Digitain’s Gevorg Rushanyan Discusses World Cup Performance and LATAM’s Next Growth Phase

Digitain’s LATAM strategy and Sportsbook performance during the World Cup were among the key topics discussed by Gevorg Rushanyan in his recent interview with SoloAzar.

Reflecting on the tournament, Gevorg highlighted the strong performance of Digitain’s Sportsbook, which saw increased traffic and betting activity, supported by features including Single Goal Early Payout, Group Stage Predictions, the dedicated World Cup homepage, and Goal Highlights & Watch & Bet.

The tournament also reinforced the importance of platform stability alongside flexibility. As Gevorg explained, operators need to adapt quickly to changing player expectations, while ensuring their platforms remain reliable when demand is at its highest.

Looking ahead, the conversation turned to Latin America, where regulated markets are becoming increasingly sophisticated.

According to Gevorg, operators are placing greater emphasis on player retention, engagement and gamification, alongside meeting evolving regulatory requirements.

“LATAM is not one single market. Every country has its own culture, regulation and player behaviour, so local understanding is extremely important.”

Gevorg also outlined Digitain’s long-term vision for the region, focused on building strong local relationships, investing in regional teams and delivering technology that helps operators grow and differentiate in their respective markets.

“There is a lot of potential in Latin America, but the next stage will be about doing things properly, understanding each market, investing locally and building products around what operators and their players actually need.”

Read the full interview with SoloAzar online. Link: https://www.soloazar.com/en/category/exclusive/digitain-gevorg-rushanyan-discusses-world-cup-success-and-the-future-of-the-latam-market