Sportsbook Innovation – The Southside:

To me, ICE 2020 innovation in terms of pure sportsbook will be around the incorporation of AI and sportsbook personalization. I have outlined my thoughts many times on this and for a snapshot, take a look at my recent interview at Betting On Sports. My thoughts here are clear that as industry we can do better in terms of personalization, and AI is a contributing factor here.
Consequently, I believe AI is going to be another core discussion point at the ExCeL. But as I realise I am wittering on already, please click through to my AI blog for more in-depth comment. In short, though, the key learning for me from a recent panel I moderated in Bulgaria (comprised of delegates far more qualified than me in AI) was that we are not just failing to ask the right questions when it comes to using AI but also only harnessing between 5% and 20% of its potential at the moment.
Without wishing to sound like Martin Luther King, I have a dream that one day I will log into a sportsbook and I will arrive in a fully personalised space, solely focused on entertaining me. Mr. Green, way back in 2011, were using AI to promote slots relevant to a player’s history of slots, so this is very possible and does not represent new ground in theory. Digitain’s bet-recommendation engine is the next step that we are taking as a company in this domain, progress which I hope will soon lead to what I will call Digibet.


The first morning of ICE was once always characterised by the latest big Playtech acquisition, which looked to set the tone for the forthcoming year. Now the industry has moved on, with Playtech flexing their muscles less overtly than in the past – and with more and more M&A taking place throughout the year.
This year we have seen Flutter Entertainment merge with The Stars Group – this merger is set to be completed in the third quarter of 2020, with a shareholder vote in the second quarter. NetEnt have purchased Red Tiger, while Sportradar acquired Optima. This trend towards more and more M&A in 2020 is becoming somewhat irresistible, due to the constraints of diversification, operators wanting to own their own software, ramping regulation and higher costs of development. Let’s hope such M&A can increase innovation and enhance the player experience. I remember when the young rockstars of the industry left the corporate companies that they were working for, breathing new life into the slots market, in particular the birth of QuickSpin. Let’s hope from all the cash that is made through M&A this year can promote increasing innovation.
I am not in a position to predict the next big piece of M&A news. Sure, the long-rumoured acquisition of SBTech by Draft Kings turned out to be an open secret, but in an industry of so many moving parts, it’s perhaps best to keep an open mind and only firmly believe something will happen when it is signed in blood. Just think back to when Betfair and Bwin were going to merge, only for Party and Bwin to become bedfellows. That said, it would not be ICE without the rumour, conjecture and rank hypothesizing around who is buying whom.

eSports & Virtuals

eSports, is without doubt a growing area of interest and was one of the focal buzzwords as far back as ICE 2017, with a number of different companies hosting small tournaments. The importance of eSports has continued to grow and is offering a new vertical for the next generation of igaming enthusiasts. I have one problem with eSports in that we are told to “trust the game” and if those participating in tournaments find a bug (as happened recently) we are supposed to just accept this… but both teams could have found the bug and exploited this. If I was a customer betting on this personally, I would feel a little aggrieved that my bet was placed without knowing this bug existed, and I could’ve done my dough due to the bug. At least with slots, you know they are GLi-certified in more than cases than not and can play accordingly.
Virtual sports have been a solid driver in the growth of the Southside at ICE and they will remain a key area to watch in 2020. Last year, Global Bet unveiled their Pro Series Football to much acclaim and we have seen Highlight Games launch very successfully in Italy this year, having secured the NBA rights for their basketball product. It is also rumoured that a leading supplier of virtuals, whose chink in the armour had for a long time been a lack of their own proprietary football product, are unveiling their first in-house football product this year. No discussion on virtuals would be complete without mentioning Golden Race who are seen by many as the leader in this field. If gossip is the be believed, they will be launching a new version of their football product at ICE this year, which will combine improved graphics with their market-leading maths models. Elsewhere, don’t be surprised if Pragmatic Play back up their acquisition of VSoftCo last year by launching their own take on virtual sports. When selecting a virtual partner, it is always important not to be blinded by the increasingly life-like graphics on display but to check the maths models under the bonnet provide a healthy beating heart to complement the beautiful graphic creations we see.
My overarching feeling, like many of my school reports, is that we doing are ok but have the potential to do so much better. Let’s hope ICE 2020 can move us from a C+ to B- and possibly with a bit of ingenuity to a solid B. See you all at ICE 2020. And remember, we are an entertainment industry at our core. Feel free to drop by Digitain’s stand at S2-350 to say hi. I look forward to separating helpful reality from the hype and the practical utility from the buzzwords!

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