Yogonet: Interview With Digitain’s Latam Sales Team Manager, Gevorg Rushanyan

29 February 2024 / Interviews

Gevorg Rushanyan, our LatAm Sales Team Manager, sheds light on the Digitain’s standout showcase at ICE London 2024 and emphasizes the significance of localization!

Digitain: “We were able to showcase the full potential of the products that we offer at ICE”.

ICE is bidding farewell to London by attracting thousands of global attendees and hosting the latest in gaming at ExCeL. What’s the show been like for the company this year? What are some of the highlights of the company’s showcase this time around?

This year ICE has been like no other gaming show. We were able to work and negotiate with the category of clients that we were aiming for, and it was a really amazing event overall for us. We were able to showcase the full potential of the products that we offer at ICE, including our sportsbook and our fully managed PAM. In turn, top operators were able to see and explore these offerings, and the feedback we received for all Digitain solutions was very good.

We are a company that is constantly releasing new features and tools to make the operator’s life easier and enhance their offerings. This year, we showcased our newly built-up bet builder, which I think is a very important development for the betting market. We spent about a year and a half building it up. It’s one of the highlights of our showcase at ICE, and it also exemplifies our approach to developing solutions: we like to do everything in-house, native and with top-notch technology.

Speaking of gaming technology, and how Digitain approaches the latest developments in this area within its portfolio, two things that we keep hearing about are AI (artificial intelligence) and real-time functionalities. How are these two concepts integrated into Digitain’s product proposition for the gaming industry?

We have been using AI for almost two years now. We use artificial intelligence in our sportsbook and casino products, where the players, whenever they are logged in, get a very personalized experience. With our solutions, users are able to see all the content that they like to play based on the previous activity they had with the platform.

Our AI capabilities have enhanced and developed thanks to the demands from operators and players alike throughout the years. Also importantly, we are planning to further expand the knowledge and resources we have in AI so that the player experience with our casino and sportsbook can be even more personalized in the future.

From a market perspective, ICE is a truly global show that attracts stakeholders from all over the world. What can you tell us about the presence of Latin American customers specifically, a region where Digitain has been expanding its footprint?

We are a very regionalized and localized company in the markets where we operate, and we currently have a very big focus on Latin America. In my case, I’m focused on the LatAm industry, and I can confirm that we received high-quality brands in our stand, with very high potential. We like to establish relationships with all such operators, trying to reach the best business opportunity we can and that satisfies both parties.

What would you say are the main demands from Latin American operators at the moment? Are their requirements and challenges different from other parts of the world and markets in which Digitain is present?

When we talk about top gaming operators, what everyone wants on a daily basis is to be independent when using our technology. We have reached a level with our portfolio that our products let the operator be independent with all the tools they are using. Of course, operators also want constant innovation in the solutions they use, so we are always developing novelties that allow them to be creative from different perspectives; from promotions to campaigns and tournaments.

You have to give operators all the tools they need to unlock their full potential, while also tailoring them to the specific market needs that they face. In the case of Latin America, as with other markets, we see that some features are more in demand than others. At the moment, the one that is attracting the most attention is the previously mentioned bet builder, which we have been happily delivering to our clients.

Another important requirement in Latin America is the need to be more omnichannel and have a presence in both the online and retail segments. This is a very important factor in the LatAm market, as nowadays many countries in the region primarily depend on the retail side of business, so it’s becoming increasingly important for them to expand their online operations as well to keep up.

Since we are speaking about the Latin American market, one country in particular that has seen a spike in interest and investment is Brazil, which is currently working on setting up its online gaming industry. Has Digitain seen increased demand and conversations surrounding this jurisdiction?

We have been seeing record numbers in Brazil, experiencing that big and very fast-growing interest in the jurisdiction. It’s definitely going to be a top priority for our company and we are planning to, let’s say, “tropicalize” even more the products and localize them for the Brazilian market. We are looking to add new strategic partners with us throughout this year in that specific region.

Source: Yogonet

Read More
SBC News: Digitain: Creating a Modern Mobile-First Sportsbook Platform

26 February 2024 / Interviews

Our Chief Revenue Officer, Iain Hutchinson, shared insights into our mobile-first strategy and commitment to industry excellence.

SBC News: Digitain has just come off the back of ICE London 2024 – how did you find the event and what was the reception like from attendees?

Iain Hutchinson: The show was an incredible experience, the vibe, the energy and the positivity was electric.

It was as you expected the end of an era to be, with lots of old faces, new faces and in-between, coming to the show, to say I was there for the last every edition of ICE in London.

From Digitain’s perspective, our booth was an immersive, visual experience showcasing our ‘YOUR SUCCESS’ marketing campaign and award-winning GLI certified sportsbook and Centrivo Dynamics and Universal igaming solutions.

Our meeting schedule was hectic but thoroughly enjoyable meeting new partners looking to take their tech stack to the next level, and new businesses looking to enter markets such as LatAM, via utilising Digitian’s 20+ years of demonstrable know-how to support your businesses market growth.

Attendees on the first day were entertained by Galácticos legends Luís Figo, our brand ambassador, and Michel Salgado. They engaged with attendees, with raffles, and exclusive signed memorabilia added to the excitement and a very, very busy booth.

SBC: You have been showcasing your sportsbook technology portfolio of late – how has your technology been received by the market and what was the sales pipeline at ICE like?

IH: I’m happy to report our sales pipeline is very healthy. In terms of the Digitain sportsbook platform, we showcased SportChat, Sport Jackpots, Sport and Bet Race Tournaments, AI Sport recommendations and Multi and Ultra Cash Back. All these features are designed to enhance player engagement, increase player satisfaction that leads to revenue growth.

From a product perspective, visitors were also introduced to our all-new native applications for Centrivo Dynamics and Universal solutions. The immersive, all-in-one experience across iOS and Android platforms, comes with innovative features like push notifications and cross-product navigation, and is part of our continued dedication to delivering a superior gaming experience for all our partners.

SBC: Digitain’s sportsbook tech is focused on being intuitive, mobile-friendly and focused on social features. What are the key features of the platform and what issues do they solve for operator partners?

IH: As I mentioned previously, Digitain is delivering more engagement features within the sportsbook on a mobile-first basis. Today’s sports bettors wish to share the highs and lows and opinions of betting on sports. Perhaps in the past, this conversation took place on social media platforms, but it makes sense for solution providers such as Digitain to provide these features within the platform, so that the player can decide to interact within or out with the sports betting brand.

Sportchat, our player-2-player social feature is a good example of a strong engagement feature. From a player’s standpoint he/she can engage with other like-minded players within the sportsbook and from an operator’s standpoint, early evidence shows increased stakes, GGR and player satisfaction which can then lead to increased LTVs.

SBC: In an age of remote and mobile working, how essential is it that operators can operate their platforms securely and effectively from their mobile devices and how does Digitain enable operators to do this?

IH: Mobile devices are central to how we communicate and access the internet and core informational or business services.

We also realised that many teams are still remote, or travel a lot, so aren’t always tethered to a laptop to manage data or certain operational processes.

An example of this was our recent redesign of the bonus management functionality. We introduced a modern UI solution and intuitive interface tailored to players’ preferences from a front-end standpoint. The redesign ensured streamlined bonus activation management and responsible gaming practices and control processes.

Back office wise, the bonus management functionality is fully mobile compatible providing the operator partners’ marketing team with control at their fingers. The marketing team can therefore manage player promotions, run campaigns, and make instant website changes—all from their phone. They can also have access to real-time metrics and reports for informed decision-making with live business data all from the mobile phone.

SBC: With social media shareability of utmost importance in the modern age, how essential was it for Digitain to add in social features to the platform and how effective are they in engaging bettors?

IH: Digitain is focused on developing features and tools that add value to a business partner’s operation. This must be centred on key questions such as ‘does it improve the overall player experience’, that leads to a commercial goal of increased learnings that therefore leads to increased revenue opportunities.

In terms of social media, this is the case with Sportchat, which as a player-2-player interaction tool, has shown to lead to higher engagement levels, and participants using the chat have as a group increased stakes and GGR contribution over control groups.

SBC: When talking about new trends, do you use artificial intelligence for your products, services or user experience?

IH: AI is the watchword on everyone’s agenda now. Digitain has embraced AI into certain facets of its business, but only on the basis that it can improve business processes.

We continue to evaluate the merits of AI, and its impacts as the technology is still evolving and therefore requires rigorous evaluation of its usage for businesses, in any industry vertical.

SBC: Digitain’s next event appearance will be SBC Summit Rio. What are your plans for the event and how important is Brazil as part of Digitain’s future strategy?

IH: Latin America continues to be an important growth market for Digitain. The recent developments regarding sports betting in Brazil last year, which undoubtedly make Brazil one of the largest igaming markets on that continent.

In terms of SBC Summit Rio, we look forward to attending as always, a fantastic show, and already my diary is starting to fill out.

So, get in touch with Digitain and ensure ‘Your Success’ for Latin America.

Source: SBC News

Read More
Yogonet: Interview With Digitain’s Sales Team Manager, Hamest Safaryan

17 January 2024 / Interviews

Read this exclusive interview for a glimpse into Digitain’s plans and expectations. Hamest Safaryan, Regional Sales Team Manager, shares insights on Centrivo’s native apps and the company’s goals for the expo and beyond.

“Digitain’s key goals remain to deliver scalable iGaming solutions and help our partners grow their business”.

What will be the main novelties that your company will present and focus on at ICE London this year? Will you be showcasing any new products or services this time around?

We shall welcome our current and potential partners and visitors to our stand S4-150.

Digitain shall be showcasing our all-new native applications for Centrivo. The immersive, all-in-one experience for iOS and Android platforms comes with innovative features, including push notifications and cross-product navigation. This is all part of our continued dedication to delivering a superior gaming experience for our partner operators.

The Centrivo’s native applications have an extensive suite of casino games and features offering diverse options to cater to every player’s requirement. The application integrates a comprehensive sportsbook and virtual sports, providing users with a one-stop destination for all their sports betting and virtual gaming needs.

Digitain sportsbook platform has also introduced new features, of which our partners and their players have been delighted, including Sportchat, Sport Jackpots, Sport and Bet Race Tournaments, AI Sport recommendations, Dark and Light modes. The features are focused and engineered to enhance player engagement and satisfaction, leading to revenue growth.

Given ICE London’s status as one of the major global events in the industry, what are your expectations for the expo, and what are the company’s key goals for the event?

This shall be the last show at London ExCeL, as everyone knows ICE always defines a salesperson’s whole year, as it is the start of the trade events calendar. We are meticulously planning for this prestigious show with all our team. Therefore, we look forward to celebrating the years gone by, and this last show shall be one of the best as we approach a new chapter when the show goes to my 2nd home Barcelona in 2025.

Our key goals remain to deliver solutions for our partners, that deliver robust, scalable iGaming solutions into the marketplace, and listen, learn, and help our esteemed partners grow their business today, tomorrow, and in the future.

How would you describe the industry’s and your client’s current demands at the time? What markets will you focus on at the expo?

The demands have been similar over the past few years. Can your technology adapt to local market conditions, player needs, and regulations, and can you help us grow our business?

Operators are looking for a more holistic approach to their business needs, in that it isn’t just the technology platform; it is the expertise in operations, marketing, compliance, and payments, which is accompanied by ongoing support for the growth of our partners’ operations.

Digitain has been in the marketplace for some time and has operational and technology expertise within our teams. It is essential to understand the supply chain and the nuances of the B2C market when supporting partners with B2B technology. I came from a B2C background so this further helps to have that all round perspective.

From a market’s perspective, continental Europe is a crucial focus for Digitain, and likewise, Latin America and the recent regulation in Brazil shall further accelerate the demand in South America. Our regional team, under my focus, shall be focusing on CIS and Baltics which are strong growth markets for Digitain.

The event comes as we enter a new year for gambling. What is your assessment of how the sector developed in 2023, and what should we expect from it in 2024? What role will the company play in the upcoming 12-month period?

The sector grew overall across continental Europe, Latin America, and North America. Latin America, of course, with Brazil, is a significant spotlight for B2C and B2B iGaming companies. More of the same for 2024, so more markets are regulated in South America.

From Digitain’s perspective, we have opened offices in London and Bucharest and have expanded our team in LatAm markets. The business is well-placed to accelerate its presence in key regulated markets.

What other industry events does the company plan to attend this year?

Similar to 2023, we have a full schedule of attendance at industry shows, and we shall be attending iGB Live in Amsterdam in July and the SBC Summit in Lisboa in September. We shall also be attending various local and regional expos in Europe, Latin America, and Asia.

To kick off the start of the year, Digitain launched new native apps for iOS and Android devices under its Centrivo brand. Could you share what the initial feedback has been like?

We were delighted to announce our Centrivo all-in-one applications for both iOS and Android platforms to the market in December last year. Our inquiries from existing partners and new ones interested in our product presentations and demonstrations at the forthcoming ICE London show have been outstanding.

Source: Yogonet

Read More
iGaming Express: Interview With Digitain’s CSO, Ani Mkrtchyan

09 January 2024 / Interviews

Ani Mkrtchyan, Digitain’s newly appointed CSO, shares her vision for navigating regulations, fostering a winning sales team, and propelling global growth.

“My goal is to empower every member of my team”

Having recently transitioned from Head of Strategy to Chief Sales Officer at Digitain, how do you plan to leverage your strategic insights to drive the company’s global sales and expansion?

As the former Head of Strategy, my main objective is to utilise the tools and techniques I have developed over the years to establish and implement effective strategies. One of my key strengths is the ability to analyse both data and experience, allowing me to create tailored data-driven strategies for each market we plan to enter or expand in.

This includes considering factors such as market specifics and competitive landscape to make decisions that align with the company’s vision and objectives. Additionally, my previous role has not only improved my business development skills but also shaped my unique leadership style, which will be instrumental in driving our company’s global sales and expansion efforts successfully.

In your role at Digitain, you are tasked with engineering complex sales solutions for multi-jurisdictional operators. What is your approach to meeting the diverse needs and regulatory requirements of these markets?

Digitain has over 3,000 employees with expertise in the entire iGaming supply chain. In terms of this, sales work closely with our product, regulatory, and technical compliance teams to ensure the exacting standards for certification and licensing are met.

We conduct regulatory monitoring of each market and new markets that are considering enacting legal frameworks for iGaming. Our teams of professionals liaise with regulators and certification providers, and it is essential to have this dialogue and communication flow.

Internally, we have multi-disciplinary review meetings and project planning to ensure all milestones in the regulatory, technical, product, and sales road map are delivered accordingly.

It is essential to state that these processes take time and should not be rushed; attention to detail is paramount, and our partners and regulators expect this.

As you step into your new role, what is your vision for Digitain’s growth in the iGaming industry, and how do you plan to achieve this?

My vision for Digitain’s growth in the iGaming industry is to maximise our potential by not only expanding in our current markets but also entering new markets where our technologies, and solutions, and unique partner-centric approach can help large operators significantly grow their businesses and gain a competitive edge.

We have various data-driven strategies in place to achieve this vision, which we plan to implement this year. As the sales team, we believe our main responsibility is to showcase the hard work of our 3,000+ employees to the world, and we are determined to do so with a winning mindset.

What qualities do you look for in your team, and how do you foster a culture of innovation and excellence?

As the newly appointed Chief Sales Officer, my goal is to empower every member of my team and fully support their growth and development. This can only be achieved through ongoing learning and development, as well as discipline and diligence that are the main qualities I am looking for.

I believe in leading by example giving individuals the freedom to make mistakes, learn from them, and ultimately flourish. Additionally, in Digitain, our policy is to heavily invest in our talents, invest in their learning and development, plus we have created a work environment with state-of-the-art facilities and comprehensive support to prioritize their physical health and mental well-being.

How do you plan to strengthen relationships with existing partners and customers, and what strategies do you use to attract new partnerships in the iGaming sector?

As the former Head of Strategy, I have established strong connections and relationships with many of our key partners. It is my intention to uphold these relationships in my current position, as it is one of my main responsibilities. Strengthening relationships with the existing partners is crucial for business growth. To achieve this, it is important to maintain proximity to our partners, investigate and prioritize their needs, and have a deep understanding of their market requirements to actively support the growth of their businesses.

When it comes to new partnerships, our approach involves a careful selection process where we prioritize certain criteria. We aim to work only with partners who have the potential to gain a competitive edge in their market and achieve top-ranking status with the help of our products, solutions, and support that are designed to assist them in reaching their goals.

Additionally, Digitain is establishing more sales offices to be close to our partners worldwide; we have opened offices in London, England, and Bucharest, Romania, and shall be expanding our physical presence in LatAm very shortly. The physical presence is vital to our local partners and further helps increase the awareness of Digitain in those core markets.

Our brand ambassador, Luis Figo, who has signed on for another year, has been wonderful, given his international presence in Europe and Latin America, further raising the awareness of Digitain in critical global markets. Our collaboration with Luis is unique in the B2B iGaming vertical, and we look forward to his attendance at the up-and-coming ICE London show and other events planned throughout 2024.

Regulatory landscapes in the iGaming industry are continually changing. How does Digitain, under your sales leadership, plan to navigate these changes?

Digitain is committed to flexibility and adaptability when it comes to accommodating to partner’s needs in their markets or jurisdictional requirements. This process, to my deep belief, is only possible to conduct successfully when there’s an ongoing dialogue between the Operator and the respective stakeholders of the Provider, such as Compliance, Technology and Business.

Under my leadership, one of my core missions should be to facilitate this dialogue because this will not only nourish the partnerships with existing partners from different regulated markets but also ease our journey to expanding our footprint into more regulated markets.

Source: iGaming Express

Read More
Focus Gaming News: Interview With Digitain’s CRO, Iain Hutchison

08 January 2024 / Interviews

Digitain Scores! Award-Winning Sportsbook & LatAm Focus Is your iGaming business ready for the next level? Learn how Digitain’s CRO sees growth and esports driving the future. 

Iain Hutchison, CRO at Digitain: “Sportsbooks chose us because of our reputation and long-standing expertise”.

What assessment do you make of 2023?

As a business, we are pleased with our continued growth in multiple regulated markets. During this year, Digitain has opened offices in Bucharest and London. This is to expand and service our business pipeline, and growing markets such as continental Europe. Our team of brilliant people has grown to over 3,000 employees, showing the increasing demand for our Sportsbook and iGaming solutions.

What would you say was the company’s biggest achievement?

There have been many milestones for the company, namely its overall growth, increase in employees, the opening of new offices, and enhancements to our products. Therefore, it is difficult to single out one achievement, but I suppose, LatAm is one of our successes of the year.

We have attended several of the igaming shows, and this has generated a lot of enquiries, and new business wins. We have also scaled our LatAm team with several senior and operational hires throughout the year, and we shall continue to grow our pipeline in LatAm.

Your sportsbook recently won “Sportsbook Supplier of the Year” at the SBC Awards and “Sportsbook Provider of the Year” at the SiGMA Balkans Awards, how much importance do you give to awards and nominations?

Industry awards are important for any B2C or B2B business. The submissions are reviewed by judges who have a deep understanding of the industry, the challenges, and the dynamics.

Therefore, to get shortlisted is a great achievement, and likewise winning the award, as it demonstrates peer recognition, which helps further build your reputation and trust within and outside of the industry.

What are the key features that make your sportsbook stand out in so many award ceremonies? How many platforms have already integrated your technology?

We have over 150+ partners using our sportsbook to date, and a healthy onboarding pipeline for Q1 & Q2 releases in 2024.

There are many reasons why partners chose Digitain. Part of that decision making when selecting a technology provider, is our reputation and long-standing expertise in the vertical. We put the customer first and have always viewed the dynamic between supplier and operator as a collaborative one.

For a technology standpoint, our solutions allow flexibility, reliability, and customisation for the partner to ensure a degree of greater control to manage their brand and business processes in that local market. This flexibility is very important into today’s fast-moving markets, where players choices can change quickly, so you need technology partners such as Digitain that can facilitate change and adaption at pace.

“We have over 150+ partners using our sportsbook to date, and a healthy onboarding pipeline for Q1 & Q2 releases in 2024.”

What can you tell us about the upcoming scenario for esports?

eSports continues to be a popular product vertical. It appeals to a slightly different, younger demographic, and can be a natural introduction into more traditional sports betting products.

We have some exciting developments planned on that front throughout 2024, so keep a watching brief.

Luis Figo is set to continue his role as Digitain’s esteemed Brand Ambassador for the second consecutive year. How important is it to have a football legend like Figo on your team?

Luis is a well know sports athlete globally. As a business, we are delighted to continue our partnership into 2024.

The relationship given Luis stature in Latin American markets has certainly helped Digitain to stand out and help build our awareness in those regions.

What can you tell us about Digitain’s Paydrom solution and how it is revolutionizing igaming payments?

Payments and APM’s is the lifeblood of any online business, and payments is crucial in iGaming.

Paydrom, provides our partners with the flexibility at it is a payment gateway and payment service soltuion, that has 50+ providers, 400+ payment options to offer the best local payment options for a partner operator.

Instead of multiple end-point payment integrations, Paydrom solves that, via a centralised dashboard. We shall continue to expand that service as more payment methods become popular in each country’s market.

The Latin American market is going through an exponential expansion, what is Digitain’s biggest challenge in this scenario for 2024?

Latin America has been growing for several years and is an exciting market. There are several challenges, and ongoing regulation needs to be monitored to ensure market access and support for local operators looking to go online, and of course international operators entering the market.

As we mentioned, Digitain already has a robust awareness in the market, and our pipeline is expanding, and we shall continue to look at how we service and grow those market segments.

“Latin America has been growing for several years and is an exciting market.”

Looking forward to 2024, what plans do you have and are there any new developments that we can look forward to from Digitain?

Firstly, we wish to thank all our partners, who continue to support and use our platform services, they have been phenomenal.

In terms of 2024, well, come see us at ICE London in February and all shall be revealed then.

Source: Focus Gaming News

Read More
Games Magazine Brasil: Interview With Digitain’s Regional Sales Team Manager, Gevorg Rushanyan

03 January 2024 / Interviews

Social Shift! Digitain’s LatAm Sales Team Manager, Gevorg Rushanyan, Discusses Brazil’s Betting Boom & Focus on Player Engagement.

GMB – What assessment do you make of your company’s performance and growth in 2023 overall? Did it meet expectations or exceed them?

Gevorg Rushanyan – Digitain has a long history in delivering exceptional sports betting and iGaming solutions across many regulated markets.

Throughout this year, the business has opened offices in Bucharest and London to expand and service our business pipeline across continental Europe. Our people are phenomenal and have grown to over 3,000 employees, which again is testament to our business growth in 2023.

We look forward to 2024, as we further build on our growth, and expand our award-winning sportsbook and iGaming platform solutions to new partners across the globe.

What assessment do you make of your company’s performance and growth within the Brazilian market in 2023?
Digitain has had a surprising year of exponential growth in Brazil, on par with our strategic operators, who have well-known names in the industry. We have experienced a boost in traffic that is incomparable to other markets in the region, and we believe that one of the reasons is the sympathy that players have come to have with our sports and esports product.

We are firm in our strategy that for us Brazil has to be one of the markets with the greatest momentum in sports betting for the upcoming years.

Could you list the main achievements or goals accomplished?

Digitain and our team, have attended over 30 summits and industry trade shows throughout 2023. The business has won numerous B2B industry awards. We have introduced and launched new features on the sportsbook platform which have been well received by our B2C partners, such as SportChat, Sport Jackpot, Sport and Bet Race Tournaments, AI Sport recommendations and Multi and Ultra Cash Back, and many more features all designed to enhance player engagement that leads to revenue growth.

There are many more achievements, and it is only possible with the continued support of our 150+ partners, and over 3,000 team members delivering the best iGaming and Sportsbook solutions into the market. We wish to thank all our partners and suppliers for helping us make it a fantastic 2023.

In your sector within the industry, what trends or technological advances do you believe will dominate the market in 2024?
We are seeing more socialization features being introduced in the sportsbook. Players wish to engage with other players and have that sense of community. Digitain has recently introduced our player-to-player engagement tool, called SportChat, which has proved a success with players and our partner operators using this feature.

2024 shall see more of these social features introduced into the platform, and more AI to improve processes within the player journey for acquisition and retention marketing plans.

What is your general opinion on the regulation of the sports betting and online gaming market that is on the verge of approval in Congress?

As a B2B supplier business we welcome regulation within the supply chain. It is important for the industry to grow and protect consumers, so regulation is welcomed.

What are the main goals/objectives of your company for 2024 within the Brazilian market? And on a global scale?
Our goals are to continue to monitor the progression of the bills in the Brazilian Congress and timelines for regulated sports betting in Brazil, and indeed across other Latin American countries.

Our teams, legal, compliance and technology, will review the licensing requirements and make the necessary preparations required for these regulated markets.

Source: Exclusive GMB

Read More
Focus Gaming News: Interview Digitain’s Regional Sales Team Manager, Hmayak Arakelyan

31 October 2023 / Interviews

Check out this exclusive interview with Hmayak Arakelyan, Digitain’s Regional Sales Team Manager, where he shares insights on our AI-powered features and growth at SiGMA Europe.

Hmayak Arakelyan, Digitain: “SiGMA Europe provides further opportunities to discuss the up-and-coming road map”.

What are the company’s goals for SiGMA Europe? What are your expectations in terms of meeting with clients and potential deals?

Digitain always looks forward to SiGMA Europe. Our goal is to meet with existing partners as it provides further opportunities to discuss the up-and-coming road map, development pipeline, and planning for 2024.

The SiGMA Europe event itself also presents the potential to meet existing operators looking to upgrade their platforms or new companies coming to market. We have actually had our available pre-meetings fully booked out and added more of our sales team to attend this event. Generally, deals come after the events, but yes, we shall have some exciting announcements over the next few months.

“The SiGMA Europe event itself also presents the potential to meet existing operators looking to upgrade their platforms or new companies coming to market.”

Can we expect Digitain to introduce any new innovative content at the show?

We shall be showcasing our award-winning GLI-certified sportsbook and igaming platform solutions.

As a business that is focused on user retention and innovative methods of customer acquisition, we have developed an AI-powered personalised event recommendation engine (for both Pre-match and live events) based on player behaviour, which forecasts and gives recommendations for pre-formed groups of users, for events they might be interested in. This is a compelling feature within the sportsbook to drive engagement, upsell, GGR and retention.

Other sportsbook features include our exclusive Multi-Level Jackpot Sports Jackpot with up to 4 Levels of Fully Customisable Configuration; this has proven successful in increasing bets placed and GGR by double-digit numbers.

One of our exciting exclusive features is AutoBet. It is a sports feature, which will ensure that the bettors will not miss the moment of placing a bet with their preferred odds. Using the feature, the players can be provided with an opportunity to define their preferred odds range for their bet and if the odds fall into the specified range, it will be automatically placed by the system. This is a powerful feature in the tool kit for retention and increasing bets placed / GGR.

These are just some of the features that will be demonstrated at the show, and a host of others, so do visit our stand 1137.

As an established sportsbook and igaming platform solutions provider with over 150 international partners, how do you manage to keep innovating?

Our company now has over 3,000+ very talented employees. The business invests in its people, and that allows the company to consider new technologies and how it can provide solutions to partner challenges.

Digitain has over 20 years of B2B experience not just in technology delivery but operationally on the B2C side, and this provides a solid and rounded perspective of how the market dynamics work. This expertise helps us look at innovation, large and small, to help our partners grow their businesses.

“Digitain has over 20 years of B2B experience not just in technology delivery but operationally on the B2C side.”

What are the challenges of the industry regarding the laws and regulations of the markets in which you want to work?

Regulation is in progress, and Digitain fully supports multi-jurisdictional licensing and certifications.

Our compliance and regulatory team constantly review the requirements of each licensing territory and/or changes to existing frameworks and possible impact scenarios related to the technology or operations.

It is essential that all suppliers in the ecosystem engage regulators and fully understand the narrative of the regulators. That collaboration is becoming more effective as jurisdictions mature or modernize their regulations.

“Regulation is in progress, and Digitain fully supports multi-jurisdictional licensing and certifications.”

Digitain has recently announced some executive appointments by naming Martin Martirosyan as deputy CEO, Margarita Cruz as senior sales director, and promoting Grigor Asoyan to the group deputy CEO of technology role. What can you tell us about these appointments?

As I mentioned, our company is growing. We now have 3,000+ employees and recently opened offices in Bucharest, Romania, and London, England.

Our senior sales director Margarita Cruz leads our office in London as our enquiry pipeline is growing across continental Europe and that presence allows us to service those enquiries.

The appointments of our colleagues Martin and Grigor are again due to our continued growth throughout 2023 and our expansion plans for 2024. It is an exhilarating time to be part of Digitain as it continues to grow internationally.

Source: Focus Gaming News

Read More
SoloAzar: Digitain’s Succesful Performance at iGB L!VE, Amsterdam

24 July 2023 / Interviews

Digitain Takes Home Wins at IGB Live: Award-Winning Sportsbook Catches Eyes, Fuels New Deals!

What were the expectations and objectives of the firm for this event in Amsterdam, the Netherlands?

Digitain’s key objectives were to meet existing partner operators from Continental Europe and new partners looking for alternative platform solutions.

The show is a key attend for Digitain, given the number of European operators that visit it, and it provides our brand an opportunity to present our solutions as we expand in the European region.

Which were the main products that the company exhibited at this fair?

Our GLI-certified, award-winning sportsbook is our marquee product, available across desktop, mobile, and retail channels. Given the depth of our betting content, sports betting is the leading product in most continental European countries. The Digitain Sportsbook product covers 100 sports, taking in 15,000 leagues, and offers more than 3,000 betting markets. It also offers odds on 100,000 live events each month, 70,000 pre-match events, and 30,000+ monthly eSports events. Other core features include an AI-powered product recommendation engine, a 2-goal early payout promo, an Odds Feed, our Sportsbook Jackpot, our Live Score and Stats module, and a Live Match Tracker, all of which are encompassing solutions for any operator focused on the European market.

How was the public feedback on the products you presented?

As a company and business, we put our partners, suppliers, and team at the centre of everything we do. Therefore, we always listen closely to partners’ requirements and design the optimal solution for those goals.

We are pleased with the feedback on our sportsbook, and our sales teams had a busy meeting schedule, and the stand was full every day of the show. Our team is now following up with all our visitors and we look forward to welcoming them soon to the Digitain platform.

What is your opinion about the progress of iGaming across Europe compared to land-based gaming?

Land-based gaming is prevalent across Europe, and it’s almost part of a tradition that players can choose or select to play in the betting shop, online, or via mobile. Brands need to consider all the channels to connect with their prospective customers, and land-based provides another means to build trust and confidence with the operator. Of course, online can flourish independently, but it depends on each market and how you wish to operate to grow market share.

What is the company’s presence in this local market?

We recently opened our office in the beautiful city of Bucharest, Romania, and as we continue to expand across Europe, the business will look to more regional office support locations.

Post-event reflection: could you comment on the demands of the sector within the local market and its difference compared to markets in other latitudes/LATAM?

Market demands are primarily similar across the regions. The critical questions you ask as an operator are whether the technology meets regulatory and technical standards within that region or country.

Of course, content, UI /UX, and payments must be localised to provide the best possible experience to attract new players to the platform, all of which Digitain’s sportsbook can deliver.

Attention to detail and listening to partners are essential, and a thorough understanding of the nuances of each market segment. We have been providing technology solutions for more than 20 years, so we can use that knowledge to help partners enter and scale within an existing market.

What final results did the company achieve in terms of business opportunities during the 4 days of the fair?

Digitain’s pipeline is very encouraging, and we always enjoy attending industry shows. We have a few more to participate in before the end of this year and look forward to announcing some exciting new commercial partnerships in the not-too-distant future.

Source: SoloAzar

Read More
SBC News: Digitain’s Iain Hutchison: Understanding the Influence of Technology

12 July 2023 / Interviews

Digitain CRO: AI is Here, But We Focus on Practical Benefits for Operators and Players. Iain Hutchison, Chief Revenue Officer at Digitain, discusses how the company utilizes new technologies like AI and prioritizes user experience and fast transactions.

SBC: Rarely does a day go by when the news does not include a story about new developments in technology, whether that be related to AI, the metaverse or blockchain. How well has the betting industry utilised these innovations, and what long-term potential do they offer?

Iain Hutchison (Chief Revenue Officer @ Digitain): New technologies and direct-to-consumer supply chains should always be evaluated as to the practical benefits to the end customer and the business.

Some theorists postulate that AI is front and centre, given that it could replace us as mere carbon-based life forms. As a company, we already embrace AI in specific parts of the business, such as risk management, fraud, and bonus prevention; the models can evaluate large data sets quickly for pattern detection and, thus, intervention strategies.

AI can also be applied to routine processes and, therefore, can be automated in certain parts of QA testing and virtual testing of user journeys.

Metaverse is perhaps a little away, given the overhype. Still, the basis of creating a digital experience is a sound one, and it shall be interesting to see with the launch of Vision Pro by Apple how consumers interact with digital services for augmented and virtual reality via the headset can reinvigorate the concept of metaverse 2.0.

SBC: The huge leaps forward in technology seen in recent times have run parallel to the spread of regulation in the sports betting industry; how has that influenced the development of the latest generation of sportsbook products?

IH: As a long-standing sports betting provider, we welcome regulatory change and the frameworks and implications to the underlying supply chain.

In terms of how we evaluate that into our technology methodology is really to understand what the regulation wishes to achieve. In broad terms, it is about consumer protection and providing practical tools that the player has more choice and, therefore, control. Once you understand the outputs or endpoints, you can work backward on the customer journey to implement the measures needed.

Regulation, of course, needs to be balanced, and there by all stakeholders. Still, consumers nowadays are very aware of their digital privacy rights and how digital services work, and therefore expect companies to be more aware of market sentiment and, of course, regulatory legal obligations.

SBC: How does this latest generation of sportsbook technology help operators to react more quickly to developments such as the introduction of new regulatory regimes or major sporting events?

IH: The core technology is modular and adaptive, as against solutions of old, which were very rigid, hard-coded, and inflexible, whereby a change request may take months, never mind a pipeline enhancement.

The tech stack now allows, if you like, more control by the partner operator to localise content via front-end headless CMS and integrate third-party solutions. For example, Digitain has multiple odds feed endpoints, which allows the partner to be specific on its odds pricing, margin, and risk management – thus providing more control over the revenue drivers for the business.

SBC: Discussions about sportsbook technology often focus on issues such as speed and data, while overlooking core functionality that every online business needs? How does Digitain assist its operator partners with areas such as CRM and CMS?

IH: Digitain’s CRM system supports the storage and centralises all the player data gathered from various omnichannel inbound marketing channels. For example, players’ conversations, user preferences, key performance indicators, and operator decisions can all be accessed via the CRM dashboard.

Our flexible query builder tool allows analysis of the data stored in the CRM system to be available to the CRM’s marketing team for reporting, targeting, and segmentation. Information about Players, betting preferences, transactions, and the promotions players have taken part in are all included within the data lake or warehouse, which can be queried.

CRM marketing departments can therefore undertake quantitative data mining to more qualitative forms of analysis like pattern recognition and behavioural predictions. On top of this sits our AI-powered recommendation and player-behaviour prediction algorithms. This allows the operator to provide the players with the most relevant and engaging content.

SBC: While great UX and a broad product offering are undoubtedly key factors in player retention, customer surveys consistently find that the ability to swiftly deposit and withdraw funds is the most important thing to bettors. How does Digitain help operators to achieve this in new markets?

IH: Payments are vital to any business and the movement of cash in and out of the platform. With a robust payment experience and solution, operators can acquire, retain, and reactivate their player base.

Paydrom, which is our payment solution, is a centralised payment management system. We have 400+ payment options, 50+ providers, and over 30 countries covered. It helps operators streamline their day-to-day operational payment processes.

SBC: What does Digitain have planned for the next 12 months? Is there anything exciting on the product roadmap that you can tell us about?

IH: We shall continue to expand our multi-jurisdictional reach across continental Europe, as we recently opened our Romania Head office. The business already holds licences and certifications in Bulgaria, Croatia, the Czech Republic, Greece, Malta, Poland, Slovakia, and the United Kingdom.

On the product side, we continue to look at automation and efficiencies, whether using AI-based methodology and models, especially on risk management and odds/event creation.

And we’re committed to putting our partner operators at the centre of the product development cycle so that we provide the optimal localised market solution that they need to run their business operations.

Source: SBC News

Read More
SoloAzar: High Flying Hours, and Plenty of Energy and Enthusiasm for Digitain at Sigma Americas, Brazil

26 June 2023 / Interviews

SiGMA Success for Digitain! High energy and new deals secured in Brazil. Learn about Digitain’s plans for LatAm expansion and our view on the Brazilian market.

How did you experience the five days of the tradeshow and how it was the firm´s performance?

Our team travelled thousands of miles to attend the SiGMA show. While we had a lot of travel, our energy and enthusiasm to meet existing and new partners was very high.

The team worked hard, and we have several new deals in the pipeline that we are excited about and will announce in the months ahead.

What were the topics that most caught your attention during the event?

As always, with a show like this, there are always topics of interest. From Digitain’s perspective, we had a lot of interest in our sportsbook solution due to its capability to localise content on the front end and configure markets, odds, and margins to allow the brand to offer the most vigorous depth of product, but at the same time ensure robust trading margin controls.

The other product of interest was Paydrom, our payment gateway. Payment preferences can change as brands reach different markets and areas within a country. Therefore, having a solution via a single API endpoint integration solves many operational overheads for the operator.

Paydrom allows a centralised payment management system with 50+ providers, 400+ payment options, and over 30 countries covered, and it streamlines the day-2-day operational payment flows for the Latam market.

Considering that in Brazil, gambling is not yet regularized, what are the company’s perspectives on this debate?

As a business that supplies various partners globally in regulated markets, we support regulation within the supply chain. From a technical perspective our software is GLI-certified, and we have many features such as the Tax engine automated management system for regulatory reporting.

Digitain was also recently awarded licenses in the regulated jurisdictions of Romania and Greece, and we shall continue to monitor the Brazilian situation closely.

Why are you interested in the Brazilian market and what are your company’s plans for the Brazilian market?

This is a fascinating and dynamic market with homegrown Operators breaking through and making waves. That said, the new regulation may leave the market with a rarified group of international Operators or only those financially equipped to pay the high license fees. That said, the tax regime proposed doesn’t appear too egregious. Still, it will be imperative that any new entrant to the market has the richest possible casino and sportsbook offering to compete because you can have all the money in the world or a comprehensive customer base. Still, if your product is inferior to your competitors, it won’t be long before punters migrate elsewhere.

Can you tell us about your plans for expansion in Latin America?

This won’t come as any surprise, but we are proactively looking to bolster are sales team in the region and we may consider putting one or more local offices in the region in the coming year.

Source: SoloAzar

Read More
Exit mobile version