Yogonet: Interview With Digitain’s Sales Team Manager, Hamest Safaryan

31 January 2023 / Entrevistas


Ahead of ICE London 2023, set to take place on February 7-9 at ExCel London, where the global gambling industry will be reunited once again, Yogonet spoke with Hamest Safaryan, Sales Team Manager at Digitain, about the company’s expectations for the renowned event and plans for the promising year ahead.

What products will the business showcase at the event, and what will it focus on?

Digitain is very excited about the upcoming edition of ICE London, which we will be part of with one of the biggest and most innovative stands throughout the whole event and over 130 staff attending. Digitain will showcase the complete range of the company’s products – all available across online, mobile, and retail channels.

These include our multifunctional, highly-flexible, full-platform solution Centrivo, our multi-award-winning Sportsbook with its complete pre-match and live offering, our new payment gateway Paydrom and our easy-to-integrate, in-house Virtual Sports. At ICE London 2023, we will be focusing on empowering the success of our existing and potential partners. We intend to deliver drive and passion for business to all the attendees, as ICE 2023 is a perfect stage to get a taste of success.

Given ICE London’s status as one of the major global events in the industry, what are your expectations and objectives for the expo?

If I say that we have high expectations from the event, that will not be enough since every company sets expectations based on the work and effort every participant puts into the show.

I can assure you Digitain is preparing for ICE 2023, combining all its departments’ input and hard work to represent the company in the best light possible. We are confident that all the expectations – in terms of brand positioning, mutual cooperation, market expansion, and new prospects attraction – will be met.

ICE London is a huge networking opportunity where business relationships run with the highest possible speed. The very fact of the event being hosted in London and bringing together all profile businesses of the industry has a huge impact on the company’s main strategy: not only in terms of sales and business development but also in terms of partnerships improving the product portfolio to deliver a comprehensive service to our partners.

How would you describe the industry’s and your clients’ current demands at the time? What markets will you focus on at the expo?

Today’s industry clients are increasingly educated, unforgiving, and demanding in terms of product quality, support delivery, and compliance to the market needs, all of which are related to high competition among the suppliers.

With its premium iGaming platform, e-Sports, Virtual Sports, and award-winning Sportsbook, Digitain has established itself as a leading supplier of iGaming software solutions worldwide.

The corporation is primarily concerned with the European regulated market, but it has high goals of expanding into the Americas, Africa, and Asia in the near future. The firm has over 2000 employees and thus invests heavily in its growth so that it can give its all to the business and its partners. Having said this, we are proud to be one of the best employers in the industry, which remains part of our strategy.

During the month of November, we saw Digitain ink new deals with game providers Spribe and Gaming Corps. What do these kinds of partnerships represent for Digitain?

Cooperation with industry-leading suppliers is part of the offer improvement journey. We are already seeing the positive outcome from these cooperations and are very excited about these and many more cooperations initiated last year and coming up early this year. Additional announcements about this will be made in due time, of course.

The event comes as we enter a new year for gambling. What is your assessment of the company’s performance in 2022, and what should we expect from it in 2023?

For Digitain, 2022 was a defining year. The collaboration with football icon Luís Figo, who joined the Digitain family as Brand Ambassador, was one of the year’s most significant accomplishments.

Multiple awards received in more than ten different categories, from the Sigma Awards, the SBC Awards, the International Gaming Awards, and other prominent industry awards in 2022, recognized our high-quality solutions and established us as a market leader.

We had a fantastic and eventful year, with active representation at over 20 different expos and conferences worldwide. Our staff worked hard to create and implement new Sportsbook features in time for the 2022 World Cup.

We also launched many new, in-house products, including our independent payment gateway Paydrom, our GLI-certified, highly adaptable, and customer-focused iGaming platform Centrivo, our odds feed OddsON, and our in-house Virtual Sports.

We had phenomenal growth in Sales in 2022, reaching new regulated markets in Europe and beyond, exceeding the number of signed contracts target.

In 2023, Digitain established itself as Digitain Group, having under its umbrella such group companies as Galaxsys (a supplier of fast and skill games), Relum (an online casino engine), and the live casino software provider Imagine Live. 2023 will see us implement several of our most promising initiatives. Our primary focus is on developing a larger customer base in areas such as Europe. This year, we are expanding our operations to include a new office in Romania.

What other industry events does the company plan to attend this year?

Digitain presence in almost all major Industry events and awards ceremonies is part of our strategy this year. Industry prospects can expect to meet us during upcoming major events organized by IGB, SBC, and Sigma in Europe, Latin America and other continents.

We will continue improving the product portfolio and innovative functionalities and aim to bring something new to the attendees every time we are involved in the show.

Source: Yogonet