Peter-Nolan
对美国的不同做法:彼得-诺兰(Peter Nolan)最后一次接受Gambling Insider的采访

25 November 2022 / 访谈

Digitain集团研发总监彼得-诺兰(Peter Nolan)向Gambling Insider介绍了公司在美国的未来、拉丁美洲市场以及易斯·菲戈(Luís Figo)在在亚美尼亚办公室的屋顶上踢足球的情况。

Digitain现在在市场上的位置是什么?公司想如何发展?

公司处于有利地位。我们刚刚参加了一个很好的大会。我们正在寻求扩大我们在监管市场的全球足迹;这是我们的目标。我们正在拉丁美洲和亚洲建立销售团队,以帮助支持这一目标,在过去18个月中,该地区的一般销售团队已经翻了一番。本公司有一些好的产品;特别是,我们在夏天推出了产生了很大的影响的Centrivo平台,所以我们在平台方面处于良好状态。新平台有一些非常好的垂直领域,为运营商提供支持和很多工具:如CRM和集成支付网关,内容管理系统等。本公司提高了工具和整个稳定性和灵活性 。 人们可以迅速改变网站和移动网站,以适应他们的支付方式。到目前为止,这已经很成功了。

主要产品是什么?

我们升级了自己的体育博彩,这是本公司的独家产品。Digitain在这个行业起步时,在亚美尼亚有商店,有体育博彩的B2C。体育博彩是我们最初的业务,所以我们有一个由交易员和风险管理人组成的大型团队,有算法。我们最近升级了产品,以便为世界杯做好准备。此外,本公司在过去几个月里推出了自己的真人娱乐场工作室,并吸引了50多个合作伙伴的真人娱乐场。这是一个全新的工作室,建在有2000工作人员的Digitain总部。本公司还在建立另一个工作室,以便我们能够为客户提供更多的定制服务。

在体育博彩方面,你们现在对美国市场的兴趣如何?

这位是我们未来某个时刻的目标之一。随着各种新的监管市场的开放,那里肯定有很多机会。现在,我们有很多事情要做,我们专注于中欧、拉美和亚洲市场。在这方面,美国正在进行一场斗争,人们在运营方面花了很多钱,而大多数人都在削减开支以节省开支。然而,我们相信,随着时间的推移,我们将在那里实现增长。

所以在不久的将来,拉丁美洲对你来说是一个更大的焦点吗?

是的,但我们也想进入监管市场。我在巴西工作了几年,所以我了解这个市场。我们有几个好员工在那里为我们工作,他们经常与巴西和阿根廷的监管机构交谈。我们想让我们的产品获得这些领域的认证;这是我们的目标。然而,现在我们专注于获得更知名度的信息。

知名度而言,有路易斯-菲戈(Luís Figo)作为大使,对该品牌来说一定是很好的,Gambling Inside在7月份就独家披露了这一点。

是的,这对我们和我们的B2B供应商来说,也是一个很大的声明。很明显,公司吸引了很多B2C的拥护者和足球运动员。因此,对于我们的B2B供应商来说,与他合作是一个很大的声明。这有点像在伦敦ICE展会上代表我们自己的方式:每年都会更大,更好,我们代表我们对业务的信心。

这也是2023年的目标,在ICE等展会上提高知名度?

我们将与菲戈(Figo)一起参加ICE;我认为这是计划的一部分。我们想找一个有国际声誉和知名度的人,所以他符合我们的设想。他真的来了,在40度的高温下,在我们亚美尼亚的办公室的屋顶上玩足球!

到最后,他喘着粗气要喝水,而每个人都要求与他拍照。但为团队做这样的事情是很好的。该公司为自己是亚美尼亚人而感到非常自豪,所以他来看望大家是非常好的。

“这位是我们未来某个时刻的目标之一。随着各种新的监管市场的开放,那里肯定有很多机会。”

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Digitain-Armine-Sirunyan
采访Digitain新首席运营官阿迈恩.西鲁尼扬(Armine Sirunyan)

23 November 2022 / 访谈

Digitain的新首席运营官阿迈恩.西鲁尼扬(Armine Sirunyan)向Gambling Insider介绍了她在企业中的新角色以及公司2023年的计划等等。

祝贺您的任命!当您发现自己将成为首席运营官时,您的第一个想法是什么?

我很振奋! 还有很长的路要走,我非常期待与整个组织的同事一起工作,以确保我们继续取得成功。我也非常感谢得到这个机会,在这个进步的组织中担任如此重要的角色,继续我的旅程。

作为 Digitain的首席运营官,您的最大目标是什么?

有很多。我以坚定的决心实现我的目标。我想概括一下,我坚决致力于不断改进我们如何为合作伙伴服务,以及如何支持我们的团队,确保我们提供最佳的客户体验标准。我还将强调效率与效率之间的平衡——确保整个业务的所有系统和流程都得到优化——尤其是那些对我们的合作伙伴产生真正影响的重要方面。

自从您加入公司以来,在Digitain的工作有什么变化?

我们每天都看到技术以巨大的速度在我们生活的各个方面进步,这也反映在我们的工作中。说到这里,我们现在正在将机器学习和人工智能集成并应用于我们的所有产品和服务。随着我们的地理位置不断扩大,并进入监管更加严格的市场,我们的全球足迹显著增长。这反过来又促使我们为我们的产品和服务提供更多特定于市场的功能和解决方案。对我来说,另一个重要的变化是团队的规模和规模,对于一个在公司工作了大约十年的人来说。它曾经是一个几百人的团队,现在我们有2000多名员工。重要的不仅仅是数字。我非常自豪地看到,我们建立了一支多元化、多功能的团队,涵盖了各种职业、人才和新方向。我想强调的另一个变化是产品的复杂性。Digitan曾经是一家以体育博彩为导向的提供商,体育博彩是它向市场推出的第一款产品。现在,我们是一家多载体企业,提供更广泛的产品和解决方案,并不断朝着新的业务方向发展。

最后,公司2023年的最大目标是什么?

我们的目标始终是进入全球更受监管的市场,扩大我们的地理位置。这反过来又促使我们不断发展我们的产品基础,包括真人娱乐场、体育博彩、支付网关和RGS。

我们非常专注于创造和开发我们自己的产品,并确保这些产品具备不断发展的、一流的和具有竞争力的功能。本公司的一些内部产品取得了一定程度的成功,它们已经成长为独立的公司,并正在创造自己的成功之路。

作为一家以客户为中心的公司,我们致力于尽最大努力,利用我们的内部专业知识和知识,促进合作伙伴业务的可持续增长和发展。我们不断创新,利用一切机会为新的和现有的合作伙伴提供新的产品,以增强他们在市场上的竞争地位。最后,但并非最不重要的是,我们有一个终极愿景,即通过M1TQ等公司举措,在亚美尼亚(作为卓越中心)发展技术技能基础。

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采访Digitain的体育博彩产品主管祖赫拉卜·卡拉佩强(Zohrab Karapetyan)

23 November 2022 / 访谈

Digitain的祖赫拉卜·卡拉佩强 (Zohrab Karapetyan)独家向G3杂志讲述了该公司对2022年国际足联世界杯(FIFA)的期望,以及他计划提供一场特殊的体育博彩验。 

即将来来的世界杯为体育博彩业带来了哪些机遇?

我们预计投注水平将大大超过2018年比赛中的水平。如果你看一下世界杯的投注历史,自90年意大利世界杯以来,每届比赛的投注额都在增长,本公司不觉得这种模式会改变。

据估计,全球对2018年世界杯决赛的投注总额超过1300亿欧元,平均每场比赛21亿欧元,其中对法国对克罗地亚决赛的赌注超过70亿欧元。这很壮观,只是强调了足球在全世界的受欢迎程度。

自那时起,一些重要的新市场得到了监管,人们对足球的兴趣继续增长,因此我们相信,尽管这次比赛是第一次在冬季举行,但2022年世界杯将打破所有的总赌注记录。

卡塔尔世界杯的兴奋程度相对较低,这主要是由于该地区侵犯人权、旅行和门票费用过高、国内日程混乱以及酷热天气可能影响比赛质量。尽管如此,锦标赛是否仍有潜力成为一种吸引人的娱乐博彩体验?

我们相信,今年的锦标赛将带来一些精彩的观看和投注体验,普通的顶级足球投注者将转而在锦标赛上投注。

考虑到卡塔尔目前的热度,甚至在他那个时代,这可能会对比赛的动态性产生一些影响,但我认为观看世界最佳球队的兴奋程度将克服任何潜在的障碍。在我看来,这将是一场精彩的演出。

您是否预计四年前俄罗斯的博彩参与率会更高?

从Digitain的角度来看,自上一届世界杯以来,本公司的合作伙伴网络显著增长,因此我们显然会看到通过我们的平台处理的交易量比以前高得多。然而,如上所述,我们仍然认为2022年世界杯的有机增长将比之前的比赛显著。

生活成本危机将如何影响锦标赛的整体投注支出?随着抵押贷款支付持续增加,能源账单飙升,圣诞节即将到来,体育博彩业务将受到怎样的影响?

传统上,体育博彩在很大程度上倾向于抵御衰退,尽管今年的全球经济形势可能会检验这一理论。然而,我认为世界杯是一项标志性的赛事,备受瞩目的比赛场次密集而迅速,因此总体花费仍将比以往的赛事有所增加。

如果今年的世界杯产生了超过2500亿欧元的赌注,也就不足为奇了,足球迷们无视围绕赛事的争议,专注于比赛的精彩程度。

运营商合作伙伴如何以不同于传统夏季赛事的方式对待冬季赛事?关于不同的时间安排,最大的挑战是什么?

比赛将在当地下午6点和11点进行,从欧洲、非洲、亚洲乃至北美和南美博彩爱好者的角度来看,这相当有吸引力,与目前国内联赛的时间安排相当相似,因此我们的合作伙伴预计不会对其正常运营流程造成太大干扰。

从合作伙伴的角度来看,这将对国内足球联赛,尤其是欧洲主要足球联赛的预期投注量产生明显影响;英超联赛、德甲联赛、西甲和意甲联赛都计划在世界杯开赛时休息六周。然而,这一点应该得到平衡,因为推迟的比赛将被压缩到比2023年5月底晚结束的延长赛季。

您对本届世界杯的投注趋势有何预期?我们是否有可能看到更多的人关注总冠军投注或赌注生成器?

冠军投注在足球比赛中总是很受欢迎,特别是在世界杯上,客户会看到很多“爱国”的投注,特别是如果球队在比赛中取得了成功,国家和媒体支持他们的话。

从运营商的角度来看,锦标赛收入的关键时期是小组赛阶段,在那里,他们将看到每天最多的赌注,当然,这取决于比赛的数量。随着比赛的进行,比赛变得更加分散,每天的投注活动也越来越少。

您准备了哪些功能、产品和创新来应对世界杯?

我们了解世界杯对我们的合作伙伴的重要性,所以我们一直忙于为他们准备一些新的优惠、促销活动和额外的内容,以确保他们的玩家在比赛期间保持参与和忠诚。

我们已经开发了一个世界杯预测游戏,运营商可以根据自己的市场情况进行定制,并可以用奖金或免费投注来奖励玩家。

我们为锦标赛准备了大量的新奖金、投注提升和促销活动。其中我最喜欢的是我们的 “为了2进球提前支付”提议,如果某支球队在比赛中领先,我们将以赢家身份结算投注。它适用于单场和多场投注–所以一定会成为喜欢再投资的玩家的赢家。

最后,您认为今年的冠军是哪一个国家?

我认为,无论最近的状态如何,英格兰队都会在这场比赛中表现出色,但法国队可能会发现很难卫冕——这是自1962年巴西队以来从未有过的。

比利时的赔率为16/1,克罗地亚的赔率为50/1,都是不错的双向投注,但我可能会在阿根廷队以7/1左右的比分下小注获胜——他们总是出现在大型锦标赛上。

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Peter-Nolan-igaming
Peter Nolan’s Interview With iNTERGAMINGi

12 September 2022 / 访谈

In the latest edition of Intergamingi’s Magazine, Digitain’s Research & Development Director, Peter Nolan, shares his thoughts on the key elements that need to be in place in order to build a successful sports betting business.

 

What are the major challenges when building a sports betting platform?

 I think it’s easier to discuss what I believe you have to get right in order to develop (and by the way, continue to develop) a successful sports betting platform.

 

I won’t go into the technology stack required, someone more informed is best covering that, although aspects such as speed, security and stability are obviously paramount. From a customer perspective there are a number of key things that have to be delivered if you want a sportsbook to be successful and these include the effectiveness of on-boarding, the range and quality of the sports betting content, the overall user experience and the comprehensiveness of the payment solutions provided.

 

A lot of marketing money gets spent in acquiring customers, so it’s important that the first experience a user has is an excellent one, so the registration journey has to be seamless, logical and quick. Verification, depending on the local regulations, has to be as painless a process as you can make it, and communication to new customers needs to be as clear and reassuring as possible.

 

It goes without saying that content is king for a sports betting platform, so a comprehensive range of global sports betting opportunities has to be delivered. A full range of betting markets and competitive odds to go with these opportunities are also required, plus the trading skills to deliver sustainable revenue stream for your partners is pretty important too.

 

Live betting is the hero product, and this has got to be delivered instantly and accurately, along with other supporting content via, in our case, our Live Match tracker, to ensure the best experience for the customers. In our case AI technology as well as a suite of algorithms, as well as our large team of traders, are used to ensure our in-play service is among the best available.

 

A recent YouGov research article regarding the Champions League final indicated that for bettors, user experience was the main driver in their selection of bookmaker. Odds, especially in-play, can be commoditised, so user experience delivered is paramount. This includes many factors including delivering intuitive navigation, ease of bet placement, market availability and speed of bet settlement. Also includes ensuring all the above is fit for purpose for a range of international markets.

 

Finally, payments. Customers have to be able to transact effectively with the operators so providing a wide range of methods is a key capability.  Processing deposits AND withdrawals quickly and securely is pretty obvious but are clear “moments of truth” for the customers.

 

Developing a platform which allows your partners the flexibility to provide a localised solution, no matter where they are in the world, so that they can successfully differentiate their offering is also a massive requirement. The challenge here from a provider perspective is to do this for all your partners on your network while maintaining and developing the overall technology to handle the change management and deliver the always-growing product roadmap.

 

 

How do you streamline your pre-match, live odds and live data services?

 

We have a large team of odds compilers, traders and risk managers involved in the process, who use a range of AI tools and feeds to manage this process. On average we supply around 90,000 live betting events each month to our partners, so speed and accuracy are obviously very important, and technology plays a large part in making this happen.

 

We have a very comprehensive Live Match tracker which combines a multitude of data feeds from 15,000 leagues and competitions globally, providing users with lots of useful stats and an interactive overview of live events.

 

What is the role played by digital marketing and gamification tools?

 

Not really my area of expertise, but I believe that having an effective digital marketing strategy and the capabilities and people to optimise it is a key strategic requirement for any sportsbook operator. Brand marketing is also important in order to gain trust and awareness for new ventures. However digital marketing (which is pretty multi-faceted) is most important for recruitment and retention of customers, via known approaches as SEO, paid search, social marketing. An effective CRM solution, where operators can develop a longer-term relationship with customers is another important requirement that needs to be part of the digital marketing toolbox.

 

Gamification is an interesting point. For a lot of customers, a sportsbook is a destination site – they arrive having a clear view what to bet they want to bet on, so the operator’s job is to make that an easy journey. Making the experience of placing a bet more gamified, or perhaps more entertaining – is an interesting discussion point. For me the entertainment delivered by having a bet is when watching the event, not in the transaction. However, I know that gamification is an area of interest for a lot of users and operators, and I hear lots of noise coming from the US about how this can be better introduced. Be interesting to see if there is any innovation emerging soon.

 

 

Where do affiliate systems and risk management fit into the picture?

 

Separately I’d say!

 

Affiliates are a vital part of the iGaming marketing ecosystem, generating new customer traffic streams for sportsbook operators, and even, in some cases, helping the long-term retention of customers. An effective affiliate system, where these partners are helped in the promotion of your business, and where communication and reporting of affiliate performance is available, can be an important part of the overall marketing strategy.

 

Rick management falls under the Trading umbrella. Provision of a wide range of sporting events, markets and competitive odds, as discussed above, is absolutely required if a sports betting business is to attract customers. An effective risk management team, and their supporting systems, is required if you want to have a successful, sustainable and profitable business.

 

In which markets does your company currently operate?

 

Digitain’s partner network of over 150 operators is mainly located in Europe, although we have partners also in Asia, Africa and Latam.

 

As the company continues to grow, which new markets are you looking to venture into and why?

 

We are building up our international sales team capabilities currently and are looking especially at new regulated markets, in Latam and elsewhere. We believe that we have the experience, technology and knowledge, as a business that started off as an operator, to be able to help new business be successful in these new emerging markets. Our flexible platform and our fantastic product and technology teams allow us to get our partners to market quickly, with a highly competitive offering, whatever the regulations require.

 

Why do you believe your company resonates with bettors?

 

As mentioned, we started off as operators ourselves, before becoming B2B suppliers. I think we understand well the operators needs and challenges, and we have built a business to ensure that our partners’ success is our success too. We have developed a highly effective and profitable sportsbook, delivered via Centrivo, our new fully featured iGaming platform which provides everything required to build a sustainable sports betting business. On top of that, we support our partners through the whole process, up to launch, with licensing, payment processing and marketing strategy guidance.

 

 

Where do you see the industry headed in the next year?

 

The economic challenges with cost-of -living increases globally are a concern, although, historically, sports betting business have been recession proof in the past. So, it will be interesting to see if there will be any reduction in consumer overall share of wallet for betting or recreational purposes.

 

On a positive note, innovation generally emerges from challenging periods, as business seek to be either more effective or more efficient – with the customers, hopefully, the main beneficiaries.

 

At Digitain, we have a team specialising in developing additional AI and machine-learning solutions to make our products even more advanced and more attractive to our partners.

 

Improving the speed and accuracy of sporting and odds and data, to improve the overall user experience seems to be a clear trajectory for the industry – as operators look to grow the live betting part of the business. Streaming will be focused upon, improved and made more immersive, with additional sports discovered.

Source: iNTERGAMINGi

 

 

 

 

 

 

 

 

 

 

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“Live Games Are the Key to Acquiring and Retaining Players,” Interview With Digitain

31 May 2019 / 访谈

Developer of products for online bookmakers and gambling facilities Digitain will once again become an exhibitor at RGW Moscow 2019. Learn more about what the company will present at the booth this year.

Digitain offers customers a complex solution for the gambling industry – a multi-channel platform in the form of the turnkey or white-label solution. The platform offers operators sportsbook software, casino modules, payment gateway, and 24/7 customer support. The sportsbook product covers over 30,000 live events per month in more than 65 sports, and the casino module provides access to over 3,000 games from NetEnt, Microgaming, and Playson.

In the interview, the chief commercial officer of Digitain Suren Khachatryan spoke about characteristics of the platform and the potential of live games.

Interviewer: RGW Moscow 2019 (RGW)
Respondent: Suren Khachatryan (S.K.)

Tell us about your sportsbook software. What are the key features and how many platforms have already integrated the technologies?

Digitain’s powerful sportsbook software caters to a burgeoning portfolio of operators across the globe. It provides an intuitive multi-lingual, multi-currency, customizable interface that can be easily integrated, using unique APIs, with new or existing platforms, whether you are an online or land-based operator. Our current figure for platform partnerships numbers in excess of 100 operators.

In-play functionality, with one of the most responsive Cashout features on the market, constitutes a particular focus. Running off rapid-fire pricing models, Digitain partners now enjoy the most sophisticated and reactive in-play odds, with competitive pricing on all sports arriving in time for the climax of a spectacular summer of sport – from the Africa Cup of Nations next month to the grand slam tennis at Roland Garros and Wimbledon, we’ve got it covered.


In which markets does the company operate and how does it adapt to the industry regulation in different regions?

The key – wherever you stick your pin on the map – is a flexible platform which can adapt to meet the specific demands and regulations of any territory. From our established base, CIS-facing base in Eastern Europe (and with licences being processed in the UK, Malta, Romania, Colombia, South Africa and America) we are breaking out into fresh and newly-regulated markets from Asia to Africa and Latin America. Then, of course, there is the U.S., now a year on from PASPA’s milestone repeal, which naturally represents a huge opportunity.

Digitain’s regulatory and compliance team is continually monitoring markets and emerging jurisdictions for the latest trends and changes which can impact our partners’ business operations. As a result, we can provide clients with initial or on-going support, as they require. Furthermore, Digitain is committed to a multi-jurisdictional licensing and certification strategy within international regulated markets to ensure exacting technical and legislative compliance is delivered to all our clients.


You help platforms implement live and skill games. Tell us how you develop such games and how they can develop in the future.

Depending on the territory, live and skill games rise and fall in popularity. Consequently, you need a comprehensive gaming suite in order to speak to players’ gaming proclivities, which can vary greatly according to cultural taste. I am delighted to say we have both recruited and developed a wide range of such games, which allow our partners access to the latest live and skill-based games that will enable any brand to reach new player demographics that can help drive bottom line revenue and profits.

Of course, the rise of live games comes as little surprise, since they offer the player a more tactile and engaging experience which can only enhance dwell time – the Holy Grail for any online service. Each of these games is easily integrated by Digitain, providing hassle-free frictionless accessibility to more engaging content. Ultimately, that is the key to acquiring, retaining and cross-selling players.


Share with us the most successful and interesting projects of implementation of your technologies. What results have the gaming platforms reached with your software?

Our integration with NOVOMATIC’s Interactive division is obviously a recent highlight, harnessingan outstanding selection of Greentube’s market-leading slots to the Digitain platform for distribution into new markets. However, rolling the clock back to last year’s football World Cup in Russia might be more instructive as a paradigm of what we can do for successfully migrating online casino players to sportsbook – and vice versa.

Our deal with Pokerdom, the largest online poker operation in the CIS, certainly proved a happy convergence of timing and geography. Pokerdom had been looking to secure a top-notch sportsbook supplier for some time, with an eye to exporting their clients over to a new sports-betting vertical before the curtain was drawn back on the World Cup Russia in their own backyard. The deal allowed us to stake another flag in the CIS sands, where shared venue and time zone meant their players are primed to follow all the action at peak times throughout the tournament, benefiting from Digitain’s myriad of pre-play, in-play and Cashout options on every World Cup game, available through both our online and offline channels.

Tellingly, our platform showcased 99.99% uptime availability, and accommodated peak demands which generally come prior to match kick-off and of course in-play.


What solutions are you going to showcase to attendees in the exhibition area of the Russian Gaming Week?

Currently, Digitain is all set for the exhibition, where my sales staff and I will be on hand to demonstrate Digitain’s leading tools and technologies. We will also provide delegates with an invaluable insight into our hotly anticipated new games, alongside the entire product portfolio. We will present solutions and services for online and land-based operations to spread our mantra across Asia: If it is iGaming, we do it!

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