AI-and-Machine-learning-iniGaming
The Power of AI and Machine Learning in iGaming

22 May 2023 / Blog

Since iGaming is one of the fastest-evolving industries of the decade, it has been the catalyst for a plethora of innovations. The sports betting and casino software sector has seized upon all cutting-edge applications and tech advancements to speed up the process of ground-breaking modernization, with AI being an essential component of it. The iGaming business welcomes the usage of artificial intelligence to better serve customers and boost profits.

The Many Faces of AI

Machine learning (ML) is a subset of AI. The goal of machine-learning algorithms is to discover patterns in data and utilize this information to make predictions about upcoming events. This form of AI can be used to spot patterns in user behavior or guess the results of games. Also, it can assist in the improvement of advertising campaigns by allowing for more specific offers to be made to certain clients.

Another AI category is NLP, or natural language processing. Algorithms in natural language processing enable computers to grasp and make sense of human speech and text input. This sort of AI has applications in areas such as tailored customer service and the detection of fraud in online gambling environments.

Furthermore, it is not uncommon for iGaming operations to employ deep learning (DL) algorithms that use neural networks to sift through mountains of data and draw inferences. Using this form of AI for things like facial recognition or game analysis allows businesses to gain a deeper understanding of their consumers’ individual preferences and habits. This allows them to provide more personalized services and experiences.

For now, let us focus on the potential of AI and machine learning within the context of the iGaming industry.

Defining Artificial Intelligence

The term “artificial intelligence” (AI) is commonly used to describe the use of computer programming to create software capable of simulating human intelligence and behavior. AI is the emulation of human intelligence in machines programmed to think and behave like humans. AI research and development focus on creating algorithms and computer programs that can perform activities traditionally reserved for humans, such as visual perception, speech recognition, making decision-making, and language translation.

Defining Machine Learning

Machine learning, sometimes known as ML, is a subfield of artificial intelligence that entails training machines to recognize patterns and relationships in data and use this information to draw inferences or make decisions without being explicitly programmed. When more data is collected and analyzed, it uses algorithms and statistical models that gradually enhance a system’s performance. The goal is for the machine to be fully autonomous in its learning and decision-making, based solely on the information it has amassed.

Implementing AI and ML in iGaming

 

  • Predicting accurately

Algorithms developed by artificial intelligence can sift through mountains of data from past games, player statistics, and other factors to create reliable forecasts of upcoming athletic events.

  • Placing in-play bets during live events

By analyzing past data for patterns and making predictions about the likelihood of particular outcomes, machine-learning algorithms help sportsbooks improve their odds and maximize profits. Bettors can make well-informed wagers on unfolding sporting events with the help of machine learning-enabled sportsbooks, which provide real-time odds and market updates.

  • Managing risks

Given the inherent uncertainty in sports betting, AI aids bookmakers in developing a deeper comprehension of risks and making more calculated choices about which wagers to offer and at what odds.

  • Enhancing customer experience

Personalized suggestions, real-time updates, and insights, plus faster betting processes are all ways, in which AI may be utilized to better serve customers. A wide variety of AI systems are in operation to improve the user experience by making the entire process more streamlined, faster, and enjoyable for consumers.

  • Offering quick support

Also, getting prompt help and assistance is a huge plus. The chatbot and natural language processing (NLP) capabilities of AI have been helpful in providing quick responses to text-based inquiries.

  • Providing marketing advantages

AI, thanks to its intelligence and automated components, can forecast or analyze results with greater precision and accuracy than ever before. This, in turn, has tremendous marketing and promotional benefits for these businesses.

  • Spotting fraud

Your sports-betting solution will be more equitable with the help of AI, which can detect and stop fraudulent behaviors including money laundering, underage gaming, and bonus misuse. The use of artificial intelligence in sports betting is altering conventional wisdom about the importance of taking precautions to prevent fraud. AI has allowed for significant improvements in areas such as platform security, user safety, and game management.

  • Acquiring and retaining customers

An important factor in AI’s ability to attract and retain customers is the personalization it affords each user. Additionally, AI offers gamers the benefit of a safe setting while also promising a unique and private experience. It gathers data about the player and makes projections with that information. The AI then uses this data to optimize the games and provide players with a smoother and more immersive experience.

Overall, in the sports-betting sector, AI is playing a major role in enhancing productivity, accuracy, and user experience for both players and bookmakers.

The Next Big Thing in Sports Betting

Integrating AI and ML has had a significant impact on the sports-betting business and will likely determine its trajectory going forward. According to estimates, the market for sports-betting solutions that incorporate AI and ML could rise to $19.9

billion by 2030, representing the fastest pace of expansion in the industry’s long history, at a compound annual growth rate of 30.4%.

Artificial intelligence and machine learning have already made a big difference in the sports-betting market and will continue to do so in the future. The future of sports betting is bright and promising thanks to these technological breakthroughs. Companies in the gambling industry will keep coming up with novel uses for AI and ML to enhance fairness, productivity, and satisfaction across the board. The development of new technologies and the needs of audiences for constant entertainment have contributed to the explosive expansion of the iGaming industry. The use of artificial intelligence and machine learning has not only improved the player experience but also made AI and ML fundamental to the sector.

In Comes Digitain

When it comes to incorporating artificial intelligence and machine learning, the leading iGaming software and solutions provider Digitain is an industry-recognized sports-betting and online casino businesses popular choice as a partner. From our award-winning Sportsbook and GLI-certified platform Centrivo to our ultra-realistic Virtual Sports bundle and new payment gateway Paydrom, to name a few – all our innovative products, tools, and solutions are fully equipped with state-of-the-art AI and ML components, essential for any 21st-century iGaming business.

Visit Digitain’s website or contact us to learn more about how Digitain’s utilization of artificial intelligence and machine learning can benefit your business.

It’s time to go AI.

Do it with us.

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How to Benefit From Digitain’s Sportsbook?

02 May 2023 / Blog

Any sportsbook’s success takes in-depth knowledge of how sports betting sites work and thorough understanding of what business operations within the iGaming industry are like. You need to think about a lot of different factors, including working with the best sports betting software provider, picking the finest solution for your company and making smart choices about odds compilation and marketing. While the process as a whole may appear daunting at first, with the right support and an idea of what your final product will look like, you can establish and expand your Sportsbook venture as a leader in its field.

Picking the Right Sports Betting Platform

The first step in starting a sportsbook is selecting the sports betting software you will use. Sportsbooks are typically built from the ground up by operators with extensive experience in the iGaming industry. Everything from working with a team of developers to create and manage the site to putting in place the odds, stats and payment methods is included in this. However, building a solution from scratch takes a lot of time and money. It can take a year or more to launch in-house sportsbook software.

On the other hand, most operators prefer turnkey and API solutions. These are ready-made platforms that can be easily customized and implemented into existing business models and operations. They come with built-in features that consist of a unified content management system (CMS), in-depth reporting capabilities, payment processing services, multiple language and currency support, 24/7 customer service and more.

Collaboration with the Data Supplier

Since sportsbooks cannot offer odds on games without data, data providers are crucial to the industry. To reduce the likelihood of losing a lot of money due to bad calculations or delays, you should only work with reliable data providers and sign a contract with them. However, if you’re starting from scratch with a sportsbook, there are some things to keep in mind. The first factor to consider is how trustworthy the data provider is, which includes the data’s format and delivery mechanism. You also need to check that the data is appropriate for your company and that the paperwork is clear and in order.

There are many risks to consider when running a business, but data providers also provide risk management tools to help you do so. Pricing, risk parameters, spotting fraud and abuse, as well as profiling players are just some of the many responsibilities of the risk management team.

Sports Betting Site Layout

Given its importance in making an initial impression on visitors, the front-end design is given considerable attention during the launch process. The general rule is that it needs to be quick and easy to use. Players want to be able to access all the game’s features with the click or tap of a button, so it’s important to design the interface with that in mind. If they find it too difficult to navigate, they are likely to leave.

The sportsbook’s aesthetic is also important, including its choice of colors, slogans, banners and overarching theme. Anything that stands out without being over the top will do. The mobile-friendliness of the sportsbook is also required. The vast majority of players (over 70%) now use their smartphones or tablets to place bets on the go, so a sportsbook that is slow, confusing, or not optimized for Android and iOS devices will likely see a drop in customer numbers.

Payment System Integration

The ability to process payments is a fundamental component of any online sportsbook. Payment service providers (PSPs) like e-wallets, debit/credit cards, e-checks, prepaid methods, and cryptocurrencies are essential for online gambling sites. Having a wide variety of choices available is always preferable. These PSPs need to accept a wide variety of fiat currencies and cryptocurrency options in order to help sportsbooks reach more customers in more places.

Regulations and Licenses

New sportsbooks need to be licensed and regulated from day one if they are to succeed in a competitive industry such as online gaming. Players want assurances that they are wagering in a secure setting. In light of this, iGaming businesses are pushed to secure licenses from trustworthy licensing authorities like the Malta Gaming Authority, Curaçao e-Gaming, the United Kingdom Gambling Commission and many others. Additionally, safety measures should be of the highest quality. Secure Sockets Layer (SSL) encryption with a minimum of 128 bits and bulletproof firewalls are required. Players will feel more at ease with sportsbooks that have had their software tested and verified by reputable third-party organizations.

More Sports

You need customers placing bets on your sportsbook platform in order to make money. One strategy is to allow bets on every sport imaginable. More sports are always a plus. The difference between success and failure may also be whether or not you target specific niche markets, such as darts, politics, or entertainment.

Rewards and Promotional Methods

Sportsbooks looking to expand need well-defined marketing plans for bigger success. If you want to stand out from the crowd, you need to study the competition. In addition, advertising should be geared toward creating a recognizable brand with values that are appealing to bettors all over the world. These values should include things like fairness, safety, stability and entertainment.

The end game is to get people to visit your site. You can do this by offering a wide variety of bonuses and promotions, such as competitions, sign-up bonuses, reload bonuses, cash-back offers, free bets and more. Last but not least, it is beneficial to work with affiliate marketers to spread the word about your product and attract the attention of gamblers. These firms will use strategies like search engine optimization (SEO), pay-per-click (PPC) and content promotion to get the word out about your sportsbook.

Maintain a System of Referrals

Even today, word-of-mouth promotion is a powerful advertising strategy. It’s likely that the people who are interested in online sports betting will have acquaintances who share their passion. Put them to use for your own benefit. You can incentivize customer referrals in two ways: either by offering a reward to the referring customer or by providing a free bet to both the referring customer and the new customer. Depending on what you believe will inspire your clientele, you can offer them either a flat referral fee or a percentage of the money that someone deposits.

Get people to visit your site through content marketing

To expand your online sportsbook and attract more customers who are interested in placing bets, content marketing is essential. It’s a method of advertising goods and services that makes use of informative and interesting content. Use this in the promotion of your sportsbook to let people know what you’re offering and how they can benefit from it. Make sure the content you’re producing is both engaging and useful to your intended readers. The search engine optimization (SEO) of your content is also crucial to its discoverability and ranking in relevant search results.

Advertising

These days, it’s less expensive and more straightforward to manage and expand a sportsbook operation. You can get started immediately after finding the appropriate sportsbook software. It gives you the tools to build and administer your site, as well as the data analysis you require. However, there is one thing that requires your focus to guarantee its success, and that is advertising.

Leverage the influence of social media

One of the greatest marketing innovations in recent memory is undoubtedly social media. Its efficiency is hard to match, whether you’re competing with a multibillion-dollar corporation or a one-person operation. Furthermore, financially, it makes a lot of sense. You can potentially reach a huge audience and fine-tune your approach. You should promote your sportsbook on social media sites like Facebook, Instagram and Twitter.

Digitain’s Sportsbook

In many circles of the iGaming industry across the world, the name of Sportsbook is closely associated with Digitain. With over 20 years of experience, Digitain is widely recognized as a global leader in providing cutting-edge, multi-platform, innovative Sportsbook software solutions, along with accurate data, risk management and secure payment options.

Our very own, award-winning, GLI-certified Sportsbook, offered via Turnkey and API, is an exceptional sports-betting product that can meet the demanding requirements of established iGaming platforms, new ventures, online casino operators and land-based sportsbook suppliers.

Check out Digitain’s Sportsbook page or contact us directly for more detailed info on how your iGaming business can benefit from our exceptional Sportsbook.

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The Critical Role of CRM in iGaming

07 April 2023 / Blog

CRM refers to Customer Relationship Management. It’s a piece of software used by iGaming businesses to keep track of their customers. It aids in streamlining operations, fostering customer relationships, enhancing support, and boosting revenue for businesses. Successfully interacting with customers is essential to any business, and a CRM tool can help make that process easier, which in turn boosts earnings.

When iGaming Meets CRM

As a specialized solution, iGaming CRM was developed to improve the efficiency of operational procedures through the gathering of invaluable user information. CRM enables iGaming businesses to do the following:

  • Learn about the user’s habits to keep existing players engaged and bring in new ones.
  • Take into consideration individual users’ preferences
  • Maintain the highest quality of service for your players
  • Map out the player’s progression.
  • Reduce expenses by automating mundane and repetitive tasks
  • Generate reports, keep an eye on data

A customer relationship management system can streamline marketing efforts across the customer lifecycle by automating mundane but necessary tasks. Successful CRM programs can help the iGaming industry better comprehend customer behaviour, streamline marketing and customer engagement, increase efficiency in customer acquisition and retention, decrease churn, improve customer service and cross-selling, improve the measurable success of marketing campaigns, automate repetitive communications, and refine audience segmentation for targeted advertising.

Why CRM?

Interaction

By centralizing and processing communications from various parties, CRM simplifies processes and strengthens relationships. In addition, customer relationship management software can handle routine tasks by automatically notifying workers and staff members of impending contact with customers.

Communication

With CRM’s help, you can get the right information to the right people at the right time, which in turn increases the likelihood of achieving success.

Segmentation

Customer relationship management software with advanced customer segmentation and increased engagement divides users into subsets based on factors such as their IP address, location, frequency of transactions, and total amount spent. As a result of having this information, marketers will be able to develop more targeted strategies for communicating with specific demographic subgroups. What this means is that auto-segmentation is the process of automatically grouping users into distinct subsets based on their shared characteristics or betting and gaming habits. Any new customers who meet the criteria for an existing segment will immediately become instant members of that segment.

Personalization

Understanding the players’ routines, preferences and interests is essential for creating a unique and engaging experience for each individual. With this information in hand, you can tailor your offers and messages to each player as they progress through their experience. As a result of CRM being implemented in the iGaming industry, players and bettors now have more options than ever before for highly customized gaming and sports betting events. Modern customer relationship management systems employ specialized algorithms to track and report onsite visitors’ activities across all your page’s touchpoints. After collecting this information, marketers can craft compelling, one-of-a-kind deals.

Data Protection

CRM solutions include specialized tools for managing, storing, and protecting sensitive information. It’s important for businesses to maintain data security in accordance with applicable laws and regulations. Thankfully, the entire procedure can be automated, and CRM can also provide control over data access. A transparent system like this one is an excellent way to keep your users’ data safe.

Likelihood of returning

In both acquiring new customers and keeping existing ones, CRM proves to be a valuable tool. Using it, you can collect valuable information from customers via post-purchase surveys, create more targeted email campaigns, and offer exclusive perks. Using a customer relationship management system, you can quickly respond to comments and complaints and keep the lines of communication open.

Player Perks

iGaming CRM allows you to provide players with exclusive casino and sportsbook prizes such as free bets, free spins, cashback promotions, welcome bonuses, and more, going above and beyond the scope of standard offers. You can use this to entice people to try out your game for the first time and keep them coming back for more with the right mix of bonuses and other rewards.

Effectiveness Around the Clock

The iGaming industry never stops, with customers placing bets or joining games at all hours of the day and night. For this reason, data collection must be continuous. It is critical to have software that can monitor,  examine, and organize data from potentially thousands of customers. These capabilities are available in modern CRM systems.

Analytics

In-depth, data-driven insights into your iGaming business’s performance can be gleaned from the analytics program included in most customer relationship management software packages. This is calculated using the player’s win percentage, player churn rate, and acquisition data. Utilizing in-depth data and insights, CRM automation empowers managers to take decisive action in response to evolving market conditions.

Customer Satisfaction

Maintaining happy players is essential if you want to build a customer base that keeps coming back for more. It only takes a visitor a few minutes to decide whether they like your site, so make sure you fix any problems they may encounter before they leave. So, this is where customer relationship management comes in. Its purpose is to identify problem areas on the site and send a message to the marketing team so they can begin working on a solution.

As a Closing Remark

With CRM, iGaming companies can give their customers a better experience while also saving time and money. Customer relationship management provides valuable insights about players, their spending history and habits, and other data to help iGaming businesses make better, more profitable decisions. Pick a customer relationship management system that seems like it would work for your business.

Digitain’s CRM

As a world-leading iGaming software solutions provider, Digitain boasts its top-notch, AI-powered CRM system. With its highly flexible and comprehensive management tools, this is a perfect solution for your customer acquisition and retention teams to discover innovative ways of effective marketing.

Let’s take a look at our CRM’s key features: 

  • Player 360 Management 

Digitain’s Player 360 CRM system centralizes all the relevant player data gathered from various channels. The latest customer conversations, user preferences, key performance indicators and operator decisions can all be accessed in a flash with Player 360. Information about you, your finances, your contacts, your transactions and the promotions you have taken part in or will take part in in the future are all included.  

CRM users can now shift their focus from purely quantitative data mining to more qualitative forms of analysis like pattern recognition and behavioral predictions, all thanks to AI-powered recommendation and player-behavior prediction algorithms. This allows the operator to provide the players with the most relevant and engaging games.  

  • Marketing Segment Management 

Our versatile query-building tool for data management helps CRM managers make the most of their valuable asset. CRM users can manage the lives of their players and access any data stored there with the help of an intuitive data navigation map. Players’ bets, deposits, withdrawals, communications, etc., are just some of the data that can be filtered using a standard set of criteria.  

Simply drag the attribute you’re interested in and select the criteria you’d like to use from the many available filtering operators. By adding the list of returned players to your segment, you can find players with similar behaviors and boost the success of your campaigns. This is accomplished by joining related CRM tables and using as many fields as you need. The system will then dynamically update your player list to include the new addition if they meet your criteria. Additionally, the import function allows you to add a pre-made list of segment participants. Just drop the file wherever you want it uploaded, or drag it into the system. This allows for greater adaptability and saves time in the process. 

  • Communication Templates Design 

With our CRM template builder, operators can easily create polished emails, SMS, and on-site messages, adding text blocks, images, buttons, custom HTML codes, and customizing the look with a simple drag-and-drop interface to perfectly match your brand proposition. You can make your messages more relevant to the recipient by dynamically inserting information like the player’s first and last name. You can check out how your freshly crafted emails will look in the system before you actually send them out.  

  • Automation of Multi-Channel Marketing Efforts   

Create new users and keep current ones for good with multi-channel marketing campaigns tailored to each customer’s specific preferences and habits. The method is simple and easy to understand. After deciding on a demographic and a mode of contact, along with a distribution date, the campaign can officially begin. You can launch A/B test campaigns and set up recurring campaigns with our adaptable system.  

There’s no need to make the same campaigns over and over again. Automatically, the system will begin the campaign at the time and with the number of participants you specify. Dynamic campaign metrics are another adaptable feature that can be used to calculate the incremental revenue generated by each individual advertising initiative. The number of custom metrics an operator can create to assess a campaign’s success and return on investment is practically unlimited. With the calendar view, operators can organize their marketing efforts ahead of time so they can concentrate on what really matters: bringing in new customers and keeping the ones they already have happy.  

  • Charts and Dashboards 

Quickly and easily create charts and dashboards from your CRM data. Choose the desired record, aggregate and group using the necessary fields, decide on the best chart type and then save the results. When a new chart is made, it appears in the right pane of the interface so that you can easily access it whenever you need to visualize your data. In order to quickly access the relevant CRM metrics, just expand the charts in the right pane. To make quick, data-driven decisions, simply build the desired dashboard by combining relevant charts and metrics.  

Choose a format for your dashboard that suits your needs and then hand-pick the charts you want to see. All the dashboards and charts will provide a variety of analysis for better managing CRM activities, and they will all be dynamically updated with the most recent data.  

  • Dynamic Bonus Management 

Promotional bonuses are still widely used as a means of drawing in new customers and keeping existing ones around. That’s why our dynamic and multi-period bonus feature is so useful; it allows gaming operators to create a compelling bonus type within a marketing campaign, rewarding players and fostering loyalty. The cool part is that you can tailor your dynamic bonus setup to your exact specifications using the tool’s plethora of customizable parameters and settings. Bonuses can be tailored to specific subsets of players based on their demographics, playstyles and other factors. 

Set your target range or activity level, and if a player reaches that threshold, they will receive free bets or free spins. You can promote the games by offering players bonuses of fixed amounts or as a percentage of the amount, using a variety of filtering conditions for providers and games. 

Manage customers, data, campaign metrics, marketing segments, charts and dashboards, communication templates, multi-channel campaigns, users, and permissions – all with Digitain’s CRM system! Contact our customer support team for more detailed information on how your iGaming business can hugely benefit from our CRM solution!

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How Can Virtual Sports Grow Your Online Betting Business?

09 March 2023 / Blog

Virtual Sports betting is one of the few niche markets that have successfully expanded and rapidly grown to become a highly lucrative industry in its own right. The number of Virtual Sports bets, events and viewers has been crucially increasing.

Despite the fact that there are no actual players involved in Virtual Sports betting, viewers and iGaming businesses can still make the best of it. Virtual Sports games are action-packed, computer-generated brief simulations, typically lasting only a few minutes. There is a wide variety of betting opportunities available for virtual sports, with live betting being particularly well-liked. Complex algorithms and RNG (random-number-generator) systems determine the outcome, and players can check in at any time to see the latest stats and updates. Popular examples of simulated sports include tennis, football, greyhound racing, horse racing, and a host of others.

Several Arguments in Favor of Virtual Sports Investments

Any expanding, successful iGaming business should consider investing in Virtual Sports bundles. The Virtual Sports betting industry is estimably worth around 12 to 15 billion dollars, and there are a number of advantages to adding Virtual Sports games to sports-betting operations and iGaming ventures.

  • Easy Accessibility

Events in traditional sports typically take place once a year, once a month, or once a week. There is usually quite a bit of downtime involved. However, you can break your reliance on physical participation with virtual sports. Bettors can now participate in an endless stream of virtual events 24 hours a day, seven days a week, and wager an unlimited amount of money.

  • Less Time Needed

In the real world, there are many time-consuming games. These may occasionally be welcomed by some devout fans. Virtual sports, however, are perfect for bettors who value speed and instant gratification. Unlike real sports, virtual competitions can be wagered on, played and finished in a matter of minutes. As a result, daily betting volume will increase.

  • Unlimited Game Options

Various types of virtual sports are available to keep your gamblers interested:  football, greyhound racing, horse racing and many more. Bettors have no constraints on when they can try out a new sport, as each game only lasts a few minutes. These do more than just excite users; they also help you increase their level of investment in your service.

  • The Closest Thing to the Real Thing

Betting on Virtual Sports is a step up in terms of quality and realism. Motion graphics, 3D and CGI have helped advance the games to the point of ultra-realistic features, blurring the lines between real and simulated sports. These days, players don’t even need to leave their homes to play top-notch games.

  • Reliability

There is always an element of unpredictability in traditional sports. Some weather conditions may delay events, and some circumstances may result in players’ injuries and illnesses. The list of variables affecting real-life sports goes on and on. Yet, it’s all different with Virtual Sports. Bets can be placed without worry because the outcomes are completely arbitrary and independent of these factors.

  • Better Financial Returns

Operators can reap greater financial profits from virtual sports thanks to the frequent event start times. Bettors have the freedom to bet as much as they like, receive instantaneous updates on the status of their wagers and pick from a variety of wager options. This keeps players interested and gives businesses a steady stream of revenue.

  • Credibility

The outcomes of virtual sports bets are calculated using a combination of complex algorithms and certified random number generators. This guarantees that the games are played fairly and that the results are always accurate. In contrast to popular belief, virtual sports are not fixed.

Investing in Virtual Sports

There’s no denying the lucrative potential of online sports betting. Profitability is guaranteed, bettors get what they want, the games with their authentic feel are completely honest, and game hosts get the maximum possible profit.

Potential investors in the virtual sports betting industry have their pick of several different software platforms from which to launch their venture. Digitain has been known as one of the industry’s in-demand, first-choice platform suppliers.

Digitain’s Virtual Sports

With a reputation of being an industry-leading iGaming platform and sports-betting software provider, Digitain is well known for delivering one of the best in-house developed Virtual Sports products anywhere. Available across online, mobile and retail channels, Digitain’s Virtual Sports games grab your players’ attention with their ultra-realistic 3D environments and stunning audio-visuals.

This extremely engaging product features unique betting markets and comprises everything a player needs for a breathtaking virtual experience and guaranteed enjoyment. As the number of our easy-to-integrate virtual sports games steadily grows, our portfolio presents your business with additional options to turbo-boost your revenues by attracting and retaining virtual sports fans.

Digitain’s in-house Virtual Sports offer you 20,000+ events per day, 150 betting markets, 10+ virtual games, a new event within every two minutes, 16 event and tournament related unique betting markets and 24/7 availability. Our Virtual Sports games feature leading-edge tech, 3D visualization, fantastic graphics, ultra-realistic environment, flexible betting with single and multiple bets, configurable margins, a feature-rich back-office, a web cashier program for retail and more.

Digitain’s Virtual Sports product is easy to integrate and customize. It’s intuitive, UX-friendly, omnichannel, multi-device and available for as web, desktop, mobile and retail versions. Our Virtual Sports games include Virtual Horse Racing, Virtual Greyhound Racing, Virtual Football, Virtual English League and Virtual Keno, while the bundle’s tournaments embrace Virtual World Cup, Virtual African Cup, Virtual European Cup, Champions League Cup and Copa Libertadores Cup.

Visit Digitain’s Virtual Sports page or contact the support team anytime for more detailed info on how your iGaming business can further expand and benefit from our product. Do not linger. Do it now.

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ICE London 2023 Recap

03 March 2023 / Blog

Digitain once again shone at the most tremendous iGaming event of the year – ICE London 2023!

The fabulous trade show took place at London’s ExCel Arena on 7-9 February. We proudly showcased our newest – most revolutionary products and solutions.

This year, besides Digitain, we’ve had three more stands representing our following companies:

Imagine Live – an amazing world of live dealer games entertainment with cutting-edge technology which is just perfect for online casinos, aggregators and other gaming operators;

Relum – one of the largest game aggregators on the market, its mission is to boost iGaming businesses through technology, data and simplicity;

Galaxsys – a wide range of fast and skill games focused on continually improving both the range and variety of the in-house developed games, in order to deliver a stream of fresh, entertaining and engaging content.

Being the regular participant of this memorable occasion, we habitually prepared a row of surprises, such as Digitain’s Brand Ambassador, a living legend – Luís Figo’s stunning appearance at our stand, a super amazing chance to win an exclusive Cartier watch by only downloading the Digitain App, raffling Luís Figo’s signed t-shirts and even more!

We’ve announced the debut of our new super user-friendly mobile application – the above mentioned Digitain App, which will provide better and even more comfortable communication between Digitain and its partners, letting you stay up-to-date on our freshest news, products, licenses, events, company information and more. It’s available for downloading from the AppStore and GooglePlay.

Summing up the highlights of the first-rate international iGaming event – we can proudly claim that Digitain’s presence at ICE London 2023 was an absolute success! Our work-loving team spent unforgettable, productive and rewarding days in London! Being part of ICE London 2023 once again has been an extremely exciting and effective experience for Digitain.

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What Surprises Should Digitain Visitors Expect From ICE London

04 February 2023 / Blog

The winter is about to get ICE-y, as the Digitain team are packing for the biggest international iGaming expo. We are set to showcase the best line-up of our latest innovative products and solutions under the bold new slogan “Empowering Your Success”, including our award-winning Sportsbook, our all-in-one iGaming platform Centrivo, our stunning Virtual Sports bundle and our newly launched payment gateway Paydrom. As regular participants, we’ve got some impressive surprises up our sleeve for this year’s event in London.

The App

First off, we are overjoyed to finally announce the long-awaited debut of the Digitain App, our brand-new and ground-breaking mobile application that has been developed to make it easier for Digitain and its partners to connect and communicate with one another. This launch has been eagerly anticipated. The application is quick, readily accessible, and user-friendly, and it provides complete, up-to-date information about our company as well as our products, news, specials, events and licences, among other things. The Digitain App can be downloaded from the App Store and Google Play. Its purpose is to provide you with a one-of-a-kind access point to first-hand, exclusive information.

Meet a legend!

In addition to this, we are providing ICE attendees with a one-off opportunity to personally meet the illustrious Luís Figo, who currently acts as Digitain’s Brand Ambassador! Only at Digitain’s stand on the second day of ICE London 2023, 8th February, at 2:30 p.m., will the attendees of this year’s expo be given the exclusive chance to directly meet and communicate with the worldwide football star and take part in a surprise raffle. We wouldn’t recommend missing out on this incredible experience!

A one-off chance to meet legendary Luís Figo, Digitain’s Brand Ambassador! The participants of this year’s ICE London will be presented with a special opportunity to personally meet the international football icon and take part in a surprise raffle for Figo-signed t-shirts and more – only at Digitain’s stand on the second day of the expo! 

Win a luxury watch!

That’s not where the story ends! It is imperative that we add that Digitain will be hosting an exclusive raffle during this year’s ICE expo in London, for a special opportunity to win a luxury watch! The only prerequisites for the participants of the event to be eligible to win the prize are that they must download our Digitain App, create an account, complete the raffle participation form through it, and be present at our Stand S4-150 at 4:30 PM when the drawing takes place.

 

Are you going to ICE London 2023? If you are, seize the chance when it’s presented to you! Mark your diary and come see the Digitain team start empowering your success inside London’s ExCel Exhibition Centre!

So, Stand S4-150, February 8! See you there!

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ICE London 2023: What to Expect From Digitain’s Products

27 January 2023 / Blog

The excitement is definitely building in the run-up to ICE and we are really looking forward to the event, which runs from 7-9 February at London’s ExCeL Arena.

There is always a huge sense of anticipation ahead of the show – and even more so now it’s back in its regular February slot. Here at Digitain, we are proud to be exhibiting our products and solutions once again at stand S4-150 and we really hope to see many of you over the course of the three days.

One of the most important aspects of ICE is to showcase our very best products to hundreds of thousands of delegates.

So, what can you expect from us at ICE 2023? Read on to find out more…

Sportsbook

Our award-winning sportsbook seems a good place to start! We provide platforms for land-based and online betting operations around the world and our localisation tool ensures full flexibility, scalability and reliability for our partners. That includes companies who have been in the industry for a long time and have sophisticated requirements, or those who are just starting out and require a simpler solution. Old or new, we have it for you!

Centrivo

This is Digitain’s GLI-certified gaming platform. It is extremely customer-centric with a unique and highly flexible approach, exhibiting six features that help connect all aspects of a gaming business into one hub.

They include:

  • Brand Management
  • Bonus Management
  • Dashboard Management
  • Player Management
  • Tools and Automation
  • Risk Management

Each feature is designed to make the process of using Centrivo easier and smoother for operators and this will be a main focus for us at Digitain.

Paydrom

This product is a highly sophisticated, secure payment method and it has fast and reliable payment transactions with a wide range of payment options, integrated with more than 150 international payment providers, offering more than 400 payment methods globally.

It covers a wide variety of payment processing solutions, including card payments, e-wallets, bank transfers, and crypto, giving partners and players freedom of choice to perform online transactions safely.

Virtual Sports

Digitain’s Virtual Sports offering enables the customers of our partners to bet on a variety of simulated sports and events, anywhere and at any time.  All our games have ultra-realistic 3D environments and stunning audio-visuals.

 

This engaging product features unique betting markets and comprises a truly breath-taking virtual experience. As the number of our easy-to-integrate virtual sports games steadily grows, our portfolio presents additional options for businesses to boost revenues by attracting and retaining virtual sports fans.

ICE London is a game-changing annual event within our industry and it a fantastic opportunity to learn more about how our sector continues to evolve.

For more information about Digitain’s participation at ICE, find our dedicated page here.

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Gaming Trend Prognosis for 2023

24 January 2023 / Blog

The worldwide popularity of iGaming shows no signs of stopping and 2023 looks like it will be another stellar year for growth.

Some of the key trends that have shaped the industry in the past few years include far better user experiences, crypto gambling and more sophisticated player acquisition. But will the next 12 months be similar, or will something new appear to become a benefit or a hindrance to the industry?

Here, we give our take on the year ahead and how the sector as a whole will be impacted. Read on to find out more…

Increased regulation

You would have to have been on Mars in recent times to have not spotted this! Across Europe in particular, regulation has been subject to more scrutiny than ever before. An increasing number of markets, such as Italy, have matured to the point where players expect a high level of service from providers and operators. As a result, regulators often evolve their policies to ensure operators and customers alike stay within their limits. But what is important in one country can be quite different across the border, so ensuring you know the regulations of a certain region is of paramount importance.

Cross-platform integration

This has gradually come to the boil in the past few years and it continues to become more and more relevant in iGaming. Over the past 12 months, more and more iGaming products have been aligned together to ensure it is easier for clients to work on one platform rather than two. This saves time and allows industry professionals and players to keep everything in one place. It is likely that in 2023, this could prove to be a ground-breaking year for many industry giants to begin cross-platform integrations on many of their products.

Virtual Reality and Augmented Reality

There is little doubt that the popularity of both Virtual Reality (VR) and Augmented Reality (AR) will continue to grow. Virtual Sports are an excellent case in point. The beauty of virtuals is they hold equal appeal to sports fans and casino players, as they need no prior knowledge of the sports. There continues to be a gap in the market for VR to really push and it will be fascinating to see how things develop this year. For AR, this is particularly prevalent in the Live Casino sector. Including more AR games in that area could see that trend really rise over the next 12 months.

Mobile Gaming

The days of people gaming on their home computers are fading. Mobile technology has improved significantly, with optimised platforms and games easy to access anywhere in the world. Where once computers provided better graphics and a more immersive experience, the devices in the palm of our hand are just as sophisticated. They will bet better still as software improves.

Social Gaming

iGaming has the potential to become more community-based and interactive, and this links nicely with a cross-platform system. Many casinos run tournaments between players that allow for interaction.

As human beings, we often sit down and play board games or watch live football games together. There is definitely an opportunity to learn from those shared experiences in iGaming as 2023 progresses.

The future of iGaming as a whole is in safe hands. New and exciting tech is being created every week and the trends highlighted above will shape the industry in a very positive way over the coming years.

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ICE London 2023: What to Expect

17 January 2023 / Blog

It is that time of year when we prepare for the most important trade show of 2023: ICE London. The expo has a glittering history as a leading gaming industry event and, once again, Digitain will be in attendance to give you an exhibition of our latest products and solutions.

The conference is scheduled to take place between 7-9 February at ExCeL London and for those who haven’t been before, it is a truly memorable occasion for the iGaming sector and those who attend.

So, what to expect from ICE? What is the main point of the event and who does it target? Read on to find out more…

Themes and Topics

Over the three days, there is plenty to keep delegates informed and entertained. There will be many opportunities to attend networking events, talks on the latest innovations and technologies within the industry, as well as the chance to meet gaming professionals.

This event services the entire industry and it is split into 11 different sectors so industry leaders can keep abreast of all the latest news and views from a specific sector.

These are:

  • Betting
  • Bingo
  • Casino
  • Lottery
  • Mobile
  • Online
  • Payments
  • Social
  • Esports
  • Sports Betting
  • Street

With over 35,000 visitors expected to attend, there is no shortage of things to do. More than 650 brands will be exhibiting from over 150 different countries, bringing a truly international flavour to proceedings.

For delegates to learn more about the industry, numerous keynote speakers will be giving talks over all three days.

ICE London caters to all levels of seniority, meaning that everyone can keep on finding out more about our amazing industry!

Networking Opportunities

The expo is back in its traditional February slot after being held in April last year. It will be busier too, so visitors can expect a much livelier and more convivial three days than in 2022.

What this means is that there is a much greater opportunity to sit down with gaming professionals from all levels and sectors. This is why ICE is so valuable – there is nothing better than a face-to-face meeting and being able to communicate what you desire.

With north of 650 brands on show, networking at ICE is the ideal scenario for delegates.

Special Events and Exhibitions

There are a host of important events and seminars taking place. Here are just two that could be of particular interest:

  • Tribal Gaming Seminar – This is held on Tuesday 7th in Capital Suite Room ExCeL and the talk is geared around the most recent successful, or attempted, rollouts of sports betting and iGaming to educate on regulatory models and evolving tribal attitudes
  • Beyond Dei – Held on Wednesday 8th, this focuses on Diversity, Equity and Inclusion within the industry and speaking about broader challenges and themes around this topic

We certainly encourage everybody to try and make the most of ICE’s networking and learning opportunities. Do not miss it!

For more information about Digitain’s participation at ICE, find our dedicated page here.

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The Best User Acquisition Strategies for Sports Betting – Part 2

09 January 2023 / Blog

Following on from part one, we take a further look at how Digital Marketing plays a huge part in user acquisition strategies for sports betting as well as other ways to enhance the user experience.

3. Email or Direct Marketing

There are plenty of pros with this strategy, as it is easy to share and measure, simple to set-up, quick to drive revenue – as well as delivering targeted messages, reaching an already engaged audience in a low-cost, effective way.

In addition, avoid bombarding your customers with emails all at once, since this may be annoying and damage trust in your business. However, there are email tools to manage such issues, such as Mail Chimp and these are readily available.

4. Customer Offers

Bonuses and Free Bets

In iGaming, one of the best methods to attract and retain customers is to provide attractive bonuses and other rewards. Sport betting fans are more likely to give your app a try if they are aware of sign-up bonuses and other rewards you might be providing. Having attractive and unique promo offers available can also set a website or an app apart from the competition..

Referral Strategy

Referral marketing has become an effective means of spreading the word about services while drawing in new customers. This can be done by creating an incentive for existing users to recommend new sports betting fans, or their friends, to join your operation by offering them a referral bonus when they do so..

5. Affiliate Marketing

To increase the number of your users, try affiliate marketing. With affiliate marketing, another online business promotes your products and solutions to their own audience, in exchange for a cut of the sales you generate via their traffic. As a business, you can do this yourself or through a specialist agency. One thing to look at for is lifetime deals, as these can tie businesses down should you want to keep refreshing the way you go about affiliate marketing.

The advantages of this strategy include:

• low ongoing costs.

• low, or non-existent risk.

• a new way of making a profit and potential passive income.

• easy setup and implementation.

• increased competitive advantage.

• networking possibilities with influencers.

• high conversion rate.

6. Content Marketing

Providing your customers with informative and entertaining information, as well as a winning range of appropriate sports events and competitive odds can create many benefits. By increasing their

knowledge, this will encourage them to participate, and ultimately increase the number of bets they place.

Podcasts

Podcasts are a fantastic medium through which you can create brand awareness and expose your product to a new group of users. These can be tailored to individual regions and provide in-depth coverage of sporting events and betting opportunities that are of particular interest to that region.

One of the most well-known names for this type of online sports betting software is Digitain. With our 20+ years of experience, we provide first-rate solutions to help online sports companies succeed. Our experts have been applying the most effective user acquisition strategies for years and we’d be delighted to help you with every stage of that process. You can contact us anytime via our website.

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