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Digitain, a leading sportsbook and casino platform provider, is pleased to announce the appointment of Mary Ann Calleja as its new Chief Product Officer.

With over twenty years of experience in IT, including a decade in the iGaming industry and more than six years in senior product leadership, Mary Ann brings industry expertise and strategic vision to Digitain. In her new position, Mary Ann will be responsible for shaping Digitain’s product vision and leading the strategic development of its expanding portfolio. She will oversee a multidisciplinary team of product managers, designers, business analysts, and data specialists, ensuring innovation remains at the core of the company’s offerings.

Her appointment is a significant step in Digitain’s ongoing mission to deliver advanced, scalable, and partner-centric solutions for a rapidly evolving iGaming industry.

Commenting on her appointment, Mary Ann Calleja said: Digitain is a leading B2B iGaming platform and sportsbook provider, powering some of the most innovative operators across global markets. I’m excited to lead the Product function during a pivotal stage of growth, scale, and transformation.

With an incredible team of talented professionals and a strong tech foundation, we’ll be focusing on elevating our platform capabilities, enhancing player experience through innovation and personalization, and aligning product delivery to our strategic vision and partner needs. Looking forward to building the next chapter of product excellence together.”

Digitain announced a company milestone with the confirmation by the European Lotteries (EL) of its Provisional Associate Membership. Final approval is by the EL General Assembly in September.

This is part of Digitain Group expansion strategy and follows last years’ associate membership in CIBELAE, the Ibero-American Corporation of State Lotteries and Betting.

Iain Hutchison, Chief Revenue Officer of Digitain, said: ” We are thrilled to announce that Digitain Group via our operatiing company Digitain RO Srl has achieved the prestigious status of Provisional Associate Member of the European Lotteries (EL). This notable accomplishment not only affirms our relentless dedication to upholding the highest standards of integrity and responsible gaming but also highlights our innovative approach within the lottery and gaming sector.

Being recognised by such a respected organisation, as European Lotteries (EL) reinforces our commitment to delivering advanced, compliant, and scalable solutions tailored specifically for state-licensed operators across Europe and beyond. As a valued technology partner, we are eager to engage in collaborative efforts with EL members, focusing on driving sustainable growth. We aim to provide exceptional sportsbook and gaming solutions that are intricately designed to adapt to the dynamic and evolving needs of the industry, ensuring that we remain at the forefront of gaming innovation and excellence.”

Digitain, a leading provider of sportsbook and casino platform solutions, is proud to announce that it is among the first game and software suppliers to successfully meet Brazil’s new regulatory standards.

The Brazilian gaming market is undergoing a significant transformation. With new regulations in place, gaming operators and providers must adapt quickly to meet these evolving requirements. This achievement underscores Digitain’s commitment to delivering high-quality gaming products and ensuring full compliance with local laws and regulations, allowing our partners to continue their operations seamlessly.

Arshak Muradyan, Digitain Group’s Chief Compliance Officer, stated, “Brazil’s gaming industry has witnessed rapid growth over the past few years, with more attention given to regulating and managing this fast-evolving market. In 2024, Brazil introduced stricter rules for gaming providers, including new certification requirements, enhanced player protection measures, and tighter oversight of both games and operators.”

Ani Mkrtchyan, Chief Sales Officer of Digitain Group, said, “As a company operating on the global stage, Digitain Group has consistently recognised the importance of regulatory compliance. This is why we’ve acted swiftly to meet the new requirements set out by Brazil’s regulatory authorities, positioning ourselves as one of the first companies to successfully navigate this evolving landscape.”

“Digitain Group’s success in securing certification for the Brazilian market is a significant milestone, and we’re proud to be among the first to meet these new regulatory standards. By adhering to the highest standards of compliance, we ensure the integrity of the industry and position ourselves and our partners for continued success in one of the world’s fastest-growing gaming markets.”

Digitain, the provider of sportsbook and casino platform solutions, has announced the appointment of Gil Soffer as the Chief Commercial Officer (CCO) of Digitain MALTA. Soffer previously served as the Senior Vice President of Sales and Business Development at Galaxsys, which is part of the Digitain Group of Companies, for two and a half years.

With a wealth of management experience in the iGaming industry, Soffer brings expertise in leadership, commercial strategy, product innovation, operations, and market-product fit strategies for high-growth regulated markets.

Mr. Vardges Vardanyan, Founder of Digitain Group, highlighted: “I am thrilled to have Gil join our senior leadership team at Digitain MALTA. His extensive experience in product and commercial development at Galaxsys was invaluable, as we strengthen and expand our operations in regulated markets.”

Gil Soffer, the new CCO of Digitain MALTA, said, “I’m delighted to have been part of Galaxsys’s remarkable growth journey, and I look forward to joining the leadership team at Digitain MALTA – a brand that has consistently expanded its business solutions in the global regulated iGaming landscape. I’m a firm advocate of our company’s customer-centric approach of ‘BUILT TO LEAD.’ brand mission and commitment to delivering complex solutions for multi-jurisdictional regulated operators. I am eager to advance our commercial objectives as newly appointed CCO for Digitain MALTA.”

Digitain, a leading provider of sportsbook and casino platform solutions, is proud to announce the appointment of Aida Vardanyan as the CEO of Digitain Malta. Aida, a seasoned professional with over 9 years of experience at Digitain, and has been a key contributor to the company’s growth and expansion, playing a pivotal role in establishing Digitain as a global leader in the iGaming industry.

Aida Vardanyan’s remarkable journey with Digitain began over a decade ago, where she was instrumental in shaping the company’s strategic vision and driving its success across multiple markets. Her expertise in fostering partnerships, navigating regulatory landscapes, and building operational excellence has been fundamental in Digitain’s evolution and global reach.

As Digitain continues its journey toward becoming a globally recognized iGaming powerhouse, Aida’s leadership will be focused on developing full-scale operations in Malta, one of the most significant hubs for the iGaming industry. Her efforts will ensure that Digitain Malta serves as a cornerstone of the company’s global strategy, strengthening its presence in regulated markets and driving innovation to meet the demands of operators worldwide.

Aida Vardanyan, CEO of Digitain Malta, shared her thoughts on the new role: “I am honoured to take on this new challenge as the CEO of Digitain Malta. Having been a part of Digitain’s journey for over 9 years, I’ve witnessed firsthand how innovation, collaboration, and commitment to excellence have driven our growth. My focus will be on building a robust and scalable operation in Malta, ensuring we deliver unmatched value to our partners and establish Digitain as a leader in the global iGaming market. I’m excited to lead our talented team as we continue to innovate and grow together.”

The establishment of Digitain Malta under Aida’s leadership represents a significant milestone in Digitain’s expansion strategy. Malta’s strategic position as a global iGaming hub, combined with Aida’s vision and experience, positions the company to achieve sustained growth and success in key markets.

Today, Digitain announced a significant milestone in its continued market expansion in Central and South America, with its associate membership in CIBELAE, the Ibero-American Corporation of State Lotteries and Betting.

The IBERO-AMERICAN CORPORATION OF STATE LOTTERIES AND BETTING (CIBELAE) was created in October 1988. It is an international, non-governmental organisation and professional association of state lottery and gaming organisations. CIBELAE plays a crucial role in facilitating knowledge in the management of gambling and lotteries, corporate social responsibility, and responsible gaming for all its members, and its influence is primarily in South and Central America.

Iain Hutchison, Chief Revenue Officer of Digitain, commented: “I am pleased that on behalf of the Digitain LLC, we have been approved by CIBELAE as an associate member. This approval aligns us with other Tier 1 B2B suppliers, reinforcing our brand position of technological credibility and trustworthiness in the industry. The Lottery organisation’s influence is primarily in South and Central America, but it’s a company milestone for Digitain, and it shows we are on the road towards further supplier acceptance in the lottery sphere, in particular in such a fast-growing region of Latin America.”

Digitain has expanded its presence in European regulated market by obtaining a B2B license from the Hellenic Gaming Commission. 

Iain Hutchison, Chief Revenue Officer of Digitain, said: “We are delighted that we have attained our B2B license from the Hellenic Gaming Commission. Digitain continues to expand across multiple regulated jurisdictions, and the Greek license is a further example of our vision and that of our teams’ commitment to regulatory compliance and the exemplary standards of our platform technology and focus as a company. We look forward to having our award-winning sportsbook and Centrivo platform and much more available within the Greek market as one of continental Europe’s largest and growing regulated markets.”

Digitain expanded its award-winning technology with the release of its Centrivo CRM platform.

In today’s fiercely competitive market, Digitain’s introduction of the Centrivo CRM platform is part of the marketing tech needed by today’s iGaming operators. This innovative technology allows operators to seamlessly unify all player-related touchpoints in one hub, personalise player engagement, manage player preferences, gather transactional activity, behavioural data, and more for player lifecycle segmentation, communication, and marketing automation. This not only streamlines operations but also opens new avenues for revenue growth and player satisfaction, setting the stage for unprecedented success in the iGaming industry.

Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Centrivo Product, said: “CRM is essential in iGaming to ensure efficient and effective unified lifecycle marketing to drive brand loyalty, advocacy, and satisfaction that leads to revenue goals based on player lifecycle phases. We continue to innovate our platform for iGaming partner operators so that operators can seamlessly centralise all player data to create campaigns for onboarding, activation, actives, retention, churn management, and reactivation that deliver player engagement and revenue growth.

The Centrivo CRM platform facilitates a complete solution for multi-channel marketing communications via email, SMS, website push, and campaigns as all transactional data are pipelined from the brand’s existing set-up with Digitain as against pushing data to a 3rd party solution, allowing a seamless data transmission. The platform does support 3rd party integrations with incumbent channel providers.

The platform itself is user-friendly and can be configured to the operator’s needs. Audience segmentation management, marketing cohorts, promotional templates, dynamic bonus management, and gamification functionality are all accessible via a reporting dashboard for performance analysis. It can help partners prepare for upcoming events like the UEFA European Football Championship. With our platform, you can launch and optimise your entire lifecycle CRM marketing campaigns, ensuring maximum exposure and player engagement during these high-profile marketing acquisition events.”

Digitain is excited to announce further enhancements to our in-house Bet Builder feature. These improvements include flexible management tools for configuration by leagues and margin control, which will significantly boost user engagement and offer a tailored and localized betting experience.

Bet Builder includes 150+ pre-match and 250+ live tournaments and is available to all of Digitain’s partner operators. Bet Builder enables players to create personalised bets by amalgamating multiple options on the same event from within the event view and bet slip, which results in enhanced odds and a bespoke betting experience. Additionally, Bet Builder is available for Modern, European, African and Latin American views, as well as mobile views. It can be integrated via a bespoke API for partners who have their own frontend, and this further expands its accessibility and localisation for partner operators.

Zohrab Karapetyan, Chief of Sportsbook Product at Digitain, said the following: “Based on our research of the market, Builder, which was developed in-house through the use of our own trading algorithms, empowers users to tailor their betting experience according to their preferences, enhancing engagement and satisfaction both for pre-match and now live games betting. Our user research also served as the reason for increasing the maximum selections from 10 to 16, as 3.7% of users prefer more customisation in their Bet Builder experience.”

“Bet Builder provides users with the flexibility to combine various selections within a single bet, and thus, it offers unique opportunities for wagering that go beyond conventional markets. With the ability to create custom bets, players can explore new avenues of excitement and maximise their potential winnings for high-profile events, including sporting events, and this currently features Player to Score markets and Statistics markets (Corners, Yellow Cards, Offsides, and Fouls).”  

One of the key advantages of Bet Builder is its flexible configuration adaptability across different regions and platforms. Our Builder also works seamlessly with our other sportsbook features such as Acca Bonus, Cash Back Bonus, Bad Beat Bonus, Double Double, Sports Jackpot, and 2 Goals Ahead to deliver a seamless betting experience for users across diverse markets and devices.

Looking ahead, Digitain remains committed to advancing and refining the Bet Builder feature to meet the evolving needs of its partners and their customers. By continuously innovating and enhancing its offerings, Digitain reaffirms its position as a leading pioneer in the sports betting industry.

Digitain expanded its award-winning technology with the release of its Centrivo Affiliate platform. 

The introduction of the Centrivo Affiliate platform enables operators to expand their new player acquisition marketing with a complete, seamless solution for creating, tracking, and reporting on affiliate marketing campaigns.

Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Centrivo Product, said: “We continue to innovate our platform for iGaming partner operators, so that operators can create promotional campaigns for acquisition, retention, reactivation, that delivers player engagement and revenue growth. 

The Centrivo Affiliate platform, is intuitive and can be customised to meet the operator’s unique requirements, offering various commission models, redirection automation, tracking optimisation and comprehensive reporting capabilities.  Our platform allows you to set up and launch your affiliate marketing program with a single click, guaranteeing maximum exposure and player engagement during high-profile events.