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20 CONSEJOS PARA ELEGIR UN PROVEEDOR DE APUESTAS DEPORTIVAS

01 August 2022 / Blog

Consejos para operadores de apuestas deportivas

Una de las cosas más importantes que necesitará al iniciar o ampliar su propia empresa de iGaming es un proveedor de software de apuestas deportivas fiable. Cuando se trata de apuestas en línea, el software de apuestas deportivas es la base de su operación.

Si está buscando un proveedor de software de apuestas deportivas, hay varios factores a tener en cuenta. A continuación, se enumeran los veinte consejos esenciales sobre cómo elegir el proveedor de apuestas deportivas adecuado.

1. Reputación de la empresa

Para evitar trabajar con un proveedor poco fiable, la reputación de la empresa es fundamental. ¿Cuánto tiempo lleva la empresa en el negocio? ¿Han quedado satisfechos sus clientes? Una buena reputación le dirá todo esto y más. Se puede utilizar Google y otros motores de búsqueda para obtener evaluaciones de los proveedores de software de apuestas deportivas. Examinar los comentarios de los usuarios y los profesionales también es una buena idea.

2. Licencia

Debe verificar que el proveedor de software tiene una licencia gubernamental para venderle su producto legalmente. No pueden permanecer en el negocio por mucho tiempo si no tienen una licencia para operar.

3. Características:

No hay necesidad de perder su tiempo y esfuerzo si el proveedor simplemente ofrece características básicas. Asegúrese de investigar las características que tienen para ofrecer antes de hacer cualquier selección de compra.

4. Experiencia e historial

Usted quiere asegurarse de que su proveedor de software está al día en los últimos desarrollos en el sector de las apuestas deportivas. Además, los proveedores de software de apuestas deportivas deben ser capaces de demostrar fácilmente su experiencia y su historial de trabajo.

5. Diversidad del mercado

Los sportsbooks de alta calidad ofrecerán una mayor diversidad de mercados. Aparte de las opciones aparentemente ganadoras, debería haber una gran cantidad de mercados secundarios disponibles. Busque un proveedor de software de apuestas deportivas que ofrezca diversidad de mercados.

6. Propuesta excepcional

La mayoría de los proveedores ofrecen características y servicios idénticos. Pero haga todo lo posible para encontrar uno que pueda darle un paquete de software de apuestas deportivas único con funcionalidades avanzadas, características adicionales y una experiencia de usuario excepcional.

7. Seguridad

Asegúrese de que el software de su proveedor es seguro para que nadie pueda piratear su sistema o hacerse con datos personales. Si acepta pagos con tarjeta de crédito, esto es fundamental, ya que las tarjetas de crédito robadas pueden utilizarse para defraudar las cuentas bancarias de sus clientes.

8. Variedad de deportes

El software de un proveedor de apuestas deportivas competente vendrá con una variedad de deportes para apostar. Fútbol (soccer), fútbol americano, béisbol y baloncesto, así como deportes populares como el hockey, el cricket, el snooker y el golf.

9. Escalabilidad

La escalabilidad es clave cuando se trata de software. Por ejemplo, su sitio debe ser accesible a un gran número de jugadores sin ningún problema. ¿Puede el software de apuestas deportivas manejar un gran número de transacciones por segundo (TPS)? En caso de cualquier problema de escalabilidad, puede correr el riesgo de perder clientes e ingresos.

10. Interfaz personalizada

Para atraer a nuevos clientes, las casas de apuestas deportivas deben evitar emplear el mismo diseño de plantilla que otros sitios web. Una buena casa de apuestas deportivas atrae a nuevos jugadores y mantiene a los actuales comprometidos si tiene un sitio web personalizado y diseñado a medida para ayudarle a parecer diferente y único. Por lo tanto, busque un proveedor de apuestas deportivas que pueda ofrecer la personalización de la interfaz.

11. Específicos de la región

Busque un proveedor con una plataforma que cumpla con sus preferencias de ubicación.

Geodependencia

Si quiere tener un sportsbook de éxito, debe asegurarse de que el software que utiliza es geodependiente. Si su sitio web sólo puede ser visto por los jugadores de un país específico, no podrá ampliar su base de jugadores fuera de las fronteras de ese país. En cambio, si su plataforma está disponible a nivel internacional, tendrá la posibilidad de atraer a jugadores de todo el mundo, lo que aumentará su potencial para generar más dinero con su Sportsbook a lo largo del tiempo.

Localización

El término “localización” se refiere al proceso de hacer que su sitio web sea accesible en una variedad de idiomas y monedas. Porque le permite llegar a un público más amplio y expandir su empresa más rápidamente, la localización es esencial. Si está buscando un software de apuestas deportivas, encuentre una empresa que ofrezca la localización como parte de su oferta.

12. Herramientas de marketing

Con un software de apuestas deportivas sólido, debería ser capaz de enviar campañas de correo electrónico, gestionar sus cuentas de redes sociales, así como incorporarlas a su sitio web. El tráfico y la base de clientes de su sitio web crecerán como resultado del uso de estas herramientas.

13. Integración

Asegúrate de que tu software de apuestas deportivas puede integrarse con otras plataformas como WordPress o Shopify, para que puedas hacer ajustes si es necesario, sin tener conocimientos técnicos.

14. Panel de administración / Backoffice

El panel administrativo de su software de apuestas deportivas, o backoffice, sirve como el corazón del sistema. Todas sus opciones de apuestas, cuentas de jugadores y mucho más puede ser configurado aquí. Por lo tanto, asegúrese de que su área de administración o backoffice es fácil de navegar y utilizar.

15. Compatibilidad con el móvil y con otras plataformas

Las casas de apuestas deportivas compatibles con los móviles son cada vez más importantes, ya que la era digital está en constante evolución. Apunte a un proveedor de apuestas deportivas que tenga una solución adaptada a los móviles.

Es necesario, sin embargo, que el software pueda funcionar en todas las plataformas y dispositivos. Jugar en una tableta no debería ser diferente de jugar en un ordenador en casa. El diseño de una casa de apuestas deportivas debe ser responsivo y ajustable a los dispositivos, para no decepcionar a los jugadores con ordenadores de escritorio ni a los que tienen dispositivos móviles.

16. Gestión del riesgo

La estrategia de gestión de riesgos de una casa de apuestas deportivas es fundamental. Si la casa de apuestas deportivas no gestiona adecuadamente sus riesgos, esto podría acarrear problemas a largo plazo. Busque una casa de apuestas deportivas de buena reputación que pueda garantizar la tranquilidad de sus jugadores con un alto grado de gestión de riesgos. La encriptación adecuada, la autorización y la protección con contraseña son sólo algunos de los requisitos.

17. Gestión de cuotas

La gestión de las cuotas debería ser su primera consideración al seleccionar un proveedor de software de apuestas deportivas. La actividad tiene lugar en el sistema de gestión de cuotas, y ahí es donde se gana el dinero. Eche un vistazo a estas características para asegurarse de que está obteniendo un trato decente en las cuotas y que sus jugadores reciben el pago a tiempo:

Bajos márgenes de apuestas ganadoras,
Un alto retorno de la inversión (ROI),
Pagos procesados automáticamente.

18. Métodos de pago

Los pagos deben ser rápidos y seguros si se utiliza un sistema de software de apuestas deportivas de primera categoría. Siempre que la casa de apuestas deportivas acepte tarjetas de crédito y monederos electrónicos para el pago, debería ser una opción viable para los jugadores. Teniendo en cuenta que las normas de iGaming varían de un país a otro, el proveedor de software de apuestas deportivas tiene que colaborar con las organizaciones que pueden ejecutar las transacciones en varios lugares. Todas las transacciones relacionadas con los fondos de los jugadores deben ser sencillas y cómodas para los usuarios. Dado que aumenta su fe en su sitio, es crucial que el software de apuestas deportivas permita a los jugadores retirar su dinero tan fácilmente como sea posible después de realizar una apuesta.

19. Promociones y bonos

Un software de apuestas deportivas sólido debería recompensar a los nuevos jugadores, a los jugadores frecuentes y a los clientes a largo plazo con bonos. Con una gran variedad de posibilidades de apuestas y promos, el software de apuestas deportivas también debe proporcionar una variedad de alternativas de transmisión en vivo para que pueda ver sus deportes favoritos mientras realiza apuestas en ellos.

20. Atención al cliente

El software de Sportsbook por el que se decante debe tener un servicio de atención al cliente 24 horas al día, 7 días a la semana, que pueda atender las consultas de sus jugadores y resolver los problemas a medida que vayan surgiendo, para que los jugadores no pierdan el entusiasmo o queden insatisfechos. Alternativamente, el proveedor de Sportsbook debe ser capaz de darle todas las herramientas que necesita para dirigir un gran equipo de atención al cliente propio. Los jugadores tendrán más confianza en su plataforma si saben que pueden ponerse en contacto con usted para obtener asistencia y que usted responderá rápidamente si algo va mal. Esto le ayudará a desarrollar la confianza de sus clientes.

Hablando sobre Sportsbook de Digitain

El proveedor de software de apuestas deportivas Digitain, con 20 años de antigüedad, es conocido por su amplia experiencia, su excelente reputación y las mejores soluciones de Turnkey y API. Centrada principalmente en el mercado regulado europeo, la empresa pretende ampliar su presencia geográfica a América y Asia. Ofrece a sus clientes una ventanilla única a través de más de 700 de las mejores mentes comerciales del sector del juego (que forman parte de una plantilla más amplia de más de 1.700 empleados).

El galardonado Sportsbook multicanal y apto para móviles de Digitain cuenta con todos los componentes vitales para garantizar el éxito y la rentabilidad a largo plazo. Este software multicanal, con certificación GLI, cubre 100 deportes, con 15.000 ligas, y ofrece más de 3.000 mercados de apuestas. También ofrece cuotas para 90.000 eventos en directo cada mes.

Nuestro Sportsbook contiene un motor de recomendación de productos impulsado por la IA, una promoción de pago anticipado de 2 goles, un Odds Feed, nuestro Jackpot Sportsbook, nuestro módulo de resultados y estadísticas en directo, un Live Match Tracker y un Betslip mejorado.

El Sportsbook de Digitain se ofrece a través de Turnkey y API, está disponible en el ordenador, el móvil y la web, y viene con una solución completa de venta al por menor para los operadores terrestres, terminales de punto de venta, USSD y apuestas por SMS.

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LA REVOLUCIÓN DE LAS APUESTAS DEPORTIVAS: QUÉ TENER EN CUENTA AL ELEGIR EL SOFTWARE DE APUESTAS DEPORTIVAS

27 December 2020 / Blog

Cómo empezar una casa de apuestas deportivas – QUÉ CONSIDERAR AL ELEGIR EL SOFTWARE DE APUESTAS DEPORTIVAS

¿Está planeando iniciar su negocio de apuestas desde cero y no tiene 100% claro cómo empezar? La elección de una solución de software de apuestas deportivas eficaz es una parte importante del rompecabezas.   

Afortunadamente, la industria de las apuestas deportivas está evolucionando rápidamente, lo que ofrece un amplio abanico de oportunidades para triunfar en este sector. Sin embargo, en un mercado extremadamente competitivo, cada vez es más difícil elegir el mejor proveedor de software que pueda satisfacer todas sus expectativas. En cualquier caso, hay algunos factores clave que hay que tener en cuenta a la hora de optar por un software de apuestas deportivas.     

Desarrollar su propia identidad: Características personalizadas e interfaz individual    
El éxito del negocio de los operadores de apuestas puede depender a menudo de que el sportsbook esté bien elegido y bien integrado. Tener una plataforma diseñada individualmente que atraiga a apostadores deportivos de diferentes edades y con diversos intereses, es de especial importancia. Por lo tanto, es más inteligente elegir proveedores establecidos que ofrezcan un software de apuestas deportivas con una interfaz funcional y fácil de usar, opciones multiplataforma y capacidad móvil.     
Hoy en día, muchos operadores de apuestas buscan desarrollar su propia identidad. Los mejores proveedores de software tienen en cuenta este requisito primordial y, junto con las soluciones basadas en plantillas, también ofrecen productos de apuestas personalizados que responderán a las motivaciones y propósitos de los socios actuales y potenciales. Es importante que los proveedores entreguen productos de software de apuestas deportivas flexibles y fáciles de usar, con un diseño receptivo y destacado que sea compatible con todas las plataformas y dispositivos avanzados.     
Lo ideal es que los proveedores de software de apuestas deportivas satisfagan los requisitos más sofisticados de las plataformas ya existentes, de las nuevas empresas, de los operadores de casinos en línea y de los proveedores de apuestas deportivas tradicionales.    
Una de las razones por las que el Sportsbook de Digitain es tan popular es que es personalizable y responde a todos los canales. Nuestro Sportsbook puede integrarse en todas las plataformas y puede estar disponible para escritorio, móvil así como para aplicaciones nativas de Android e iOS. También podemos proporcionar el software de apuestas deportivas a las operaciones terrestres en diferentes modificaciones dependiendo de las especificaciones del mercado y los requisitos de localización. 

Capacidad móvil: velocidad y funcionalidad      

La revolución móvil de los últimos años ha cambiado el comportamiento y las expectativas de los consumidores en diferentes ámbitos y el sector de las apuestas online no es una excepción. La saturación actual de la banda ancha, las diferentes tabletas y los teléfonos inteligentes han influido en el mercado del iGaming y han cambiado no sólo los requisitos de los usuarios finales, sino que también han hecho que los proveedores y los operadores evolucionen para satisfacer las expectativas de los jugadores en todo el mundo.  
Por lo tanto, es esencial que los proveedores de software de apuestas deportivas cubran no sólo las plataformas tradicionales, sino que atiendan a los jugadores que utilizan dispositivos móviles.  La mayoría de los usuarios prefieren las aplicaciones móviles funcionales en lugar de la interfaz web, ya que las consideran más amigables en términos de velocidad, funcionalidad y diseño. Aunque tenga una plataforma web flexible que admita diferentes tamaños de pantalla, no puede prescindir de aplicaciones móviles atractivas y funcionales.     
En Digitain aceptamos los retos del mundo moderno y los convertimos en oportunidades. Nuestro software de apuestas deportivas ofrece tanto una versión web para móviles como aplicaciones móviles nativas para iOS y Android. Al estar desarrolladas individualmente para cada sistema operativo, las aplicaciones consiguen ofrecer un alto nivel de eficiencia operativa en los dispositivos. Las especificidades de cada plataforma han sido exploradas en detalle durante el proceso de desarrollo. Las aplicaciones móviles de Digitain, que soportan toda la gama de funcionalidades de las apuestas deportivas, también están equipadas con características específicas que garantizan un mayor nivel de compromiso de los usuarios. 

Geo – Dependencia y Localizaciones     

Actualmente, los productos de software de apuestas son extremadamente populares en todo el mundo, y es esencial que las empresas proveedoras de software los localicen para los diferentes mercados. Uno de los requisitos más importantes es contar con una interfaz en un idioma sencillo y una plataforma que permita a los usuarios apostar por equipos y ligas locales. Para localizar el producto, el software debe admitir sistemas que determinen la ubicación del usuario y el idioma preferido para la interfaz. No obstante, localizar un software es un proceso mucho más sistemático que adaptar algunas palabras o cambiar algunos elementos visuales. Cada cultura tiene sus propias especificidades y, para llegar al público objetivo, la casa de Sportsbook debe hablar el idioma de sus usuarios.    

Digitain’s Sportsbook es muy flexible en términos de localización. No se trata sólo de las variedades lingüísticas, sino también del contenido localizado, los diseños, las características y las funcionalidades que se desarrollan para mercados específicos. Así, podemos ofrecer una vista o un diseño específico para un mercado asiático o africano o una solución estándar para los operadores de Europa o América Latina.     

Gestión de riesgos y fraudes   

Otro elemento importante para el éxito de un negocio de apuestas deportivas es una estrategia de gestión de riesgos bien pensada. Junto con la mejor experiencia del jugador, el operador de apuestas debe ser capaz de gestionar los riesgos.  
El sector de las apuestas se ve impulsado principalmente por las nuevas tecnologías, los productos y el comportamiento de los jugadores. La gestión de riesgos debe estar en constante desarrollo para ayudar a las empresas a seguir siendo competitivas en el mercado. En particular, una gestión eficaz del riesgo y del fraude permite analizar a los jugadores y su comportamiento y actuar en consecuencia para evitar pérdidas y aumentar los beneficios. Los mejores proveedores de software de apuestas deportivas son los que cuentan con buenas herramientas de gestión del riesgo de los jugadores.   
 En Digitain contamos con más de 700 traders y gestores de riesgo. Todas nuestras cuotas y mercados de partidos son calculados, compilados y supervisados internamente por nuestro equipo de trading, lo que garantiza una sólida gestión del riesgo y un margen saludable para los sportsbooks de nuestros socios.  
Variedad de opciones de pago     
Hoy en día, cuando prácticamente todo está digitalizado, todo operador de apuestas debe tener en cuenta que la mejor solución de software de apuestas deportivas permite diferentes opciones de pago para los jugadores, estén donde estén.  Algunos pueden preferir pagar a través de tarjetas bancarias, monederos electrónicos o transferencias bancarias, mientras que otros pueden querer pagar con criptomonedas como Bitcoin.     
Al trabajar con destacados proveedores de soluciones de pago, Digitain ofrece a sus socios más de 130 opciones de pago para aceptar depósitos, transferencias y retiros para el juego digital a través de una única solución de monedero. Además, nuestros socios están equipados con las últimas tecnologías fáciles de usar diseñadas para implementar transacciones seguras en línea.   
Soporte B2B y servicio de atención al cliente dedicado      
Se puede decir que actualmente se espera que los sportsbooks sean la fuerza que mueve todo el servicio de apuestas en diferentes plataformas y canales. Además de conseguir un sólido software de apuestas deportivas que haga posible y agradable el apostar, también es importante para el negocio de las apuestas conseguir un sólido soporte B2B por parte del proveedor del software. Los operadores de apuestas deportivas pueden recibir diferentes preguntas de sus usuarios y si pueden proporcionar una respuesta precisa e inmediata a cada pregunta, serán vistos como más fiables.
Un proveedor de software de apuestas deportivas digno de confianza es aquel que está disponible las 24 horas del día, los 7 días de la semana, que habla el idioma de su socio y que está dispuesto a proporcionarles un soporte completo, de alta calidad y multicanal al instante.     
En Digitain entendemos que todos los socios tienen modelos de negocio y requisitos únicos. Valoramos su tiempo y su lealtad. Por ello, cada uno de nuestros socios cuenta con un soporte de máxima calidad, en tiempo real y en varios idiomas.      
La mejora continua es la clave del éxito      
Incluso las soluciones de software idealmente desarrolladas necesitan mejoras continuas. Esto es lo que llamamos la clave del éxito. La búsqueda de la perfección es una fuerza en movimiento, pero alcanzar la perfección no es un resultado final, sino un proceso.     

 En Digitain observamos periódicamente el rendimiento de las funciones de Sportsbook, recibimos información de los datos, los analizamos y, en consecuencia, cambiamos, actualizamos o incluso modificamos completamente las funciones. Seguimos nuestra hoja de ruta para mejorar el Sportsbook, prestando especial atención a todas las medidas que deben tomarse para la seguridad y la estabilidad del producto.   
Seguimos constantemente las tendencias y actualizaciones del sector. Los conocimientos que obtenemos de nuestros socios y competidores, nuestra propia experiencia e investigación, así como la expansión en varios mercados nos inspiran a hacer más. Estamos convencidos de que aún queda mucho por hacer para el World’s Sportsbook y es un proceso continuo e interminable.

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Sports Betting: Spotlight on Malta

18 November 2019 / Blog

If you are into the online gambling industry, you probably have already noticed one interesting fact — many casinos and sportsbooks are licensed in Malta. Why’s that?

Malta has been offering offshore licenses for gambling platforms for some time now. The Malta Gaming Authority is one of the most popular governing bodies that regulate online gambling sites, as it is a trustworthy and independent body that makes sure you’re not playing games or betting on a scam platform.

However, what many don’t know is that Malta is also home to several beautiful casinos and sports betting venues that attract thousands of tourists.

So, what’s the current state of affairs with sports betting, and how does it affect the country of Malta, its economy, its citizens, and more?

Is Sports Betting Legal in Malta?

Here’s the shortest possible answer for you — yes. Malta was a pioneer country to recognize online gambling as a legit form of gambling, and one of the first jurisdictions of the iGaming framework. This also included sportsbooks.

Needless to say, the citizens of Malta were immediately able to enjoy a great offer of both sports betting services and online casinos. However, making everything legal on the web paved the way for the regulators in Malta to come up with their “offshore” regulator concept that was one of the first of its kind. In other words, no other country in Europe was able to sort out the whole “online gambling thing” approximately two decades ago, but Malta wasn’t waiting around and offered a great solution.

The licensing procedure began with a piece of legislation called Public Lotto Ordinance. However, not long after that, the Lotteries and Other Games Act prevailed and made all possible types of gambling legal. Mind you, this was the year of 2001, so Malta was very quick to act.

A couple of years after that, in 2004, the country updated the regulations with a legislative piece simply called Remote Gaming Regulations. It recognizes four types of licenses that operators can apply, and what we are most interested in is the Class 2 license which is connected to sports betting.

From Malta with Love

The Republic of Malta is an island country located in the Mediterranean Sea. It’s a rather small country, so it alone cannot really make a market big enough to support the gambling industry.

However, Malta is now a part of the European Union, meaning its market is substantially larger. In other words, Malta positioned itself as the gambling capital of the EU, not only because it is a sort of tax haven and offers offshore licenses, but also because it has managed to build a rich tradition in gambling.

Would it be an overstatement to say that Malta can be considered Las Vegas of Europe? Probably yes, as the number of entertainment options is far more extensive in Sin City. The common denominator between these two gambling centers is that they are both exceptional at what they do — provide a safe and legitimate place for people to have fun and gamble.

Make no mistake — the country’s rich history and unique culture have been one of the main reasons why people love visiting it. However, its officials decided that they can raise tax revenue by even more if they offer visitors various types of entertainment, including land-based casinos and sportsbooks.

What Does the Future Look Like for Sports Betting in Malta?

Sports betting, just like casino gaming, has become an integral part of Malta’s identity, and its popularity will rise exponentially in the following years. The residents and visitors of Malta can enjoy betting on various sports (and non-sports) activities around the globe in online or land-based sportsbooks. The industry has been thriving, thanks to those officials who were quick to regulate the online market and position country as a pivotal player in the online gambling industry.

Therefore, Malta is a great place for both operators seeking to regulate their sportsbooks and punters who are looking for sports betting options. It’s one of those places that is open to gambling of all kinds. Perhaps that’s why it is doing so well.

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Keeping Sportsbook Ahead of Other Products

08 November 2019 / Blog

Sportsbooks are definitely more popular than ever, especially ever since online variants of their services successfully transitioned to the web. Why’s that?

Sports betting has always been there side by side with sports. Ancient Romans allowed betting on gladiator fights, and even civilizations before Rome left some traces of their knowledge and luck by placing bets on various activities.

However, it’s online sportsbooks that revolutionised this activity, and Digitain’s sportsbook software is at the forefront of this revolution.

The Online Revolution

Nowadays, the sports betting industry is thriving worldwide, and people are more eager than ever to place bets on their favourite sports. There are two reasons for that.

First of all, there is a huge number of sports and an increase in the data available to sportsbooks. Take basketball, for example — you can make over/under bets on individual players, make handicap bets (spread bets), guess the final score, and much more. All of that is possible because of the data that can be “harvested.”

The other reason is simply that sportsbooks are one click away. Therefore, we only need to connect to the internet and we will be able to enter the exciting world of sports, games, odds, and much more.

But there’s one thing that you need to keep in mind — the internet is vast and full of platforms that are not worth your time or money. If a sportsbook is not properly catering to users’ needs, you need to avoid it.

One of the reasons why Digitain is so popular is that its major product is flawless sportsbook software.

Digitain Sportsbook Software Is the Answer

As you may know, in order to run properly, every online sportsbook or platform that offers sports betting services needs proper underlying software that will make betting possible.

However, simply making sports betting available is not enough. The underlying code is a complex product that needs to make every visitor happy by feeding them with proper information regarding sports, odds, and more.

At the moment, Digitain offers one such product that uses API technology and offers cutting-edge performances. It’s perfect for the people who want a full sports betting experience, providing various sports data, stats, odds, live betting, and more.

The Digitain Software Does All the Math

Sportsbook software nowadays is expected to be the force that drives the entire betting service on various platforms, and that’s exactly what Digitain’s product does.

First of all, by using this product, operators who want to incorporate a sportsbook will gain instant access to more than 35,000 real-life monthly events, as well as more than 40,000 pre-match monthly events.

There are dozens of different sports out there, and Digitain is committed to covering them all, offering more than 65 sports already, as well as 3,000+ betting markets.

Apart from the standard offer of sports betting options, Digitain’s product is available in several languages and supports several currencies as well. On top of that, it offers great risk-management tools and native mobile apps.

How to Connect to Digitain Sportsbook Software?

Digitain’s sportsbook software is based on two APIs — iFrame API and Bespoke API. The former allows you to quickly create a navigation interface and rebrand it to suit your platform, without actually including additional front-end developers. In other words, this API saves you both time and money if you are a business looking to incorporate sportsbook software into your offer.

On the other hand, the latter API, called Bespoke, is crucial for sportsbook integration to your system. However, what makes it special is that it is built in such a way to leave room for additional modules to be attached.

This means that if your platform needs to increase product revenue, you can attach modules for online casinos, live dealer casinos, and virtual sports.

Simply put, sportsbook software made by Digitain offers one comprehensive and high-quality product that is highly customizable, yet user and beginner-friendly. By connecting it to your business, you will be able to enter this multi-billion dollar industry and offer state-of-the-art betting services to online users.

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Betting on Sports: The Future of Online Sports Betting

22 August 2019 / Blog

As more and more countries change their legislation in favour of online sports betting, sportsbooks are beginning to lose their traditional advantage of tapping unexploited markets.

Unsurprisingly, the need to seek a technological edge over the competition to gain advantage is now more important than ever. As technological advancements and their industry-wide adoption grows faster, companies that leverage those innovations have it all to gain.

Technology Drives Sports Betting Further

The introduction of disruptors such as blockchain-based sports betting, as well as VR technology are just a small part of the extensive innovations we are expecting to see in the industry over the coming years. Of course, when it comes to collaborating on these technologies, there’s no better place than Betting on Sports to talk about the latest industry news and tech disruption.

Taking place on 17-20th September in London, it’s a headline event in the sports betting world, with more than 3500 delegates from around the world coming to participate, do business and network with senior executives from the industry’s largest betting and gaming companies.

Digitain on Betting on Sports

This year, Digitain is set to participate, displaying its latest in tech and innovation, as well as discussing business opportunities with its friends and future partners.

Some of the more outstanding products in Digitain’s offer include the Digital iGaming Platform, Sportsbook software, payment gateway, casino aggregator, skill-based games, and much more.

The Digital iGaming Platform is developed using cutting-edge technologies to provide a novel approach and boosted services. It also enables monitoring and management of players’ accounts, a thorough behavior analysis, and tracking online revenue for lifetime player value optimization, by supporting online and offline channels.

Digitain’s sportsbook software is developed to cater for the needs of international, European, American, African and Asian agent-based operators. It also provides comprehensive support, and a customizable interface that can be easily integrated with an existing platform through the API.

Alongside, skill-based games and bet on games are always a staple fixture in the gaming community. Digitain offers their partners access to the latest skill-based games which enable brands to reach a wide variety of player demographics. All of Digitain’s P2P games are not only easily integrated, but they also provide a hassle-free frictionless accessibility to more content. P2P games two-player games that start with one player creating the game and the second one joins.

As part of its extensive portfolio, Digitain offers the following skill based games: Belote, Backgammon, Dominoes, Game 21, Pasur. And for bet on games, Digitain has: Keno, Crash, and Hi Lo.

Create the Future

The upcoming decade will see sports betting businesses face a raft of changes and challenges, and those that fail to adapt to the latest in innovation that their customers expect will fall behind. Staying ahead of the game is crucial, and there’s no better place to do it than Betting on Sports. Providing operators, sportsbook developers and iGaming software with the latest insight into industry trends and innovation is one not to be missed. So, mark the date, join Digitain there and we’ll help you stay ahead of the competition!

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Tale of US: 2019 Sports Betting Predictions

12 June 2019 / Blog

There have been some major, if not historic developments regarding gambling in the United States in 2018. New Jersey’s eight years of litigation have finally led to success with the highest court in the land, as That victory has led to the Supreme Court invalidating PASPA, and in turn allowing states to take control over sports betting authorization.

 

Due to this major change in legislature, seven states have already legalised sports betting; and while only a small fraction of US states have done so the potential for the US to become a world leader in sports betting is already becoming clear. However, this growth depends on how willing state and federal legal bodies are to embrace polices that would allow the industry to develop and compete for market share with offshore competitors.

 

Sports betting predictions for the US for 2019

But how will this shift reflect on what happens in the future? Will all of the US legalise sports betting? Probably not – but, regardless, with a nation of 350 million, there will certainly be some exciting developments! So, let’s explore some of the top predictions for the US in the year ahead.

 

Prediction 1: More states will authorise sports betting legislation

We predict that around 30 states will follow in the steps of New Jersey and introduce legislation, or at the very least consider the idea of legalising sports betting. Following on from that, there’s a big chance that a third of the country’s states will actually pass a bill though the legislature and attain the governor’s signature. As a result, we believe this will lead to a total of 16 or more states that have legal sports betting by the end of 2019.

 

Big states such as California, Texas or Florida will likely still need at least a couple more years to get on the same page. New York on the other hand, seems to be very anxious to get sports betting as soon as possible given they tremendous amount of potential revenue being lost to their neighboring state of New Jersey. Additionally, it wouldn’t be a surprising if a bunch of New England or Midwestern states rush to authorize sports betting for fear of having their neighbors ‘stealing’ the profits. This adoption is also likely to be exponential; the more states pass a bill, the greater the odds of other states in the region springing into action.

 

Predictions 2: The lottery-based model of sports betting will prove unsuccessful

Most US states have state-run lotteries, but states will soon find out that a state agency cannot do the activities a sports betting operator needs to be successful on its own and succeed. Sports bettors are sophisticated customers with very specific needs, who won’t settle for a poor and inadequate offering.

 

We predict that states who believe a generic sports betting product will win them market share will be in for a bad surprise.  A plain offering that lacks innovation, convenience and competitive pricing will only push players to the offshore operators since no two sports betting customers are alike. Moreover, states that try to monopolize sports betting are risking getting seriously hit and earning very low revenues.

 

Prediction 3: Congress won’t address the wire act nor implement federal sports betting legislation

While PASPA’s repeal has made sports betting possible, it hasn’t provided an environment to enable companies that want to operate in multiple states. The Wire Act still prohibits interstate sports betting activities, which means that sportsbooks that operate in New Jersey can’t offer their products to people in Texas until Congress directly addresses the issue.

 

While Sen. Orrin Hatch from Utah has circulated a proposed amendment to the legislation, it didn’t address the Wire Act in a meaningful way for sports betting operators – and unsurprisingly, it was received with disappointment. Nevertheless, it is the state legislatures, not the federal government that holds the future of sports betting in the US in their hands. Whether this means that the Federal Government will take a step back and try to limit online sports betting and gaming, we can only wait and see.

 

Prediction 4: sports leagues new and struggling, will heavily invest in sports betting 

Leagues such as bowling definitely need to find a way to boost popularity and relevance if they want to bolster their relevance. A great example is NASCAR. A well-established league that can benefit greatly from sports betting, we can only Imagine the traction that they will receive if they offer fans the opportunity to bet again with every lap.

 

When it comes to the football leagues, XFL and AAR, are already familiar with the importance of sports betting as part of their marketing strategy. In fact, they are already using enhanced betting strategies in attempt to win over new fans. A simpler approach, offering betting options only on major European and US leagues may be the best for newly established operators. But we expect that sportsbooks will start taking bets on even more exotic offerings during 2019.

 

Prediction 5: New Jersey to keep growing, but Nevada to keep place as revenue-leader

The growth in New Jersey is remarkable and with no stop in sight. The impressive results are almost entirely a result of their booming mobile betting marketplace, which now accounts for over 70% of the total sports betting market in the state. Industry watchers are getting curious and starting to question whether New Jersey can become a serious rival to Nevada. At the moment, New Jersey’s monthly handle still hasn’t reached even half the volume Nevada holds, keeping it far behind, but the question is, for how much longer?

 

Predictions currently stand at New Jersey reaching 60% of Nevada’s sports betting volume. But, if New York and Pennsylvania pass legislation, it will be interesting to see how it will affect and limit New Jersey’s success and growth. Of course, Nevada doesn’t have such worries since California and Arizona are nowhere near legalising sports betting.

 

Prediction 6: Mobile betting continues to fominate

The convenience of mobile sports betting makes it the preferred method of wagering for most bettors, and we expect the reign of mobile increase even if physical sportsbook handles reaches a plateau. While convenience is important, mobile has more options for in-play betting that make it more attractive.

 

In more mature European markets, in-play betting includes over half of all total bets. And as New Jersey operators grow and they become more sophisticated, we expect this mobile trend to continue. There’s no limit to how much mobile betting can grow in New Jersey and we believe this success will encourage other states to authorize mobile sports betting.

 

Prediction 7: Mobile-only sports betting will boost even states with no casinos will pass a bill

OK, well, sports betting is not a casino game. And even before Vegas, there were neighborhood bookies in most major cities in the US. The only thing different now is the way people do it. Technology has advanced and now it allows people to bet while watching. And mobile makes it even easier for bettors to place bets wherever and whenever it feels comfortable.

 

At the moment, few of the states that have casinos or racetracks have authorized sports betting, but this is totally irrelevant for creating a successful sports betting market. Mobile sportsbooks make it possible for operators to offer their products and services without the need for a physical facility, and states are becoming aware of this. In fact, Virginia and Tennessee, two states that do not have any gaming facilities, will be exploring mobile sports betting legislation in 2019. So don’t be surprised if both of these states authorize mobile sports betting, and by doing so, prove that mobile betting is a feasible and profitable as a stand-alone product.

 

The future of sports betting in the US

From these predictions, it is safe to conclude that online sports betting is promising to become the next big thing in the US. With more states becoming aware of the benefits of legalising sports betting and enabling mobile betting, we expect to see the Wire Act drop, more states to jump on the wagon, and of course, some interesting ‘fights’ over market share.

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Sports Betting: The Rise of African Gaming

04 April 2019 / Blog

Africans are crazy about sports. Football has the most fans. Followed by cricket and rugby. But sports events are not only a key source of entertainment for Africans. They are also an opportunity to win money by placing sports bets. Interestingly enough, almost 40% of the African population is below the poverty line, yet Africa is emerging as one of the most lucrative sports betting markets in the world. As a result, we can see many (smart) Africans making a lot of money by betting on sports and online sportsbooks. Sportsbooks are very popular because they accept numerous payment methods: banking methods – cards such as Visa and Mastercard, PaySafeCard, Neteller, PayPal and mobile wallet based solutions.

 

Growing the Local Economy

Sports betting in Africa is extremely popular. Recent studies show that over 60 million residents of Nigeria aged 18-40 are actively betting, and spending an average of $15 per day. Similarly, the South African government statistics show that over 50 percent of adults in the country place sports bets regularly. And it’s pretty much the same in the rest of the continent as well.

 

European and US sports betting operators have realized the potential of the African market and seized the opportunity to expand. Additionally, sports betting companies are greatly supported by local advocates who say that this expansion is good for the economic growth of several African countries because it provides job opportunities for many young Africans and generates tax revenue for the government. At the same time, it enables bettors to make some money.

 

Rise of Sports Betting in Africa

There are many reasons why sports betting is so popular among Africans. From their love of the sport to the high unemployment rate and lenient sports betting laws. Everyone has a reason to enjoy the leisure-time activity, bettors and sports betting operators alike.

 

Great Love for Sports

Yes, we said this before but we can’t stress enough how much Africans love sports. Football is the most popular sport, for playing and betting. European football leagues in general and the Spanish, English, Italian, and French leagues, in particular, have African fans in the millions. Other sports like cricket, rugby, tennis, horseracing, basketball, boxing, and car and motorcycle races also have a substantial following and attract a large number of bets. Africans are especially enthusiastic about placing bets on match outcomes such as the number of goals, players that score the most, etc. This inexplicable sports craze is what makes sports betting the most lucrative and fastest growing in the world.

 

Lenient Sports Betting Laws

It is very attractive and very easy for European and US sports betting companies to expand into Africa because of the lenient sports betting laws in almost all African countries. In fact, South Africa is the only country that has proper regulations. In the rest of the African countries, gambling laws are new and the industry is not yet regulated. All the while certain countries with Muslim-majority have enforced a blanket ban on every form of gambling including sports betting.

 

Rise of Mobile Gaming

The rise of mobile devices in Africa is making sports betting available to even more people. Now, more and more Africans enjoy sports betting on the move. In fact, the African sports betting operators are using this mobile trend by partnering with top mobile phone operators to link mobile money services such as M-Pesa, Orange Money, and Airtel Money with their sports betting products. As a result, Africans are increasingly using their smartphones and tablets for sports betting, slowly making Africa the first mobile continent for sports betting.

 

High Unemployment Rates

Africa has a staggering unemployment rate – more than 200 million people aged 15-24 do not have jobs. In fact, several countries have a 25% unemployment rate. At the same time, the population of the continent is expected to double by 2050, and the continent to have the world’s largest youth population. The main reason why many associations support the expansion of European and US sports betting operators and sportsbooks in Africa are the job opportunities they would create, thus lowering unemployment.

 

Conclusion

The African continent is huge, and rules and regulations for sports betting are still a fresh subject. The 54 countries have different laws that allow or completely ban gaming and gambling so whether you are an eager player or sports betting operator looking to expand, do your proper research on the regulative and the other sportsbooks out there.

 

There are many factors that influence the landscape. Reputability, licensing, fair play, privacy policies, and customer care among others. But one thing is certain – sports’ betting is on a constant rise in Africa, with mobile betting dominating the market. If you are an operator considering Africa your next target, now the best moment to take your place on the ‘Mecca’ for online gaming.

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How to Start an Online Gambling Business

04 February 2022 / Blog

In 2024, it is projected that the worldwide iGaming sector will have a value exceeding 92.9 billion U.S. dollars. Currently, the market is approximately 59 billion U.S. dollars, which indicates that it is expected to grow twofold in the coming years.

Introduction

So how to choose the best online bookie software provider?

Thinking about getting into the potentially big-money online bookie and gaming business – whether sportsbooks, casino – here are the key things to know when choosing the best sports betting software and launching an online sports betting and gaming start-up.

Always Be Mobile First!

The majority of betting and gaming activity takes place via smartphones these days – especially so on sportsbooks where over 70% of revenues are processed through the mobile channel.  Focus on providing the best experience and software for your players, who are looking to enjoy themselves and use their devices to view and bet on online sports.

By all means you’ll want a funky website too – easy to bet on and to use, with a great look and feel, but front of mind should be the great players’ experience you will provide through your mobile software site.

Consider launching with a native sports betting software app – downloadable via the Apple and Google Play store. Better for forming a longer-lasting relationship with your customers, easy-to-use and often a right choice for the market. However if speed to market is important to you, and let’s be honest why wouldn’t be, then a mobile-friendly sportsbook and games website, fully adjustable, maybe the solution for you. Often Best is the enemy of Good – in this case to get to market the quickest way – then Good will do for now.

 

Contact Us

Don’t forget a strategy!

Don’t forget a strategy!

We know that a battle plan only lasts until the first bullet is fired on day one- but nevertheless you want to have developed a business strategy before going down the expensive road of launching an online sports and igaming brand. Becoming a bookie – as it is known is the UK and USA – can be a profitable occupation, as long as you think long and hard before you leap into action.

At a market level – do you know who and where you are targeting? What are other bookmakers up to? Which competitor is your number one target? What regulations do you need to comply with? Do you know how you are going to win? What is your marketing strategy? Where will you position yourself in the market? What are the minimum range of products and features you’ll want to offer to compete? What will be the overall look and feel on your website?

Have an answer to the above questions and you’re on your way. You can design a product and brand to suit your needs. You will be able to obtain the best software platform and products to suit your business, as well as the players you’ll require to be successful.

 

Click here to set up a demo

 

Buy, build or license – what type of sports betting software platform best suits your needs?

Buying or building your own bookie software platform can be a risky endeavour, especially if you’re new to the betting and gaming space. Are you prepared to make that bet?

A quick-to-market software solution is to find a reputable and flexible iGaming software solutions provider with an existing trusted and stable platform to build your operation.

Take your time and find the best option – better to be a partner with an experienced sportsbook software provider where you have a win-win relationships than to be a small fish in a big pond with some of the larger corporations.

So, you choose to go with the best sports betting software provider for your needs- what type of platform do you need? Options are often a turnkey approach or a white label.

A turnkey site allows you control of functionality and branding – with responsibility for some, if not all the operations. You’ll have to sort out your own license and be responsible for all compliance matters

A white label is less flexible – although customisation is available in terms of branding and colours but bespoke software development is less easy to get done. However it is the fastest and cheapest way to market.

 

 

It’s all about the product baby!

What betting options are you going to offer your customers on your new web and mobile sites?

Sports betting, especially live betting software, is an important element. Live betting has grown significantly in the last 20 years and produces the most bookmaker bets. Online casino games are an excellent way of recruiting customers, especially slots and roulette. Live online casino software is a great addition to any site and players love to bet with real dealers . Esports and virtual sportsbook bets continue to make sense to add to your offering and are fantastic of attracting a younger demographic to your operation..

Additional sportsbook and casino software features and content will be required for the best sports betting customer experience – and your sports betting software supplier can provide guidance in this area. Consider social activity, chat rooms for customer service, real time sports content to help guide your customers’ choices. There’s also a wide range of free content that your players will like, especially around social networking.

This is why opting for the best platform software provider to meet your needs is a key decision – it’s about the free help and advice they can offer, given their experience as bookies.

 

Details, details….

A key element of any interactive betting and gaming service is the provision of effective, real time multiple payment options for your players. If they can’t deposit their money simply or, even more importantly, take back their money quickly, then the service will be unacceptable and you will struggle to succeed long term.

Here again your platform partner can help you through this – and help integrate you with existing and trusted payment processing providers, who can also deal with some of the other issues that you have comply with, including fraud detection and AML (anti-money laundering) matters.

The easier you make your sportsbook journey for your customers, delivering a great user experience no matter where they are interacting with you, the more successful your sportsbook or betting business will be.

 

People, who need people…

 

Take time to invest in the right choice of people for your brand and take time to choose where they work. Outsourcing solutions are commonplace in online sportsbook and gaming, ranging from technology team, operations/ customer care teams or even finance / AML resources.

Outsourcing can be a fine approach and free up time – but don’t allow your sportsbook and gaming business and your people to become too remote from your customers and the market, including the competition sites.

Key areas in your structure shouldn’t be outsourced – your top teams should be your main asset, your secret sauce – so take your time and recruit well – build a united, online betting team focused on success. Secret of that is easy – communication, communication, communication!

 

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Data is key

An investment in a good analytics application is vital so find an effective CRM solution, to manage and present data especially so to help your marketing strategy be successful.

This takes us nicely to your marketing strategy – absolutely vital that you are clear about your strategy for launch and thereafter. Expect to spend 30-40% of your overall budget on marketing in your first year.

Branding, recruitment, retention, bonuses, paid search, programmatic search, sponsorship, affiliate networks – there are plenty of options where to invest your marketing dollars – so you need to have an initial plan. Then make data-led decisions to adapt your marketing approach.

 

Summary

So, in summary, the betting and gaming industry can be an exciting and profitable space to be involved in. Key areas centre around the choice of the right igaming platform and top betting and gaming products and features. 

The best sports betting (bookie) software provider for your business needs is always a key decision to make, as is the actual type of bookmaker and gaming platform you provide. Speed-to-market is often one key element in launching, but don’t let that pressure affect your decision on a sports betting software partner. Cost effectiveness in getting to live is one element but ongoing monthly costs also need to be considered and weighed up in the big picture. A long-term relationship with your gaming software supplier is what you should plan for – so choose one who will support you from training, marketing and further software development perspectives. Also, make sure you choose an igaming or bookie software provider that has a comprehensive portfolio of products, with the best range of suppliers for your specific market needs.

The right, real time quality of user experience you deliver, especially through the mobile software platform will be key.

Market knowledge, digital marketing capabilities and having a well-trained and motivated team are other top elements to be included in your successful bookmaker operation.

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The First Mobile Continent for Sports Betting and Gaming – Africa

09 January 2022 / Blog

Gaming and gambling are not new to Africa. There is no denying that land-based casinos gambling comprises a large portion of the market, but over the last few years, sports betting is increasingly rising in popularity. At the end of 2018, the industry was worth around $37 billion and is expected to continue to increase over the upcoming years.

The growth in mobile money services and rapid Internet penetration has created additional opportunities for digital inclusion, financial inclusion, and innovation, making Africa the leader in mobile growth. The proliferation of mobile led to a considerable expansion in mobile sports betting and other forms of online gambling to spread like wildfire through the continent, with 75% of all online bets in Africa places using mobile devices.

The State of Online Gaming in Africa

Africa has very mixed social and economic developments, but for numerous different reasons, Africa is very attractive for many online operators. Many of the countries offer near-term revenue potential for online sports betting operators and depending on the type of regulation of gaming legislation, grey and black market share could be drastically reduced.

With South Africa generating the most significant turnover due to the legally regulated online sports betting as well as necessary Internet and mobile infrastructure, in other countries like Kenya and Nigeria mobile betting has had the biggest expansion, moving from retail market towards the online market. Additionally, Uganda, Tanzania, Ghana, Senegal, the Democratic Republic of Congo are markets following along the sports betting popularization.

The most popular sport that Africans bet on is football. International competitions such as FIFA World Cup, African Cup of Nations, Euro or Copa America along with Premiership, Primera, Serie A, and UEFA Champions League are favourites among punters. Horse race betting, the national lottery outcome and the African sport of Juksei are other popular betting choices.

Regulation and Legislative

Being the first mobile-dominant continent for online sports betting is impressive enough on its own, but if equally astonishing is the fact that even though less experienced than their European counterparts, African regulators have an immense desire, maturity, and level of understanding and knowledge related to gaming and gambling issues problem gambling, sports and betting integrity. Additionally, they accept that technological advancements mean that prohibition of online gaming does not work because customers will always find a way to play.

Moreover, concerned that banning gambling may lead to even higher rates of money laundering and creating stronger links between gambling and crime, African regulators are interested in finding regulatory solutions that will protect both, the payers and the operators. And rather than just taking another jurisdiction’s laws and regulations and applying them as they are, Africans are keen to take the international best practices and adjust, interpret and adapt them in ways that work most effectively in and for their respective jurisdictions.

Alternative Payment Systems

One of the biggest challenges for online operators in Africa is the significant number of unbanked consumers. Thus, deposits and withdrawals need to be executed using various alternative payment methods. One of the most popular solutions comes with mobile payments – the ability to charge a payment directly from the player’s mobile phone bill. This method requires the player to have an account with a mobile operator that cooperates with the online operators.

Additionally, many operators use their retail business as an alternative means of payment, enabling players to deposit and withdraw money directly to their online account, or use vouchers. Again, with the help of the mobile network operators, players can place a bet using the voucher by sending an SMS message or making a call.

Another popular alternative payment solution besides mobile-payments and mobile wallets are cryptocurrencies, in particular, Bitcoin but the market share is still small. The continent has also many local online payment companies as Kpesa, Kopokopo, Pesapal, Jambopay, Ipay and Instantpay, Paypal, and even internationally recognized MyGate, Skrill and Sagepay are also allowed.

The trend of creating alternative payment solutions is actively taking over the iGaming industry, not only in Africa but also throughout Europe, USA and the rest of the world.

Is Africa the next new market?

The increased number of operators moving to Africa to expand their network and offer their online betting and gaming services to this new emerging market, only indicates that Africa might be the new big market for iGaming.

Europe remains fragmented, and with numerous different laws and jurisdictions supporting or banning online gaming, USA is slowly moving to legalised sports betting, leaving Africa to be a brand new market that is still working on its online gaming regulations, giving operators a lot of challenges but also room to navigate through the complicated landscape.

So will the fast development of online gaming and the steady implementation of regulatory law in Africa help Europe see the problems in the patchwork quilt nature of its online gaming regulation law? Can Europe find a way to legalize and regulate online sports betting and gaming across the continent before it loses its market share to Africa?

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