Mary Ann Calleja, Digitain: “My goal is to build a product culture where customer input is naturally embedded into every decision, from concept to delivery”
Mary Ann Calleja spoke to Focus Gaming News about her new role as Chief Product Officer at Digitain.
Exclusive interview.- In June, Digitain announced the appointment of Mary Ann Calleja as its new chief product officer.
Following the announcement, Focus Gaming News sat down with Calleja to gain further insights into her new role at Digitain, her main objectives in the short and long term, and her vision for the company’s expansion.
Congratulations on your new role! What are your immediate priorities as chief product officer at Digitain, and how do you envision shaping the company’s product strategy in the short and long term?
Thank you—it’s truly an exciting time to join Digitain. My immediate priorities are focused on operational scalability and strategic product advancement. In the short term, we’re aligning cross-functional teams to drive faster, more agile delivery cycles, while deepening our engagement with partner feedback to ensure we’re building precisely what the market needs. Long term, we’re shaping a product roadmap that emphasises modularity, localisation, and seamless integration across verticals, ensuring that our solutions are flexible and scalable.
Digitain has earned a reputation for innovation in igaming solutions. How do you plan to further enhance the product offering to meet the evolving needs of operators and players in various global markets?
Innovation is in Digitain’s DNA, and enhancing our offering means anticipating not just what partners need today—but what their users will expect tomorrow. We’re investing in adaptive UX, real-time data tools, and predictive analytics to empower our partners with actionable insights. We’re also strengthening our omnichannel capabilities so operators can deliver seamless player experiences across retail and digital. More importantly, we’re putting flexibility and customisation at the heart of our product suite to help our partners thrive in their unique market contexts.
Digitain already stands on a strong foundation with an impressive product suite, including our award-winning Sportsbook, Centrivo Platform, Paydrom, and Virtual Sports. The goal now is to evolve these strengths into a more insight-driven, customisable, and partner-empowered ecosystem.
With your extensive experience in the gaming industry, how do you plan to integrate customer insights into Digitain’s product development cycle?
Over the two decades of experience, I’ve learned that the most successful products are built through ongoing dialogue. At Digitain, I plan to further develop that philosophy by ensuring that partner and user insights are treated as a strategic asset—something that actively shapes our product direction, not just validates it after the fact.
This means listening more through conversations, feedback sessions, and by staying close to our partners’ evolving needs. But it also means interpreting feedback through the lens of experience: knowing when to act, when to ask more questions, and when to innovate beyond what’s expected. My goal is to build a product culture where customer input is naturally embedded into every decision, from concept to delivery.
“Over the two decades of experience, I’ve learned that the most successful products are built through ongoing dialogue.”
Mary Ann Calleja, chief product officer at Digitain.
Digitain is expanding globally. How does product localisation fit into your strategic vision, and what markets do you see as most dynamic or challenging?
Localisation is core to our strategy—it’s about more than language; it’s about ensuring every product aligns with local regulations, culture, and player expectations. At Digitain, we provide operators with configurable tools that adapt to any market, from payments and content to compliance and UX.
As Digitain expands its global footprint, our local presence becomes a key advantage. For example, our Malta office, which serves as a European hub, brings us closer to regulatory trends, market shifts, and partner needs across the continent. Our Romania office also supports regional operations with agility and deep market knowledge.
We’ll continue to strengthen our presence in both established and emerging markets—delivering solutions that are not only technically robust but truly relevant to local audiences.
As one of the most influential women in igaming, what message would you share with the next generation of product leaders looking to make their mark in this space?
Be bold, be curious, and never stop learning. Product leadership is about more than delivering features—it’s about solving real problems and creating meaningful experiences. Don’t be afraid to challenge assumptions, ask hard questions, and trust your instincts. Our industry moves fast, so keep learning, stay close to your users, and surround yourself with people who bring different perspectives.
“Product leadership is about more than delivering features—it’s about solving real problems and creating meaningful experiences.”
Mary Ann Calleja, chief product officer at Digitain.
Finally, what message would you like to share with Digitain’s partners and clients as you take on this new leadership role?
To our partners and clients: I’m excited to work alongside you as we enter the next chapter of growth and innovation at Digitain. My commitment is to listen closely, act decisively, and ensure our products continue to evolve in ways that support your ambitions and challenges.
You can expect an even deeper focus on collaboration, flexibility, and delivering real value through products that are not only powerful and scalable but truly aligned with your goals.