Digitain Introduces Centrivo CRM Platform

12 July 2024 / Other

Digitain expanded its award-winning technology with the release of its Centrivo CRM platform.

In today’s fiercely competitive market, Digitain’s introduction of the Centrivo CRM platform is part of the marketing tech needed by today’s iGaming operators. This innovative technology allows operators to seamlessly unify all player-related touchpoints in one hub, personalise player engagement, manage player preferences, gather transactional activity, behavioural data, and more for player lifecycle segmentation, communication, and marketing automation. This not only streamlines operations but also opens new avenues for revenue growth and player satisfaction, setting the stage for unprecedented success in the iGaming industry.

Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Centrivo Product, said: “CRM is essential in iGaming to ensure efficient and effective unified lifecycle marketing to drive brand loyalty, advocacy, and satisfaction that leads to revenue goals based on player lifecycle phases. We continue to innovate our platform for iGaming partner operators so that operators can seamlessly centralise all player data to create campaigns for onboarding, activation, actives, retention, churn management, and reactivation that deliver player engagement and revenue growth.

The Centrivo CRM platform facilitates a complete solution for multi-channel marketing communications via email, SMS, website push, and campaigns as all transactional data are pipelined from the brand’s existing set-up with Digitain as against pushing data to a 3rd party solution, allowing a seamless data transmission. The platform does support 3rd party integrations with incumbent channel providers.

The platform itself is user-friendly and can be configured to the operator’s needs. Audience segmentation management, marketing cohorts, promotional templates, dynamic bonus management, and gamification functionality are all accessible via a reporting dashboard for performance analysis. It can help partners prepare for upcoming events like the UEFA European Football Championship. With our platform, you can launch and optimise your entire lifecycle CRM marketing campaigns, ensuring maximum exposure and player engagement during these high-profile marketing acquisition events.”

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Digitain Enhances In-House Bet Builder for Live Games

09 July 2024 / Other

Digitain is excited to announce further enhancements to our in-house Bet Builder feature. These improvements include flexible management tools for configuration by leagues and margin control, which will significantly boost user engagement and offer a tailored and localized betting experience.

Bet Builder includes 150+ pre-match and 250+ live tournaments and is available to all of Digitain’s partner operators. Bet Builder enables players to create personalised bets by amalgamating multiple options on the same event from within the event view and bet slip, which results in enhanced odds and a bespoke betting experience. Additionally, Bet Builder is available for Modern, European, African and Latin American views, as well as mobile views. It can be integrated via a bespoke API for partners who have their own frontend, and this further expands its accessibility and localisation for partner operators.

Zohrab Karapetyan, Chief of Sportsbook Product at Digitain, said the following: “Based on our research of the market, Builder, which was developed in-house through the use of our own trading algorithms, empowers users to tailor their betting experience according to their preferences, enhancing engagement and satisfaction both for pre-match and now live games betting. Our user research also served as the reason for increasing the maximum selections from 10 to 16, as 3.7% of users prefer more customisation in their Bet Builder experience.”

“Bet Builder provides users with the flexibility to combine various selections within a single bet, and thus, it offers unique opportunities for wagering that go beyond conventional markets. With the ability to create custom bets, players can explore new avenues of excitement and maximise their potential winnings for high-profile events, including sporting events, and this currently features Player to Score markets and Statistics markets (Corners, Yellow Cards, Offsides, and Fouls).”  

One of the key advantages of Bet Builder is its flexible configuration adaptability across different regions and platforms. Our Builder also works seamlessly with our other sportsbook features such as Acca Bonus, Cash Back Bonus, Bad Beat Bonus, Double Double, Sports Jackpot, and 2 Goals Ahead to deliver a seamless betting experience for users across diverse markets and devices.

Looking ahead, Digitain remains committed to advancing and refining the Bet Builder feature to meet the evolving needs of its partners and their customers. By continuously innovating and enhancing its offerings, Digitain reaffirms its position as a leading pioneer in the sports betting industry.

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Digitain Launches Centrivo Affiliate Platform

05 July 2024 / Other

Digitain expanded its award-winning technology with the release of its Centrivo Affiliate platform. 

The introduction of the Centrivo Affiliate platform enables operators to expand their new player acquisition marketing with a complete, seamless solution for creating, tracking, and reporting on affiliate marketing campaigns.

Edmond Ghulyan, Digitain’s Group Chief Strategy Officer / Chief of Centrivo Product, said: “We continue to innovate our platform for iGaming partner operators, so that operators can create promotional campaigns for acquisition, retention, reactivation, that delivers player engagement and revenue growth. 

The Centrivo Affiliate platform, is intuitive and can be customised to meet the operator’s unique requirements, offering various commission models, redirection automation, tracking optimisation and comprehensive reporting capabilities.  Our platform allows you to set up and launch your affiliate marketing program with a single click, guaranteeing maximum exposure and player engagement during high-profile events. 

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An Inside Look at The Tailor-Made Features of Digitain’s Sportsbook for EURO 2024

03 July 2024 / Other

Digitain is all set to enhance the betting experience with an array of innovative, tailor-made features as excitement builds for EURO 2024. Zohrab Karapetyan, Chief Product Officer of Sportsbook at Digitain, shared his insights into these feature-rich offerings designed to cater to both seasoned bettors and newcomers alike.

“At Digitain, our mission is to provide an unmatched betting experience. With the needs of our users in mind, we craft our latest features for EURO 2024 and other major sports events, to make sure they have the best tools and opportunities to engage in their favorite sports,” said Zohrab Karapetyan.

Among the outstanding features is the EURO 2024 Predictor, which offers exciting incentives for bettors throughout the initial phases of tournaments. This is complemented by the Bet Race Tournament in which users can compete against each other, adding a competitive edge to the betting experience.

AutoBet Control is a significant advancement which allows bettors to automatically secure their winnings or minimize losses, based on pre-set conditions. This feature ensures flexibility and control, guaranteeing users that they can manage their bets efficiently, without constant monitoring.

Digitain has also expanded its popular Bet Builder, giving users the ability to create personalized bets from a broader range of markets. One of the features of this expansion is the Two Goals Advantage feature, which ensures a win if the selected team gains a two-goal lead. This helps build more excitement and ensures higher security.

To foster community and engagement, Digitain’s Sportsbook introduces Engaging Sport Chat, a social aspect that enables bettors to discuss strategies, share insights, and celebrate victories together. It also increases betting by about 20%.

For those who prefer long-term bets, the Outright Display keeps users informed about ongoing events and helps them stay ahead of the game. The 0% Margin & Enhanced Odds feature offers competitive odds with no margin, and this helps make sure bettors get the best possible value.

Highlighting select matches with significantly increased odds, the Daily Boosted Odds Offer guarantees excitement daily. In addition, the Sports Jackpot feature provides a thrilling opportunity to win big and adds more excitement to the betting landscape.

Another enticing feature is Double Dooble, which offers double returns on selected bets under specific conditions. For bettors who enjoy predicting player performances, the Player Props feature allows wagers on individual player statistics and outcomes, enhancing the depth of the betting options available.

Bore Draw Guarantee is another favorite for players. This promotion gives players an opportunity to make bets on the markets of certain events (set in advance), and if this event ends in a tie (0:0) and the bet is lost, the bet amount is returned to the players (according to the conditions set in advance).

Finally, Digitain offers Acca Bonuses & Cashbacks, rewarding users with bonuses and cashback opportunities on accumulator bets and encouraging users to explore more extensive and strategic betting options.

Zohrab Karapetyan concluded with the following: “We believe these features will make betting not only more exciting, but also more strategic and rewarding. As we gear up for EURO 2024, our users can look forward to a comprehensive and engaging betting experience like never before.”

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Digitain Appoints LatAm Sales Director

10 June 2024 / Other

Digitain announced a significant addition to its sales executive team with the appointment of Alonso Jibaja as LatAm Regional Sales Director. This strategic move is set to further strengthen Digitain’s position in the Latin American market.

Alonso has over ten years of experience and a track record in sales and commercial roles across Latin America and North America and is now part of the Digitain’s sales leadership team. He brings extensive experience in the iGaming industry and expertise in LatAm operations and sales strategies. His comprehensive understanding of B2B and B2C iGaming in LatAm will undoubtedly be an invaluable addition to Digitain, already established in that region.

Digitain’s Chief Revenue Officer, Iain Hutchison, commented on the appointment: “I’m delighted to have Alonso join our team. With a depth of experience in sales and commercial development roles for some major platform providers, Alonso will support, provide, and facilitate comprehensive solutions as Digitain expands its services to B2C partner operators in regulated markets across the LatAm region.”

Alonso Jibaja, LatAm Regional Sales Director, expressed his enthusiasm for the new role: “I am truly excited to be a part of Digitain, a company that has consistently expanded its business solutions within the regulated iGaming supply chain globally. The company’s customer-centric approach and its commitment to its people when delivering complex solutions for today’s multi-jurisdictional regulated operators have always impressed me. I am eagerly looking forward to meeting with new and existing partners and collaborating with the Latam sales team and all departments in the coming months ahead.”

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Digitain’s Centrivo Dynamics & Universal Launches “Booster”: A Game-Changing Promotional Tool for iGaming

05 April 2024 / Other

Digitain is excited to unveil “Booster”, a powerful promotional engine integrated into its innovative platforms, Centrivo Dynamics & Centrivo Universal. With a focus on user-friendly customisation and advanced features, Booster is set to elevate the online gaming experience for operators and players.

“Booster” effortlessly creates and manages tailored promotional campaigns for enhanced player engagement and loyalty. Ensures fairness and transparency in all promotional activities through a Certified RNG. Dynamically integrates with all bonus campaigns within the Centrivo Dynamics & Universal platforms, streamlining the promotional process for operators. Moreover, operators can customise promotions without developer involvement, adapting quickly to market demands.

There are plenty of prizes and prize allocations to captivate and reward players.
While running your campaign it also provides real-time, detailed reporting on promotional campaign performance, enabling operators to optimize strategies.

Edmond Ghulyan, Group Chief Strategy Officer, and Chief of Centrivo Product shared his thoughts on Booster: “Booster is a game-changer for iGaming operators. Its dynamic capabilities empower operators to run targeted, personalized campaigns, driving player participation and loyalty.

Centrivo Dynamics & Universal continues to lead the industry, and Booster reinforces Digitain’s commitment to providing operators with innovation in the competitive iGaming landscape.”

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Digitain Unveils AutoBet: A Groundbreaking Betting Feature Redefining the Sports Betting Experience

05 April 2024 / Other

Digitain is excited to announce the launch of AutoBet, a revolutionary betting feature designed to empower players and transform the sports betting landscape. AutoBet puts control firmly in the hands of users, allowing them to define their preferred odds range and customise their betting experience like never before.

AutoBet marks a significant leap forward in the world of sports betting, addressing the diverse needs and preferences of players. By enabling users to set their preferred odds range for a bet, Digitain ensures that players never miss out on the odds they desire, providing a truly personalised and tailored betting experience.

Using AutoBet is straightforward and efficient. Players log in to their accounts, choose the event and market they want to bet on, and set their preferred odds range. Moreover, users can track all their requests at Autobet history, even if it is canceled the reason is always displayed. If the odds for their selected event fall within the specified range, the system automatically places the bet. This streamlined process ensures a hassle-free and user-friendly experience for players.

Zohrab Karapetyan, Digitain’s Chief of Sportsbook Product, expressed his enthusiasm for the launch of AutoBet, stating, “At Digitain, we are committed to delivering solutions that cater to the unique needs of our partner operators and their players. AutoBet is a prime example of this commitment. It empowers players, providing them with the flexibility and control they deserve when placing bets.”

In the back office, operators can configure AutoBet for single bets, multi bets, or both, based on their preferences and the demands of their player base. This level of customisation ensures that AutoBet seamlessly integrates with an operator’s existing offerings, enhancing the overall betting experience.

Digitain continues to lead the way in iGaming innovation, and AutoBet stands as a testament to their commitment to providing cutting-edge solutions for operators and players alike”.

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Digitain’s Centrivo Dynamics Platform Presents Two Major Additions

04 April 2024 / Other

Digitain proudly introduces Centrivo Dynamics, a groundbreaking platform that transforms the player experience with a redesigned bonus management flow and a mobile-compatible back office.

Digitain unveils a comprehensive redesign of the bonus management functionality, introducing a modern UI solution with a fresh and intuitive interface tailored to players’ preferences. The platform emphasis’s visibility and transparency, empowering players to effortlessly explore operator promotional offers. The redesign ensures streamlined bonus activation management and control processes aligned with robust Responsible Gaming practices. The system goes beyond, offering bonus personalisation with tailored content for various bonuses such as free bets, free spins, wagering bonuses, cash prizes and more.

This enhanced bonus management experience functionality is complemented by our back office which is fully mobile compatible providing you with control at your fingertips. Manage player promotions, run campaigns, and make instant website changes—all from your phone, thanks to easy navigation, mobile-tailored solutions, and the use of innovative technology. Enjoy a 100% mobile experience with seamless management of your business operations including but not limited to real-time metrics and reports for informed decision-making with live business data.

Edmond Ghulyan, Digitain’s Group Chief Strategy Officer and Chief of Centrivo Product emphasised the commitment to perfection in Centrivo Dynamics: “We strive to provide state-of-the-art solutions ensuring, that we address our partners’ needs while staying focused and dedicated to the best practices of product development. These innovative solutions not only boost player satisfaction but also provide operators with unparalleled flexibility in managing their businesses.”

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Digitain’s Centrivo Goes All-Native with its New, iOS & Android Applications

29 December 2023 / Other

Digitain proudly announces the launch of all-new, native applications for iOS and Android devices. This groundbreaking release promises an unparalleled, immersive gaming experience, solidifying Digitain’s commitment to innovation and customer satisfaction.

Centrivo’s native applications deliver a seamless, unified gaming experience across both iOS and Android, ensuring a consistent and high-quality experience for users. Above all this Centrivo’s extensive suite of casino games and features offers a diverse range of options to cater to every player’s preferences and taste. Moreover, the new application seamlessly integrates a comprehensive sportsbook and virtual sports, providing users with a one-stop destination for all their sports betting and virtual gaming needs.

Edmond Ghulyan, Group Chief Strategy Officer and Chief of Centrivo Product Solutions, expressed his enthusiasm for the launch, stating, “We are thrilled to introduce the all-new native applications for Centrivo. This marks a significant milestone in our ongoing efforts to provide cutting-edge solutions for our users. The immersive, all-in-one experience across iOS and Android platforms, coupled with innovative features like push notifications and cross-product navigation, reflects our dedication to delivering a superior gaming experience.”

Also, to continue the above features Centrivo’s App stays trendy by having dedicated esports space as well as providing a sports betting experience with innovative features and a user-friendly interface, making it easier and more enjoyable for users to place bets on their favorite events.

With a commitment to continuous improvement and innovation, Centrivo remains at the forefront of the industry, offering a dynamic and engaging platform.

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Digitain’s Edmond Ghulyan Promoted to Group Chief Strategy Officer

15 December 2023 / Other

Digitain confirmed that Edmond Ghulyan has assumed a broader role in the senior management team to the position of Group Chief Strategy Officer and Chief of Centrivo Product Solutions.

Edmond previously held the position of Chief Customer Care Officer and Chief of Centrivo Platform. With almost 6 years now at Digitain, in his new role, Edmond will lead both the strategic development of the award-winning, competitive and GLI-certified iGaming Platform with the whole of suite of Centrivo products and Digitain’s Strategy at a group level.

Mr. Vardges Vardanyan, Founder of the Digitain Group, commented on the promotion: “Edmond has been a key part of our senior management and leadership team for nearly six years. He has led from the front and is a shining example to his team in delivering exacting technical solutions for our current and future partners. 

Our business has experienced rapid growth in multiple markets throughout 2023, and with Edmond onboard to manage our Centrivo Product Solutions and to lead Digitain Group’s Strategy, we are confident that 2024 shall continue our growth expansion.”

Edmond Ghulyan, Group Chief Strategy OfficerDigitain, said: “I am excited to assume this new and more comprehensive role of leading Digitain Group towards its strategic goals and building upon the strong foundations of the Centrvio product solutions for our existing and potential partners to meet the ever-changing demands of their businesses today and for the future. 

As a business and team, we are well placed to continue to deliver robust, scalable, and highly compliant technology and product solutions for any market and ensure that our partners can focus on building a competitive, unique and highly-automated brand across multiple channels and markets.

With the company’s rapid expansion and ambitious plans for the future, I would like to especially thank Mr․ Vardanyan for the incredible support during the past six years and for the new opportunity to lead Digitain Group’s Strategy.”

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