The Critical Role of CRM in iGaming

07 April 2023 / Blog

CRM refers to Customer Relationship Management. It’s a piece of software used by iGaming businesses to keep track of their customers. It aids in streamlining operations, fostering customer relationships, enhancing support, and boosting revenue for businesses. Successfully interacting with customers is essential to any business, and a CRM tool can help make that process easier, which in turn boosts earnings.

When iGaming Meets CRM

As a specialized solution, iGaming CRM was developed to improve the efficiency of operational procedures through the gathering of invaluable user information. CRM enables iGaming businesses to do the following:

  • Learn about the user’s habits to keep existing players engaged and bring in new ones.
  • Take into consideration individual users’ preferences
  • Maintain the highest quality of service for your players
  • Map out the player’s progression.
  • Reduce expenses by automating mundane and repetitive tasks
  • Generate reports, keep an eye on data

A customer relationship management system can streamline marketing efforts across the customer lifecycle by automating mundane but necessary tasks. Successful CRM programs can help the iGaming industry better comprehend customer behaviour, streamline marketing and customer engagement, increase efficiency in customer acquisition and retention, decrease churn, improve customer service and cross-selling, improve the measurable success of marketing campaigns, automate repetitive communications, and refine audience segmentation for targeted advertising.

Why CRM?

Interaction

By centralizing and processing communications from various parties, CRM simplifies processes and strengthens relationships. In addition, customer relationship management software can handle routine tasks by automatically notifying workers and staff members of impending contact with customers.

Communication

With CRM’s help, you can get the right information to the right people at the right time, which in turn increases the likelihood of achieving success.

Segmentation

Customer relationship management software with advanced customer segmentation and increased engagement divides users into subsets based on factors such as their IP address, location, frequency of transactions, and total amount spent. As a result of having this information, marketers will be able to develop more targeted strategies for communicating with specific demographic subgroups. What this means is that auto-segmentation is the process of automatically grouping users into distinct subsets based on their shared characteristics or betting and gaming habits. Any new customers who meet the criteria for an existing segment will immediately become instant members of that segment.

Personalization

Understanding the players’ routines, preferences and interests is essential for creating a unique and engaging experience for each individual. With this information in hand, you can tailor your offers and messages to each player as they progress through their experience. As a result of CRM being implemented in the iGaming industry, players and bettors now have more options than ever before for highly customized gaming and sports betting events. Modern customer relationship management systems employ specialized algorithms to track and report onsite visitors’ activities across all your page’s touchpoints. After collecting this information, marketers can craft compelling, one-of-a-kind deals.

Data Protection

CRM solutions include specialized tools for managing, storing, and protecting sensitive information. It’s important for businesses to maintain data security in accordance with applicable laws and regulations. Thankfully, the entire procedure can be automated, and CRM can also provide control over data access. A transparent system like this one is an excellent way to keep your users’ data safe.

Likelihood of returning

In both acquiring new customers and keeping existing ones, CRM proves to be a valuable tool. Using it, you can collect valuable information from customers via post-purchase surveys, create more targeted email campaigns, and offer exclusive perks. Using a customer relationship management system, you can quickly respond to comments and complaints and keep the lines of communication open.

Player Perks

iGaming CRM allows you to provide players with exclusive casino and sportsbook prizes such as free bets, free spins, cashback promotions, welcome bonuses, and more, going above and beyond the scope of standard offers. You can use this to entice people to try out your game for the first time and keep them coming back for more with the right mix of bonuses and other rewards.

Effectiveness Around the Clock

The iGaming industry never stops, with customers placing bets or joining games at all hours of the day and night. For this reason, data collection must be continuous. It is critical to have software that can monitor,  examine, and organize data from potentially thousands of customers. These capabilities are available in modern CRM systems.

Analytics

In-depth, data-driven insights into your iGaming business’s performance can be gleaned from the analytics program included in most customer relationship management software packages. This is calculated using the player’s win percentage, player churn rate, and acquisition data. Utilizing in-depth data and insights, CRM automation empowers managers to take decisive action in response to evolving market conditions.

Customer Satisfaction

Maintaining happy players is essential if you want to build a customer base that keeps coming back for more. It only takes a visitor a few minutes to decide whether they like your site, so make sure you fix any problems they may encounter before they leave. So, this is where customer relationship management comes in. Its purpose is to identify problem areas on the site and send a message to the marketing team so they can begin working on a solution.

As a Closing Remark

With CRM, iGaming companies can give their customers a better experience while also saving time and money. Customer relationship management provides valuable insights about players, their spending history and habits, and other data to help iGaming businesses make better, more profitable decisions. Pick a customer relationship management system that seems like it would work for your business.

Digitain’s CRM

As a world-leading iGaming software solutions provider, Digitain boasts its top-notch, AI-powered CRM system. With its highly flexible and comprehensive management tools, this is a perfect solution for your customer acquisition and retention teams to discover innovative ways of effective marketing.

Let’s take a look at our CRM’s key features: 

  • Player 360 Management 

Digitain’s Player 360 CRM system centralizes all the relevant player data gathered from various channels. The latest customer conversations, user preferences, key performance indicators and operator decisions can all be accessed in a flash with Player 360. Information about you, your finances, your contacts, your transactions and the promotions you have taken part in or will take part in in the future are all included.  

CRM users can now shift their focus from purely quantitative data mining to more qualitative forms of analysis like pattern recognition and behavioral predictions, all thanks to AI-powered recommendation and player-behavior prediction algorithms. This allows the operator to provide the players with the most relevant and engaging games.  

  • Marketing Segment Management 

Our versatile query-building tool for data management helps CRM managers make the most of their valuable asset. CRM users can manage the lives of their players and access any data stored there with the help of an intuitive data navigation map. Players’ bets, deposits, withdrawals, communications, etc., are just some of the data that can be filtered using a standard set of criteria.  

Simply drag the attribute you’re interested in and select the criteria you’d like to use from the many available filtering operators. By adding the list of returned players to your segment, you can find players with similar behaviors and boost the success of your campaigns. This is accomplished by joining related CRM tables and using as many fields as you need. The system will then dynamically update your player list to include the new addition if they meet your criteria. Additionally, the import function allows you to add a pre-made list of segment participants. Just drop the file wherever you want it uploaded, or drag it into the system. This allows for greater adaptability and saves time in the process. 

  • Communication Templates Design 

With our CRM template builder, operators can easily create polished emails, SMS, and on-site messages, adding text blocks, images, buttons, custom HTML codes, and customizing the look with a simple drag-and-drop interface to perfectly match your brand proposition. You can make your messages more relevant to the recipient by dynamically inserting information like the player’s first and last name. You can check out how your freshly crafted emails will look in the system before you actually send them out.  

  • Automation of Multi-Channel Marketing Efforts   

Create new users and keep current ones for good with multi-channel marketing campaigns tailored to each customer’s specific preferences and habits. The method is simple and easy to understand. After deciding on a demographic and a mode of contact, along with a distribution date, the campaign can officially begin. You can launch A/B test campaigns and set up recurring campaigns with our adaptable system.  

There’s no need to make the same campaigns over and over again. Automatically, the system will begin the campaign at the time and with the number of participants you specify. Dynamic campaign metrics are another adaptable feature that can be used to calculate the incremental revenue generated by each individual advertising initiative. The number of custom metrics an operator can create to assess a campaign’s success and return on investment is practically unlimited. With the calendar view, operators can organize their marketing efforts ahead of time so they can concentrate on what really matters: bringing in new customers and keeping the ones they already have happy.  

  • Charts and Dashboards 

Quickly and easily create charts and dashboards from your CRM data. Choose the desired record, aggregate and group using the necessary fields, decide on the best chart type and then save the results. When a new chart is made, it appears in the right pane of the interface so that you can easily access it whenever you need to visualize your data. In order to quickly access the relevant CRM metrics, just expand the charts in the right pane. To make quick, data-driven decisions, simply build the desired dashboard by combining relevant charts and metrics.  

Choose a format for your dashboard that suits your needs and then hand-pick the charts you want to see. All the dashboards and charts will provide a variety of analysis for better managing CRM activities, and they will all be dynamically updated with the most recent data.  

  • Dynamic Bonus Management 

Promotional bonuses are still widely used as a means of drawing in new customers and keeping existing ones around. That’s why our dynamic and multi-period bonus feature is so useful; it allows gaming operators to create a compelling bonus type within a marketing campaign, rewarding players and fostering loyalty. The cool part is that you can tailor your dynamic bonus setup to your exact specifications using the tool’s plethora of customizable parameters and settings. Bonuses can be tailored to specific subsets of players based on their demographics, playstyles and other factors. 

Set your target range or activity level, and if a player reaches that threshold, they will receive free bets or free spins. You can promote the games by offering players bonuses of fixed amounts or as a percentage of the amount, using a variety of filtering conditions for providers and games. 

Manage customers, data, campaign metrics, marketing segments, charts and dashboards, communication templates, multi-channel campaigns, users, and permissions – all with Digitain’s CRM system! Contact our customer support team for more detailed information on how your iGaming business can hugely benefit from our CRM solution!

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How Can Virtual Sports Grow Your Online Betting Business?

09 March 2023 / Blog

Virtual Sports betting is one of the few niche markets that have successfully expanded and rapidly grown to become a highly lucrative industry in its own right. The number of Virtual Sports bets, events and viewers has been crucially increasing.

Despite the fact that there are no actual players involved in Virtual Sports betting, viewers and iGaming businesses can still make the best of it. Virtual Sports games are action-packed, computer-generated brief simulations, typically lasting only a few minutes. There is a wide variety of betting opportunities available for virtual sports, with live betting being particularly well-liked. Complex algorithms and RNG (random-number-generator) systems determine the outcome, and players can check in at any time to see the latest stats and updates. Popular examples of simulated sports include tennis, football, greyhound racing, horse racing, and a host of others.

Several Arguments in Favor of Virtual Sports Investments

Any expanding, successful iGaming business should consider investing in Virtual Sports bundles. The Virtual Sports betting industry is estimably worth around 12 to 15 billion dollars, and there are a number of advantages to adding Virtual Sports games to sports-betting operations and iGaming ventures.

  • Easy Accessibility

Events in traditional sports typically take place once a year, once a month, or once a week. There is usually quite a bit of downtime involved. However, you can break your reliance on physical participation with virtual sports. Bettors can now participate in an endless stream of virtual events 24 hours a day, seven days a week, and wager an unlimited amount of money.

  • Less Time Needed

In the real world, there are many time-consuming games. These may occasionally be welcomed by some devout fans. Virtual sports, however, are perfect for bettors who value speed and instant gratification. Unlike real sports, virtual competitions can be wagered on, played and finished in a matter of minutes. As a result, daily betting volume will increase.

  • Unlimited Game Options

Various types of virtual sports are available to keep your gamblers interested:  football, greyhound racing, horse racing and many more. Bettors have no constraints on when they can try out a new sport, as each game only lasts a few minutes. These do more than just excite users; they also help you increase their level of investment in your service.

  • The Closest Thing to the Real Thing

Betting on Virtual Sports is a step up in terms of quality and realism. Motion graphics, 3D and CGI have helped advance the games to the point of ultra-realistic features, blurring the lines between real and simulated sports. These days, players don’t even need to leave their homes to play top-notch games.

  • Reliability

There is always an element of unpredictability in traditional sports. Some weather conditions may delay events, and some circumstances may result in players’ injuries and illnesses. The list of variables affecting real-life sports goes on and on. Yet, it’s all different with Virtual Sports. Bets can be placed without worry because the outcomes are completely arbitrary and independent of these factors.

  • Better Financial Returns

Operators can reap greater financial profits from virtual sports thanks to the frequent event start times. Bettors have the freedom to bet as much as they like, receive instantaneous updates on the status of their wagers and pick from a variety of wager options. This keeps players interested and gives businesses a steady stream of revenue.

  • Credibility

The outcomes of virtual sports bets are calculated using a combination of complex algorithms and certified random number generators. This guarantees that the games are played fairly and that the results are always accurate. In contrast to popular belief, virtual sports are not fixed.

Investing in Virtual Sports

There’s no denying the lucrative potential of online sports betting. Profitability is guaranteed, bettors get what they want, the games with their authentic feel are completely honest, and game hosts get the maximum possible profit.

Potential investors in the virtual sports betting industry have their pick of several different software platforms from which to launch their venture. Digitain has been known as one of the industry’s in-demand, first-choice platform suppliers.

Digitain’s Virtual Sports

With a reputation of being an industry-leading iGaming platform and sports-betting software provider, Digitain is well known for delivering one of the best in-house developed Virtual Sports products anywhere. Available across online, mobile and retail channels, Digitain’s Virtual Sports games grab your players’ attention with their ultra-realistic 3D environments and stunning audio-visuals.

This extremely engaging product features unique betting markets and comprises everything a player needs for a breathtaking virtual experience and guaranteed enjoyment. As the number of our easy-to-integrate virtual sports games steadily grows, our portfolio presents your business with additional options to turbo-boost your revenues by attracting and retaining virtual sports fans.

Digitain’s in-house Virtual Sports offer you 20,000+ events per day, 150 betting markets, 10+ virtual games, a new event within every two minutes, 16 event and tournament related unique betting markets and 24/7 availability. Our Virtual Sports games feature leading-edge tech, 3D visualization, fantastic graphics, ultra-realistic environment, flexible betting with single and multiple bets, configurable margins, a feature-rich back-office, a web cashier program for retail and more.

Digitain’s Virtual Sports product is easy to integrate and customize. It’s intuitive, UX-friendly, omnichannel, multi-device and available for as web, desktop, mobile and retail versions. Our Virtual Sports games include Virtual Horse Racing, Virtual Greyhound Racing, Virtual Football, Virtual English League and Virtual Keno, while the bundle’s tournaments embrace Virtual World Cup, Virtual African Cup, Virtual European Cup, Champions League Cup and Copa Libertadores Cup.

Visit Digitain’s Virtual Sports page or contact the support team anytime for more detailed info on how your iGaming business can further expand and benefit from our product. Do not linger. Do it now.

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ICE London 2023 Recap

03 March 2023 / Blog

Digitain once again shone at the most tremendous iGaming event of the year – ICE London 2023!

The fabulous trade show took place at London’s ExCel Arena on 7-9 February. We proudly showcased our newest – most revolutionary products and solutions.

This year, besides Digitain, we’ve had three more stands representing our following companies:

Imagine Live – an amazing world of live dealer games entertainment with cutting-edge technology which is just perfect for online casinos, aggregators and other gaming operators;

Relum – one of the largest game aggregators on the market, its mission is to boost iGaming businesses through technology, data and simplicity;

Galaxsys – a wide range of fast and skill games focused on continually improving both the range and variety of the in-house developed games, in order to deliver a stream of fresh, entertaining and engaging content.

Being the regular participant of this memorable occasion, we habitually prepared a row of surprises, such as Digitain’s Brand Ambassador, a living legend – Luís Figo’s stunning appearance at our stand, a super amazing chance to win an exclusive Cartier watch by only downloading the Digitain App, raffling Luís Figo’s signed t-shirts and even more!

We’ve announced the debut of our new super user-friendly mobile application – the above mentioned Digitain App, which will provide better and even more comfortable communication between Digitain and its partners, letting you stay up-to-date on our freshest news, products, licenses, events, company information and more. It’s available for downloading from the AppStore and GooglePlay.

Summing up the highlights of the first-rate international iGaming event – we can proudly claim that Digitain’s presence at ICE London 2023 was an absolute success! Our work-loving team spent unforgettable, productive and rewarding days in London! Being part of ICE London 2023 once again has been an extremely exciting and effective experience for Digitain.

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What Surprises Should Digitain Visitors Expect From ICE London

04 February 2023 / Blog

The winter is about to get ICE-y, as the Digitain team are packing for the biggest international iGaming expo. We are set to showcase the best line-up of our latest innovative products and solutions under the bold new slogan “Empowering Your Success”, including our award-winning Sportsbook, our all-in-one iGaming platform Centrivo, our stunning Virtual Sports bundle and our newly launched payment gateway Paydrom. As regular participants, we’ve got some impressive surprises up our sleeve for this year’s event in London.

The App

First off, we are overjoyed to finally announce the long-awaited debut of the Digitain App, our brand-new and ground-breaking mobile application that has been developed to make it easier for Digitain and its partners to connect and communicate with one another. This launch has been eagerly anticipated. The application is quick, readily accessible, and user-friendly, and it provides complete, up-to-date information about our company as well as our products, news, specials, events and licences, among other things. The Digitain App can be downloaded from the App Store and Google Play. Its purpose is to provide you with a one-of-a-kind access point to first-hand, exclusive information.

Meet a legend!

In addition to this, we are providing ICE attendees with a one-off opportunity to personally meet the illustrious Luís Figo, who currently acts as Digitain’s Brand Ambassador! Only at Digitain’s stand on the second day of ICE London 2023, 8th February, at 2:30 p.m., will the attendees of this year’s expo be given the exclusive chance to directly meet and communicate with the worldwide football star and take part in a surprise raffle. We wouldn’t recommend missing out on this incredible experience!

A one-off chance to meet legendary Luís Figo, Digitain’s Brand Ambassador! The participants of this year’s ICE London will be presented with a special opportunity to personally meet the international football icon and take part in a surprise raffle for Figo-signed t-shirts and more – only at Digitain’s stand on the second day of the expo! 

Win a luxury watch!

That’s not where the story ends! It is imperative that we add that Digitain will be hosting an exclusive raffle during this year’s ICE expo in London, for a special opportunity to win a luxury watch! The only prerequisites for the participants of the event to be eligible to win the prize are that they must download our Digitain App, create an account, complete the raffle participation form through it, and be present at our Stand S4-150 at 4:30 PM when the drawing takes place.

 

Are you going to ICE London 2023? If you are, seize the chance when it’s presented to you! Mark your diary and come see the Digitain team start empowering your success inside London’s ExCel Exhibition Centre!

So, Stand S4-150, February 8! See you there!

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ICE London 2023: What to Expect From Digitain’s Products

27 January 2023 / Blog

The excitement is definitely building in the run-up to ICE and we are really looking forward to the event, which runs from 7-9 February at London’s ExCeL Arena.

There is always a huge sense of anticipation ahead of the show – and even more so now it’s back in its regular February slot. Here at Digitain, we are proud to be exhibiting our products and solutions once again at stand S4-150 and we really hope to see many of you over the course of the three days.

One of the most important aspects of ICE is to showcase our very best products to hundreds of thousands of delegates.

So, what can you expect from us at ICE 2023? Read on to find out more…

Sportsbook

Our award-winning sportsbook seems a good place to start! We provide platforms for land-based and online betting operations around the world and our localisation tool ensures full flexibility, scalability and reliability for our partners. That includes companies who have been in the industry for a long time and have sophisticated requirements, or those who are just starting out and require a simpler solution. Old or new, we have it for you!

Centrivo

This is Digitain’s GLI-certified gaming platform. It is extremely customer-centric with a unique and highly flexible approach, exhibiting six features that help connect all aspects of a gaming business into one hub.

They include:

  • Brand Management
  • Bonus Management
  • Dashboard Management
  • Player Management
  • Tools and Automation
  • Risk Management

Each feature is designed to make the process of using Centrivo easier and smoother for operators and this will be a main focus for us at Digitain.

Paydrom

This product is a highly sophisticated, secure payment method and it has fast and reliable payment transactions with a wide range of payment options, integrated with more than 150 international payment providers, offering more than 400 payment methods globally.

It covers a wide variety of payment processing solutions, including card payments, e-wallets, bank transfers, and crypto, giving partners and players freedom of choice to perform online transactions safely.

Virtual Sports

Digitain’s Virtual Sports offering enables the customers of our partners to bet on a variety of simulated sports and events, anywhere and at any time.  All our games have ultra-realistic 3D environments and stunning audio-visuals.

 

This engaging product features unique betting markets and comprises a truly breath-taking virtual experience. As the number of our easy-to-integrate virtual sports games steadily grows, our portfolio presents additional options for businesses to boost revenues by attracting and retaining virtual sports fans.

ICE London is a game-changing annual event within our industry and it a fantastic opportunity to learn more about how our sector continues to evolve.

For more information about Digitain’s participation at ICE, find our dedicated page here.

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Gaming Trend Prognosis for 2023

24 January 2023 / Blog

The worldwide popularity of iGaming shows no signs of stopping and 2023 looks like it will be another stellar year for growth.

Some of the key trends that have shaped the industry in the past few years include far better user experiences, crypto gambling and more sophisticated player acquisition. But will the next 12 months be similar, or will something new appear to become a benefit or a hindrance to the industry?

Here, we give our take on the year ahead and how the sector as a whole will be impacted. Read on to find out more…

Increased regulation

You would have to have been on Mars in recent times to have not spotted this! Across Europe in particular, regulation has been subject to more scrutiny than ever before. An increasing number of markets, such as Italy, have matured to the point where players expect a high level of service from providers and operators. As a result, regulators often evolve their policies to ensure operators and customers alike stay within their limits. But what is important in one country can be quite different across the border, so ensuring you know the regulations of a certain region is of paramount importance.

Cross-platform integration

This has gradually come to the boil in the past few years and it continues to become more and more relevant in iGaming. Over the past 12 months, more and more iGaming products have been aligned together to ensure it is easier for clients to work on one platform rather than two. This saves time and allows industry professionals and players to keep everything in one place. It is likely that in 2023, this could prove to be a ground-breaking year for many industry giants to begin cross-platform integrations on many of their products.

Virtual Reality and Augmented Reality

There is little doubt that the popularity of both Virtual Reality (VR) and Augmented Reality (AR) will continue to grow. Virtual Sports are an excellent case in point. The beauty of virtuals is they hold equal appeal to sports fans and casino players, as they need no prior knowledge of the sports. There continues to be a gap in the market for VR to really push and it will be fascinating to see how things develop this year. For AR, this is particularly prevalent in the Live Casino sector. Including more AR games in that area could see that trend really rise over the next 12 months.

Mobile Gaming

The days of people gaming on their home computers are fading. Mobile technology has improved significantly, with optimised platforms and games easy to access anywhere in the world. Where once computers provided better graphics and a more immersive experience, the devices in the palm of our hand are just as sophisticated. They will bet better still as software improves.

Social Gaming

iGaming has the potential to become more community-based and interactive, and this links nicely with a cross-platform system. Many casinos run tournaments between players that allow for interaction.

As human beings, we often sit down and play board games or watch live football games together. There is definitely an opportunity to learn from those shared experiences in iGaming as 2023 progresses.

The future of iGaming as a whole is in safe hands. New and exciting tech is being created every week and the trends highlighted above will shape the industry in a very positive way over the coming years.

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ICE London 2023: What to Expect

17 January 2023 / Blog

It is that time of year when we prepare for the most important trade show of 2023: ICE London. The expo has a glittering history as a leading gaming industry event and, once again, Digitain will be in attendance to give you an exhibition of our latest products and solutions.

The conference is scheduled to take place between 7-9 February at ExCeL London and for those who haven’t been before, it is a truly memorable occasion for the iGaming sector and those who attend.

So, what to expect from ICE? What is the main point of the event and who does it target? Read on to find out more…

Themes and Topics

Over the three days, there is plenty to keep delegates informed and entertained. There will be many opportunities to attend networking events, talks on the latest innovations and technologies within the industry, as well as the chance to meet gaming professionals.

This event services the entire industry and it is split into 11 different sectors so industry leaders can keep abreast of all the latest news and views from a specific sector.

These are:

  • Betting
  • Bingo
  • Casino
  • Lottery
  • Mobile
  • Online
  • Payments
  • Social
  • Esports
  • Sports Betting
  • Street

With over 35,000 visitors expected to attend, there is no shortage of things to do. More than 650 brands will be exhibiting from over 150 different countries, bringing a truly international flavour to proceedings.

For delegates to learn more about the industry, numerous keynote speakers will be giving talks over all three days.

ICE London caters to all levels of seniority, meaning that everyone can keep on finding out more about our amazing industry!

Networking Opportunities

The expo is back in its traditional February slot after being held in April last year. It will be busier too, so visitors can expect a much livelier and more convivial three days than in 2022.

What this means is that there is a much greater opportunity to sit down with gaming professionals from all levels and sectors. This is why ICE is so valuable – there is nothing better than a face-to-face meeting and being able to communicate what you desire.

With north of 650 brands on show, networking at ICE is the ideal scenario for delegates.

Special Events and Exhibitions

There are a host of important events and seminars taking place. Here are just two that could be of particular interest:

  • Tribal Gaming Seminar – This is held on Tuesday 7th in Capital Suite Room ExCeL and the talk is geared around the most recent successful, or attempted, rollouts of sports betting and iGaming to educate on regulatory models and evolving tribal attitudes
  • Beyond Dei – Held on Wednesday 8th, this focuses on Diversity, Equity and Inclusion within the industry and speaking about broader challenges and themes around this topic

We certainly encourage everybody to try and make the most of ICE’s networking and learning opportunities. Do not miss it!

For more information about Digitain’s participation at ICE, find our dedicated page here.

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The Best User Acquisition Strategies for Sports Betting – Part 2

09 January 2023 / Blog

Following on from part one, we take a further look at how Digital Marketing plays a huge part in user acquisition strategies for sports betting as well as other ways to enhance the user experience.

3. Email or Direct Marketing

There are plenty of pros with this strategy, as it is easy to share and measure, simple to set-up, quick to drive revenue – as well as delivering targeted messages, reaching an already engaged audience in a low-cost, effective way.

In addition, avoid bombarding your customers with emails all at once, since this may be annoying and damage trust in your business. However, there are email tools to manage such issues, such as Mail Chimp and these are readily available.

4. Customer Offers

Bonuses and Free Bets

In iGaming, one of the best methods to attract and retain customers is to provide attractive bonuses and other rewards. Sport betting fans are more likely to give your app a try if they are aware of sign-up bonuses and other rewards you might be providing. Having attractive and unique promo offers available can also set a website or an app apart from the competition..

Referral Strategy

Referral marketing has become an effective means of spreading the word about services while drawing in new customers. This can be done by creating an incentive for existing users to recommend new sports betting fans, or their friends, to join your operation by offering them a referral bonus when they do so..

5. Affiliate Marketing

To increase the number of your users, try affiliate marketing. With affiliate marketing, another online business promotes your products and solutions to their own audience, in exchange for a cut of the sales you generate via their traffic. As a business, you can do this yourself or through a specialist agency. One thing to look at for is lifetime deals, as these can tie businesses down should you want to keep refreshing the way you go about affiliate marketing.

The advantages of this strategy include:

• low ongoing costs.

• low, or non-existent risk.

• a new way of making a profit and potential passive income.

• easy setup and implementation.

• increased competitive advantage.

• networking possibilities with influencers.

• high conversion rate.

6. Content Marketing

Providing your customers with informative and entertaining information, as well as a winning range of appropriate sports events and competitive odds can create many benefits. By increasing their

knowledge, this will encourage them to participate, and ultimately increase the number of bets they place.

Podcasts

Podcasts are a fantastic medium through which you can create brand awareness and expose your product to a new group of users. These can be tailored to individual regions and provide in-depth coverage of sporting events and betting opportunities that are of particular interest to that region.

One of the most well-known names for this type of online sports betting software is Digitain. With our 20+ years of experience, we provide first-rate solutions to help online sports companies succeed. Our experts have been applying the most effective user acquisition strategies for years and we’d be delighted to help you with every stage of that process. You can contact us anytime via our website.

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The Best User Acquisition Strategies for Sports Betting

04 January 2023 / Blog

The meteoric rise of the iGaming market has prompted many businesses to launch their own sports betting platforms online. As the market for sports betting grows, so does the amount of competition within it. As a result, before entering this industry, you should ask yourself how your company will be different from the competition. What is going to set your company apart from rivals?

To attract new customers, you will need an effective, multi-layered marketing strategy that covers many channels. In the first part of our two-part blog outlining the best acquisition strategies, you will find the areas that you should focus on to boost your marketing approach.

1. Brand Marketing

 

Joint Ventures between the Media and iGaming Firms

Reputation and trust are important factors for iGaming operators, especially when new to the industry. As the sports betting industry grows, more and more media partnerships and corporate sponsorships are being signed. Partnership deals are an effective way to spread the word about new betting platforms in a market where competition is heating up, especially as the industry grows and new sources of income emerge. These deals often prove successful because they can leverage the reach of the media, harnessing the power of user databases.

Sponsorships and Brand Ambassadors

When entering a new market where your brand currently has low recognition, sponsorship of local, high-profile sports teams, and also recruitment of ex-sportsmen and women to be advocates for your brand, can be a successful way of raising awareness and generating publicity.

This marketing tactic is both good for brand recognition and trust, which also applies with the use of famous sports people as brand ambassadors. For example, Portuguese footballing legend Luis Figo joined Digitain as a brand ambassador in July 2022, boosting the company’s outreach to sports betting fans.

2. Digital Marketing

 

PPC Advertising (Pay per click)

Given the online nature of the industry, it’s imperative that paid search and other digital advertising methods be used to acquire customers. Pay-per-click (PPC) advertising allows you to reach your desired demographic with little outlay of resources.

Here are just seven powerful benefits of using PPC:

• PPC Contributes to Business Goals. This is often the most compelling reason to use PPC advertising
• PPC Is Measurable & Trackable
• Quick Entry
• You’re in Control
• PPC Works Well with Other Marketing Channels
• Incredible Targeting Options
• A Wealth of Marketing Data.

Programmatic Advertising

Advertising today is becoming more and more automated via programmatic advertising. With pre-programmed advertising, you may provide a set of parameters and a spending cap, and then hand over full editorial control to an AI system. It’s a very effective method of marketing that helps save time and money while yielding better results and allowing for more specific ad campaigns.

Behavior-based Marketing

This strategy is probably more effective for those focused on retention, rather than acquisition. There are plenty of benefits to this strategy to make customer relationships better.

These include:

• Better knowledge of customers
• Better segmentation
• Better customer retention
• Better anticipation of needs
• Better and speedier communication
• Better protection of data privacy.

Marketing with Influencers

Using influencers is a great way to expand your iGaming business. This can cover such aspects as brand visibility, access to new and actively engaged audiences, as well as increased income. Individuals look up to and follow influential people on social media, making influencer marketing a powerful tool for growing a business’s client base. A successful influencer marketing campaign relies on the endorsement of a well-known figure who can reach and sway the desired demographic.

Using Social Media for Promotion

Large and small companies alike now include social media, such as Twitter and Instagram, in nearly all of their overall marketing strategies. You can find and connect with your target demographic by establishing a social media presence for your sports betting app and routinely uploading content (including videos, photos, live videos, and tales) that promotes your app. Features such as call-to-action buttons, private chat, etc may help you increase your number of leads and sales.

For more information on other excellent acquisition strategies, read more in our part two blog.

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Wrapping up 2022

30 December 2022 / Blog

While wrapping up our 2022, we at Digitain thought we’d share some of our company’s best highlights of the passing year with you. 

 AWARDS 

In Digitain’s award-winning history, 2022 turned out to be especially abundant. This is the year the Digitain team have received the biggest number of iGaming industry awards. From Best Sports Betting Provider to Best Platform and Best Employer, it has been a real thrill to be internationally recognised in various award categories, both for our top-quality products and as an industry-leading company. 

EVENTS 

2022 saw the Digitain team participate in over 20 industry events worldwide. Wherever we went, whichever expo we were involved in – our presence was a huge success in all occasions. Our stand areas would always be busy and crowded and would normally draw large audiences of experts and businesspeople interested in networking with us. From ICE London to iGB Live and SiGMA Europe, to name a few, we’ve had astonishing results and definitely hit the expo goals we set for this year.  

NEW PRODUCTS & UPGRADES  

Throughout the passing year, we managed to successfully launch new products, release important upgrades for the existing ones and add new features to our significantly enhanced portfolio. 

  • New Sportsbook features were developed and added specifically for the World Cup 2022 
  • We introduced our unique Sports Betting Jackpot, the only one in the industry – a feature that lets players bet on predefined events and win the jackpot if their bets win 
  • We launched our new standalone Payment Gateway – Paydrom – secure, with a full set of functionalities and over 400 payment methods 
  • We unveiled our new, GLI-certified, highly flexible and customer-focused iGaming platform – Centrivo 
  • We revealed our very own Odds Feed – OddsON 
  • Our in-house Virtual Sports portfolio expanded with the addition of eight games, all of them instantly becoming virtual football fans’ top favourites  
  • We received GLI-certification for a number of products and features, including Virtual Sports, Live Casino’s Blackjack and Roulette, as well as Sports Betting Jackpot 
  • We established new collaborations and implemented new integrations with industry leaders, such as Allbestbets, Spribe, Gaming Corps, etc. 
  • We successfully showcased our award-winning products and solutions at international iGaming expos worldwide. 

Our teams continually work on improving our existing products and features, while our partner-centric approach enables us to develop new ones and provide an even better experience. 

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