Digitain Strengthens UK Retail Presence Through Metropolitan Gaming Partnership

We are eager to announce that Digitain has signed a partnership agreement with Metropolitan Gaming to bring our sportsbook, virtual sports, horseracing, and retail solutions to the operator’s flagship London venue, Empire Casino.

The partnership marks an important step in the development of Empire Casino’s sports betting proposition, combining Metropolitan Gaming’s established presence in the UK land-based gaming sector with Digitain’s retail technology and sportsbook expertise.

The new offering will give customers additional opportunities to enjoy live sport and retail betting within one of London’s recognised gaming and entertainment destinations.

Dario Jurčić, Chief Commercial Officer for Europe and Africa at Digitain, commented:

“The UK has always been a key market for Digitain, and we’re very focused on building our presence here with the right partners. We’re particularly pleased to be working with Metropolitan Gaming because this partnership brings together two complementary strengths – their established presence in London’s gaming and entertainment industry and our advanced retail technology. Supporting the expansion of an iconic venue such as Empire Casino into sports betting is exactly the kind of opportunity we want to pursue as we continue to grow our footprint in the UK.”

Alexander Jones, Regional Sales Director for UK and Western Europe at Digitain, added:

“We are extremely proud of this partnership, which brings together Metropolitan Gaming’s understanding of the land-based customer with Digitain’s technology and sportsbook expertise to create a retail experience that people genuinely want to use. Starting with the new proposition at Empire Casino gives us a great platform to demonstrate what we can deliver together, while the wider relationship gives us the opportunity to explore how our technology can support Metropolitan Gaming’s evolving sports betting strategy.”

Meanwhile, Mark Malia, Group Gaming Director EMEA at Metropolitan Gaming, commented further on the partnership:

“We’re pleased to be partnering with Digitain as we continue to expand our offering and explore new opportunities within sports betting. We wanted to work with a technology partner that could offer both a strong retail sportsbook product and the flexibility to work with us as we expand, and Digitain has demonstrated that capability. We’re also excited about what this partnership can deliver, not only in terms of the initial launch, but also the opportunities it creates for us to further develop our sports betting offering and explore new ways of engaging our customers through sport, entertainment and technology.”

The partnership reflects our continued focus on expanding Digitain's retail footprint in the UK and building relationships with established land-based gaming and entertainment operators.

Through our collaboration with Metropolitan Gaming, Digitain aims to support the development of a broader sports betting proposition, with Empire Casino serving as the starting point for the partnership.

As both companies look to explore further opportunities, the agreement establishes a foundation for continued collaboration across Metropolitan Gaming’s evolving sports betting offering.