AI-and-Machine-learning-iniGaming
The Power of AI and Machine Learning in iGaming

22 May 2023 / Blog

Since iGaming is one of the fastest-evolving industries of the decade, it has been the catalyst for a plethora of innovations. The sports betting and casino software sector has seized upon all cutting-edge applications and tech advancements to speed up the process of ground-breaking modernization, with AI being an essential component of it. The iGaming business welcomes the usage of artificial intelligence to better serve customers and boost profits.

The Many Faces of AI

Machine learning (ML) is a subset of AI. The goal of machine-learning algorithms is to discover patterns in data and utilize this information to make predictions about upcoming events. This form of AI can be used to spot patterns in user behavior or guess the results of games. Also, it can assist in the improvement of advertising campaigns by allowing for more specific offers to be made to certain clients.

Another AI category is NLP, or natural language processing. Algorithms in natural language processing enable computers to grasp and make sense of human speech and text input. This sort of AI has applications in areas such as tailored customer service and the detection of fraud in online gambling environments.

Furthermore, it is not uncommon for iGaming operations to employ deep learning (DL) algorithms that use neural networks to sift through mountains of data and draw inferences. Using this form of AI for things like facial recognition or game analysis allows businesses to gain a deeper understanding of their consumers’ individual preferences and habits. This allows them to provide more personalized services and experiences.

For now, let us focus on the potential of AI and machine learning within the context of the iGaming industry.

Defining Artificial Intelligence

The term “artificial intelligence” (AI) is commonly used to describe the use of computer programming to create software capable of simulating human intelligence and behavior. AI is the emulation of human intelligence in machines programmed to think and behave like humans. AI research and development focus on creating algorithms and computer programs that can perform activities traditionally reserved for humans, such as visual perception, speech recognition, making decision-making, and language translation.

Defining Machine Learning

Machine learning, sometimes known as ML, is a subfield of artificial intelligence that entails training machines to recognize patterns and relationships in data and use this information to draw inferences or make decisions without being explicitly programmed. When more data is collected and analyzed, it uses algorithms and statistical models that gradually enhance a system’s performance. The goal is for the machine to be fully autonomous in its learning and decision-making, based solely on the information it has amassed.

Implementing AI and ML in iGaming

 

  • Predicting accurately

Algorithms developed by artificial intelligence can sift through mountains of data from past games, player statistics, and other factors to create reliable forecasts of upcoming athletic events.

  • Placing in-play bets during live events

By analyzing past data for patterns and making predictions about the likelihood of particular outcomes, machine-learning algorithms help sportsbooks improve their odds and maximize profits. Bettors can make well-informed wagers on unfolding sporting events with the help of machine learning-enabled sportsbooks, which provide real-time odds and market updates.

  • Managing risks

Given the inherent uncertainty in sports betting, AI aids bookmakers in developing a deeper comprehension of risks and making more calculated choices about which wagers to offer and at what odds.

  • Enhancing customer experience

Personalized suggestions, real-time updates, and insights, plus faster betting processes are all ways, in which AI may be utilized to better serve customers. A wide variety of AI systems are in operation to improve the user experience by making the entire process more streamlined, faster, and enjoyable for consumers.

  • Offering quick support

Also, getting prompt help and assistance is a huge plus. The chatbot and natural language processing (NLP) capabilities of AI have been helpful in providing quick responses to text-based inquiries.

  • Providing marketing advantages

AI, thanks to its intelligence and automated components, can forecast or analyze results with greater precision and accuracy than ever before. This, in turn, has tremendous marketing and promotional benefits for these businesses.

  • Spotting fraud

Your sports-betting solution will be more equitable with the help of AI, which can detect and stop fraudulent behaviors including money laundering, underage gaming, and bonus misuse. The use of artificial intelligence in sports betting is altering conventional wisdom about the importance of taking precautions to prevent fraud. AI has allowed for significant improvements in areas such as platform security, user safety, and game management.

  • Acquiring and retaining customers

An important factor in AI’s ability to attract and retain customers is the personalization it affords each user. Additionally, AI offers gamers the benefit of a safe setting while also promising a unique and private experience. It gathers data about the player and makes projections with that information. The AI then uses this data to optimize the games and provide players with a smoother and more immersive experience.

Overall, in the sports-betting sector, AI is playing a major role in enhancing productivity, accuracy, and user experience for both players and bookmakers.

The Next Big Thing in Sports Betting

Integrating AI and ML has had a significant impact on the sports-betting business and will likely determine its trajectory going forward. According to estimates, the market for sports-betting solutions that incorporate AI and ML could rise to $19.9

billion by 2030, representing the fastest pace of expansion in the industry’s long history, at a compound annual growth rate of 30.4%.

Artificial intelligence and machine learning have already made a big difference in the sports-betting market and will continue to do so in the future. The future of sports betting is bright and promising thanks to these technological breakthroughs. Companies in the gambling industry will keep coming up with novel uses for AI and ML to enhance fairness, productivity, and satisfaction across the board. The development of new technologies and the needs of audiences for constant entertainment have contributed to the explosive expansion of the iGaming industry. The use of artificial intelligence and machine learning has not only improved the player experience but also made AI and ML fundamental to the sector.

In Comes Digitain

When it comes to incorporating artificial intelligence and machine learning, the leading iGaming software and solutions provider Digitain is an industry-recognized sports-betting and online casino businesses popular choice as a partner. From our award-winning Sportsbook and GLI-certified platform Centrivo to our ultra-realistic Virtual Sports bundle and new payment gateway Paydrom, to name a few – all our innovative products, tools, and solutions are fully equipped with state-of-the-art AI and ML components, essential for any 21st-century iGaming business.

Visit Digitain’s website or contact us to learn more about how Digitain’s utilization of artificial intelligence and machine learning can benefit your business.

It’s time to go AI.

Do it with us.

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What Surprises Should Digitain Visitors Expect From ICE London

04 February 2023 / Blog

The winter is about to get ICE-y, as the Digitain team are packing for the biggest international iGaming expo. We are set to showcase the best line-up of our latest innovative products and solutions under the bold new slogan “Empowering Your Success”, including our award-winning Sportsbook, our all-in-one iGaming platform Centrivo, our stunning Virtual Sports bundle and our newly launched payment gateway Paydrom. As regular participants, we’ve got some impressive surprises up our sleeve for this year’s event in London.

The App

First off, we are overjoyed to finally announce the long-awaited debut of the Digitain App, our brand-new and ground-breaking mobile application that has been developed to make it easier for Digitain and its partners to connect and communicate with one another. This launch has been eagerly anticipated. The application is quick, readily accessible, and user-friendly, and it provides complete, up-to-date information about our company as well as our products, news, specials, events and licences, among other things. The Digitain App can be downloaded from the App Store and Google Play. Its purpose is to provide you with a one-of-a-kind access point to first-hand, exclusive information.

Meet a legend!

In addition to this, we are providing ICE attendees with a one-off opportunity to personally meet the illustrious Luís Figo, who currently acts as Digitain’s Brand Ambassador! Only at Digitain’s stand on the second day of ICE London 2023, 8th February, at 2:30 p.m., will the attendees of this year’s expo be given the exclusive chance to directly meet and communicate with the worldwide football star and take part in a surprise raffle. We wouldn’t recommend missing out on this incredible experience!

A one-off chance to meet legendary Luís Figo, Digitain’s Brand Ambassador! The participants of this year’s ICE London will be presented with a special opportunity to personally meet the international football icon and take part in a surprise raffle for Figo-signed t-shirts and more – only at Digitain’s stand on the second day of the expo! 

Win a luxury watch!

That’s not where the story ends! It is imperative that we add that Digitain will be hosting an exclusive raffle during this year’s ICE expo in London, for a special opportunity to win a luxury watch! The only prerequisites for the participants of the event to be eligible to win the prize are that they must download our Digitain App, create an account, complete the raffle participation form through it, and be present at our Stand S4-150 at 4:30 PM when the drawing takes place.

 

Are you going to ICE London 2023? If you are, seize the chance when it’s presented to you! Mark your diary and come see the Digitain team start empowering your success inside London’s ExCel Exhibition Centre!

So, Stand S4-150, February 8! See you there!

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ICE London 2023: What to Expect From Digitain’s Products

27 January 2023 / Blog

The excitement is definitely building in the run-up to ICE and we are really looking forward to the event, which runs from 7-9 February at London’s ExCeL Arena.

There is always a huge sense of anticipation ahead of the show – and even more so now it’s back in its regular February slot. Here at Digitain, we are proud to be exhibiting our products and solutions once again at stand S4-150 and we really hope to see many of you over the course of the three days.

One of the most important aspects of ICE is to showcase our very best products to hundreds of thousands of delegates.

So, what can you expect from us at ICE 2023? Read on to find out more…

Sportsbook

Our award-winning sportsbook seems a good place to start! We provide platforms for land-based and online betting operations around the world and our localisation tool ensures full flexibility, scalability and reliability for our partners. That includes companies who have been in the industry for a long time and have sophisticated requirements, or those who are just starting out and require a simpler solution. Old or new, we have it for you!

Centrivo

This is Digitain’s GLI-certified gaming platform. It is extremely customer-centric with a unique and highly flexible approach, exhibiting six features that help connect all aspects of a gaming business into one hub.

They include:

  • Brand Management
  • Bonus Management
  • Dashboard Management
  • Player Management
  • Tools and Automation
  • Risk Management

Each feature is designed to make the process of using Centrivo easier and smoother for operators and this will be a main focus for us at Digitain.

Paydrom

This product is a highly sophisticated, secure payment method and it has fast and reliable payment transactions with a wide range of payment options, integrated with more than 150 international payment providers, offering more than 400 payment methods globally.

It covers a wide variety of payment processing solutions, including card payments, e-wallets, bank transfers, and crypto, giving partners and players freedom of choice to perform online transactions safely.

Virtual Sports

Digitain’s Virtual Sports offering enables the customers of our partners to bet on a variety of simulated sports and events, anywhere and at any time.  All our games have ultra-realistic 3D environments and stunning audio-visuals.

 

This engaging product features unique betting markets and comprises a truly breath-taking virtual experience. As the number of our easy-to-integrate virtual sports games steadily grows, our portfolio presents additional options for businesses to boost revenues by attracting and retaining virtual sports fans.

ICE London is a game-changing annual event within our industry and it a fantastic opportunity to learn more about how our sector continues to evolve.

For more information about Digitain’s participation at ICE, find our dedicated page here.

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Gaming Trend Prognosis for 2023

24 January 2023 / Blog

The worldwide popularity of iGaming shows no signs of stopping and 2023 looks like it will be another stellar year for growth.

Some of the key trends that have shaped the industry in the past few years include far better user experiences, crypto gambling and more sophisticated player acquisition. But will the next 12 months be similar, or will something new appear to become a benefit or a hindrance to the industry?

Here, we give our take on the year ahead and how the sector as a whole will be impacted. Read on to find out more…

Increased regulation

You would have to have been on Mars in recent times to have not spotted this! Across Europe in particular, regulation has been subject to more scrutiny than ever before. An increasing number of markets, such as Italy, have matured to the point where players expect a high level of service from providers and operators. As a result, regulators often evolve their policies to ensure operators and customers alike stay within their limits. But what is important in one country can be quite different across the border, so ensuring you know the regulations of a certain region is of paramount importance.

Cross-platform integration

This has gradually come to the boil in the past few years and it continues to become more and more relevant in iGaming. Over the past 12 months, more and more iGaming products have been aligned together to ensure it is easier for clients to work on one platform rather than two. This saves time and allows industry professionals and players to keep everything in one place. It is likely that in 2023, this could prove to be a ground-breaking year for many industry giants to begin cross-platform integrations on many of their products.

Virtual Reality and Augmented Reality

There is little doubt that the popularity of both Virtual Reality (VR) and Augmented Reality (AR) will continue to grow. Virtual Sports are an excellent case in point. The beauty of virtuals is they hold equal appeal to sports fans and casino players, as they need no prior knowledge of the sports. There continues to be a gap in the market for VR to really push and it will be fascinating to see how things develop this year. For AR, this is particularly prevalent in the Live Casino sector. Including more AR games in that area could see that trend really rise over the next 12 months.

Mobile Gaming

The days of people gaming on their home computers are fading. Mobile technology has improved significantly, with optimised platforms and games easy to access anywhere in the world. Where once computers provided better graphics and a more immersive experience, the devices in the palm of our hand are just as sophisticated. They will bet better still as software improves.

Social Gaming

iGaming has the potential to become more community-based and interactive, and this links nicely with a cross-platform system. Many casinos run tournaments between players that allow for interaction.

As human beings, we often sit down and play board games or watch live football games together. There is definitely an opportunity to learn from those shared experiences in iGaming as 2023 progresses.

The future of iGaming as a whole is in safe hands. New and exciting tech is being created every week and the trends highlighted above will shape the industry in a very positive way over the coming years.

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ICE London 2023: What to Expect

17 January 2023 / Blog

It is that time of year when we prepare for the most important trade show of 2023: ICE London. The expo has a glittering history as a leading gaming industry event and, once again, Digitain will be in attendance to give you an exhibition of our latest products and solutions.

The conference is scheduled to take place between 7-9 February at ExCeL London and for those who haven’t been before, it is a truly memorable occasion for the iGaming sector and those who attend.

So, what to expect from ICE? What is the main point of the event and who does it target? Read on to find out more…

Themes and Topics

Over the three days, there is plenty to keep delegates informed and entertained. There will be many opportunities to attend networking events, talks on the latest innovations and technologies within the industry, as well as the chance to meet gaming professionals.

This event services the entire industry and it is split into 11 different sectors so industry leaders can keep abreast of all the latest news and views from a specific sector.

These are:

  • Betting
  • Bingo
  • Casino
  • Lottery
  • Mobile
  • Online
  • Payments
  • Social
  • Esports
  • Sports Betting
  • Street

With over 35,000 visitors expected to attend, there is no shortage of things to do. More than 650 brands will be exhibiting from over 150 different countries, bringing a truly international flavour to proceedings.

For delegates to learn more about the industry, numerous keynote speakers will be giving talks over all three days.

ICE London caters to all levels of seniority, meaning that everyone can keep on finding out more about our amazing industry!

Networking Opportunities

The expo is back in its traditional February slot after being held in April last year. It will be busier too, so visitors can expect a much livelier and more convivial three days than in 2022.

What this means is that there is a much greater opportunity to sit down with gaming professionals from all levels and sectors. This is why ICE is so valuable – there is nothing better than a face-to-face meeting and being able to communicate what you desire.

With north of 650 brands on show, networking at ICE is the ideal scenario for delegates.

Special Events and Exhibitions

There are a host of important events and seminars taking place. Here are just two that could be of particular interest:

  • Tribal Gaming Seminar – This is held on Tuesday 7th in Capital Suite Room ExCeL and the talk is geared around the most recent successful, or attempted, rollouts of sports betting and iGaming to educate on regulatory models and evolving tribal attitudes
  • Beyond Dei – Held on Wednesday 8th, this focuses on Diversity, Equity and Inclusion within the industry and speaking about broader challenges and themes around this topic

We certainly encourage everybody to try and make the most of ICE’s networking and learning opportunities. Do not miss it!

For more information about Digitain’s participation at ICE, find our dedicated page here.

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The Female Side of iGaming

26 September 2022 / Blog

Often seen as a male-dominated sector, the iGaming industry has been accused of gender imbalance and lack of gender diversity. The iGaming space has not been very welcoming to women, indeed. But that’s changing. It looks like more and more influential women are shaking up the online gaming scene. The growing presence of women in iGaming is clearly manifest. Not only in the role of players. Today, inspirational and successful women can be found in all areas of iGaming, including product creation and development, marketing, design, legal or operational services, and customer support, to name a few. It is also thrilling to see an increasing number of prominent female figures filling managerial, directorial and CEO positions across the betting and gaming industry. Professionally, these women are breaking the mould and proving that iGaming is for everyone. 

Gender parity, though, is still a way off in the sector. Women are still under-represented in many areas of the iGaming sector, despite progress in this area over the last several years. At the entry level, iGaming is a roughly equal place for women and men. The divide, however, becomes more noticeable at supervisory and managerial levels. Overall, it’s clear that more work has to be done to eliminate gender imbalance in the iGaming sector. 

Every iGaming business can take action to improve gender equality in the industry by making their workplace more inclusive and supportive of female team members. Initiatives for creating a more welcoming work environment could include: 

  • Looking for opportunities to promote women to leadership positions, 
  • Offering pay equity, 
  • Providing career advancement opportunities on an equal basis, 
  • Highlighting successful women in the team, 
  • Encouraging women in the workplace to share their perspectives on how to improve the company’s culture.

There may be a number of additional ways in which a female working in the iGaming sector may try to help herself succeed: 

  • Be a role model and an advocate for other women by mentoring, sponsoring, or recognising them as peers. As a small step toward closing the gender gap, you may highlight the accomplishments of exceptional women in your workplace. It is possible that they may repay your kindness. 
  • Ask for a pay raise. There is still a gender pay gap, which results in many women getting paid less than men for doing the same work. Don’t be hesitant to negotiate a raise if you feel you deserve one. 
  • Take some risks. Pursue lofty goals. Try not to be too modest when chances present themselves. Recognise any self-criticism that may be there and challenge yourself. Force yourself out of your usual routine. 
  • Continue to build your network. If you’re a woman looking to further your career in an industry like iGaming where women are under-represented at the top, networking with influential people who can advocate for you is essential. You might also connect with other professional women by starting or joining an internal network. 

As a modern-day company, we, at Digitain, are always proud of our successful female employees and keen to celebrate their successful contributions and accomplishments in the iGaming industry. So, it was with genuine joy and pride that we recently welcomed the exciting news of Digitain’s Sales Manager Meri Nersisyan’s award. She was recognised as a Star of the Future, in the Suppliers category, at the prestigious Women in Gaming Diversity Awards ceremony that took place in London. 

At Digitain, we are eager to motivate all of our colleagues to be their best authentic selves, to raise their heads above the parapet, to support and advocate for others in the industry, to be brave when taking on ambitious opportunities for their career advancement.  

If you’re a woman already working in this industry, we salute you. Digitain will always continue to work towards more equality in this industry.  

Or are you a female professional looking to start or advance your career in iGaming? We at Digitain would love to hear from you. Get involved! Contact us for additional information. We’re available 24/7. 

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ASEAN Gaming Summit: What to Expect

22 July 2022 / Blog

Spotlighting the most recent developments in the Asian sector of iGaming industry, the ASEAN Gaming Summit will return for 3 days in July. As official participants, the Digitain team are thrilled at the prospect of new opportunities to network, catch up and develop business partnerships through this event. Our delegates will include representatives from the Digitain Sales team: namely, Tigran Sharafyan, Jason Hsieh, Tina Chen, Dan Jira, June Yeh and Adrian Hsu.  

For the past five years, the ASEAN Gaming Summit has brought together Asia’s most significant gaming industry executives and thought leaders. This event is aimed at gaming operators, suppliers, regulators and advisors to Asia’s land-based or online gaming businesses.

The three-day conference facilitates reconnection with Asia’s gaming leaders, makes it possible for iGaming businesses to view all live keynotes and panels, utilize in-event networking tools, and participate in iGaming industry roundtables to offer their expertise. Basically, all that our team are set to do. 

The ASEAN Gaming Summit is known for putting the most influential people of the gaming industry from across the region together in one single context, including operators, regulators, and suppliers, with the key goal being to educate and motivate them for the future generation of gaming.

The event, organised by a major gaming event producer Asia Gaming Brief (AGB), will be hosted at the Shangri-La at the Fort in Manila, Philippines, from 25th to 27th July. 

Obviously, our team is not going empty-handed. Digitain’s products that have made the showcase list are eSports, Sportsbook API, Virtual Sports, Odds Feed, and in-house table games. 

  • Digitain’s fast, competitive and in-demand eSports solution enables you to bring in new consumers and expand your iGaming network. With a wide range of betting options and a fast results feed, this in-demand product is easy to integrate.  
  • Offered as an API solution, Digitain’s award-winning, GLI-certified, AI-powered Sportsbook is really what can drive the success of your operation as it contains all that your iGaming business needs for successful and sustainable operations.  
  • Next, Digitain is to showcase its in-house Virtual Sports games at the ASEAN Gaming Summit. Realistic 3D environments. Stunning graphics and SFX. Unique betting markets. Everything required for a breathtaking virtual experience. The package includes Virtual Football, Virtual Horse Racing, Virtual Greyhound Racing and Virtual English League.  
  • Digitain’s Odds Feed solution has the speed, stability and profitability your iGaming business needs to provide your players with secure betting experience. We offer our in-house, reliable and accurate betting data.  
  • Finally, this year’s ASEAN Gaming Summit will see Digitain demonstrate some of its in-house professional table games, which many would regard as tabletop gaming at its best. Table Football, Table Tennis, E-Football and E-Basketball Sport’s Tournaments are all part of the deal.  
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On the iGaming Potential of the Philippines in Brief

26 July 2022 / Blog

Gambling has been prevalent in the Philippines for many years. Today, the country’s populace is increasingly turning to online gaming, while iGaming businesses explore new ways to grow and develop. iGaming is a thriving sector in the Philippines, with revenues expected to grow at a much faster rate in 2023, compared to prior years. Local people, particularly the younger generation, are becoming more interested in gaming, whether on mobile devices or personal computers. 

Known as Asia’s iGaming capital, the Philippines is also home to the world’s largest iGaming industry. Because of its proximity to the rich Asian market and its distinct regulatory environment, the Philippines has emerged as the world’s most significant iGaming jurisdiction. Operators with extensive knowledge of the Asian industry are aware that Manila and the Philippines as a whole are ideal locations for iGaming operations. Aside from that, Manila is the only jurisdiction in Asia to offer iGaming operators the PAGCOR licence, which allows them to run their businesses in the Philippines and the rest of Asia. 

The Philippine Amusement and Gaming Corporation (PAGCOR) is the Philippine government agency in charge of overseeing the casino and gaming sector. It is regulated by the Office of the President of the Philippines and is 100% owned by the Philippine government. The money that PAGCOR generates helps the government pay for infrastructure and socio-civic initiatives. There are 13 casinos operated by PAGCOR in famous tourist destinations around the country. 

If you are based in the Philippines and aim to get involved in the iGaming business or you just wish to target the Philippines and enhance your existing operation with some of the finest iGaming products available, you might want to consider Digitain, a reputable iGaming software and platform provider that has been many international businesses’ top-choice and go-to supplier for years, offering both Turnkey and API solutions. 

Initially aimed at the regulated European market, our company is currently moving into Asia with the goal of providing customers with a one-stop shop. The multi-channel Digitain Gaming Platform allows operators to plug in Sportsbook, Casino, Live Dealer and Virtual Sports modules, as well as featuring an integrated Payment Gateway, Bonus Engine, CRM system and dedicated customer support. 

Digitain is well known for developing and providing competitive iGaming products, tools and services. Having been in the business since 1999, we know all the ins and outs and have a good handle on everything industry-related. To learn more about us and our products, have a look at digitain.com or contact us directly through the website. 

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Importance of Multiple Payment Methods in iGaming

03 June 2021 / Blog

For iGaming operator, online sportsbook or online casino, it is very important to be able to provide a wide variety of traditional and alternative payment methods for their players in order to give them the best, seamless customer experience possible – as well as for very good business reasons.

Introduction

Recent research by WorldPay revealed that, globally, ecommerce is expected to be over US$4.6 trillion globally by 2022, with 140 different online payment methods already in use today.

Also Juniper Research has found that global international digital money transfer transaction volumes will reach 2 billion by 2024, up from 1.1 billion in 2019. Both, online and mobile channels are achieving strong growth. Mobile channel will account for 68 percent of transaction volume in 2024; up from 63 percent in 2019.

iGaming operators need to be able to recognise this growth, especially for the mobile type of payments and make sure they support both the traditional and alternative, new methods that are becoming more popular in this digital age

What is meant by Traditional versus Alternative payment methods?

Traditional payment methods (for deposit and withdrawals) in online casinos and sportsbook include;

  • Bank Transfers (via bank account)
  • Debit Card and Credit card payments – for example
  • Visa and Mastercard (and other credit card options)
  • e Wallet – for example
  • Skrill
  • Neteller
  • Ecopayz
  • Qiwi
  • Yandex money

The e wallet option, has been around for a while, and though not strictly traditional, can be counted as such given the new range of alternative payment systems now available, via mobile and other means

Alternative payment methods

Alternative payment methods have increased in popularity as financial technology companies and tech giants have entered the payments industry providing consumers with faster and more convenient ways to make purchases In 2021 alternative payment methods are expected to account for nearly 55% of global e-commerce transactions.

Alternative online payments that will be familiar to online gaming bettors include these examples, not all of which are “gambling friendly” for online casinos or sports betting providers;

  • PayPal
  • Stripe
  • Apple Pay
  • Alipay
  • Klarna
  • PaySafeCard

Cryptocurrencies

Another alternative payment method is via Cryptocurrencies, such as BitCoin.

Cryptocurrencies are gaining popularity day by day as a payment method with more and more online casinos and sportsbooks adding them to their list of options. This kind of currency has great potential advantages for both the operator and players.

The good news is that more and more gambling markets globally, for example the United Kingdom Gambling Commission and Malta Gaming Authority, have already recognised BTC as a legitimate payment method, allowing its online casinos and sportsbooks to offer this means of payment method to their players.

 

Advice to new iGaming operators

Knowing the mix of your customers’ ways of accessing your online gambling site (mobile, desktop or tablet), as well as local payment preferences, is vital if you want to provide the most appropriate payment methods . Customer awareness of your payment methods is also important – players will prefer to use payment methods they recognise, already use and have confidence in.

Localising payments

An online gambling business, when looking at new geographical markets, needs to look closely at the country and the habits of the betting population For example if you want to offer your service in Brazil you need to include a particular, very traditional method called Boleto.

Help with localisation of your payment offering should be at hand though. A iGaming operator’s payment provider should be able to give advice for what is popular with their existing clients in a specific country or region. In many markets, offering the right APMs (Alternative payment Methods) will also provide a sense of legitimacy, important when building trust with bettors.

Customer trust and conversion

It is advisable for iGaming companies to provide, as a minimum of the top three payment methods in a given market or country in order to meet customer needs. Most bettors will know and use use at least one of them, and it has been shown that providing the top three methods can increase customer recruitment or conversion by up to 30%.

Advantages of new alternative payment methods

Recruitment

A player’s first experience an online casino or sportsbook is often when they try and open an account and deposit into it, using their traditional credit or debit card details.

Research has shown 25 per cent of players abandoning the account opening process because it was too long or complicated.

With some methods of alternative payments, especially via mobile banking apps, use of biometric information, to authenticate their details, such as fingerprints, can help quickly link the customer’s account to their bank. This can get the customer ready to deposit and bet in a short time

Increased Conversion

Once players have successfully executed a deposit, payment failures are up to four times lower with some alternative payment methods than with debit or credit cards – on average cards fail up to 15 per cent compared to 3.5 per cent for instant bank payments. This can mean better customer experience and less customer churn

Potential reduced fraud

Alternative payment methods can be safer than traditional methods, especially with built in authentication, using biometric data, such as fingerprint or face ID to identify themselves in their banking platform.

Casino or sportsbook operators can be more positive that the person opening a gambling account is who they say they are. This can lead to less chargeback worries for the operator and a better customer experience.

Choosing an iGaming Platform provider

So, if you are considering entering the world of online betting and gaming, choosing a software provider, or igaming platform company, is a key decision to make.

As well as the general questions regarding the platform and the betting and casino services on offer, the range of both traditional and new and alternative payment providers they have on their platform is of vital importance.

Localisation, as already mentioned, is important for content and also for payments and choosing an igaming platform provider that can support your market entry, wherever in the world will be one of the most important decisions for you.

Summary

Digitain is an excellent option. They already work with the leading payment solution providers and continually look to expand their global reach, offering more than 130 payment methods and empowering their iGaming partners to accept deposits, transfers and withdrawals for digital betting and gaming via a single wallet solution. 

Digitain’s partners are equipped with the latest easy-to-use technologies designed to implement secure online transactions.

Offering a wide variety of solutions, Digitain cover Card Paymentse-walletsbank transfers and Crypto payments, giving their partners’ players freedom of choice to perform online transactions, to deposit and to withdraw, safely worldwide, wherever they may be.

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BETTING-PRODUCTS-AND-SOLUTIONS
Digitain Betting Products and Solutions

18 March 2021 / Blog

iGaming Platform

A fully flexible, scalable and secure platform, providing operators everything they need to launch a successful iGaming business.

 

Sportsbook Software

Award winning sportsbook solution for online, mobile and retail operators. Flexible and speedy integration via turnkey, API or bespoke solutions. Fully localisable to differentiate your brand.

 

Sports Data and Stats

Comprehensive multi-lingual sports data content to give your customers a competitive edge. Leading edge Live Match Tracker tool, customizable for your brand, with live visualisations and up-to-the-second data.

iGaming Products

Casino Games Aggregator

Over 7000 games from over 100 of the gaming industry’s premier providers, our casino product will satisfy the needs of customers and operators across the globe.

 

DGBuilder

Take control of your betting and gaming brand with our fantastic website builder tool. Differentiate your customer journey to suit your needs, from navigation, to colours, logos, payments and beyond. Manage your digital marketing requirements with our in-built tools.

 

Live Casino

Energise your revenues with our superb live casino offering from 11 of the best providers in the industry. Grow your customer lifetime value through the range and quality of Digitain’s own premium Live Casino, coming soon.

 

Sportsbook Mobile App

Mobile First solution, available as a native app on iOS and Android as well as via responsive browser. Fully functional, optimised customer experience and amazing range of content. Face / Touch ID log in and quick bet functionality make our mobile sportsbook a dream to use.

 

Payment Gateway

Over 130 leading payment providers integrated into a single wallet solution allowing operators and their customers the confidence and freedom to choose the best, safest methods to securely transact online.

 

eSports Platform

A fantastic selection of eSports, available as a stand-alone plug-in or as part of an integrated sportsbook. Attract a new profitable demographic with eSports from a great range of industry-leading suppliers, including Digitain’s own CyberMasters portfolio.

 

Virtual Sports

Realistic graphics, high game frequency and a leading range of suppliers make our Virtual Games offering a clear winner with our customers. Engage and retain more players with this high growth product, no matter where you are.

 

betting solutions

Turnkey

An easily integrated, fully functioned platform, customizable and including an award-winning, high performing sportsbook, supported by an extensive team of traders and risk managers. Full menu of additional features including an extensive payment gateway, a leading sports data and stats package and a range of enterprise tools. Everything needed to operate a successful sportsbook operation.

 

Modular API

A highly flexible and seamless way to integrate our platform and products into existing systems whatever the business needs. A quick way to take our award-winning Sportsbook, casino or even our leading Sports data and stats package.

 

Mobile

Full featured mobile first version of our main site, with dedicated registration, login and payments. A full range of betting opportunities, including in-play supported by bespoke marketing and communication tools for enhanced customer engagement.

 

Retail

Multi-channel, multi-language integrated solution allowing operators to process bets and payouts in retail locations as well as online. Fully supported by comprehensive menu of screen and EPOS technologies. Rapid transactions, customisable interfaces, easy integration into partner systems and platforms. 

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