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SoloAzar: World footballing legend Luís Figo, Digitain’s brand ambassador, visits Armenia headquarters

06 September 2022 / 其他新闻

(Armenia) – Digitain are delighted to announce that their Brand Ambassador, footballing legend, Luís Figo, visited the Digitain headquarters in Yerevan on Tuesday 30th August to participate in a dedicated press conference and to spend some time with the various teams who make up the Digitain family.

About his visit, Luís Figo commented, “I’m excited to be part of this new partnership and I had a really enjoyable and extremely informative time visiting Digitain’s headquarters in Yerevan and learning more about the culture of the company. Digitain is a long-established and forward-thinking iGaming company, dedicated to offering a broad variety of successful iGaming solutions to partners all over the world. Becoming their Brand Ambassador was an easy decision for me.”

For Digitain, Vardges Vardanyan said, “It was my pleasure to welcome Luís to Yerevan and to Digitain’s headquarters. I am extremely happy that we have a partnership with someone of his international stature and reputation, who shares our progressive values and who can represent the Digitain brand with such assurance.”

Source: SoloAzar

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Gaming Intelligence: LUIS FIGO VISITA LA SEDE CENTRAL DE DIGITAIN EN ARMENIA

06 September 2022 / 其他新闻

El nuevo embajador de marca de Digitain, el exfutbolista portugués, Luis Figo, ha visitado la sede central de la compañía en Armenia para dar una rueda de prensa y conocer al equipo.

El exjugador de Barcelona, Real Madrid o Inter de Milán ha reconocido estar “emocionado de ser parte de esta nueva asociación y ha sido muy agradable y visitar la sede de Digitain en Ereván para saber más sobre la cultura de la empresa”.

Además, Figo no dudó en subrayar que “convertirme en su Brand Ambassador fue una decisión fácil para mí porque es una empresa de iGaming establecida desde hace mucho tiempo y con visión de futuro”.

Por su parte, el fundador de Digitain, Vardges Vardanyan, ha subrayado el placer que supone para la empresa “dar la bienvenida a Luis Figo, así que estamos muy felices que la asociación que hemos alcanzado con alguien de su nivel y reputación internacional”.

 

Source: Gaming Intelligence

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SBC News: Luis Figo thinking big with Digitain brand ambassador role

06 September 2022 / 其他新闻

Digitain’s new brand ambassador Luis Figo, the former Barcelona, Real Madrid and Internazionale star, strengthened his ties with the company when he visited its headquarters in Yerevan to meet the team last week.

Securing the services of one of the iconic footballers of his generation is a big statement for a B2B supplier. But Digitain is a company with ambitious plans to continue its expansion into European, African and Latin American markets, and also one that is making significant investments in its future.

It is investing heavily in new products for 2022 and beyond – including the Centrivo platform, a payments gateway, and enhanced live casino and virtual sports offerings – as well as in recruitment and training, and in the creation of an optimal work environment at its purpose-built headquarters.

It was at this state-of-the-art office complex in Yerevan where Figo was to be found causing great excitement last week, shaking hands and posing for countless selfies with members of the Digitain team who were clearly thrilled to meet him (and why wouldn’t they be – it’s not every day that a Galactico pops in to say hello).

At a press conference with the company’s founder Vardges Vardanyan, the former Portugal international came across as a charismatic, funny and well-informed figure as he answered questions from an audience of employees and reporters.

“It’s a great pleasure for me to join the Digitain family and to be here in Yerevan,” he said.

“To tell the truth, when Digitain approached me to be ambassador, I didn’t really have a clue about the company because it’s so far away from where I’m based. I wanted to realise what the company is and, for me, it is really a big surprise because I’m seeing today how many people are here and the happiness of the people receiving me and welcoming me.

“Congratulations to Mr Vardges for all he has built. I think you must be very proud of what has been achieved and what it gives to you, the people who work here, and what it gives to the country. I think it is a reference for Armenia and what it does is put Armenia in the eyes of the whole world.

“So I’m very pleased to be part of the company and I will try to engage and promote as best as possible, as we have the chance to help the company to grow bigger.”

Vardanyan added: “It is my pleasure to welcome Luís to Yerevan and to Digitain’s headquarters. I am extremely happy that we have a partnership with someone of his international stature and reputation, who shares our progressive values and who can represent the Digitain brand with such assurance.”

 

While the La Liga and Serie A winner conceded that he knew little about Digitain when he was first approached to become its brand ambassador, as he’s “not so into software and technology and that kind of stuff”, that has changed. During months of talks to agree a deal and work out what his exact role would be, Figo did his research and liked what he learned about the company.

The positive impression was reinforced during his visit to Yerevan, and the reception he received had him looking to the future.

“I always think big, so I expect to be in the (Digitain) family for a long time – this is just a tip for the boss,” the Champions League winner joked.

“The most important thing is that you will be happy with my work. I think we will try to make (the company) known more and more, not only locally, but in other markets and if possible, globally.”

He added: “In the past, when I was active and I was playing, I often had the chance to have these partnerships with companies and I was looking always to have a long-term relationship. It means that you can give and receive in the same way (to create) a win-win situation and establish a good relationship.”

While Figo’s brand ambassador role with Digitain is designed to promote B2B products and services, the role of betting operator sponsorships and partnerships between sportsbooks and former professional athletes in the B2C space has been the subject of much scrutiny in recent times. However, the 127-cap Portugal international believes such deals should be permitted to go ahead as long as the right safeguards are in place.

“I think if everything is healthy and clear and clean, it is good,” he said. “Since a few years ago, you could see sports betting companies sponsoring football and other sports, and I think for the clubs, it is a very important (source of) better revenues and to maybe help them to have better teams and better players.

“UEFA allows the sportsbook companies that are legal to get into sponsorship. I think everyone that is clear and legal has the right to be in this industry.”

Since hanging up his boots, Figo has made the decision to focus on a career in business, rather than follow former team-mates Zinedine Zidane, Pep Guardiola, Raul and Dejan Stankovic into the dugout.

“I have already started to get white hairs,” the Portuguese joked. “Being a coach was a direction that I never wanted to go in. When I finished my career I was so physically and mentally tired after 20 years that I needed to do another thing.

“As a football player, you go to practice and you don’t have to prepare everything. I think it is much more tough (for a coach) in terms of time and quality of life than to be a football player. So I was not prepared for that.”

However, while coaching is not on the agenda for Figo, he believes that his experience of working with some of the best coaches in the game helped him to develop some of the valuable skills he uses in his business career and that learning from them has “helped me to make so many decisions in my life”.

One big decision he made last year was to cooperate with documentary makers Pitch Productions on The Figo Affair: The Transfer that Changed Football, the newly-released Netflix documentary that tells the inside story of his contentious move from Barcelona to bitter rivals Real Madrid. The record-breaking transfer happened in 2000, the same year that he was named the best player in the world, and 22 years on, Figo felt it was right to finally tell his side of the story.

“I wanted to recount my story after so many people talk about it and give their opinion about it. But the protagonist – that was me – never spoke about it,” he explained.

“It’s for the people who are interested in football to watch and form their own opinion. At the same time, it is good because there’s history in terms of transfer markets and in terms of rebalancing between two clubs.

“What’s most important is with my experience to tell my story, my true story of what I did in that moment, and for my daughters, who were not existing in that moment, to see it and know what happened.”

Figo’s work for the day was not quite done as the press conference drew to a close. There was still the important matter of playing for Digitain in a five-a-side match against TotoGaming on the roof of the building that houses Digitain’s 1,000-strong trading team.

The blistering afternoon sunshine and temperature of 38°C may have meant that Figo’s exquisite skills were displayed at a rather more pedestrian pace than when in his prime, but it’s a fair bet that the other players won’t wait 22 years to tell the story of the time they shared a football field with a Ballon d’Or winner.

Source: SBC News

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Digitain在亚美尼亚欢迎品牌大使路易斯·菲戈

05 September 2022 / 数字新闻

8月30日,国际足球偶像路易斯·菲戈以公司品牌大使的身份访问亚美尼亚和Digitain总部。这无疑是一个了不起的时刻,这一天充满了令人难忘的时刻。 

当天上午,足球传奇人物抵达Digitain办公室,并在大楼的11个楼层进行了会面和迎接,菲戈和Digitain的管理层一起,受到了来自公司各个部门的数百名代表的欢迎。 他为兴奋的员工们签署了许多Figo-7的T恤,其中大部分人恰好是他的长期粉丝。 在拍了自拍和说了温暖的话之后,是时候进入独家新闻发布会了。

在新闻发布会上,Luís Figo和Digitain的创始董事Vardges Vardanyan回答了多个问题,解决了各种问题,并分享了与Digitain-Figo新伙伴关系有关的见解。

下午的亮点是人们热切期待的足球友谊赛。显而易见的是,在亚美尼亚的阳光下,为Digitain队效力的菲戈准备享受这场比赛。他通过贡献5次助攻和3个进球展示了他的特殊能力,最终以8:4的结果结束比赛。

充满了热情洋溢的谈话和关于未来计划的激动人心的讨论,整个一天显然是Digitain-Figo正在进行的合作中的另一个重要里程碑,还有更多的惊喜和计划在等待着。

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重要突破新闻:传奇人物路易斯·菲戈(LUÍS FIGO)作为官方品牌大使加入DIGITAIN

06 July 2022 / 数字新闻

对于一家线上娱乐公司来说,能与这样一位体育巨星合作绝非稀松平常。而对Digitain来说,这一天真真切切地到来了!我们很高兴地与大家分享一则好消息——世界著名的葡萄牙传奇足球巨星路易斯·菲戈(LUÍS FIGO)将正式加入Digitain集团,担任品牌大使。真是不可思议!
在菲戈尚活跃于球场的时代,他是人们心中名副其实的最佳球员之一。在他的光辉岁月里,他曾担任巴塞罗那、皇家马德里和国际米兰等球队的边锋。一系列的奖杯和荣耀正是菲戈的成功以及职业生涯的绝佳印证:四个西甲冠军、四个意甲冠军、一个欧洲优胜者杯和一个欧洲冠军联赛冠军,以及著名的2000年金球奖、2001年国际足联世界足球先生。
路易斯·菲戈对担任Digitain的品牌大使和这一 前途无限的 合作表示由衷的喜悦。他谈到:“我很高兴成为这个新伙伴关系的一部分,我很期待能够成为Digitain的品牌大使。这是一家历史悠久、具有远见的线上娱乐公司, 致力于为全世界的合作伙伴提供各种成功的线上娱乐解决方案。因此,我毫不迟疑地决定成为他们的品牌大使。”
正如Digitain集团的创始人Vardges Vardanyan所说:“欢迎路易斯·菲戈这样一位现象级巨星加入Digitain大家庭,我对此感到十分兴奋。当谈到一个拥有最新体育博彩解决方案的线上娱乐公司——Digitain的全球代表时,菲戈因其斐然的声誉、亮丽的背景和胜利的姿态而受到称赞。他无疑是我们的完美选择,因为他能够代表我们体育博彩的质量、创新和高效。我们十分期待与这位体育巨星的合作。”
祝贺我们所有人!这是Digitain历史上的关键一章,我们都会牢记并珍惜这一机会,这是一次令人兴奋的合作,必将推动Digitain再攀新高峰。

 

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Gambling Insider: Digitain signs Luís Figo as brand ambassador

06 July 2022 / 其他新闻

Gambling Insider was in attendance in Nice as Ballon d’Or and Champions League-winning ex-footballer Luís Figo signed an agreement with sportsbook and iGaming supplier Digitain.

Under the slogan ‘cooperating with the legend,’ Figo signed as brand ambassador alongside Digitain Founder Vardges Vardanyan, as the two parties look to embark on a long-term collaboration.

Former Portugal, Real Madrid, Barcelona and Inter Milan footballer Figo praised the values of the gambling company as he held aloft a Digitain shirt with the number seven and his name written on the back.

Promoting the values of a long-term partnership, Figo sat down with Gambling Insider to discuss the deal, as well as reflecting on his playing career.

Vardanyan, meanwhile, believes the deal will elevate the whole iGaming industry, not just Digitain individually.

Figo exclusively told Gambling Insider: “For me, it was important to know a little bit about what the company is doing. It’s a global company and, because it’s a leader in this area, it was nothing but positive when the chance came to accept the partnership.”

When asked by Gambling Insider about the thinking behind the partnership, especially considering the increasing trend of brand ambassadors among B2B gambling firms, Digitain Founder Vardanyan added: “Luís Figo is a living legend. I have much respect for him not only as an ex-professional player but also as a high-profile individual and social ambassador.

“He embodies the values that Digitain aspires to. He played with skill, professionalism and has the same love for the sport we do.”

Look out for the full interview with both Figo in this week’s GI Friday and with Vardanyan in our upcoming Sports Betting Focus magazine.

Figo will also feature in the Play Hard section of Trafficology, looking back on his career and talking football.

Source: Gambling Insider

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