在竞争激烈的在线博彩领域，为自己正名对于B2C运营商来说至关重要。忽视品牌形象会增加吸引和留住客户的难度。 

 在iGaming B2C领域，强大的品牌标识是公司的标志。它概括了您的价值观、身份以及可能为客户带来的利益。它是建立信誉和信任的基石，而信誉和信任又反过来推动业务增长。  

品牌识别包括视觉、语言和情感属性，这些属性决定了公司的形象，并将公司与其他公司区分开来。对于iGaming运营商而言，这涉及到在所有接触点（包括网站、社交媒体和客户互动）上打造一致且具有吸引力的形象。

 确立品牌愿景和价值

 其中一个方法就是明确树立品牌愿景和价值观。贵公司的信念是什么？长期目标是什么？一个强有力的愿景将简化你的品牌推广活动，同时向你打算接触的人传递一个连贯的信息。对于iGaming运营商而言，创新、安全、可靠和以客户为中心是不朽的价值观。

 发展独特的品牌声音

 您的品牌声音应清晰地反映公司的个性和价值观。这是您与受众沟通的方式，也是您在巨大的iGaming市场中脱颖而出的方式。无论您的语气是专业、休闲还是介于两者之间，都要确保在所有平台和交流中保持一致。 

 创建引人注目的视觉形象

 任何视觉元素对于品牌识别都至关重要。投资一个专业的徽标，选择一个统一的色调，并为所有营销材料制定一个连贯的设计语言。对于iGaming运营商来说，一个现代而充满活力的视觉形象可以传达技术实力和创新精神。

发展强大的在线业务数字足迹

 在iGaming行业，必须拥有出色的在线形象。确保您的网站散发出专业气息，易于浏览，并经过搜索引擎优化。不断更新网站内容，无论是博客文章还是行业新闻，都要清晰适当，以引起读者的兴趣。不要忘了社交媒体：它不仅仅是另一个平台；它是你与受众建立个人联系和建立社区的地方。

利用内容营销的力量

 内容营销在为iGaming建立权威和信任方面发挥着至关重要的作用。针对受众的需求和喜好撰写主题突出的文章。这些文章可以是博客文章、对玩家的见解和提示——任何能展示您在该领域知识的书面材料。这包括行业内的最新新闻或创新，您可以通过这些出版物与客户分享。 

 参与人际关系网和伙伴关系

 在行业内建立牢固的关系至关重要。积极参加所有可能的行业活动、峰会、网络研讨会，并加入相关的在线论坛和群组。建立人际关系网有助于您了解行业趋势，并将您的品牌定位为iGaming市场的重要参与者。  

注重客户体验

卓越的客户服务是强大品牌形象的基石。对于iGaming运营商而言，这意味着要提供可靠的支持，及时解决客户关心的问题，并根据客户反馈不断改进服务。积极的客户体验可以培养客户的忠诚度，鼓励客户口口相传。

监测和调整品牌战略

 品牌建设是一个持续的过程。利用客户反馈、参与率和在线评论等指标定期监测品牌表现。 

保持灵活性，随时准备根据市场变化和iGaming行业的新机遇调整品牌战略。

通过投资建立强大的品牌形象，您可以在市场中获得竞争优势。一个清晰、明确的品牌可以吸引合适的客户，促进信任，推动长期发展。建立强大的品牌形象不是一蹴而就的，而是一个持续的过程。坚持品牌价值，与受众互动，适应行业趋势，才能确保您的品牌在iGaming行业中保持相关性和影响力。

网上博彩中的包网解决方案

网上博彩行业中，包网软件解决方案正日益成为一种流行的选择。通过这种方式，企业可以轻松地将预制软件和现成的网上博彩平台整合到日常运营和服务中。正因为如此，他们能够在更短的时间内提供更好的产品和服务，从而提高公司的绩效，并超越竞争对手。

将包网解决方案整合到现有业务中是很容易的。使用包网解决方案，就不需要从头开始开发和维护你自己的软件和网上博彩平台。在这里，你有一个网上博彩平台和软件，是由该领域的专家设计和定制的。因此，它可以根据运营商的要求和目标进行定制。然而，公司所有者有责任获得必要的许可证来经营网上博彩业务，尽管通常可以从有信誉和有经验的供应商那里获得一些许可证方面的帮助。

以下是包网解决方案可以提供的功能：

网站

作为包网解决方案包的一部分，网上博彩公司收到一个用户友好、组织有序、美观的多语言网站。

软件

包网解决方案供应商为网上博彩业务提供了可随时实施的软件。正是通过这个软件，所有的安全、财务和内容问题都可以处理。

托管服务

网上博彩运营的网站托管在包网解决方案提供商的服务器上。

付款处理

一种安全可靠的方法是使用包网解决方案提供商的支付系统：例如预付卡、信用卡、加密货币和电子钱包。

网上博彩内容

包网解决方案通常包含全球最受欢迎的游戏提供商提供的最佳网上博彩内容。

技术支持

由于许多企业可能缺乏必要的技术专业知识来管理成功的网上博彩运营，包网系统包括专业技术援助和全天候支持。

营销

一些包网解决方案提供商提供营销工具。这些可能包括奖金系统、CRM、社交媒体管理、联盟营销等。

使用交钥匙网上博彩软件既有优点也有缺点，因此，如果你正在考虑进入网上博彩商业，那么只需列出其中一些优点。

包网解决方案的优势

易于实施

包网解决方案更易于执行，因为有能力的供应商将为你提供一个随时可用的选项。因此，选择一家声誉良好的软件供应商是你开始使用网上博彩平台所需的全部。

成本更低

与从头开始开发自己的软件相比，包网解决方案的成本更低。所以，你可以节省资金。另外，由于它的易用性，你不必花费任何额外的时间或精力来设置它。

功能丰富

包网软件解决方案通常包括一系列有用的功能，这些功能应该能够满足任何网上博彩操作的需要。在投资交钥匙解决方案之前，你应该仔细检查这一点。

可定制性

由于采用了包网解决方案，企业主可以根据自己的喜好定制网上博彩网站。平台的风格和感觉、可用游戏的数量，甚至网站的整体外观都可能由网上博彩业务部门定制。

为你提供服务的最佳软件开发人员

包网软件解决方案为企业提供了与专业网上博彩软件开发商合作的机会。这确保了网上博彩平台的可用性和必要的内容。

风险管理

包网软件包通常包括一个风险管理系统，帮助网上博彩平台所有者发现潜在的欺诈者、防止洗钱和保护个人数据。

解决问题的捷径

包网供应商保证网上博彩平台所有者能够获得快速的技术解决方案。因此，玩家可以期待在游戏网站上获得顺利和无故障的体验。

包网解决方案的缺点

你必须有自己的经营许可证

获得博彩业执照是一项费时费力的工作。你的网上博彩企业的许可证是你的责任，所以如果你决定使用包网软件，请提前计划好许可证程序。

明智的选择

总而言之，包网解决方案可以为你节省大量的时间和金钱，同时提供一个安全和成功的网上博彩平台。很难找到交钥匙软件的许多缺点。优点大于缺点，因为包网方案是根据网上博彩行业的独特需求精心开发和定制的。

作为一个国际知名的、经过时间考验的、经验丰富的供应商，Digitain提供所有包网解决方案的优势。如果你为你的网上博彩运营选择包网软件，绝对值得考虑Digitain。这将是一个聪明的选择。

现在就联系我们。我们会给你关于我们的包网解决方案的所有信息。我们提供24小时服务!

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As more and more countries change their legislation in favour of online sports betting, sportsbooks are beginning to lose their traditional advantage of tapping unexploited markets.

Unsurprisingly, the need to seek a technological edge over the competition to gain advantage is now more important than ever. As technological advancements and their industry-wide adoption grows faster, companies that leverage those innovations have it all to gain.

Technology Drives Sports Betting Further

The introduction of disruptors such as blockchain-based sports betting, as well as VR technology are just a small part of the extensive innovations we are expecting to see in the industry over the coming years. Of course, when it comes to collaborating on these technologies, there’s no better place than Betting on Sports to talk about the latest industry news and tech disruption.

Taking place on 17-20th September in London, it’s a headline event in the sports betting world, with more than 3500 delegates from around the world coming to participate, do business and network with senior executives from the industry’s largest betting and gaming companies.

Digitain on Betting on Sports

This year, Digitain is set to participate, displaying its latest in tech and innovation, as well as discussing business opportunities with its friends and future partners.

Some of the more outstanding products in Digitain’s offer include the Digital iGaming Platform, Sportsbook software, payment gateway, casino aggregator, skill-based games, and much more.

The Digital iGaming Platform is developed using cutting-edge technologies to provide a novel approach and boosted services. It also enables monitoring and management of players’ accounts, a thorough behavior analysis, and tracking online revenue for lifetime player value optimization, by supporting online and offline channels.

Digitain’s sportsbook software is developed to cater for the needs of international, European, American, African and Asian agent-based operators. It also provides comprehensive support, and a customizable interface that can be easily integrated with an existing platform through the API.

Alongside, skill-based games and bet on games are always a staple fixture in the gaming community. Digitain offers their partners access to the latest skill-based games which enable brands to reach a wide variety of player demographics. All of Digitain’s P2P games are not only easily integrated, but they also provide a hassle-free frictionless accessibility to more content. P2P games two-player games that start with one player creating the game and the second one joins.

As part of its extensive portfolio, Digitain offers the following skill based games: Belote, Backgammon, Dominoes, Game 21, Pasur. And for bet on games, Digitain has: Keno, Crash, and Hi Lo.

Create the Future

The upcoming decade will see sports betting businesses face a raft of changes and challenges, and those that fail to adapt to the latest in innovation that their customers expect will fall behind. Staying ahead of the game is crucial, and there’s no better place to do it than Betting on Sports. Providing operators, sportsbook developers and iGaming software with the latest insight into industry trends and innovation is one not to be missed. So, mark the date, join Digitain there and we’ll help you stay ahead of the competition!

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The past few years, the iGaming industry grew in popularity and had consistent growth. The technological innovations that drive the industry have also resulted with the development of various alternative payment methods, created to accommodate the ever-changing rules and regulation, as well as players’ needs. But one thing is constant through it all – operators must provide multiple and safe payment systems, including e-wallets, contactless payment, mobile payment, and even cryptocurrency.

The list of alternative payment methods constantly grows and evolves. And online gaming operators must be aware of the new trends and choose the ones that are most suitable and preferred by their clients. Here are the most prominent alternative payments in the iGaming industry, making for more secure and transparent relationships between players and iGaming merchants.

Cryptocurrencies

Even though online gaming and online casino platforms continuously upgrade their safety and security measures, many players still feel uncomfortable sharing personal information like debit and credit card numbers. That’s why, many of them prefer using cryptocurrency payments to play. Everything that both parties want, online gaming operators and players, is provided by cryptocurrencies based on Blockchain technology, like bitcoin, litecoin, and ethereum. Including identity theft protection, everyone access and use it, its decentralized, transparent, secure, cost-effective and recognition at the universal level. So it seems that the iGaming industry and cryptocurrencies are a match made in heaven.

Blockchain Technology and Tokenization

Another way players can make deposits and withdrawals without using personal information is by using of tokenization. Tokenization is the process of replacing sensitive data with unique identification numbers. And usually, these transactions happen over the blockchain technology. The tokenization payments which use Blockchain offer a high level of security, while remaining transparent, yet anonymous. This alternative payment method is very important for the iGaming industry because it gives players the confidence to log in and play. Ensuring them, they will stay safe, secure, protected and anonymous even in the case of a data breach.

Wearable Payment Tech

Wearable devices are slowly becoming the new standard. From simply tracking your vitals and results during physical activities, to receiving smartphone notifications or making calls. And now, they are slowly entering the payment industry.  Wearables, such as smartwatches, allow for making contactless payments, which adds a layer of convenience and security. Therefore, making wearables a real game-changer for players and online gambling providers.

Artificial Intelligence in Payment Processing

Another technological advancement that makes its way into the world of payments is artificial intelligence (AI). This tech already has a wide application in the gaming industry. More specifically in instant cross-platform payments, fraud analysis, customer payment risk, data protection and privacy, and more. The use of AI help operators and iGaming providers understand users’ issue, monitor and understand how players interact with games in different environments, and track their behavior. That way they can offer player games that are more suited to their preferences, making them want to play more. But, the use of AI in payments can also lead to enabling even more convenient payment methods that protect the safety and security of players and operators. AI can be a huge game-changer for the industry, in every way, and operators must keep their eyes on any further advancements and applications.  

Eliminating Credit Cars and Opting in for Alternative Payments

Most players are increasingly concerned about the safety and security of their personal information. As a result, many of them choose to use alternative payments that don’t require the direct use of debit or credit cards.

This preference pushes operators to look for other, better-suited alternatives that can accommodate the needs of the players. And with iGaming facilities spread across multiple geo-locations, it is important to identify the payment alternatives that are best fit for each region. Oftentimes, this means offering different solutions to different regions.

Hopefully, the new alternative payments such as cryptocurrencies and tokenization can help operators overcome such complications and provide a one-stop solution that can accommodate all their needs in one place. While at the same time, allow players from all over the world enjoy their favorite games without having to worry about currency acceptance or data safety.

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When online gambling software developers consider the next markets, Latin America is rarely their first choice. That’s no surprise since the top countries by game revenue are China, the U.S., and Japan. Truth is, Latin America finished 2018 with 19% growth year-over-year on mobile platforms. And the predictions say that by 2021 there will be over 235 million smartphone users. Latin America is going through a rapid advancement and quickly catching up to global market leaders.

Let’s look at the Numbers

Latin America is comprised of 26 countries. Collectively, it is twice as big as Europe, and has almost the same number of people. And if all countries are consolidated, like the European Union, it would be the fourth largest. Yet it is still off the radar for most online gambling software developers.

Usually, this is due to the fact that there are income disparities and low bank account ownership. These facts, combined with the recent regional economic decline are making doing business difficult. But there’s still good reason for gambling software developers and operators to consider taking their businesses to Latin America. As it seems it will be the next big mobile gambling market.

For one, industry research shows that the LatAm mobile gaming and gambling market will be worth over $2 billion this year, making it over three times larger than Southeast Asia. Additionally, the growth rates are similar for both regions. The growth is expected to continue, even though only something over 150 million of approximately 630 million people have smartphones. The majority of whom reside in Brazil, Mexico, Colombia, Argentina, Chile and Peru.

You need to Invest to Get a Return

In the past several years, Latina America has grown into a potentially huge market, which already accounts for 4 percent of the world’s total game revenue. But research shows that online gambling software developers do not consider this market important and spend less than one percent of their annual ad budget in Latin America.

The key to online gambling growth in Latin America lies in considering it as a region instead of a collection of countries. Mexico has 130 million people and is one of 20 countries that speak Spanish. On the other hand, there’s Brazil, with over 200 million people speaking Portuguese. This fact alone makes it very easy to segment potential players in this region based on language. Meaning Latin America has little of the linguistic complexity of Europe or Asia. Operators’ teams can partner with a local expert in the region and still manage global acquisition campaigns.

Another thing to keep in mind is that you need to appeal to the new generation of gamblers, the ones that prefer online gambling – e.g. millennials (the generation born between 1985 and 2000) who value personalised, innovative online experiences. This is one reason why games themed around a variety of niches are so popular online, providing choice for any type of gamer, regardless of how varied their interests.

Millennials also want to be able to choose between multiple touchpoints. Providing an omni-channel experience that enables playing on desktop and mobile devices is crucial. People in Latin America favour mobile gaming and gambling, the same as in the Western world. It’s just another area online gambling operators should consider when expanding to this market.

Last Words

Even though gambling restrictions remain in place across the world, governments are beginning to see the benefits of a legal but regulated gambling industry. But until online gambling operators see appreciable change in legislation in the U.S and Europe, they are on the lookout for new opportunities. So it’s no wonder Latin America’s one of their new targets.

With the population of the continent standing at over 600 million, there’s a huge audience out there. And people have a strong appetite for gambling. What’s more, travel and tourism are booming in the region – at a rate of 5.1% per year between 2010 and 2020 – which adds the potential for gambling tourism. While it remains to be seen which online gambling operators and software providers will come out on top, there’s no doubt that large organizations with experience working internationally have a clear advantage.

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Through the years, the media has often criticized the gambling industry. As a result, many people believe the stereotype that gambling is harmful, and just another vice that can cause addiction due to human desire (and often greed) to make easy money.

In reality, though, there’s another side to that coin. Gambling can be very beneficial to local communities that have been hit by an economic crisis. And it helps in terms of creating employment opportunities, generating tax money, and much more.

Creating Jobs for the Locals

With the opening of a new business, comes the need for hiring workers. Legalized online gambling can play a crucial role in improving the employment rate, in small cities and megalopolises alike. And since the online casino industry is open 24/7, need stuff more than the regular 9-5 businesses. This means that whenever an online operator or an iGaming software provides opens a venue, they are creating employment opportunities for the locals. From highly skilled employees to front-line workers, these companies need many people to provide front- and back-office support to players.

The gambling industry, including online casino operators, iGaming and casino software providers can be a very motiving and rewarding working environment, which encourages people to get a job and stay with the business longer. For example, online casinos offer almost all of the jobs we see in traditional casinos – their online dealers, customer support, technical (back office) support, and much, much more. So people starting as dealers can easily work they up into managerial positions.

Additionally, iGaming software providers earn significant amounts; they are able and willing to pay their workers more. Statistics show that countries, where online casinos and iGaming software operators are legal, have higher employment rate, and average salaries are also higher. Which makes it clear that this industry has a lot of potentials to bring positive (economic and societal) changes to local communities.

Giving Back to the Community

Just like any other entity, online casinos and iGaming software providers are supposed to pay taxes. Also, the players who win (big) money are required to fulfill this obligation. While tax rates vary in different countries, casinos iGaming software providers still have to pay corporate income tax, just like any other business in the country. There may also be different fees on top of the taxes. Similarly, gamblers have to give a specific amount of their winnings, which depends on the country’s laws, and types of games they play.

In addition to being taxpayers, the gambling industry can additionally help and encourage economic growth by means of organizing charities and participating fund raising events. Since gambling has a bad reputation, sportsbook and casino software providers are also supporting local initiatives aimed at improving the quality of life of other people, raising gambling addiction awareness, sponsoring gambling prevention centers, etc.

Increasing Interest in Sports

Online sports betting is a huge segment of online gambling. While it’s very profitable for the economy, it’s also helping other businesses attract more customers who are interested in a specific sports event covered by the betting agents. This includes local bars, cafes and bistros that live stream games and matches, shops that sell sports and fan merchandise. Even sports venues where gamblers can engage in their favorite sport.

Sports are present in almost every local culture, and online sports betting can additionally increase their influence and turn local sports teams and competitions into internationally known stars and events that attract tourists. A great example of this is the football leagues. Football fans regularly place bets and (most of them would) gladly travel to watch their favorite team play live.

Arguments Against Online Gambling

While we can see that legalizing online gambling can be very beneficial to local economies, there are still many opponents that speak of the social costs of gambling and the harm it does to society. They connect it with problem gambling or gambling addiction, and very often to crime, thanks to cinematic representation in the 20th century.

However, these effects have a lesser impact than the long-term economic and social benefits associated with gambling legalization. All reputable online casino operators, iGaming and sportsbook software providers have policies that address problem gambling and are actively involved in preventing it. They also contribute a substantial part of their profits to organizations that help people who are addicted to gambling to recover. Research has even shown that the expansion of online gambling has no impact on the level of addiction among players.

It’s a fact that casinos are a significant cultural phenomenon and play a big role in the lives of many people. They are a great source of fun, are present a way for people to socialize, enjoy a good time with their friends and make new ones, and on top of it all, earn some money. But very often, winning cash is not the main reason people engage in online gambling. Instead, it’s the socialization, the thrill of the game, and rush of adrenaline why people decide to enjoy this digital form of entertainment.

As one of the fastest-moving industries, iGaming has been through many changes and challenges over time. Players are always seeking new exciting experiences, regulations change, and as new markets open, the pressure seems to increase in the more established gaming markets. Keeping ahead of trends and following the changing dynamics necessary for staying relevant in the industry is becoming harder as the speed of events increases. But to better understand the future of gaming, we first must understand the factors that influence and shape it.  Here, we will explore the key trends that are expected to impact the online gaming space and drive innovation in the upcoming 12 months.

Commoditization of Content

When it comes to iGaming, there is no discussion that content is king. The whole gaming market is built on a wide variety of content aimed at providing a plethora of player experiences. But lately, standing out from the crowd has become a challenge. On top of the 30,000 games that already exist, we see over 50 new games launched almost every month.

The question is, how many of these games offer a new and different experience? Perhaps creating a unique gaming experience is not so easy, but the games that perform the best share some common characteristics such as enchanting theme and unique reel arrays. Some online operators even go a step further and try to bring content from land-based casinos to digital, in a new gamified form. But in order to attract player, operators must find simple, enticing ways to promote games.

Challenging Times in Europe as Markets Mature

Regulation has always been a hot topic in gaming. But now it’s more prevalent than ever. Markets in Europe are reaching a certain level of maturity where players expect a high level of service and quality from game manufacturers and operators alike. At the same time, as the markets grow, regulators keep evaluating their policies and implementing new ones in an attempt to keep the industry accountable.

Greater political scrutiny and new regulation are creating additional operational challenges. The existing advertising bans, crackdowns on bonusing and stricter AML/KYC checks make it even harder for operators to keep their heads above water. And only those who can be creative and fast can succeed in the upcoming year. One way that operators can stay ahead of the regulatory curve is to lead a change by embracing the new technology, including the blockchain. Another way operators try to lighten up the burden of the regulator is by scaling, so we expect to see many mergers and acquisitions in the coming months.

The emergence of Mobile Gaming

Mobile gaming is slowly but surely taking over. In fact, nearly 70 percent of iGaming turnover is generated via a mobile device. This number will only rise as the migration from desktop to mobile continues. Going mobile is one of the main challenges the industry faces since there are many debates over many aspects of mobile gaming.

But mobile UX is still in its infancy, which means operators that already started curating exciting and engaging mobile experiences for their player, via responsive websites or mobile apps, are leading the way. Mobile devices offer the ability to create a truly immersive and personalized experience, but developers and operators need to first truly understand mobile. Only then, they can create experiences that will drive the future growth of (mobile) gaming forward.

Player Acquisition and Retention

One key thing to remember in 2019 is that players should always come first. Only platforms that deliver personalized, bespoke experiences will survive in the long run. This is especially important now because many operators are facing the challenge to attain new and retain existing players. The associated costs, and restrictions in advertising are making it even more difficult to get in front of your potential players.

While the gaming industry is just begging to catch up in respect of targeting and personalization, using data science and technology to understand target markets and players’ behavior can greatly help in creating a stronger backbone for smarter, more effective player acquisition and retention strategies. Responsible gaming has to be part of the equation though. As it is very important for rewarding and encouraging the right play, and identifying when players display the wrong types of behavior along with suggesting or implementing ways to stop that behavior.

Looking Forwards to the Next Chapter

The begging of the year has been very exciting and successful. But also full of lessons and challenges. And we can safely say that the iGaming industry is changing so much, so fast, that the only way to keep up is to accept the trends that are changing gaming forever. With AR, VR, blockchain, cryptocurrency and other technological advancement entering the industry, reimaging the way games are played and offering the player new, even more personalized and immersive gaming experiences is the only logical next step.

Online casinos are like any other competitive field that is constantly moving forward. The online gaming industry has been able to survive through the years and stay successful in customer-focused environments. But in recent years, casino slot gambling revenue has had many ups and downs. As a result, online gaming platforms are looking for new ways to stay competitive, drive more traffic to their sites, and keep players engaged. With the constant rise of community-based skill gaming, online casinos are increasingly looking to add community-based games to their offering. That way, they can increase playing times and expand player demographics.

Skill- and Community-Based Games in Online Casinos

Online casinos are always attentive to their customer base, and looking to attract new audiences. So it’s not a surprise they are embracing skill-based gaming and adapting eSports to the online gambling scene. Research shows that millennials prefer community-based skill games as opposed to the traditional online slots and or card tables. The main reason online casinos are making a switch to eSports and  community-based skill gaming is to help them spark and maintain players interest for a longer period, and wanting to come back to the platform to play more. Ensuring a viable future for the gaming industry.

Younger generations are tech-savvy and very involved in eSports, whether as players or viewers. Skill-based games are often feature-rich, and keep the experience interactive and engaging. eSports give players the thrill of competing against each other in tournaments. And this never-ending competition can be later used and incorporated into loyalty programs. So it seems that adding new skill and community-based games or revamping some old ones is like hitting the jackpot.

Are eSports the Future of Gaming?

Many people believed that video games and professional competitive gaming are only of interest to a small group of people. But in reality, these are two are part of a really big, really successful industry. Professional competitive gaming, also called eSports, is an industry with a growing fan base. What’s even more impressive are the large wins players can score. For example, major tournaments, like League of Legends World Championship finals, attract millions of viewers, while gamers battle to win millions in prize money. In fact, eSports are so huge that participants can get up to $25 million when winning, including money collected from sponsorships and appearance fees. It is estimated that eSports viewers spend over 20 million hours watching gaming in 2018.  The industry is so big, that beside YouTube, there is another dedicated gaming channel – Twitch – that streams matches live, enables players to stream their own games, allows them to comment and engage in discussion. But eSports are not happening only online.

One of the main indicators that they are here to stay is when there is a real commitment by land-based and online casinos alike. Just like traditional sports, eSports also has its number of professional players, celebrities and commentators. What is more enticing though, is the total prize pool of eSports which exceeds $24 million. Compared to traditional sports, that’s more money than the prize pools of the US National Basketball Association – $13 million, and Golf Masters Cup – $20 million, put together. eSports and community-based skill games are attracting millions of players, but it takes great skill and strategy to win. It takes hours of practice a day, just like in traditional sports, to master the game. It’s challenging, unpredictable, and makes players keep coming for more.

The online gaming proves the immense growth of eSports, that can continue to thrive in this highly competitive industry. Finding an edge in a landscape that’s growing more crowded all the time, requires online casinos and gaming platforms to provide new experiences for players. And the emergence of eSports offers exactly that – a new challenge and a community of like-minded players that are eager to learn from each other and compete. On the other hand, the newness of skill-based games has its daunting challenges. Even though the industry of eSports is several years old, it is still in its early days as the product and platforms mature. So without performing a comprehensive analysis and setting a clear implementation strategy, it’s difficult to incorporate these type of games to an existing platform. But re-imagining some of the old games might be the first step in understanding what the path forward for adoption looks like.

There are many high roller adventures in the history of gambling that brought the gamblers the biggest prizes ever.
Here are the biggest Jackpots in the history of gambling.

THE BIGGEST SLOTS JACKPOTS

$27.582.539
15 November 1998, Megabucks casino. The largest Jackpot ever won at “one-armed bandit” was $27.582.539 and went to a 60-year-old resident of Las Vegas.

$4.6 million
Elmer Sherwin, a World War II vet was 76 when he won a $4.6 million Megabucks Jackpot, a mere 10 hours after The Mirage opened to the public.

$8.9 million
Freemont Hotel, $8.9 million. A 71-year-old Amy Nishimura won her Jackpot after 3 hours with less than 100 dollars while on vacation from her home in Hawaii.

$39 million
Excalibur Casino. An unknown 25-year-old man from Los Angeles won more than $39 million while waiting for a basketball game.

$680.0000
The Palace Station Hotel, a 60-some-odd-year-old woman won $680.000 on “The Wheel of Fortune” machine.

$11 million
1996, a postal worker John Tippin went on vacation to Vegas and hit the Megabucks Jackpot of $11 million.

THE BIGGEST BLACKJACK AND BACCARAT WINS

1997, Kerry Packer, an Australian, won somewhere between $20 and $40 million in Blackjack and Baccarat in Vegas.

THE BIGGEST POKER JACKPOT

1996, Huck Seed, a professional poker player from Las Vegas, won $2.3 million on the 27th annual World Championship.

THE BIGGEST LOTTERY JACKPOT

April 1999, Maria Grasso, a nurse from Boston (Massachusetts, USA), won Jackpot in the lottery of Massachusetts. The largest ever lottery prize was $197 million.

THE BIGGEST HORSE RACING JACKPOT

Niv.30, 1929, the races at Haydock Park, a horse named Cool came first. A 49 cent bet made on the basis of 3410:1, brought Katherine Ensuort (UK) $1659.

THE BIGGEST ONLINE JACKPOTS EVER

The largest online winning is $1.4 million (Roulette in William Hill)
The second largest is $1.2 million (Carribean Poker).

Jackpot is truly the best gambling prize for all gamblers. To hit the Jackpot is the main desire and a great challenge for everyone, but these lucky people did manage to hit it.

GOOD LUCK TO YOU!

Source: http://guinnessworldrecords.com/explore-recorsds

For almost 30 years, video games and casino games (and gambling) have been two completely different forms of entertainment. When online casinos became popular, they used to offer games that couldn’t be called video games. This was because the term ‘video game’ referred to games in which the outcome depends on the player’s skill, whereas in casino games, the result is mostly based on chance.

Video games used to be ‘exclusively’ played by nerds and little kids. But in the early 2000s, at the same time with the rise of online casinos, video games started becoming mainstream. That made them not only popular but a normal part of the daily lives among Millennials and Gen Z, just as television used to be for Baby Boomers and Gen X.

Target Audience is Changing

Even though most Millennials and Gen Z have never played any casino games, online or in a brick-and-mortar casino, a lot of them are spending money on video games – purchasing the game, spending money on in-game purchases and character upgrades. And one of the most common things they spend real money on are ‘loot boxes’ – a type of mechanism where they get random in-game prizes in the form of a box or chest, which is very similar to the slot machine mechanism.

Members of the US government have greatly criticized this practice and even called it ‘gambling for minors’. But for video game companies this ‘loot box’ system has been a very lucrative tactic. In fact, many of the game providers earn more money through the boxes than through video game sales.

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Gamification of Online Casino Games

For years, gambling researchers have been making connections between traditional video games and casino games. Even though both activities share similar characteristics: bright colors, noises and potentially big wins, they have a different reach and different audiences.

With the advancement of technology both, the gaming and the gambling industries continue to grow exponentially, but more importantly, the lines between these two types of games are being increasingly blurred. In the past, video games ‘borrowed’ elements from casino games. Now, casinos are copying ‘gaming’ elements from the video games industry.

Traditionally, players would simply press a button and watch virtual dice roll. But that is changing as online casino games are getting a slick upgrade, allowing higher involvement of players. Players can enjoy the same thrill of ‘achievement’ that video games offer – battling enemies, earning experience points, and leveling up which translates into bonus rolls or even direct payouts. Some games even go one step further and offer bonuses after a certain amount of practice or ability leading up to big prizes.

The main reason behind the gamification of online casino games is obvious – the target audience changes. And as a player, they are incentivized to play more and spend more, the benefits for the casinos are obvious as well, they translate into increased player satisfaction and higher earnings. All these factors are worth considering if you are planning to start an online gambling business.

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From Luck-based to Skill-based Experience

Slots and casino developers are always on the lookout for making games more attractive to players. Gaming elements, such as free spins and progressive jackpots are often accompanied by fanfares and bursts of color.

Another important driver of gamification of online casino games are gambling apps which can offer a variety of richer experience than the traditional games of poker, blackjack or slots. The competitive system gambling apps use allows games that used to be mainly luck-based to evolve into skill-based experiences that require actual playing skill.

This new approach to online games gives players have more control over the outcome (their winnings). And it has proven very popular among younger generations as they would rather bet more in a game where their win depends on their skill than on a game where luck is the determining factor.

Is complete gamification the future of online gambling?

The global online gambling and betting market revenue is on a constant rise, with expectations to reach the one-trillion-dollar mark in the next few years.

With Millennials and Gen Z becoming the main target demographics, we see changes in customer preference, as these younger generations of entertainment gamblers want more interactivity as they play. Innovation driven by technology, gamification and personalized customer experiences for players are becoming the key differentiators for winning over players’ loyalty.

As gamification has helped introduce the excitement of online gambling to a whole new audience, a new generation on online casino games is taking over the market. The future of online gaming looks bright though, with technology-powered innovations and more advances in online casinos driving the gamification business model.