Hamest Safaryan, Digitain: “We see strong potential across Central and Eastern Europe”
Hamest Safaryan, head of sales, Central Europe, at Digitain shares insights about the company’s upcoming presentation at SBC Summit Lisbon.
Exclusive interview.- Ahead of SBC Summit Lisbon, Focus Gaming News spoke with Hamest Safaryan, head of sales, Central Europe, at Digitain, to discuss how the company is preparing for the event that will take place on September 16-18.
In an exclusive interview, she also shared details about the company’s expansion, responsible gaming and the goals for the last quarter of the year.
How are you preparing for SBC Summit 2025? What are your main goals at the event: networking, showcasing new tech, or forming strategic alliances?
We are preparing for SBC Summit 2025 with a clear focus on strengthening existing relationships and building new ones. For us, the event isn’t just about being present—it’s about being proactive and making the most of every face-to-face meeting.
Our goals include meeting with existing partners to discuss the growth strategies, demonstrating the latest updates across our sportsbook and igaming platform solutions, and forming new strategic alliances that will help us expand further across Europe.
What can attendees expect to discover at your stand in Lisbon this year?
SBC Summit Lisbon is not just an exhibition for us, it is one of the biggest shows in igaming. This year we’ll be exhibiting with a brand-new stand design, which was created to provide comfort and deliver the best possible experience for every visitor. At the stand, attendees will be able to explore the full scope of Digitain’s portfolio — from our award-winning sportsbook to our Virtual Sports offering, the recently launched SSBT and our flexible platform solutions that can be tailored to different operators’ needs. Our team will also be available for live demonstrations and one-to-one discussions, ensuring each conversation is insightful and relevant to our partners and visitors.
Digitain has had a strong year of expansion. You have recently opened new offices in Malta and Romania, what markets have shown the most potential for your business in Europe?
The opening of our new offices in Malta and Romania has undoubtedly strengthened our ability to work closely with European partners and respond more quickly to their needs. We see strong potential across Central and Eastern Europe, where operators are increasingly looking for flexible, scalable, and compliant solutions to support their growth. By establishing a stronger presence in these locations, we can provide faster support, tailor our approach to regional requirements, and build deeper, long-term partnerships in some of Europe’s most dynamic markets.
Digitain is fully licensed in several key European markets, including Greece, Malta, and Romania. We are currently undergoing licensing processes for many other European markets as we are preparing to enter a number of new markets, further expanding our reach and bringing our solutions to even more operators across the continent.
“We see strong potential across Central and Eastern Europe, where operators are increasingly looking for flexible, scalable, and compliant solutions to support their growth.”
Hamest Safaryan, head of sales, Central Europe, at Digitain.
How does your company approach responsible gaming and compliance across the jurisdictions you operate in?
Responsible gaming and compliance are at the core of how Digitain operates. We follow a clear framework that aligns with the highest regulatory standards across multiple jurisdictions. Our technology includes advanced tools for player protection, risk management, and responsible gaming features, giving operators everything they need to provide a safe and transparent environment for their users. This commitment has recently been recognized, as Digitain became a finalist in three categories at the Global Regulatory Awards 2025. We have a clear vision for the future, with compliance remaining a key part of how we grow and operate responsibly.
What are the company’s goals for the last quarter of the year?
As we move into the final quarter of 2025, our focus is on building on the successes of this year while laying the foundation for an even stronger 2026. Our priorities include strengthening relationships with existing partners, expanding our network across Europe, and enhancing our sportsbook and platform solutions with new features and innovations. A continued emphasis on localized offerings is also key, ensuring our operators can deliver market-specific, player-focused experiences.
“Responsible gaming and compliance are at the core of how Digitain operates.”
Hamest Safaryan, head of sales, Central Europe, at Digitain.
In Central Europe, my team is in the process of expansion and we are especially focused on deepening partnerships and identifying new opportunities in this dynamic region. We work closely with operators to understand their needs and provide the flexibility and support required for sustainable growth. SBC Summit Lisbon will give us the chance to reconnect with current and potential partners to discuss their plans and how Digitain can help achieve them.