Digitain’s new Group COO, Armine Sirunyan, speaks to Gambling Insider about her new role within the business and the company’s plans for 2023 and beyond.
Congratulations on your appointment! What was your first thought when you found out you were going to become Group COO?
Excitement! There is a great deal still to achieve and I’m so looking forward to working with colleagues from across the organisation to ensure our continued success. I’m also very thankful to be given this opportunity to continue my journey with this progressive organisation in such an important role.
What is your biggest target as Digitain COO?
There are many and all of them are big and undertaken with strong determination. I would outline, that I am strongly committed to driving continual improvement in how we serve our partners and how we support our teams in ensuring that we deliver the very best standards of customer experience. I would also highlight balancing efficiency with effectiveness – ensuring that all systems and processes across the business are optimised – especially those “moments of truth” that make the real difference to our partners.
How has working at Digitain changed since you joined the company?
We see the advancement of technology in an enormous speed every single day and across all the aspects of our life, which is as well reflected in our work. Saying this, we are now integrating and using machine learning and AI across all our products and services. Our global footprint has grown significantly as we expand our geography and move into more regulated markets. This in its turn drives us to furnishing our products and services with more market specific functionals and solutions.
Another significant change to me, as to a person who has spent with the company around a decade, is the size and the scale of the team. It used to be a team of few hundreds, and now we have a workforce of over 2000. And it is not only the numbers that matter. I am very proud to see that we have built a diverse and multifunctional team covering various professions, talents and new directions. Another change I would highlight, is the complexity of products. Digitain used to be a sportsbook-oriented provider-sportsbook being the first product it introduced to the market. Now we are a multi-vector business, offering wider range of products and solutions and continuously heading towards new business directions.
Finally, what are the company’s biggest goals for 2023?
We follow through our goal to enter more regulated markets globally and expand our geographical presence. This, in its turn, drives us to constantly developing our product base – including live casino, sportsbook, payment gateway and RGS.
We are very much focused on creation and development of our in-house products, and ensuring that those are equipped with constantly evolving, top-notch and competitive features. Some of our in-house products have succeeded to an extent that they have grown into stand-alone companies and are creating their own success path.
As a client- centric company, we are committed to putting our best effort, our in-house expertise and knowledge to facilitate the sustainable growth and development of the business of our partners. We keep on being innovative and taking every opportunity to delight our new and existing partners with new offerings that will reinforce their competitive position in the market. And last, but not the least, we have an ultimate vision to grow the technical skill base in Armenia (as a centre of excellence) via company initiatives such as M1TQ.