We Talk Business | Podcast | Episode 4 | World Cup Moments with Figo and Digitain

In Episode 4 of “We Talk Business” the conversation moves from the pitch to performance, exploring how great sportsbook experiences are built, positioned, and scaled across markets.

Joined by football legend and Digitain Brand Ambassador Luís Figo, alongside Edmond Ghulyan, Hmayak Arakelyan and Ani Mkrtchyan, this episode brings together product vision, sales strategy, and real-world player expectations in one dynamic discussion.

From the mindset of elite performance to the mechanics behind high-converting sportsbook solutions, the panel unpacks what it takes to deliver experiences that truly engage and convert.

You’ll hear about:

• Figo’s World Cup journey and how football’s biggest event has evolved throughout the years
• How player expectations are evolving and what operators must deliver to stay competitive
• The role of product innovation in driving retention and long-term value

🎧 Tune in for a conversation where experience meets execution. Watch the full episode on YouTube: https://youtu.be/i_6wQU0wvhQ