“Live Games Are The Key To Acquiring And Retaining Players,” Interview With Digitain

31 May 2019 / Interviews

Live Games Are The Key To Acquiring And Retaining Players

Developer of products for online bookmakers and gambling facilities Digitain will once again become an exhibitor at RGW Moscow 2019. Learn more about what the company will present at the booth this year.

Digitain offers customers a complex solution for the gambling industry – a multi-channel platform in the form of the turnkey or white-label solution. The platform offers operators sportsbook software, casino modules, payment gateway, and 24/7 customer support. The sportsbook product covers over 30,000 live events per month in more than 65 sports, and the casino module provides access to over 3,000 games from NetEnt, Microgaming, and Playson.

In the interview, the chief commercial officer of Digitain Suren Khachatryan spoke about characteristics of the platform and the potential of live games.

Interviewer: RGW Moscow 2019 (RGW)
Respondent: Suren Khachatryan (S.K.)

Tell us about your sportsbook software. What are the key features and how many platforms have already integrated the technologies?

Digitain’s powerful sportsbook software caters to a burgeoning portfolio of operators across the globe. It provides an intuitive multi-lingual, multi-currency, customizable interface that can be easily integrated, using unique APIs, with new or existing platforms, whether you are an online or land-based operator. Our current figure for platform partnerships numbers in excess of 100 operators.

In-play functionality, with one of the most responsive Cashout features on the market, constitutes a particular focus. Running off rapid-fire pricing models, Digitain partners now enjoy the most sophisticated and reactive in-play odds, with competitive pricing on all sports arriving in time for the climax of a spectacular summer of sport – from the Africa Cup of Nations next month to the grand slam tennis at Roland Garros and Wimbledon, we’ve got it covered.

In which markets does the company operate and how does it adapt to the industry regulation in different regions?

The key – wherever you stick your pin on the map – is a flexible platform which can adapt to meet the specific demands and regulations of any territory. From our established base, CIS-facing base in Eastern Europe (and with licences being processed in the UK, Malta, Romania, Colombia, South Africa and America) we are breaking out into fresh and newly-regulated markets from Asia to Africa and Latin America. Then, of course, there is the U.S., now a year on from PASPA’s milestone repeal, which naturally represents a huge opportunity.

Digitain’s regulatory and compliance team is continually monitoring markets and emerging jurisdictions for the latest trends and changes which can impact our partners’ business operations. As a result, we can provide clients with initial or on-going support, as they require. Furthermore, Digitain is committed to a multi-jurisdictional licensing and certification strategy within international regulated markets to ensure exacting technical and legislative compliance is delivered to all our clients.

You help platforms implement live and skill games. Tell us how you develop such games and how they can develop in the future.

Depending on the territory, live and skill games rise and fall in popularity. Consequently, you need a comprehensive gaming suite in order to speak to players’ gaming proclivities, which can vary greatly according to cultural taste. I am delighted to say we have both recruited and developed a wide range of such games, which allow our partners access to the latest live and skill-based games that will enable any brand to reach new player demographics that can help drive bottom line revenue and profits.

Of course, the rise of live games comes as little surprise, since they offer the player a more tactile and engaging experience which can only enhance dwell time – the Holy Grail for any online service. Each of these games is easily integrated by Digitain, providing hassle-free frictionless accessibility to more engaging content. Ultimately, that is the key to acquiring, retaining and cross-selling players.

Share with us the most successful and interesting projects of implementation of your technologies. What results have the gaming platforms reached with your software?

Our integration with NOVOMATIC’s Interactive division is obviously a recent highlight, harnessingan outstanding selection of Greentube’s market-leading slots to the Digitain platform for distribution into new markets. However, rolling the clock back to last year’s football World Cup in Russia might be more instructive as a paradigm of what we can do for successfully migrating online casino players to sportsbook – and vice versa.

Our deal with Pokerdom, the largest online poker operation in the CIS, certainly proved a happy convergence of timing and geography. Pokerdom had been looking to secure a top-notch sportsbook supplier for some time, with an eye to exporting their clients over to a new sports-betting vertical before the curtain was drawn back on the World Cup Russia in their own backyard. The deal allowed us to stake another flag in the CIS sands, where shared venue and time zone meant their players are primed to follow all the action at peak times throughout the tournament, benefiting from Digitain’s myriad of pre-play, in-play and Cashout options on every World Cup game, available through both our online and offline channels.

Tellingly, our platform showcased 99.99% uptime availability, and accommodated peak demands which generally come prior to match kick-off and of course in-play.

What solutions are you going to showcase to attendees in the exhibition area of the Russian Gaming Week?

Currently, Digitain is all set for the exhibition, where my sales staff and I will be on hand to demonstrate Digitain’s leading tools and technologies. We will also provide delegates with an invaluable insight into our hotly anticipated new games, alongside the entire product portfolio. We will present solutions and services for online and land-based operations to spread our mantra across Asia: If it is iGaming, we do it!

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