Looking-To-ICE-Predicting-The-Buzzwords
Looking To ICE: Predicting The Buzzwords Of 2020 | Part 2

08 January 2020 / Other

Innovation:

It just wouldn’t be ICE without the industry patting themselves on the back, saying how innovative we are. I take a slightly different view, however. I believe, yes, we are innovative but we can do so much more. Over the last few years we have seen innovation be tied up in words such as gamification and the development of new verticals like eSports. Last year, though, we saw great innovation from companies such as Trustly who introduced their ground-breaking Pay N Play.

Casino Innovation – The Northside:

ICE was always viewed as the great unveiling of new innovations. However, with the growth of international conferences, some of these innovations are drip-fed to us in the build-up to ICE. At SIGMA, we saw Leander Games launch their Dynamic Ways product which offers up to 117,649 pay lines. Yggdrasil have launched their Splitz product, while I have read good things about Unibo’s products on LinkedIn. All these product launches are leading towards increased player engagement.
Needless to say, player engagement is not a new phenomenon. Way back in 2011 when I was at Amaya, a good friend of mine who created slots told me the key to a good slot is giving the player the belief that their skill was influencing the outcome of the game. One of the more interesting tools we had for player engagement at the time was our Bars N Bells slot – in this slot, if the player had not one anything in four spins, they were guaranteed a win on the fifth Spin. This was interesting because on the fourth spin, the player was engaged to lose because they knew a prize would be guaranteed on the next cycle. Even with the probability of a win on the fifth spin being less than the win occurring on the fourth spin.
Leading the way in player engagement and innovation, in my humble opinion, is a new and upcoming slots provider in Swintt. To me, through their understanding of gamification – shunning the easy route of creating a tournament or simply sticking a leaderboard on a slot – they have embraced gamification at its core. Their product combines contests, achievements, missions and CRM tools which notify operators of players unclaimed rewards or nearly-completed challenges to engage with the player.
This is heightened gamification, only enhanced when combined with Swintt’s Play-it-back elements which bring a charitable element to their content. As they progressive through games, players are able make continued rolling contributions to charity that are tangible and quantifiable. Visual representations of real-life impact represent the driver and differentiation for Swintt’s PositivePlay product. For example, rather than a contribution of revenues from the game going to charity, or being absorbed into a bank account, the contribution could be tracked on bottles of water donated to remote villages in Africa, or shoes bought for children in Bangladesh or, more in line with the zeitgeist, kilos of plastic collected from the ocean.
Swintt are my tip for a company to watch in terms of Innovation in casino gaming, but I also must mention Green Jade Games and their fun coin-tossing game, where the player bets simply on a coin toss of heads versus tails, genius in its simplicity.

Sportsbook Innovation – The Southside:

To me, ICE 2020 innovation in terms of pure sportsbook will be around the incorporation of AI and sportsbook personalization. I have outlined my thoughts many times on this and for a snapshot, take a look at my recent interview at Betting On Sports. My thoughts here are clear that as industry we can do better in terms of personalization, and AI is a contributing factor here.
Consequently, I believe AI is going to be another core discussion point at the ExCeL. But as I realise I am wittering on already, please click through to my AI blog for more in-depth comment. In short, though, the key learning for me from a recent panel I moderated in Bulgaria (comprised of delegates far more qualified than me in AI) was that we are not just failing to ask the right questions when it comes to using AI but also only harnessing between 5% and 20% of its potential at the moment.
Without wishing to sound like Martin Luther King, I have a dream that one day I will log into a sportsbook and I will arrive in a fully personalised space, solely focused on entertaining me. Mr. Green, way back in 2011, were using AI to promote slots relevant to a player’s history of slots, so this is very possible and does not represent new ground in theory. Digitain’s bet-recommendation engine is the next step that we are taking as a company in this domain, progress which I hope will soon lead to what I will call Digibet.

M&A

The first morning of ICE was once always characterised by the latest big Playtech acquisition, which looked to set the tone for the forthcoming year. Now the industry has moved on, with Playtech flexing their muscles less overtly than in the past – and with more and more M&A taking place throughout the year.
This year we have seen Flutter Entertainment merge with The Stars Group – this merger is set to be completed in the third quarter of 2020, with a shareholder vote in the second quarter. NetEnt have purchased Red Tiger, while Sportradar acquired Optima. This trend towards more and more M&A in 2020 is becoming somewhat irresistible, due to the constraints of diversification, operators wanting to own their own software, ramping regulation and higher costs of development. Let’s hope such M&A can increase innovation and enhance the player experience. I remember when the young rockstars of the industry left the corporate companies that they were working for, breathing new life into the slots market, in particular the birth of QuickSpin. Let’s hope from all the cash that is made through M&A this year can promote increasing innovation.
I am not in a position to predict the next big piece of M&A news. Sure, the long-rumoured acquisition of SBTech by Draft Kings turned out to be an open secret, but in an industry of so many moving parts, it’s perhaps best to keep an open mind and only firmly believe something will happen when it is signed in blood. Just think back to when Betfair and Bwin were going to merge, only for Party and Bwin to become bedfellows. That said, it would not be ICE without the rumour, conjecture and rank hypothesizing around who is buying whom.

eSports & Virtuals

eSports, is without doubt a growing area of interest and was one of the focal buzzwords as far back as ICE 2017, with a number of different companies hosting small tournaments. The importance of eSports has continued to grow and is offering a new vertical for the next generation of igaming enthusiasts. I have one problem with eSports in that we are told to “trust the game” and if those participating in tournaments find a bug (as happened recently) we are supposed to just accept this… but both teams could have found the bug and exploited this. If I was a customer betting on this personally, I would feel a little aggrieved that my bet was placed without knowing this bug existed, and I could’ve done my dough due to the bug. At least with slots, you know they are GLi-certified in more than cases than not and can play accordingly.
Virtual sports have been a solid driver in the growth of the Southside at ICE and they will remain a key area to watch in 2020. Last year, Global Bet unveiled their Pro Series Football to much acclaim and we have seen Highlight Games launch very successfully in Italy this year, having secured the NBA rights for their basketball product. It is also rumoured that a leading supplier of virtuals, whose chink in the armour had for a long time been a lack of their own proprietary football product, are unveiling their first in-house football product this year. No discussion on virtuals would be complete without mentioning Golden Race who are seen by many as the leader in this field. If gossip is the be believed, they will be launching a new version of their football product at ICE this year, which will combine improved graphics with their market-leading maths models. Elsewhere, don’t be surprised if Pragmatic Play back up their acquisition of VSoftCo last year by launching their own take on virtual sports. When selecting a virtual partner, it is always important not to be blinded by the increasingly life-like graphics on display but to check the maths models under the bonnet provide a healthy beating heart to complement the beautiful graphic creations we see.
My overarching feeling, like many of my school reports, is that we doing are ok but have the potential to do so much better. Let’s hope ICE 2020 can move us from a C+ to B- and possibly with a bit of ingenuity to a solid B. See you all at ICE 2020. And remember, we are an entertainment industry at our core. Feel free to drop by Digitain’s stand at S2-350 to say hi. I look forward to separating helpful reality from the hype and the practical utility from the buzzwords!

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Digitain Attends Ice London
Digitain To Unveil Global 2020 Portfolio At ICE London

08 January 2020 / Other

Leading platform provider Digitain is gearing up to showcase its full portfolio of 2020 trading tools and products at this year’s ICE London in February.

The supplier’s state-of-the-art sportsbook platform is set to take centre stage at stand S2-350 from 4-6th February 2020, with its team on hand to advise delegates on its ground-breaking strategies, products and trading tools in store for 2020.

Tailor-made for the demands of live betting in a diverse legislative landscape, Digitain’s comprehensive package of solutions received multiple awards in 2019 for its operational excellence, including the RGW, CEEGC, BEGE and EGR Awards.

Providing an intuitive multi-lingual, multi-currency, customisable interface that can be easily integrated, Digitain’s unique APIs allow for a bespoke service with both new and existing platforms for online and land-based operators, wherever they are on the continent.

In total, Digitain’s sportsbook powers over 100 global partners’ betting operations, covers 65 sports, 7,500 leagues, and offers more than 3,000 markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Demonstrating its growing global leadership and latest strategies, its delegates will be spearheaded by Digitain’s senior leadership team, including the company’s CCO, Suren Khachatryan.

Commenting on the company’s agenda for the conference, Suren Khachatryan, CCO at Digitain said: “As we’ve seen from our record-breaking year in 2019, more and more operators are choosing Digitain to power their sportsbook – and I’m delighted to see our team going from strength-to-strength in every market they operate.

“ICE London is far and above one of the industry’s leading shows, and we can’t wait to showcase our sports and casino technology to show why we plan to be the world’s leading software partner by the close of 2020.”

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Digitain Platform Architecture
Looking To ICE: Predicting The Buzzwords Of 2020

28 December 2019 / Other

With Christmas firmly in the rear-view mirror, the gaming world’s gaze turns to ICE, where the industry will converge on London in February and take over the ExCeL, turning the exhibition hall into a crowded marketplace of competing buzzwords. All of which takes me back to my very first ICE 13 years ago when I was a young, wet-behind-the-ears conference producer pounding the floor looking for exhibitors to spare me some time within which I could sell them a conference package for a boutique C-Level event in Madrid.

I remember approaching one international provider to close a rather substantial deal, which was going to fund that year’s cricket tour, with an equal measure of anticipation and trepidation. When the deal was done, I then had to convince said provider that importing a seven-foot statue of the Incredible Hulk to Madrid did not quite fit the ethos of the event. However, the cricket tour was paid for, so all was well. I remember those days of ICE at Earl’s Court with nostalgia and possibly a bleary-eyed focus on the hedonistic days of starting out in gaming. As with all industries, gaming is fluid and always moving forward, so it wasn’t long before ICE decamped to it is new home at the ExCeL.

However, despite the nostalgia (and thankfully many fewer bleary-eyed memories!) some themes have remained constant over the past 13 years. ICE always seemed to throw up a theme or buzzword that the event supposedly hinged on. I recall that social gaming was going to be the next big thing until someone pointed out that the social gaming might need to be regulated. Then there was “omnichannel”, swiftly followed by eSports. More recently, AI and blockchain have been words that have been on the tip of everyone’s tongue. I even remember being at ICE two years ago seeing an exhibitor hastily adding the words “Blockchain Compatible” to his exhibition stand. Ever curious, I asked how his product was “Blockchain Compatible”, only to receive the response: “I do not know, mate. But everyone is talking about Blockchain, so I thought I would stick it on my stand!”

Of course, not all change is bad. And as an ex-chairman of a large publicly-listed gaming company said to me not long ago: “Simon, it’s time for me to retire – at my last conference, I was coming in from the night out to see the young gun CEOs of gaming companies at the gym. I mean how I am supposed to do business with them?”

In recent times, gaming has grown up or possibly become more professional – and with that, ICE has taken on life as a different kind of event. I do not miss drunken middle-aged man whispering in my ear about how they are going to change the industry with their latest product as we stand in darkened nightclub surrounded by men with similar intentions. The sheer size of the stands now marauding across the North and South Halls means that one buzzword alone could never sum up all the moving parts of the gaming engine. In this business, we talk a lot about innovation – and I have been clear that I believe, as an industry, we must do better in many areas. The below points cover off the areas I believe will dominate ICE 2020.

North versus South

No, I am not going to bring up the recent General Election. I think, a bit like our oversized Christmas Day lunch, we are all ready to move on. There seems to has been a shift in recent years from a focus on the North Hall where the casino and platform providers have taken up residence (undertaking an ongoingly futile battle to see who can build the most gregarious and over-the-top stand) to an increased footfall on the South side where the sportsbook providers have pitched camp. A reflection of the old days at Earl’s Court when the online gaming companies grew from a small corner of exhibition floor to taking over the venue and pushing the offline gaming companies to the back of the room. Ultimately, the only reason for an online gaming professional to venture into the offline part of the hall at Earl’s Court was to nab yourself a Novamatic hotdog.

This world started to change when some bright spark decided that we could service the customers through omnichannel solutions. The growth of S1 and S2 in particular has since added a new dynamic to the show which has been refreshing, allowing more traffic to cross the River Thames (the central reservation) of the ExCeL, meaning that casino and sportsbook professionals do not view each other with the same suspicion of people from “Norf” and “Saf” London.

Clarion’s idea to create a payment village is also sensible and the compartmentalisation of different sets of suppliers into specific areas has meant less running around to meetings, turning up at a stand breathless and gasping for water as you sit down to one of your back-to-back meetings. A little tip here, always allow 10 minutes in between meetings since your first meeting of the day is invariably late which then has an obvious knock-on effect during the day, not to mention the pitfalls for anyone not blessed with a steel bladder. I think 2020 will see more and more divergence between North and South – and you never know, someone may be able to pull off a Blyth Valley moment of their own.

Regulation:
When Sarah Harrison, the then CEO, said that the UKGC would boycott events if the industry did not change, my initial thought was: “well, who cares, we don’t want you there.” Naturally, those thoughts were not based on any misogynistic thought structure of my own, and I fully support the changes that Clarion have bought into address sexism and stereotyping of women.

Instead, my thoughts were based in the fractured relationship that had developed between regulators and the industry. One of the highlights of the conference that year for me, amid the factually incorrect reporting of our industry in some quarters regarding regulation, was a well-known industry consultant (who will remain nameless) informing a Sun journalist, “he refused to take moral guidance from the paper.” Such comedic lowlights, though, detracted from a stark reality: the relationship between regulators and the industry simply had to improve for the benefit of everyone in the gaming ecosystem.

Of course, and quite rightly, the opening of new markets goes hand in hand with regulation. Yet, as an industry, we need to work more closely with regulators and tell them what we can do and how we can achieve higher industry standards around important issues such as player protection. This needs to be an engaging conversation, not disconnected parties talking at parallel, politicised channels. More specifically in the UK, we have recently seen the politicization of regulation. That is not the fault of the commission but a two-way dialogue, based on mutual desire to improve on both sides of the fence, is needed and would be welcome. I hope that latter-day developments, such as the formation of the Betting and Gaming Council in the UK, will help move the conversation to a more open and fruitful place. Especially, with recent initiatives such the rolling of the Betting and Gaming Council’s (BGC) multimedia safer gambling campaign.

As previously noted regarding the new opening of new markets, regulation is a necessary reality and it is good to see that the Superintendencia de Casinos de Juego will be participating in ICE VOX this year.

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Digitain Prime for Romanian Expanision
Digitain Primed For Romanian Expansion With New ONJN Licence

10 December 2019 / Other

Leading sports betting and casino platform provider Digitain has received certification from the Romanian National Gambling Office (ONJN) for its award-winning platform, allowing the company to expand its global footprint into another established gaming market.

The Class 2 licence, recognising the highest standards as both a platform and software provider, allows Digitain to roll out its full range of services across Romania’s regulated space. Consequently, licensed digital and retail operators in Romania can now enjoy full access to Digitain’s entire product portfolio.

Following the integration of new software, including the latest state-of-the-art Random Number Generator (RNG) from ID Quantique, into its gaming suite, the Digitain platform guarantees fair play and peace of mind between regulators, operators and their players across new and mature markets.

Romania, where online gambling has been legal for three years, mandates that both its suppliers and operators must pass stringent vetting procedures to obtain the requisite certification. Accordingly, Digitain’s Class 2 licence now enables it to sign strategic alliances with certified operators and deliver its market-leading content to Romanian players.

Suren Khachatryan, Digitain CCO, said: “This new licence grants us deeper access to the Eastern European market, affording more and more sports fans the opportunity to enjoy our innovative sportsbook and play our exciting stable of games. Requests for proposal from licensees in the market have been strong and we expect to announce a raft of partnership deals in due course.

“Class 2 certification from Romania marks another important milestone for the company, enabling us to bring our award-winning platform to even more operators and their players across the planet. Approval from the ONJN bolsters Digitain’s ability to enter new markets with assurance as part of our wider expansion strategy. Additional key gaming licences are also currently being processed, notably in Malta.”

Digitain’s signature sportsbook product covers 65 sports, 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

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iGaming Leading Sportsbook Digitain
Digitain To Showcase Latest Success At SiGMA

25 November 2019 / Other

The conference, which takes place at the MFCC in Ta’Qali, Malta from November 27th-29th, will see Digitain arrive fresh from recent wins at the RGW, CEEGC, BEGE and EGR Awards with the supplier set to showcase its state-of the-art sportsbook and casino platform for 2020. 

Digitain’s team will be on hand to guide delegates through its latest products and trading tools designed to operate seamlessly across Europe’s multiple regulatory environments. 

Providing an intuitive multi-lingual, multi-currency, customisable interface that can be easily integrated, Digitain’s unique APIs allow for a bespoke service with both new and existing platforms for online and land-based operators, wherever they are on the continent.  

In total, Digitain’s sportsbook product covers 65 sports, covers 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as NovomaticMicrogamingNetEnt and Playson).  

Demonstrating its growing European leadership and latest strategies, its delegates will be spearheaded by Digitain’s global leadership team, including Suren Khachatryan and Simon Westbury. 

With Digitain on location to meet with partners both new and old, SiGMA 2019 will no doubt offer unparalleled networking opportunities by bringing together the sharpest minds in the European gaming scene.  

Commenting on the company’s agenda for the conference, Suren Khachatryan, CCO said:   

2019 has been a fantastic year for us, including multiple award wins, new international offices and a raft of products, trading tools and functionalities that have gone from strength-to-strength across the globe.  

We’re looking forward to keeping the momentum going at SiGMA by showcasing our latest raft of trading tools for 2020 

With a bespoke portfolio designed specifically for Europe’s varied regulatory jurisdictions, we work flexibly with operators across nearly every country on the continent. Stop by stand G3 to find out what we can do for you.”  

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Digitain Sagse events
Digitain Prepares To Shine At SAGSE

08 November 2019 / Other

Digitain, the leading sportsbook and casino platform provider is set to highlight its market-leading credentials at next month’s SAGSE conference in Buenos Aires (Argentina) from 20th – 22nd November.

Well on its way to becoming the most important event in the South American iGaming calendar, SAGSE is a critical opportunity for companies looking to do business on the continent.

With Digitain set to take centre stage at Stand 209 at Buenos Aires’ Costa Salguero Centre, the team will be spearheaded by Business Development Managers Araksi Sargsyan and Gevorg Rushanyan, both seasoned LatAm experts who have proven instrumental in tailoring the provider’s bespoke LatAm portfolio.

Fresh from recent wins for excellence at the CEEGC, EGR and RGW Awards 2019, Digitain’s highly modular platform enables it to provide flexible functionality and features to meet the unique challenges of the LatAm market; including USSD / SMS betting, creative engagement tools and an immersive range of home-grown games.

In total, Digitain’s sportsbook product covers 65 sports, covers 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Commenting on their plans for SAGSE, Digitain’s Business Development Manager Araksi Sargsyan said: “SAGSE is a key fixture in the iGaming calendar, and we can’t wait to showcase our full range of products and services designed for operators to get the very best out of the region.

“Because our platform is so modular, it’s allowed us to tackle diverse emerging markets like LatAm with tailored solutions that give our partners total peace of mind. From differing needs in payment provision to website layouts to our flexible functionality and features – we’re here to deliver.”

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The power of sports betting Digitain sportsbook
Digitain To Take Centre Stage At BEGE

29 October 2019 / Other

Leading platform and sportsbook provider Digitain is set to hit the Balkan Entertainment and Gaming Expo (BEGE) conference in Sofia next month to unveil its latest bespoke portfolio of solutions for CEE markets.

The conference, set to run from the 20th-21st November at Sofia’s Inter Expo Centre, has already proven to be a major staple in the region’s gaming calendar with Digitain set to unveil its innovative range of CEE-tailored products at stand 3.22.

Fresh from recent wins for excellence at the CEEGC, EGR and RGW Awards 2019, its highly modular platform offers customisable features precisely tailored to the region. Providing an intuitive multi-lingual, multi-currency, customisable interface that can be easily integrated, Digitain’s unique APIs allow for a bespoke service with both new and existing platforms for online and land-based operators.

In total, Digitain’s sportsbook product covers 65 sports, covers 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

With Digitain on location to meet with partners both new and old, demonstrating its growing CEE reach and latest strategies, the team will be spearheaded by Digitain’s global leadership team, including CCO Suren Khachatryan and Director of International Business Development, Simon Westbury.

Commenting on the company’s agenda for the conference, Lilit Azatyan at Digitain said:

“Innovation, personalisation and gamification are set to be the name of the game at BEGE this year as we prepare to unveil latest package of bespoke services.

“From USSD / SMS betting, creative engagement tools and an immersive range of home-grown games for the region’s diverse range of demographics, we’ve got every base covered for operators when it comes to one of the world’s most lucrative developing markets.”

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WCIT-digitain
Digitain Reveals Plans For Yerevan “DigiTown” Start-Up Complex

13 October 2019 / Other

Sportsbook and platform provider Digitain has revealed its plans to establish a ‘DigiTown’ complex in Yerevan in a bid to support gaming and tech startups across the Caucuses.

The complex will deliver free working space for tech startups for the first year, which is designed to provide the foundations for growth across Asia and Europe.

Commenting on the launch of DigiTown, Suren Khachatryan, Chief Commercial Officer at Digitain said: “Armenia’s contribution to tech world of IT and tech speaks for itself. As one of Armenia’s most successful companies, we’re delighted to be launching such as ambitious project – one that we hope will continue to put one of the most dynamic, fast-growing regions on the planet.

“As well as attracting investment and fostering entrepreneurship; we’re also looking forward to connecting with the Armenian global diaspora, many of whom will be getting involved in making our country a true open window to the tech world!”

A scale model of the complex was unveiled at the World Congress on Information Technologies (WCIT) currently taking place in Armenia, with construction already underway. 

Digitain – which has continued its global expansion throughout 2019 with strongholds in Africa, Asia, Europe and Latin America – expressed hope for DigiTown to attract higher levels of foreign investment to Armenia. 

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Digitain - Las Vegas events
Digitain Joins G2E Vegas

11 October 2019 / Other

After a hugely successful summer season on the conference circuit, our Digtiain’s focus now shifts from emerging markets in Africa and Asia to the breakout territory of North America.

To which end, we’re all packed and in-bound for this week’s forthcoming Global Gaming Expo 2019, which runs from 14-17 October at the Sands Expo Convention Center, Las Vegas.

Led by a dedicated sales force with proven experience delivering industry-leading B2B solutions across online and retail sports betting technology, Digitain representatives will be on hand to advise delegates as to our North American strategy, featuring a wide-ranging product portfolio and trading tools which lead the field.

After PASPA’s landmark repeal last year, regulated state-by-state sports betting is gathering progressive pace and traction. Accordingly, G2E 2019 – the largest igaming gathering of the year stateside – provides a must-attend conference at which to both distil and illuminate the North American opportunity, as the U.S. market continues to coalesce and crystallise its potential.

Digitain’s definitive sportsbook solution and trading tools are tailor-made for the demands of live betting in a fragmented legislative landscape, facilitating rapid integrations across the world, all supported by centralised control systems.

In total, this sportsbook product covers 65 sports, covers 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

More broadly, Digitain has extended its reach across worldwide markets in 2019, thanks in large part to its highly modular APIs and platform opening up the possibilities with a state-of-the-art sportsbook offering that releases our operator-partners from technical constraints.
 

Digitain’s mobile-first, data rich and API-driven platform is powered by:

  • 65+ sports
  • 450+ in-house traders
  • 170+ software developers
  • 35,000+ real live monthly events
  • 40,000+ pre-match monthly events
  • 7,500 leagues
  • 3000+ betting markets
  • 65+ sports
  • 75+ partners

 
Digitain also offers bespoke UX and markets (customisable by state), as well as tailored player scoreboards for every major sport to increase engagement levels.

Simon Westbury, Director for International Business Development, said: “G2E 2019 offers us an ideal setting to underline the quality and innovation we bring to the sports betting industry. Our unique platform was specifically developed to enable rapid deployment into multiple territories.

“Unlike the identikit solutions that appear to increasingly dominate the U.S. landscape, Digitain can now work flexibly with operators state-by-state to provide unique front-ends which speak to representing their individual brands accurately, thanks to a customisable user interface. It’s a brave, new world.”

Khachatryan added: “I am extremely bullish about the US market for sports betting, but it could be a slow and convoluted road to building a market worth multiple billions of dollars. In my opinion, selecting the right technology partner could be the difference between securing market share and asking your management team to vocationally relocate.

“With Digitain’s elastic automated sportsbook, which features real-time algorithmic pricing models together with CRM tools for player segmentation and bonusing, we aim to take the operational risks out of purchasing cumbersome legacy platforms that will invariably need to be installed into each state at enormous cost. In short, it’s never been more important to pick your partners wisely.”

*Meet us at the TVC Bookmakers Trade Fair – 17th October
Khachatryan continued: “Alongside G2E, Simon and I will be spearheading our international drive back on this side of the pond in the UK, where the TVC Bookmakers Trade Fair is being held at Birmingham’s Cranmore Park Conference Centre this Thursday. It’s great to be back in the city where I attended university, just a short drive from our Digitain hub in Sheffield.

“From this new tech base, we’re rolling out our cutting-edge suite of sportsbook solutions to a growing band of UK independents, looking to catch the latest wave in digital upgrades. We can’t wait to catch up with old friends and meet new partners, with whom we can expand our mutual horizons across a mature market where you need to be innovative to stand out from the crowd.”

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Sportsbook Is In our DNA Digitain
Digitain To Take Centre Stage At ICE Africa

20 September 2019 / Other

Digitain, the leading sportsbook and casino platform provider, is set to unveil its latest bespoke solutions for the African market at ICE Africa on 2-3rd October in Johannesburg. 

Fresh from recent wins for excellence at the EGR and RGW Awards 2019, the supplier will be showcasing its state-of the-art sportsbook and casino platform at stand 1001. Digitain’s sales staff will be on hand to advise delegates on its ground-breaking strategies, products and trading tools which head the field.

The Digitain team will be spearheaded by Suren Khachatryan (CCO), Simon Westbury (Director of International Development) and Hmayak Arakelyan (Regional Director for Africa) who has overseen the provider’s rapid expansion on the continent, signing a raft of agreements with African operators including Westernbet, Betpurse and Moobifun.

Digitain’s highly modular platform enables it to provide flexible functionality and features to meet the unique challenges of the African market; including USSD / SMS betting, creative engagement tools and an immersive range of home-grown games.

In total, Digitain’s sportsbook product covers 65 sports, covers 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Simon Westbury, Director for International Business Development said: “Exciting growth markets such as Africa are a key part of our strategy, and we’re looking forward to showcasing what it is that makes us special here.  After a landmark year for Digitain, we can’t wait to unpack our full range of products and services and show why we’re the ideal partner.”

Hmayak Arakelyan, Regional Director for Africa saidAfrica is developing rapidly, so much so that it can be arguably called the world’s fastest developing region. It’s easy to see its value as operators queue up to enter, and we’re here to provide tailor-made solutions that meet Africa’s unique challenges.”

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